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ST OF ATTEMPTED QUESTIONS AND ANSWERS
ultiple Choice Single Answer
uestion This distribution limits intermediaries to one per given territory.
orrect Answer Exclusive
our Answer Exclusive
ultiple Choice Single Answer
uestion roduction creates which type o! utility
orrect Answer "orm
our Answer "orm
ultiple Choice Multiple Answer
uestion #hat is Marginal cost$
orrect Answer The additional cost o! each unit o! product % &t ignores non price competition % Marginal revenue is less than average revenue
our Answer The additional cost o! each unit o! product
ultiple Choice Multiple Answer
uestion Total cost includes '
orrect Answer "ixed cost % (ariable cost
our Answer "ixed cost % (ariable cost
ultiple Choice Single Answer
uestion These groups tend to in!ormal behavoiur and there is continuous interaction among people
orrect Answer rimaryour Answer rimary
ultiple Choice Single Answer
uestion Mar)eting arises !rom $
orrect Answer Exchangeour Answer Sel! production
ultiple Choice Single Answer
uestion An example o! #ant is '
orrect Answer Continental !oodour Answer Clothing
atch The "ollowing
estion Correct Answer Your Answer
clusive Assortment Carrying the line o! only one manu!acturer Carrying the line o! only one manu!acturer
en bid Contract awarded to lowest bidder Contract awarded to lowest bidder
gotiated Contract ,irect negotiation with one or more companies covering pro-ect and terms ,irect negotiation with one or more companies covering pro-ect and terms
ep Assortment Carrying a product !amily in depth% drawing on many producers output Carrying a product !amily in depth% drawing on many producers output
ultiple Choice Multiple Answeruestion The resellers assortment in!luences its
orrect Answer Mar)eting mix % Customer mix % Supplier mix
our Answer Mar)eting mix % Supplier mix % /uyer mix
ultiple Choice Single Answeruestion #hat is the most important promotion activity re0uired in &ndustrial buying process
orrect Answer ersonal selling
our Answer ersonal selling
lect The /lan)uestion 11111111 concept increases the e!!iciency o! economic system
orrect Answer Mar)eting
our Answer Mar)eting
ultiple Choice Multiple Answeruestion Commercial sources have !ollowing sources
orrect Answer Advertising % ac)aging % Sales persons
our Answer Advertising % Mass media % Sales persons
lect The /lan)uestion &n 11111111 pricing buyers pay di!!erent prices under the same conditions % in the same 0uantities and at the same time
orrect Answer (ariable
our Answer (ariable
ultiple Choice Multiple Answer
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uestion /usiness is rated on which dimensionsorrect Answer Mar)et attractiveness % /usiness strength
our Answer Mar)et attractiveness % ro!it margin % Competition level
ultiple Choice Single Answer
uestion The company earns an acceptable rate o! return on their net sales.This pro!itability ob-ective is called'orrect Answer Target return
our Answer Target return
ue2"alse
uestion ricing strategies change over the li!e cycle o! the productorrect Answer True
our Answer True
ultiple Choice Multiple Answer
uestion #hen is demand price elastic$orrect Answer rice cut causes revenue to increase % rice rise causes revenue to decrease
our Answer rice cut causes revenue to increase % rice rise causes revenue to decrease
ultiple Choice Single Answer
uestion &t is is the data which has been converted to a use!ul !orm !or decision ma)ingorrect Answer &n!ormation
our Answer &n!ormation
ultiple Choice Single Answeruestion #ho provides time and place utility$
orrect Answer &ntermediary
our Answer &ntermediary
ultiple Choice Single Answeruestion 34aw o! demand3 is
orrect Answer More units o! product are demanded at lower priceour Answer More units o! product are demanded at lower price
ultiple Choice Single Answeruestion The greatest amount o! satis!action comes !rom which utility
orrect Answer ossession
our Answer ossession
ultiple Choice Single Answeruestion &t !ocusses on one or more selected mar)et segments and develops separate mar)eting mix !or each segment
orrect Answer Target Mar)eting
our Answer Target Mar)eting
lect The /lan)uestion 11111111 method is suitable !or products with a stable demand pattern
orrect Answer Simple trend analysis
our Answer Simple trend analysis
ultiple Choice Multiple Answeruestion ,rawbac)s o! Survey o! /uyers intention method are
orrect Answer +ot accurate % Time consuming
our Answer +ot accurate % Time consuming % Sales may be in!lated or de!lated by sales team
ue2"alseuestion &nndustrial goods are sold to end5users !or personal consumption.
orrect Answer "alse
our Answer "alse
ultiple Choice Single Answeruestion #hat is Exclusive Assortment$
orrect Answer Carrying the line o! only one manu!acturer
our Answer Carrying the line o! only one manu!acturer
ultiple Choice Multiple Answeruestion "or exchange to ta)e place% which conditions must be satis!ied $
orrect Answer Atleast two parties % Each party is capable o! communication and delivery % Each party has something that might be o! value to the other party
our Answer Atleast two parties % Each party has something that might be o! value to the other party
ultiple Choice Single Answeruestion , in A&,A stands !or '
orrect Answer ,esire
our Answer ,esire
ultiple Choice Single Answer
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uestion Mar)eter tries to see) what )ind o! response !rom the other party$orrect Answer /ehavioural
our Answer Transaction
ue2"alse
uestion M&S provides mar)eters with the right amount and type o! in!ormation in a timely !ashion.orrect Answer True
our Answer True
ue2"alse
uestion The )ey to success!ul new product introduction lies in a systems approach.orrect Answer True
our Answer True
ue2"alse
uestion Mar)et segmentation is the decision to identi!y di!!erent groups that compose the mar)et and to develop speci!ic product !or each o! these groups.orrect Answer "alse
our Answer True
lect The /lan)
uestion 11111111 occurs when people inspite o! being 0uali!ied and experienced and trained have to settle !or a low level -ob.orrect Answer 6nderemployment
our Answer 6nderemployment
ue2"alseuestion ,istribution costs are low when intermediaries are used in the channel.
orrect Answer True
our Answer True
lect The /lan)uestion 11111111 planning determines the number % location and ownership o! warehouses.
orrect Answer #arehouseour Answer #arehouse
lect The /lan)uestion "or 11111111 items% reseller reorders goods when inventory gets low
orrect Answer Standard
our Answer Standard
ultiple Choice Multiple Answeruestion The tangible inputs in a business are
orrect Answer Capital % Machine
our Answer Capital % Machine
ultiple Choice Single Answeruestion #hat is product development$
orrect Answer +ew product5Existing mar)et
our Answer +ew product5Existing mar)et
lect The /lan)uestion The bene!its o! a change in process are de!ined in terms o! 11111111 cost savings
orrect Answer 4abour
our Answer "ixed
ue2"alseuestion &n negotiated contracts% the bid selected by buyer is not necessarily the lowest
orrect Answer True
our Answer True
lect The /lan)uestion 11111111 guides the development o! advertisements and personal sales presentations.
orrect Answer A&,A
our Answer A&,A
lect The /lan)uestion 11111111 is a part o! the company that has a separate mission and ob-ectives
orrect Answer S/6
our Answer S/6
ultiple Choice Single Answeruestion A diet conscious person a!ter playing !ootball is thirsty. 7e opts !or '5
orrect Answer ,iet co)e
our Answer ,iet co)e
atch The "ollowing
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estion Correct Answer Your Answer
stomer is the !ocal point in Mar)eting Mar)eting
ngible sources Capital% machines%raw material Selling
angible sources &n!ormation% time and technology &n!ormation% time and technology
nsumer to producer /ac)ward communication /ac)ward communication
ultiple Choice Single Answer
uestion &n which phase o! production era% the producer and consumer are the same $
orrect Answer Subsistence
our Answer Subsistence
ultiple Choice Single Answer
uestion Consumerism emerged in which era o! Mar)eting$
orrect Answer Sales
our Answer Sales
ultiple Choice Multiple Answer
uestion Trade promotions include
orrect Answer ush money allowance % romotional allowance
our Answer ush money allowance % romotional allowance
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
lect The /lan)
uestion 11111111 is a descriptive thought that a person holds about something
orrect Answer /elie!our Answer /elie!
