Date post: | 23-Jan-2018 |
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Business |
Upload: | robert-sztar |
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Robert Sztar
1. Amazon is Coming
2. Focus on your next patient
3. Last Mile Manufacturing Vs Last Mile Delivery
Amazon is Coming
• Your store is not your liability, its the jewel in the crown
• Fully Integrated & Personalised Digital Experience (eg. Nordstrom)
• Better Experience -Curbside Pickup
• New Channels -TrunkClub
• Social - Top Pinned Items always in-store
Amazon is Coming
• Smiling Curve of Retail
• Supply (Product Development), Distribution (Myer, David Jones), Demand (amazon.com)
• amazon.com own the customer experience (physical store not required)
• What can you do to differentiate?
• Range, Price, Delivery Speed, Convenience, Expertise, Customer Experience, Unique Product, Community, Curation, Scarcity, and Customisation
Focus on your next customer
• Vinomofo Example
• Don’t grow to suit the masses or dilute your offer
• Create a world people want to be part of
• Don’t get pulled into ‘Performance Marketing’ (organic Vs paid)
• Stand for something. Be Human
Last Mile Manufacturing Vs Last Mile Delivery
• Neighbourhood Manufacturing Vs Global Manufacturing
• Retail as an Experience (eg. Converse, Nike - VR eCommerce)
• IP is Physical Product or Product Blueprint (eg. Big Mac)
• Real Example: Beer (Brewed by licence in the country of sale)