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FOUR TOP TO HELP EVERY BUSINESS BRANDING, DESIGN & MARKETING
| Date post: | 22-Jan-2018 |
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Marketing |
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FOUR TOP
TO HELP EVERY BUSINESS
BRANDING, DESIGN & MARKETING
BRANDING CREATES AN IDENTITY, APERSONALITY, FOR THE COMPANYYOU WORKED SO HARD TO CREATE.
BRANDING, DESIGN & MARKETING
BRANDING ALLOWS PROSPECTSAND CUSTOMERS TO CONNECTWITH YOUR COMPANY ON APERSONAL, AS WELL ASPROFESSIONAL LEVEL.
BRANDING, DESIGN & MARKETING
THINK OF IT AS A BRIDGE THATCONNECTS YOUR PROSPECTSWITH YOUR OFFERING.
BRANDING, DESIGN & MARKETING
THESE FOUR TOP TIPS TO SUCCESS.
BRANDING, DESIGN & MARKETING
BRANDING, DESIGN & MARKETING
HIRE A BRANDING EXPERT AND/OR DO YOUR RESEARCH.
>ONE.
BRANDING, DESIGN & MARKETING
IF YOU HAVE THE FUNDS TO HIRE A BRANDING EXPERT, DO IT.GOOD BRAND CONSULTANTS HAVE SPENT YEARS STUDYINGWHAT WORKS FOR DIFFERENT BUSINESSES AND DIFFERENTINDUSTRIES. THEY HAVE A WEALTH OF KNOWLEDGE THATYOU CAN'T REPLICATE IN A FEW MONTHS OF DOINGRESEARCH. THEY KNOW THE RIGHT QUESTIONS TO ASK ANDTHE RIGHT WAY TO POSITION YOUR COMPANY FOR SUCCESS.
>ONE.
BRANDING, DESIGN & MARKETING
NOT EVERY BUSINESS CAN AFFORD TO BRING IN A BRANDAGENCY OR CONSULTANT. IF IT'S JUST NOT ON THE CARDSFOR YOUR COMPANY, DO YOUR RESEARCH. READ BOOKS ABOUTBRANDING AND MARKETING, SURF THE INTERNET FOR TIPSOF THE TRADE, AND STUDY SUCCESSFUL COMPANIES IN YOURINDUSTRY. THE MORE TIME YOU SPEND STUDYING THECOMPETITION AND LEARNING ABOUT SUCCESSFUL BRANDINGTECHNIQUES, THE MORE LIKELY THAT YOU WON'T MAKEEXPENSIVE MISTAKES.
>ONE.
BRANDING, DESIGN & MARKETING
INVEST IN YOUR VISUAL IDENTITY.YOUR BRAND IDENTITY AND COMMUNICATION COLLATERALISN'T JUST AN ANNOYING NECESSITY. IT IS THE FIRST THINGPEOPLE SEE IN RELATION TO YOUR COMPANY. IT IS YOURCHANCE TO MAKE A GREAT FIRST IMPRESSION.
>TWO.
BRANDING, DESIGN & MARKETING
SO, MAKE SURE THAT YOU INVEST THE TIME AND RESOURCESIT DESERVES. DON'T JUST HAVE YOUR BROTHER-IN-LAW'SGRAPHIC DESIGNER COUSIN CREATE SOMETHING IN ACOUPLE OF HOURS THAT DOESN'T REPRESENT WHO YOURCOMPANY IS, OR WHERE YOU WANT IT TO BE A IN A FEWYEARS. YOUR BRAND IDENTITY AND COMMUNICATIONCOLLATERAL SHOULD BE CONSISTENT WITH EACH OTHERAND WITH YOUR BRAND'S POSITIONING. THESE ELEMENTSARE TOO IMPORTANT TO LEAVE TO CHANCE.
>TWO.
BRANDING, DESIGN & MARKETING
KEEP IT SIMPLE.YOUR COMPANY'S MESSAGE SHOULD BE STRAIGHTFORWARD. DON'T COMPLICATE YOUR TAGLINE WITHUNNECESSARY ADJECTIVES. KEEP YOUR MISSIONSTATEMENT TO 3 SENTENCES. TODAY'S CONSUMERIS MORE EASILY DISTRACTED THAN ANY PREVIOUSGENERATION.
>THREE.
BRANDING, DESIGN & MARKETING
YOU HAVE ONLY SECONDS TO CATCH THEIRATTENTION. SO, MAKE SURE YOUR MESSAGINGIS SIMPLE AND SNAPPY ENOUGH TO HOLD APROSPECTS ATTENTION LONG ENOUGH FORTHEM TO FIGURE OUT WHO YOUR COMPANY ISAND WHY THEY SHOULD BUY FROM YOU.
>THREE.
BRANDING, DESIGN & MARKETING
CONSISTENCY, CONSISTENCY,CONSISTENCY.DON'T CHANGE YOUR LOGO'S COLOU R ON EVERY PIECE OFCOLLATERAL. MAKE SURE TO USE THE SAME FONTS ONEACH PIECE OF COLLATERAL. WHILE IT'S TEMPTING TOCHANGE THINGS (HEY, WE ALL GET BORED SOMETIMES),BUILDING BRAND EQUITY IS A SLOW PROCESS THAT CAN BEREVERSED IN SECONDS.
>FOUR.
BRANDING, DESIGN & MARKETING
PEOPLE ASSOCIATE YOUR BRAND WITH THECOLOURS, FONTS, TYPEFACE, AND GRAPHICS THATYOU USE. CHANGING ANY OF THESE ELEMENTSSIGNALS TO CONSUMERS THAT THIS COMPANYDOESN'T HAVE IT TOGETHER AND THEREFORECAN'T BE TRUSTED WITH THEIR BUSINESS.
>FOUR.
BRANDING, DESIGN & MARKETING
Our Top Tip:
BRANDING, DESIGN & MARKETING
THERE ARE BRAND CONSULTANTS WHOSPECIALISE IN BRANDING STRATEGIES ANDPOSITIONING WHO CAN GUIDE YOU THROUGHTHE WHOLE PROCESS AND ADD A FRESHPERSPECTIVE TO THE PROJECT.
>TOP TIP.