lect The /lan)
uestion Advertising% pac)aging etc. are the elements in 11111111 mix.
orrect Answer romotionour Answer romotion
lect The /lan)
uestion The !actor o! satis!action and 11111111 motives are consistent in society
orrect Answer ro!itour Answer ro!it
ue2"alse
uestion Experimental research involves obtaining data !rom respondents in person% mail or by phoneorrect Answer "alseour Answer "alse
ultiple Choice Multiple Answer
uestion #hat are psychogenetic needs
orrect Answer /elonging % 8ecognitionour Answer /elonging % 8ecognition
ue2"alse
uestion The hypothesis may prove to be either right or wrong
orrect Answer Trueour Answer True
ultiple Choice Multiple Answer
uestion "eatures o! Question Mar)s$
orrect Answer 7igh growth % 4ow share S/6sour Answer 7igh growth % 4ow share S/6s
ue2"alse
uestion 9roup in!luence is wea) both in product and brand choice in ,ecline stage o! roduct li!e cycle
orrect Answer Trueour Answer True
lect The /lan)
uestion 11111111 directs the !low o! goods and services !rom the producer to the ultimate consumer
orrect Answer Mar)eting
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our Answer Mar)eting
atch The "ollowing
estion Correct Answer Your Answer
5!reight &t is the best 0uality type o! transportation available. &t is the best 0uality type o! transportation available.
entory carrying cost &t increases as the 0uantity ordered increases. &t increases as the 0uantity ordered increases.
der processing cost &t decreases as the 0uantity ordered increases. &t decreases as the 0uantity ordered increases.
e5line &t is used to transport petroleum products to re!ineries. &t is used to transport petroleum products to re!ineries.
ultiple Choice Single Answer
uestion &t is the process o! in!luencing ones behaviour by sharing ideas% !eelings and in!ormation.orrect Answer Communication
our Answer Communication
ultiple Choice Single Answer
uestion Competition develops in which stage o! roduct li!e cycle$orrect Answer Maturity
our Answer 9rowth
lect The /lan)uestion 11111111 is a delivery o! standard o! living to society
orrect Answer Mar)eting
our Answer Mar)eting
ue2"alseuestion 3&dea screening3 stage reduces the number o! ideas based on companys criteria.
orrect Answer Trueour Answer True
lect The /lan)uestion S)imming pricing involves11111111 ris).
orrect Answer 4ow
our Answer 4ow
ultiple Choice Single Answeruestion &t is his duty to analyse and convert data to in!ormation
orrect Answer 8esearcher
our Answer 8esearcher
ultiple Choice Single Answeruestion #hat is diversi!ication$
orrect Answer +ew product5+ew mar)et
our Answer +ew product5Existing mar)et
ue2"alseuestion Secondary data is cheaper and !aster to collect than primary data
orrect Answer True
our Answer True
ultiple Choice Single Answeruestion &nterpersonal communication is between'
orrect Answer Source and receiver
our Answer Source and receiver
lect The /lan)uestion 11111111 is a bundle o! physical% chemical and2or intangible attributes that has the potential o! satis!ying customer wants.
orrect Answer roduct
our Answer roduct
ultiple Choice Single Answeruestion +ew products enter the mar)et and old customers ma)e repeat purchase during which stage o! product li!e cycle$
orrect Answer 9rowth
our Answer 9rowth
lect The /lan)uestion Customers are brand%style and type conscious when buying 11111111 products.
orrect Answer Special
our Answer Special
ue2"alse
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uestion Consumer needs are matched with the company capabilities and goals in mar)eting process.orrect Answer True
our Answer True
ultiple Choice Multiple Answer
uestion A business is a system consisting o! !ollowing elementsorrect Answer &nput and output % *b-ectives % rocess and !eedbac)
our Answer &nput and output % *b-ectives % rocess and !eedbac)
lect The /lan)
uestion The cost o! warehousing% transportation% inventory and handling products together constitutes 11111111 concept.orrect Answer Total cost
our Answer Total cost
ue2"alse
uestion A!ter sales service is provided in a customer orirnted !irmorrect Answer True
our Answer True
ultiple Choice Multiple Answer
uestion #hat are variable costs$orrect Answer Material % 4abour
our Answer Material % 4abour
lect The /lan)uestion 11111111 is seen as an integral process that converts materials into goods
orrect Answer Systems
our Answer Systems
ultiple Choice Multiple Answeruestion Mar)et segmentation can be done on the basis o! !ollowing !actors
orrect Answer sychographic % ,emographic % 9eographicour Answer sychographic % ,emographic % 9eographic
ultiple Choice Single Answeruestion &t is the most in!luential primary re!erence group shaping a buyers behaviour
orrect Answer "amily
our Answer "amily
ultiple Choice Multiple Answeruestion Types o! *rganisational Mar)et
orrect Answer 8eseller mar)et % &ndustrial mar)et % 9overnment mar)et
our Answer 8eseller mar)et % &ndustrial mar)et % 9overnment mar)et
ultiple Choice Single Answeruestion The tool that a sender uses to reach to the receiver is called'
orrect Answer Message
our Answer Message
ue2"alseuestion Mar)eting concept has application only in pro!it oriented businesses.
orrect Answer "alse
our Answer "alse
ultiple Choice Multiple Answeruestion Money is invested by way o!
orrect Answer ,ebt % E0uity
our Answer ,ebt % E0uity % 8eturn
atch The "ollowingestion Correct Answer Your Answer
s re!ers to the number o! product items within each product line. roduct depth roduct depth
s includes all product items a company o!!ers. roduct mix roduct mix
s is a group o! products that are related. roduct line. roduct line.
s is the total number o! product lines. roduct breadth roduct breadth
ultiple Choice Multiple Answer
uestion An unhealthy port!olio has
orrect Answer More dogs % "ew stars
our Answer More dogs % "ew stars
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ultiple Choice Single Answer
uestion A centralised inventory means
orrect Answer /uilding and stoc)ing one warehouse
our Answer /uilding and stoc)ing one warehouse
lect The /lan)
uestion roduct 11111111 plays a ma-or role in distribution strategy.
orrect Answer Awareness
our Answer Awareness
ue2"alse
uestion "irms that lac) promotional capabilities rely on middlemen.
orrect Answer True
our Answer True
lect The /lan)
uestion An organisational assessment uncovers11111111
orrect Answer #ea)nesses
our Answer #ea)nesses
ultiple Choice Multiple Answer
uestion The tangible inputs in a business are
orrect Answer Capital % Machine % Time
our Answer Capital % Machine
ultiple Choice Multiple Answer
uestion 6ses o! Mar)et research are'
orrect Answer Advertising e!!ectiveness % Sales !orecasting % &denti!ying mar)et trends
our Answer Advertising e!!ectiveness % Sales !orecasting % &denti!ying mar)et trends
lect The /lan)uestion &n production era % demand is 11111111 than supply
orrect Answer 9reater
our Answer 9reater
ue2"alse
uestion 3romotion3 is considered in con-unction with 3Convenience3 .
orrect Answer "alse
our Answer "alse
ultiple Choice Multiple Answer
uestion The external sources o! rimary data are '
orrect Answer 8etailer % #holesaler % 4ibraries
our Answer 8etailer % #holesaler % 4ibraries
ultiple Choice Single Answer
uestion &t is the relative di!!iculty in understanding or using the product
orrect Answer Complexityour Answer Complexity
ultiple Choice Single Answer
uestion &t re!ers to the e!!ect price changes have on 0uantity demanded o! a product and the !irms sales revenue.
