Date post: | 20-Jul-2015 |
Category: |
Career |
Upload: | western-international-university |
View: | 95 times |
Download: | 0 times |
5 Rules to Win Being
YOU
Isha CogbornFounder of Epiphany Institute
CoachIsha.com
Who is Isha Cogborn?
Why do some people
SUCCEED while other
equally-talented people
DON’T?
Today’s Focus
• Building confidence and clarity around your talents, abilities and potential
• Creating a strong, authenticpersonal brand
• Strategies for mutually beneficial professional relationships
USE YOUR T.A.P.E TO DIFFERENTIATE
Rule #1:
Talents +
Abilities +
Passions +
Experiences
= UNFAIR COMPETITIVE ADVANTAGE
Rule #1:
USE YOUR T.A.P.E. TO DIFFERENTIATE
Let’s Talk TAPE…
Rule #2:
BUILD YOUR AUTHENTICPERSONAL BRAND
What is Branding?
“The recognition of a personal connection that forms in the hearts and minds of customers and key audiences through their accumulated experience at every point of contact.”
1. Being who you ARE not whoyou think you SHOULD be
2. Consistently delivering quality results (maximize strengths, minimize weaknesses)
3. Making sure people know what you have to offer
3 Keys of an Authentic Brand
The REAL DEAL
• Decisions aren’t always made on merit alone
• Perception = Reality
• Your brand is your professional currency and the earnings are limitless!
RULE #3:
Identify the Problems You
Can Confidently Solve
WHERE DOES CONFIDENCE
COME FROM?
• Knowledge• Results• Faith
What’s The REAL
Problem?
Without confidence, you’ll always
question if you deserve the
success you achieve.@IshaCogborn
RULE #4:
It’s Not Who You Know,
It’s Who Knows You
QUALITIES OF GREAT
BRAND AMBASSADORS
• May possess a vested interest in the work you’re doing
• Personally want to see you succeed
• Possess influence(not just power or position)
MANAGING STAKEHOLDER RELATIONSHIPS
•Status of important tasks/projects•Accomplishments or milestones•Challenges or unplanned events•Support/resources needed•Upcoming projects or requests
Establish a work process to provide regular updates to stakeholders on:
RULE #5REMEMBER IT’S NOT REALLY
ABOUT YOU
• Stay focused on the value of your work and the impact you make on the big picture.
• Find out how to help people get what they want and you’ll end up getting what you want.