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24 Marketing Tips in Under 140 Characters

Date post: 23-Aug-2014
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24 Marketing Tips in under 140 characters twitter.com/@j_a_scheer
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Page 1: 24 Marketing Tips in Under 140 Characters

24 Marketing Tips

in under 140 characters

twitter.com/@j_a_scheer

Page 2: 24 Marketing Tips in Under 140 Characters

Don’t think about what you’re

selling, think about what the

market is buying.

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 3: 24 Marketing Tips in Under 140 Characters

Nothing is ever single-purpose –

get creative about uses,

formats, vehicles and

distribution channels.

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 4: 24 Marketing Tips in Under 140 Characters

Avoid “me-too marketing” –

build your plans based on biz

need, not what your competitors

are doing.

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 5: 24 Marketing Tips in Under 140 Characters

“That’s how we’ve always done

it” isn’t a marketing strategy.

Test your sacred cows. Make it

your #NewYearResolution.

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 6: 24 Marketing Tips in Under 140 Characters

First impressions matter – make

sure presentation and

packaging match the offering.

It’s a critical investment.

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 7: 24 Marketing Tips in Under 140 Characters

You are doing A/B testing right?

Check out the great resource

@WhichTestWon. #optimization

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 8: 24 Marketing Tips in Under 140 Characters

Set your project up for success

– develop a creative brief to help

your project stay organized, on

time, and on budget.

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 9: 24 Marketing Tips in Under 140 Characters

Don’t confuse skills and tools.

Quality #content & compelling

delivery come first – the tool is

just an enabler.

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 10: 24 Marketing Tips in Under 140 Characters

Make sure your #PowerPoint

presentation tells a compelling

story – outline first, THEN build

your slides.

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 11: 24 Marketing Tips in Under 140 Characters

Find a #content balance

between “free” for #SEO and

gated for #leadgen – both are

important.

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 12: 24 Marketing Tips in Under 140 Characters

No resources to create a full

#infographic? 1-2 stats/charts

can make a shareable graphic

that tells a good story.

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 13: 24 Marketing Tips in Under 140 Characters

Need to freshen up your

#leadgen #content? Instead of a

lengthy white paper, create a

to-the-point tip sheet.

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 14: 24 Marketing Tips in Under 140 Characters

#B2B writing doesn’t have to be

boring. Make it easy for your

audience: be clear, be concise,

and be human. #content

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 15: 24 Marketing Tips in Under 140 Characters

Need new #content fast?

Summarize an existing white

paper and transform it into a

handy checklist.

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 16: 24 Marketing Tips in Under 140 Characters

Maximize your content’s value:

build a #content map to align

your collateral w/the sales

process (and ID holes).

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 17: 24 Marketing Tips in Under 140 Characters

Don’t let typos detract from your

message. Proofreading out loud

is the best way to catch errors.

#content

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 18: 24 Marketing Tips in Under 140 Characters

Chunk up your long-form

#content and re-purpose it for

email, #socialmedia, and other

channels.

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 19: 24 Marketing Tips in Under 140 Characters

Improve your product demos.

Don't show features – tell your

story with user scenarios that

show how needs are met.

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 20: 24 Marketing Tips in Under 140 Characters

Don't skip #webinar rehearsal

even if presenters know the

topic cold; transitions can trip

you up – practice makes perfect.

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 21: 24 Marketing Tips in Under 140 Characters

Don’t have the time/resources to

manage a full-blown #webinar?

Produce a short #podcast

instead.

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 22: 24 Marketing Tips in Under 140 Characters

When it comes to #events,

absolutely everything shapes

the experience – do sweat the

details.

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 23: 24 Marketing Tips in Under 140 Characters

#PPC ain’t cheap anymore.

Invest in it as an ongoing

program and continuously

manage & optimize for max ROI.

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 24: 24 Marketing Tips in Under 140 Characters

Provide a reason to follow your

#LinkedIn company page – use

status updates to promote your

news and #content.

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 25: 24 Marketing Tips in Under 140 Characters

Prospects don’t #search on

your messaging – optimize

based on how THEY think. #SEO

#SEM

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 26: 24 Marketing Tips in Under 140 Characters

Maximize ROI from #PPC

campaigns: don't just link to

your home page – build targeted

landing pages & track

conversions. #SEM

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL

Page 27: 24 Marketing Tips in Under 140 Characters

Want more?

Follow me on Twitter for a new marketing tip every week:

@j_a_scheer


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