orrect Answer ,emand elasticity
our Answer ,emand elasticity
A8:ET&+9 MA+A9EME+T
ltiple Choice Multiple Answeruestion &ncome%occupation%education% age%marital status are !actors o! which type o! segmentation$
orrect Answer 9eographic % ,emographic
our Answer 9eographic % ,emographic
ltiple Choice Single Answeruestion &t is is the data which has been converted to a use!ul !orm !or decision ma)ing
orrect Answer &n!ormation
our Answer rimary data
ltiple Choice Single Answeruestion &t re!ers to the relatively more durable company arrangements and relationships
orrect Answer Structure
our Answer Sta!!ing
ltiple Choice Single Answer
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uestion &t is the series o! mar)eting institutions that help in moving the product !romducer to the ultimate user.
orrect Answer Mar)eting channel
our Answer Mar)eting channel
ltiple Choice Single Answeruestion &n which stage o! roduct li!e cycle%brand choice is heavily in!luenced by re!erence group
orrect Answer Maturity
our Answer &ntroductory
ltiple Choice Single Answeruestion roduction creates which type o! utility
orrect Answer "orm
our Answer "orm
e2"alseuestion Change in companys strategy gives rise to problems necessitating a new structure to be made
orrect Answer True
our Answer True
ect The /lan)uestion roduct means the 11111111 and services the company o!!ers the target mar)et.
orrect Answer 9oods
our Answer 9oods
ltiple Choice Multiple Answer
uestion #ays to ma)e people do trial purchases$
orrect Answer Coupon o!!ers % ,iscounts % Samples
our Answer Coupon o!!ers % ,iscounts % Samples
ltiple Choice Single Answer
uestion #hat involves review o! pro-ected sales% costs and pro!its.orrect Answer /usiness analysis
our Answer Test Mar)eting
ltiple Choice Multiple Answer
uestion The external sources o! rimary data are
Correct Answer 8etailer % #holesaler % 4ibraries
our Answer 8etailer % #holesaler % 4ibraries
ect The /lan)
uestion The cost o! warehousing% transportation% inventory and handling products together constitutes 11111111 concept.
orrect Answer Total cost
our Answer Total cost
ect The /lan)
uestion 11111111 product is sold !or use in producing other goods or services
orrect Answer &ndustrial
our Answer 7omogeneous
ltiple Choice Single Answer
uestion #ho provides time and place utility$
orrect Answer &ntermediary
our Answer &ntermediary
ltiple Choice Single Answer
uestion Consumerism emerged in which era o! Mar)eting$
orrect Answer Sales
our Answer Sales
ltiple Choice Single Answer
uestion The greatest amount o! satis!action comes !rom which utility
orrect Answer ossession
our Answer ossession
e2"alse
uestion Augmented product includes the actual product plus any additional services such as
intenance% intallation etc.
orrect Answer True
our Answer True
e2"alse
uestion Experimental research involves obtaining data !rom respondents in person% mail or by phone
orrect Answer "alse
our Answer True
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ltiple Choice Single Answer
uestion +ew product !orms and brands enter in which stage o! product li!e cycle$
orrect Answer 9rowth
our Answer &ntroductory
e2"alse
uestion Mar)eting concept has application only in pro!it oriented businesses.
orrect Answer "alse
our Answer "alse
tch The "ollowing
estion Correct Answer Your Answer
tivational research &t analyses consumer motives &t analyses consumer motives
torical research 6ses past experiences to !ind solutions 6ses past experiences to !ind solutions
vey research *btains data !rom respondents in person *btains data !rom respondents in person
perimental research *ne !actor is constant and holding other !actors *ne !actor is constant andding other !actors
ltiple Choice Multiple Answeruestion A business is a system consisting o! !ollowing elements
orrect Answer &nput and output % *b-ectives %rocess and !eedbac)
our Answer &nput and output % *b-ectives %rocess and !eedbac) % ro!its
ltiple Choice Single Answeruestion Mission statements !or mar)eting orientedorganisation are !ramed in terms o! '
orrect Answer Customer want satis!actionour Answer Customer want satis!action
ltiple Choice Single Answeruestion Mar)eting arises !rom $
orrect Answer Exchange
our Answer Exchange
ltiple Choice Single Answeruestion This method is more accurate !or short term !orecasts
orrect Answer Simple Trend Analysis
our Answer Simple Trend Analysis
ect The /lan)uestion The bene!its o! a change in process are de!ined in terms o! 11111111 cost savings
orrect Answer 4abour
our Answer 4abour
ect The /lan)uestion #holesalers and retailers help
nu!acturer in carrying 11111111 !low to !inal buyers.
orrect Answer Title
our Answer Title
ltiple Choice Multiple Answer
uestion Ma-or role o! promotion is to '
orrect Answer &n!orm % 8emind % ersuade
our Answer &n!orm % 8emind % ersuade
e2"alse
uestion 3romotion3 is considered in con-unction with 3Convenience3 .
orrect Answer "alse
our Answer True
ltiple Choice Single Answer
uestion This data is collected to deal with a special problem
orrect Answer +on5recurrent data
our Answer rimary data
e2"alse
uestion A channels length is also called as hori;ontal dimension.
orrect Answer "alse
our Answer True
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tch The "ollowingestion Correct Answer Your Answer
de mar)et coverage is achieved. &ntensive distribution. &ntensive distribution.
ps in the process o! matching demand and supply Mar)eting channel Mar)eting channel
intermediaries between producer and consumer.,irect channel ,irect channel
mbining two or more levels o! a channel under oneparticipants control. (ertical integration (erticalintegration
ect The /lan)
uestion There are more number o! substitutes !or 11111111 products.
orrect Answer Multi use
our Answer Multi use
e2"alse
uestion Mar)eter discourages his brand users !or brand switching.
orrect Answer True
our Answer True
ect The /lan)
uestion ,emographic% cultural% political% natural etc combine to !orm 11111111 environment.
orrect Answer Macroour Answer Macro
ltiple Choice Multiple Answer
uestion Commercial sources have !ollowing sources
orrect Answer Advertising % ac)aging % Sales personsour Answer Advertising % Mass media % Sales persons
ltiple Choice Multiple Answer
uestion ,isadvantages o! rimary data are '
orrect Answer Cost !actor % Time !actorour Answer Credibility % 8elevance
ltiple Choice Single Answer
uestion A diet conscious person a!ter playing !ootball is thirsty. 7e opts !or '5
orrect Answer ,iet co)eour Answer ,iet co)e
ltiple Choice Single Answer
uestion This !orecasting method is based on the opinion o! companys o!!icers
orrect Answer Executive
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our Answer Customers % Competitors
ltiple Choice Multiple Answer
uestion Characteristics o! E!!ective segmentation
orrect Answer Actionable % Measurable % Accessible
our Answer Actionable % Measurable % Accessible
e2"alse
uestion Consumption is shaped by the stage o! !amily li!e cycle
orrect Answer True
our Answer True
4&ST *" ATTEMTE, Q6EST&*+S A+, A+S#E8S
ultiple Choice Single Answer
uestion &t is the series o! mar)eting institutions that help in moving the product !rom producer to the ultimate user.
orrect Answer Mar)eting channel
our Answer Mar)eting channel
ultiple Choice Single Answer
uestion &t is the process o! buying out the product developed by someone else
orrect Answer Ac0uisition
our Answer Ac0uisition
ultiple Choice Single Answer
uestion &t is the relative di!!iculty in understanding or using the product
orrect Answer Complexity
our Answer Complexity
ue2"alse
uestion Secondary data is cheaper and !aster to collect than primary dataorrect Answer True
our Answer "alse
ultiple Choice Single Answer
uestion The price o! a product is determined by estimating the cost o! producing and mar)eting and then add a percentage o! pro!its. This orientation is called'
orrect Answer Cost
our Answer Cost
ultiple Choice Multiple Answer
uestion /elie!s are based on
orrect Answer :nowledge % *pinion % "aith
our Answer :nowledge % *pinion % "aith
ultiple Choice Single Answer
uestion ricing that enables sales people to tailor their prices to a prospects situation is called
orrect Answer rice shading
our Answer (ariable pricing
ultiple Choice Single Answer
uestion roduct classi!ication is based on
orrect Answer /uyer behaviour
our Answer /uyer behaviour
ue2"alse
uestion The demand !or a speci!ic brand within a product category is called selective demand.
orrect Answer True
our Answer True
ultiple Choice Single Answer
uestion ut the stages o! adoption process in order
orrect Answer Awareness% interest% evaluation% trial% adoption
our Answer &nterest% trial% awareness% evaluation% adoption
ultiple Choice Multiple Answer
uestion A transaction ta)es place when
orrect Answer There is time and place o! agreement % Two things o! value % Agreed upon conditions
our Answer There is time and place o! agreement % Two things o! value % Agreed upon conditions
ultiple Choice Multiple Answer
uestion Total cost concept includes
orrect Answer ,amaged goods % &nventory obsolescence % Transportation
our Answer ,amaged goods % &nventory obsolescence % Transportation
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ue2"alseuestion roduct development includes starting another business or buy businesses outside o! their current line.
orrect Answer "alse
our Answer "alse
atch The "ollowingestion Correct Answer Your Answer
dbac) 55555Communication !rom receiver to sender Communication !rom receiver to sender
coding 5555555utting meaning to symbols conveyed as messages utting meaning to symbols conveyed as messages
coding 555555555555&nterpreting the message by receiver Consumers are selective in choosing messages they receive
ise &t inter!eres with communication process &t inter!eres with communication process
ultiple Choice Multiple Answer
uestion An unhealthy port!olio has
orrect Answer More dogs % "ew stars
our Answer More dogs % "ew stars
ultiple Choice Multiple Answer
uestion Mar)et means'
orrect Answer eople with willingness and ability to buy % eople become customer as they are authorised to buy % eople with desiresour Answer eople with willingness and ability to buy % eople become customer as they are authorised to buy % eople with desires
atch The "ollowing
estion Correct Answer Your Answer
mbining two or more levels o! a channel under one participants control. (ertical integration (ertical integration
de mar)et coverage is achieved. &ntensive distribution. &ntensive distribution.
ps in the process o! matching demand and supply. Mar)eting channel Mar)eting channel
intermediaries between producer and consumer. ,irect channel ,irect channel
ue2"alseuestion 3The customer is always right3 is the spirit o! mar)eting concept.
orrect Answer True
our Answer True
ue2"alseuestion "ormal planning provides clearer per!ormance standards.
orrect Answer True
our Answer True
lect The /lan)uestion 11111111 eliminates the ris) o! losing customers goodwill
orrect Answer *ne price policy
our Answer *ne price policy
ue2"alseuestion Changes in consumers buying patterns a!!ects channels hori;ontal and vertical dimensions.
orrect Answer True
our Answer "alse
ultiple Choice Multiple Answeruestion The participants in a communication process are '
orrect Answer Source % 8ecipient
our Answer Source % 8ecipient
ultiple Choice Single Answeruestion roduction creates which type o! utility
orrect Answer "orm
our Answer "orm
lect The /lan)uestion 11111111 exists when a !ew large independent !irm accounts !or bul) o! an industrys sales.
orrect Answer *ligopoly
our Answer *ligopoly
lect The /lan)
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uestion 11111111 distribution is used when a small percentage o! customers account !or a large part o! sale.orrect Answer Selective
our Answer Selective
lect The /lan)
uestion Modern Accounting uses 11111111 as a unit o! measureorrect Answer Time
our Answer Time
ultiple Choice Single Answer
uestion A diet conscious person a!ter playing !ootball is thirsty. 7e opts !or '5orrect Answer ,iet co)e
our Answer ,iet co)e
ultiple Choice Multiple Answer
uestion #hat are variable costs$orrect Answer Material % 4abour
our Answer Electricity % Telephone
ultiple Choice Single Answer
uestion +ew products enter the mar)et and old customers ma)e repeat purchase during which stage o! product li!e cycle$orrect Answer 9rowth
our Answer 9rowth
lect The /lan)uestion 11111111 occurs when people inspite o! being 0uali!ied and experienced and trained have to settle !or a low level -ob.
orrect Answer 6nderemployment
our Answer 6nderemployment
ue2"alseuestion /uyers are geographically concentrated in the consumer mar)et.
orrect Answer "alseour Answer True
ue2"alseuestion ,istribution costs are low when intermediaries are used in the channel.
orrect Answer True
our Answer True
ultiple Choice Multiple Answeruestion Mar)et segmentation can be done on the basis o! !ollowing !actors
orrect Answer sychographic % ,emographic % 9eographic
our Answer sychographic % ,emographic % 9eographic
ue2"alseuestion ,emand !or industrial goods !luctuate more than consumer demand
orrect Answer True
our Answer True
lect The /lan)uestion There are more number o! substitutes !or 11111111 products.
orrect Answer Multi use
our Answer Multi use
lect The /lan)uestion 11111111 provides more in!ormation than Advertising and is relatively inexpensive.
orrect Answer ublicity
our Answer ublicity
ultiple Choice Single Answeruestion &t is is the data which has been converted to a use!ul !orm !or decision ma)ing
orrect Answer &n!ormation
our Answer &n!ormation
ultiple Choice Multiple Answeruestion The tangible inputs in a business are
orrect Answer Capital % Machine % Time
our Answer Capital % Technology % Machine
ultiple Choice Multiple Answeruestion Types o! *rganisational Mar)et
orrect Answer 8eseller mar)et % &ndustrial mar)et % 9overnment mar)et
our Answer 8eseller mar)et % 9overnment mar)et
ultiple Choice Multiple Answer
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uestion Criteria !or choosing distribution channels are 'orrect Answer Mar)et coverage % Control % Costs
our Answer Mar)et coverage % Control % Costs
ultiple Choice Single Answer
uestion The greatest amount o! satis!action comes !rom which utilityorrect Answer ossession
our Answer ossession
ultiple Choice Single Answer
uestion ,octors services in an emergency are called which type o! products$orrect Answer 6nsought
our Answer Speciality
lect The /lan)
uestion 11111111 directs the !low o! goods and services !rom the producer to the ultimate consumerorrect Answer Mar)eting
our Answer Mar)eting
lect The /lan)
uestion roduct% price% place and promotion are the =ps o! 11111111 mixorrect Answer Mar)eting
our Answer Mar)eting
ultiple Choice Single Answeruestion #ho provides time and place utility$
orrect Answer &ntermediary
our Answer &ntermediary
lect The /lan)uestion "or 11111111 items% reseller reorders goods when inventory gets low
orrect Answer Standardour Answer Standard
ultiple Choice Multiple Answeruestion #hat are psychogenetic needs
orrect Answer /elonging % 8ecognition
our Answer 8ecognition
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
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True/False
Question A channels length is also called as hori;ontal dimension.
Correct Answer "alse
Your Answer "alse
Multiple Choice Si!le As"er
Question &t concentrates on organisation design and wor) !low
Correct Answer "lotilla
Your Answer Statistical 0uality control
Select The #la$
Question 11111111 distribution is used when a small percentage o! customers account !or a large part o! sale.
Correct Answer Selective
Your Answer Selective
Multiple Choice Multiple As"er Question The resellers assortment in!luences its
Correct Answer Mar)eting mix % Customer mix % Supplier mix
Your Answer Mar)eting mix % Customer mix % /uyer mix
Select The #la$
Question Speci!ic 11111111 emerge !rom broad strate!gies
Correct Answer Tactics
Your Answer *b-ectives
Multiple Choice Si!le As"er
Question #hat is Mar)et development$
Correct Answer Existing product5+ew mar)et
Your Answer +ew product5+ew mar)et
Multiple Choice Multiple As"er
Question &ncome%occupation%education% age%marital status are !actors o! which type o! segmentation$
Correct Answer 9eographic % ,emographic
Your Answer ,emographic
Select The #la$
Question There are more number o! substitutes !or 11111111 products.
Correct Answer Multi use
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
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True/False
Question Mar)et oriented organisation do not need to prepare a mar)eting mix !or a product that o!!ers !ew consumer bene!its
Correct Answer True
Your Answer "alse
Select The #la$
Question Ma-or reason !or success !or new product is 11111111 product.
Correct Answer Superior
Your Answer Correctly positioned
Multiple Choice Si!le As"er
Question A diet conscious person a!ter playing !ootball is thirsty. 7e opts !or '5
Correct Answer ,iet co)e
Your Answer ,iet co)e
Multiple Choice Multiple As"er
Question 7ow does structure reduce internal uncertainity arising out o! human behaviour
Correct Answer Control mechanism % ,epartmentalisation
Your Answer "orecasting % ,epartmentalisation % Specialisation
Select The #la$
Question Customers changing wants and their behaviour can be better understood in 11111111 distribution.
Correct Answer ,irect
Your Answer ,irect
True/False
Question Changes in company structure also necessitates changes in the systems in various degrees
Correct Answer True
Your Answer True
Multiple Choice Multiple As"er
Question #hat are !ixed costs$
Correct Answer *!!ice rent % &nsurance % 9enerator bac) up
Your Answer &nsurance % 8aw material
True/False
Question roduct% place and promotion elements in the mar)eting mix are viewed as cost !actors.
Correct Answer True
Your Answer True
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T *" ATTEMTE, Q6EST&*+S A+, A+S#E8S
ultiple Choice Single Answer
uestion ,eciding on the number o! intermediaries to be employed by a producer is called'
orrect Answer &ntensity distribution
our Answer &ntensity distribution
lect The /lan)
uestion 11111111 distribution is used when a small percentage o! customers account !or a large part o! sale.
orrect Answer Selective
our Answer Exclusive
ultiple Choice Single Answer
uestion ro!its are negative in which stage o! product li!e cycle$
orrect Answer &ntroductory
our Answer &ntroductory
ultiple Choice Multiple Answer
uestion #hen is demand inelastic$
orrect Answer rice cut causes revenue to decrease % rice rise
ses revenue to increase
our Answer rice cut causes revenue to decrease % rice rise
ses revenue to increase
ultiple Choice Single Answer
uestion #hich is the products that potential customers do not )now
ut it or they do not want yet.
orrect Answer 6nsought
our Answer 6nsought
ultiple Choice Single Answer
uestion =ps o! o! Mar)eting should be considered in con-unction
h
orrect Answer =Cs
our Answer =Cs
ultiple Choice Single Answer
uestion 8ecovery stage in business cycle is also called
orrect Answer 6pswing
our Answer 6pswing
lect The /lan)
uestion /uyers response in 11111111 method may not be applicable
other mar)ets
orrect Answer Mar)et tests
our Answer Mar)et tests
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ultiple Choice Single Answer
uestion The greatest amount o! satis!action comes !rom which
ity
orrect Answer ossession
our Answer "orm
ultiple Choice Single Answer
uestion 9overnment units that purchase or rent goods !or carrying out main !unctions o! government is called
orrect Answer 9overnment Mar)et
our Answer 9overnment Mar)et
ultiple Choice Single Answer
uestion &n which phase o! production era% the producer and consumer are the same $
orrect Answer Subsistence
our Answer Subsistence
ultiple Choice Single Answer
uestion 3&mage building3 ob-ectives are common in which type o! mar)et structure$
orrect Answer *ligopoly
our Answer Competition
ue2"alse
uestion Mar)eter should )eep companys mission and mar)eting ob-ectives in mind while ma)ing pricing decisions.
orrect Answer True
our Answer True
ultiple Choice Single Answer
uestion +ew products enter the mar)et and old customers ma)e repeat purchase during which stage o! product li!e cycle$
orrect Answer 9rowth
our Answer 9rowth
atch The "ollowing
estion Correct Answer Your Answer
es !orecast Sales volume Sales volume
rrelation method 7istorical data 7istorical data
r)et !orecast &ndustry trade associations &ndustry trade associations
onomic !orecast 9overnment 9overnment
ue2"alse
uestion Experimental research involves obtaining data !rom respondents in person% mail or by phone
orrect Answer "alse
our Answer "alse
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lect The /lan)
uestion Speci!ic 11111111 emerge !rom broad strate!gies
orrect Answer Tactics
our Answer Tactics
ultiple Choice Multiple Answer
uestion #ays to ma)e people do trial purchases$
orrect Answer Coupon o!!ers % ,iscounts % Samples
our Answer 9ood pac)aging % Coupon o!!ers % ,iscounts
ue2"alse
uestion ublicity is news carried in the mass media about a !irm and its products% policies or actions.
orrect Answer True
our Answer True
ultiple Choice Single Answer
uestion This data is originated by original research through observation2 en0uiry
orrect Answer rimary data
our Answer rimary data
ue2"alse
uestion The demand !or a speci!ic brand within a product category is called selective demand.
orrect Answer True
our Answer True
ultiple Choice Single Answer
uestion Consumerism emerged in which era o! Mar)eting$
orrect Answer Sales
our Answer Mar)eting
ultiple Choice Multiple Answer
uestion hysical distribution management includes
orrect Answer Manu!acturer % Middlemen % #arehouse operators
our Answer Manu!acturer % Middlemen % #arehouse operators
ue2"alse
uestion Changes in consumers buying patterns a!!ects channels hori;ontal and vertical dimensions.
orrect Answer True
our Answer True
ultiple Choice Single Answer
uestion &t is the series o! mar)eting institutions that help in moving the product !rom producer to the ultimate user.
orrect Answer Mar)eting channel
our Answer Mar)eting channel
ue2"alse
uestion Each product and brand has a status symbol potential
orrect Answer True
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our Answer True
ultiple Choice Single Answer
uestion 8ecession stage in business cycle is also called
orrect Answer Slowdown
our Answer Slowdown
ultiple Choice Single Answer
uestion 4ead time !or a product is >? days and usage rate is @ units2day. 8eorder point will be
orrect Answer @? units
our Answer @? units
ultiple Choice Single Answer
uestion #ho provides time and place utility$
orrect Answer &ntermediary
our Answer /uyer
ue2"alse
uestion The greater the number o! substitutes !or a product% the less price elastic is its demand.
orrect Answer "alse
our Answer True
ultiple Choice Single Answer
uestion &t gathers% records and analyses data about problems related to Mar)eting
orrect Answer Mar)et 8esearch
our Answer Mar)et 8esearch
lect The /lan)
uestion 11111111 directs the !low o! goods and services !rom the producer to the ultimate consumer
orrect Answer Mar)eting
our Answer Mar)eting
ultiple Choice Multiple Answer
uestion A transaction ta)es place when
orrect Answer There is time and place o! agreement % Two things o! value % Agreed upon conditions
our Answer *ne thing o! value % There is time and place o!
eement % Agreed upon conditions
atch The "ollowing
estion Correct Answer Your Answer
stomer is the !ocal point in Mar)eting Selling
ngible sources Capital% machines%raw material Capital% machines%raw material
angible sources &n!ormation% time and technology &n!ormation% time and technology
nsumer to producer /ac)ward communication Mar)eting
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ultiple Choice Single Answer
uestion roduction creates which type o! utility
orrect Answer "orm
our Answer "orm
ue2"alse
uestion Consumer behaviour is easy to understand in !amiliar country li)e &ndia !or &ndians.
orrect Answer "alse
our Answer "alse
ultiple Choice Multiple Answer
uestion 7ow does structure reduce external uncertainity arising out o! human behaviour
orrect Answer 8esearch and planning % "orecasting
our Answer 8esearch and planning % "orecasting % ,ivision o! labour
ultiple Choice Multiple Answer
uestion The resellers assortment in!luences its
orrect Answer Mar)eting mix % Customer mix % Supplier mix
our Answer Mar)eting mix % Customer mix % Supplier mix
ultiple Choice Single Answer
uestion A diet conscious person a!ter playing !ootball is thirsty. 7e opts !or '5
orrect Answer ,iet co)e
our Answer ,iet co)e
lect The /lan)
uestion Ma-or reason !or success !or new product is 11111111 product.
orrect Answer Superior
our Answer Correctly positioned
ultiple Choice Single Answer
uestion &t is that element o! a plan that speci!ies what is to be accomplished
orrect Answer *b-ectives
our Answer *b-ectives
lect The /lan)
uestion *ptimum mar)eting mix is obtained using analysis% 11111111% implementation and control.
orrect Answer lanning
our Answer lanning
lect The /lan)
uestion 11111111 routinely per!orms all !unctions on recurrent% internal and external data
rrect Answer 8ecurrent data systemB8,S
our Answer 8ecurrent data systemB8,S
ue2"alse
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uestion Shorter production runs are re0uired to produce large number o! products in multi5segment strategy
orrect Answer True
our Answer True
lect The /lan)
uestion 11111111 allowance is used to communicate about the values o! the product and special event
orrect Answer romotion
our Answer romotion
ultiple Choice Multiple Answer
uestion "or exchange to ta)e place% which conditions must be satis!ied $
orrect Answer Atleast two parties % Each party is capable o!
mmunication and delivery % Each party has something that might be o! value to the other party
our Answer Atleast two parties % Each party is capable o!
mmunication and delivery % Each party has something that might be o! value to the other party
ue2"alse
uestion Companies have strenghts in a number o! areas but their )ey strength are !ew in number
orrect Answer True
our Answer True
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
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Select The #la$
Question 11111111 is an important tool !or planning and controlling the !irma activities
Correct Answer Sales "orecast
Your Answer Sales "orecast
Multiple Choice Si!le As"er
Question These items are directly bought by industrial buyers !rom producers rather than the middlemen
Correct Answer Expensive
Your Answer +on durables
Multiple Choice Si!le As"er
Question The greatest amount o! satis!action comes !rom which utility
Correct Answer ossession
Your Answer ossession
True/False
Question The )ey to success!ul new product introduction lies in a systems approach.
Correct Answer True
Your Answer True
Match The Follo"i!
Question Correct Answer Your Answer
/allast business "it well but low opportunities Some !it and some mis!it
9ap analysis ,i!!erence between desired and pro-ectedper!ormance
,i!!erence between desired and pro-ected per!ormance
Corporate parenting Managing S/6s by a corporate Managing S/6s by a corporate
7eartland business 9ive the highest priority "it well but low opportunities
Multiple Choice Multiple As"er
Question Aspects o! political environment are '
Correct Answer "orm o! government adopted % Media and pressure groups % 9overnment stability
Your Answer "orm o! government adopted % Media and pressure groups % 9overnment stability
Multiple Choice Si!le As"er
Question &t limits the alternatives that a decision ma)er ta)es in a given situation
Correct Answer olicy
Your Answer olicy
Select The #la$
Question 11111111 concept increases the e!!iciency o! economic system
Correct Answer Mar)eting
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
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Multiple Choice Multiple As"er
Question Types o! product classi!ication
Correct Answer Services % Consumables % ,urables
Your Answer Emergency % Consumables % Services
Multiple Choice Si!le As"er
Question Mar)eting arises !rom $
Correct Answer Exchange
Your Answer Exchange
True/False
Question Mar)et segmentation is the decision to identi!y di!!erent groups that compose the mar)et and to develop speci!ic product !or each o! these
groups.
Correct Answer "alse
Your Answer "alse
True/False
Question Mar)et !oreacsts are available !rom sources li)e government
Correct Answer "alse
Your Answer "alse
Select The #la$
Question 11111111 is some characteristic o! people in the mar)et that helps in dividing it.
Correct Answer "actor
Your Answer "actor
True/False
Question 3The customer is always right3 is the spirit o! mar)eting concept.
Correct Answer True
Your Answer True
Multiple Choice Si!le As"er
Question Members o! this group have attained a position through exceptional ability in their pro!ession or business
Correct Answer 4ower56pper
Your Answer 4ower56pper
Multiple Choice Multiple As"er
Question 4imitations o! Traditional cost accounting are
Correct Answer Assumes !actory as an isolated entity % &t measures only the cost o! producing
Your Answer Assumes !actory as an isolated entity % &t measures only the cost o! producing % &t uses time as a unit o! measure
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
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Multiple Choice Multiple As"er
Question Ma-or role o! promotion is to '
Correct Answer ersuade % &n!orm % 8emind
Your Answer ersuade % &n!orm % 8emind
True/False
Question A drive is a need that su!!iciently presses a person to act
Correct Answer True
Your Answer True
True/False
Question The )ey to success!ul new product introduction lies in a systems approach.
Correct Answer True
Your Answer True
Multiple Choice Si!le As"er Question , in A&,A stands !or '
Correct Answer ,esire
Your Answer ,esire
Multiple Choice Si!le As"er
Question 7igher the perceived 0uality o! the product% higher will be the perceived price. Such products are called'
Correct Answer restige
Your Answer restige
Multiple Choice Si!le As"er
Question &t re!ers to !ormal and in!ormal rules% regulations and procedures that complements the company structure
Correct Answer Systems
Your Answer Systems
Multiple Choice Si!le As"er
Question The output o! Stimulus 8esponse Model is
Correct Answer roduct decision
Your Answer roduct decision
True/False
Question Style o! a company are the patterns o! actions ta)en by members o! top management over a period o! time
Correct Answer True
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
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True/False
Question A channels length is also called as hori;ontal dimension.
Correct Answer "alse
Your Answer "alse
Multiple Choice Si!le As"er
Question &t concentrates on organisation design and wor) !low
Correct Answer "lotilla
Your Answer Statistical 0uality control
Select The #la$
Question 11111111 distribution is used when a small percentage o! customers account !or a large part o! sale.
Correct Answer Selective
Your Answer Selective
Multiple Choice Multiple As"er Question The resellers assortment in!luences its
Correct Answer Mar)eting mix % Customer mix % Supplier mix
Your Answer Mar)eting mix % Customer mix % /uyer mix
Select The #la$
Question Speci!ic 11111111 emerge !rom broad strate!gies
Correct Answer Tactics
Your Answer *b-ectives
Multiple Choice Si!le As"er
Question #hat is Mar)et development$
Correct Answer Existing product5+ew mar)et
Your Answer +ew product5+ew mar)et
Multiple Choice Multiple As"er
Question &ncome%occupation%education% age%marital status are !actors o! which type o! segmentation$
Correct Answer 9eographic % ,emographic
Your Answer ,emographic
Select The #la$
Question There are more number o! substitutes !or 11111111 products.
Correct Answer Multi use
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
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True/False
Question A channels length is also called as hori;ontal dimension.
Correct Answer "alse
Your Answer "alse
Multiple Choice Si!le As"er
Question &t concentrates on organisation design and wor) !low
Correct Answer "lotilla
Your Answer Statistical 0uality control
Select The #la$
Question 11111111 distribution is used when a small percentage o! customers account !or a large part o! sale.
Correct Answer Selective
Your Answer Selective
Multiple Choice Multiple As"er Question The resellers assortment in!luences its
Correct Answer Mar)eting mix % Customer mix % Supplier mix
Your Answer Mar)eting mix % Customer mix % /uyer mix
Select The #la$
Question Speci!ic 11111111 emerge !rom broad strate!gies
Correct Answer Tactics
Your Answer *b-ectives
Multiple Choice Si!le As"er
Question #hat is Mar)et development$
Correct Answer Existing product5+ew mar)et
Your Answer +ew product5+ew mar)et
Multiple Choice Multiple As"er
Question &ncome%occupation%education% age%marital status are !actors o! which type o! segmentation$
Correct Answer 9eographic % ,emographic
Your Answer ,emographic
Select The #la$
Question There are more number o! substitutes !or 11111111 products.
Correct Answer Multi use
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
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True/False
Question A channels length is also called as hori;ontal dimension.
Correct Answer "alse
Your Answer "alse
Multiple Choice Si!le As"er
Question &t concentrates on organisation design and wor) !low
Correct Answer "lotilla
Your Answer Statistical 0uality control
Select The #la$
Question 11111111 measures actual sales and not intentions to buy
Correct Answer Mar)et tests
Your Answer Mar)et tests
Multiple Choice Si!le As"er Question This strategic posture invests su!!iciently to stay in the race but avoids pre5mature commitments
Correct Answer 8eserve the right to play
Your Answer 8eserve the right to play
Multiple Choice Si!le As"er
Question As a person ac0uires additional units o! a product% the amount o! satis!actionBeach unit adds to total satis!action% is less than the previous
unit. This is called
Correct Answer 4aw o! diminishing marginal utility
Your Answer 4aw o! diminishing marginal utility
Multiple Choice Si!le As"er
Question +ew product !orms and brands enter in which stage o! product li!e cycle$
Correct Answer 9rowth
Your Answer &ntroductory
Select The #la$
Question 11111111 leads to generalisation where similar stimulus generate the same )ind o! response
Correct Answer 8ein!orcement
Your Answer Cues
True/False
Question Mar)eter should )eep companys mission and mar)eting ob-ectives in mind while ma)ing pricing decisions.
Correct Answer True
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
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Multiple Choice Multiple As"er
Question #hat is brea) down approach
Correct Answer Sales potential varies with countrys general level o! economic activity % Mar)et and sales potential is based on economic !orecast % +umbero! units that a buyer buys is multiplied by the total number o! potential buyers in that territory to arrive at total sales
Your Answer Economic !orecasts are available !rom industry trade associations % Mar)et and sales potential is based on economic !orecast % +umber o!
units that a buyer buys is multiplied by the total number o! potential buyers in that territory to arrive at total sales
Multiple Choice Si!le As"er
Question +ew product !orms and brands enter in which stage o! product li!e cycle$
Correct Answer 9rowth
Your Answer &ntroductory
Multiple Choice Si!le As"er
Question This !orecasting method is based on the opinion o! companys o!!icers
Correct Answer Executive
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
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True/False
Question A channels length is also called as hori;ontal dimension.
Correct Answer "alse
Your Answer "alse
Multiple Choice Si!le As"er
Question &t concentrates on organisation design and wor) !low
Correct Answer "lotilla
Your Answer Statistical 0uality control
Select The #la$
Question 11111111 measures actual sales and not intentions to buy
Correct Answer Mar)et tests
Your Answer Mar)et tests
Multiple Choice Si!le As"er Question This strategic posture invests su!!iciently to stay in the race but avoids pre5mature commitments
Correct Answer 8eserve the right to play
Your Answer 8eserve the right to play
Multiple Choice Si!le As"er
Question As a person ac0uires additional units o! a product% the amount o! satis!actionBeach unit adds to total satis!action% is less than the previous
unit. This is called
Correct Answer 4aw o! diminishing marginal utility
Your Answer 4aw o! diminishing marginal utility
Multiple Choice Si!le As"er
Question +ew product !orms and brands enter in which stage o! product li!e cycle$
Correct Answer 9rowth
Your Answer &ntroductory
Select The #la$
Question 11111111 leads to generalisation where similar stimulus generate the same )ind o! response
Correct Answer 8ein!orcement
Your Answer Cues
True/False
Question Mar)eter should )eep companys mission and mar)eting ob-ectives in mind while ma)ing pricing decisions.
Correct Answer True
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
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True/False
Question A channels length is also called as hori;ontal dimension.
Correct Answer "alse
Your Answer "alse
Multiple Choice Si!le As"er
Question &t concentrates on organisation design and wor) !low
Correct Answer "lotilla
Your Answer Statistical 0uality control
Select The #la$
Question 11111111 distribution is used when a small percentage o! customers account !or a large part o! sale.
Correct Answer Selective
Your Answer Selective
Multiple Choice Multiple As"er Question The resellers assortment in!luences its
Correct Answer Mar)eting mix % Customer mix % Supplier mix
Your Answer Mar)eting mix % Customer mix % /uyer mix
Select The #la$
Question Speci!ic 11111111 emerge !rom broad strate!gies
Correct Answer Tactics
Your Answer *b-ectives
Multiple Choice Si!le As"er
Question #hat is Mar)et development$
Correct Answer Existing product5+ew mar)et
Your Answer +ew product5+ew mar)et
Multiple Choice Multiple As"er
Question &ncome%occupation%education% age%marital status are !actors o! which type o! segmentation$
Correct Answer 9eographic % ,emographic
Your Answer ,emographic
Select The #la$
Question There are more number o! substitutes !or 11111111 products.
Correct Answer Multi use
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
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True/False
Question A channels length is also called as hori;ontal dimension.
Correct Answer "alse
Your Answer "alse
Multiple Choice Si!le As"er
Question &t concentrates on organisation design and wor) !low
Correct Answer "lotilla
Your Answer Statistical 0uality control
Select The #la$
Question 11111111 measures actual sales and not intentions to buy
Correct Answer Mar)et tests
Your Answer Mar)et tests
Multiple Choice Si!le As"er Question This strategic posture invests su!!iciently to stay in the race but avoids pre5mature commitments
Correct Answer 8eserve the right to play
Your Answer 8eserve the right to play
Multiple Choice Si!le As"er
Question As a person ac0uires additional units o! a product% the amount o! satis!actionBeach unit adds to total satis!action% is less than the previous
unit. This is called
Correct Answer 4aw o! diminishing marginal utility
Your Answer 4aw o! diminishing marginal utility
Multiple Choice Si!le As"er
Question +ew product !orms and brands enter in which stage o! product li!e cycle$
Correct Answer 9rowth
Your Answer &ntroductory
Select The #la$
Question 11111111 leads to generalisation where similar stimulus generate the same )ind o! response
Correct Answer 8ein!orcement
Your Answer Cues
True/False
Question Mar)eter should )eep companys mission and mar)eting ob-ectives in mind while ma)ing pricing decisions.
Correct Answer True
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
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Multiple Choice Multiple As"er
Question Ma-or role o! promotion is to '
Correct Answer ersuade % &n!orm % 8emind
Your Answer ersuade % &n!orm % 8emind
True/False
Question A drive is a need that su!!iciently presses a person to act
Correct Answer True
Your Answer True
True/False
Question The )ey to success!ul new product introduction lies in a systems approach.
Correct Answer True
Your Answer True
Multiple Choice Si!le As"er Question , in A&,A stands !or '
Correct Answer ,esire
Your Answer ,esire
Multiple Choice Si!le As"er
Question 7igher the perceived 0uality o! the product% higher will be the perceived price. Such products are called'
Correct Answer restige
Your Answer restige
Multiple Choice Si!le As"er
Question &t re!ers to !ormal and in!ormal rules% regulations and procedures that complements the company structure
Correct Answer Systems
Your Answer Systems
Multiple Choice Si!le As"er
Question The output o! Stimulus 8esponse Model is
Correct Answer roduct decision
Your Answer roduct decision
True/False
Question Style o! a company are the patterns o! actions ta)en by members o! top management over a period o! time
Correct Answer True
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
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True/False
Question A channels length is also called as hori;ontal dimension.
Correct Answer "alse
Your Answer "alse
Multiple Choice Si!le As"er
Question &t concentrates on organisation design and wor) !low
Correct Answer "lotilla
Your Answer Statistical 0uality control
Select The #la$
Question 11111111 measures actual sales and not intentions to buy
Correct Answer Mar)et tests
Your Answer Mar)et tests
Multiple Choice Si!le As"er Question This strategic posture invests su!!iciently to stay in the race but avoids pre5mature commitments
Correct Answer 8eserve the right to play
Your Answer 8eserve the right to play
Multiple Choice Si!le As"er
Question As a person ac0uires additional units o! a product% the amount o! satis!actionBeach unit adds to total satis!action% is less than the previous
unit. This is called
Correct Answer 4aw o! diminishing marginal utility
Your Answer 4aw o! diminishing marginal utility
Multiple Choice Si!le As"er
Question +ew product !orms and brands enter in which stage o! product li!e cycle$
Correct Answer 9rowth
Your Answer &ntroductory
Select The #la$
Question 11111111 leads to generalisation where similar stimulus generate the same )ind o! response
Correct Answer 8ein!orcement
Your Answer Cues
True/False
Question Mar)eter should )eep companys mission and mar)eting ob-ectives in mind while ma)ing pricing decisions.
Correct Answer True
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4&ST *" ATTEMTE, Q6EST&*+S A+, A+S#E8S
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True/False
Question &n negotiated contracts% the bid selected by buyer is not necessarily the lowest
Correct Answer True
Your Answer True
Multiple Choice Multiple As"er
Question Trade promotions include
Correct Answer ush money allowance % romotional allowance
Your Answer ush money allowance % Cash rebates % romotional allowance % ,amaged goods allowance
True/False
Question Change in companys strategy gives rise to problems necessitating a new structure to be made
Correct Answer True
Your Answer "alse
Multiple Choice Multiple As"er Question #hat is brea) down approach
Correct Answer Sales potential varies with countrys general level o! economic activity % Mar)et and sales potential is based on economic !orecast % +umber
o! units that a buyer buys is multiplied by the total number o! potential buyers in that territory to arrive at total sales
Your Answer Sales potential varies with countrys general level o! economic activity % Mar)et and sales potential is based on economic !orecast % +umbero! units that a buyer buys is multiplied by the total number o! potential buyers in that territory to arrive at total sales
True/False
Question Consumer behaviour is easy to understand in !amiliar country li)e &ndia !or &ndians.
Correct Answer "alse
Your Answer True
Select The #la$
Question /uyers response in 11111111 method may not be applicable in other mar)ets
Correct Answer Mar)et tests
Your Answer Mar)et tests
True/False
Question The demand !or a speci!ic brand within a product category is called selective demand.
Correct Answer True
Your Answer True
Multiple Choice Si!le As"er
Question ,eciding on the number o! intermediaries to be employed by a producer is called'
Correct Answer &ntensity distribution
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
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Select The #la$
Question 11111111 identi!ies the impact o! any change on per!ormance
Correct Answer Statistical 0uality control
Your Answer 9eneral Electric Model
Match The Follo"i!
Question Correct Answer Your Answer
Strategic organisational planning Top Management Top Management
*b-ectives #hat is to be accomplished #hat is to be accomplished
Strategies 7ow to achieve ob-ectives 7ow to achieve ob-ectives
olicies Constraints that limits the alternatives available Constraints that limits the alternatives available
Multiple Choice Si!le As"er
Question The traditional approach towards uncertainity is
Correct Answer /inary
Your Answer 6nitary
Multiple Choice Si!le As"er
Question 3&mage building3 ob-ectives are common in which type o! mar)et structure$
Correct Answer *ligopoly
Your Answer *ligopoly
Multiple Choice Multiple As"er
Question 7arveststrategy is used !or
Correct Answer ,ogs % Question mar)s
Your Answer Stars % Cash cowsCash cowsc
Multiple Choice Si!le As"er
Question #hat is Mar)et enetration$
Correct Answer Existing product5Existing mar)et
Your Answer Existing product5Existing mar)et
Multiple Choice Multiple As"er
Question A business is a system consisting o! !ollowing elements
Correct Answer &nput and output % *b-ectives % rocess and !eedbac)
Your Answer &nput and output % *b-ectives % rocess and !eedbac) % ro!its
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
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True/False
Question A channels length is also called as hori;ontal dimension.
Correct Answer "alse
Your Answer "alse
Multiple Choice Si!le As"er
Question &t concentrates on organisation design and wor) !low
Correct Answer "lotilla
Your Answer Statistical 0uality control
Select The #la$
Question 11111111 measures actual sales and not intentions to buy
Correct Answer Mar)et tests
Your Answer Mar)et tests
Multiple Choice Si!le As"er Question This strategic posture invests su!!iciently to stay in the race but avoids pre5mature commitments
Correct Answer 8eserve the right to play
Your Answer 8eserve the right to play
Multiple Choice Si!le As"er
Question As a person ac0uires additional units o! a product% the amount o! satis!actionBeach unit adds to total satis!action% is less than the previous
unit. This is called
Correct Answer 4aw o! diminishing marginal utility
Your Answer 4aw o! diminishing marginal utility
Multiple Choice Si!le As"er
Question +ew product !orms and brands enter in which stage o! product li!e cycle$
Correct Answer 9rowth
Your Answer &ntroductory
Select The #la$
Question 11111111 leads to generalisation where similar stimulus generate the same )ind o! response
Correct Answer 8ein!orcement
Your Answer Cues
True/False
Question Mar)eter should )eep companys mission and mar)eting ob-ectives in mind while ma)ing pricing decisions.
Correct Answer True
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4&ST *" ATTEMTE, Q6EST&*+S A+, A+S#E8S
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True/False
Question &n negotiated contracts% the bid selected by buyer is not necessarily the lowest
Correct Answer True
Your Answer True
Multiple Choice Multiple As"er
Question Trade promotions include
Correct Answer ush money allowance % romotional allowance
Your Answer ush money allowance % Cash rebates % romotional allowance % ,amaged goods allowance
True/False
Question Change in companys strategy gives rise to problems necessitating a new structure to be made
Correct Answer True
Your Answer "alse
Multiple Choice Multiple As"er Question #hat is brea) down approach
Correct Answer Sales potential varies with countrys general level o! economic activity % Mar)et and sales potential is based on economic !orecast % +umber
o! units that a buyer buys is multiplied by the total number o! potential buyers in that territory to arrive at total sales
Your Answer Sales potential varies with countrys general level o! economic activity % Mar)et and sales potential is based on economic !orecast % +umbero! units that a buyer buys is multiplied by the total number o! potential buyers in that territory to arrive at total sales
True/False
Question Consumer behaviour is easy to understand in !amiliar country li)e &ndia !or &ndians.
Correct Answer "alse
Your Answer True
Select The #la$
Question /uyers response in 11111111 method may not be applicable in other mar)ets
Correct Answer Mar)et tests
Your Answer Mar)et tests
True/False
Question The demand !or a speci!ic brand within a product category is called selective demand.
Correct Answer True
Your Answer True
Multiple Choice Si!le As"er
Question ,eciding on the number o! intermediaries to be employed by a producer is called'
Correct Answer &ntensity distribution
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
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True/False
Question A channels length is also called as hori;ontal dimension.
Correct Answer "alse
Your Answer "alse
Multiple Choice Si!le As"er
Question &t concentrates on organisation design and wor) !low
Correct Answer "lotilla
Your Answer Statistical 0uality control
Select The #la$
Question 11111111 distribution is used when a small percentage o! customers account !or a large part o! sale.
Correct Answer Selective
Your Answer Selective
Multiple Choice Multiple As"er Question The resellers assortment in!luences its
Correct Answer Mar)eting mix % Customer mix % Supplier mix
Your Answer Mar)eting mix % Customer mix % /uyer mix
Select The #la$
Question Speci!ic 11111111 emerge !rom broad strate!gies
Correct Answer Tactics
Your Answer *b-ectives
Multiple Choice Si!le As"er
Question #hat is Mar)et development$
Correct Answer Existing product5+ew mar)et
Your Answer +ew product5+ew mar)et
Multiple Choice Multiple As"er
Question &ncome%occupation%education% age%marital status are !actors o! which type o! segmentation$
Correct Answer 9eographic % ,emographic
Your Answer ,emographic
Select The #la$
Question There are more number o! substitutes !or 11111111 products.
Correct Answer Multi use
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
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Multiple Choice Si!le As"er
Question A superior product is priced
Correct Answer Above mar)et level
Your Answer Above mar)et level
Multiple Choice Multiple As"er
Question "actors a!!ecting demand o!
product$
Correct Answer opulation % &ncrease in buypower
Your Answer opulation % &ncrease in buy
power % ,ecrease in buying
/uyer pre!erences
True/False
Question The cultural environment sh
long term trends towards a
hedonistic society.
Correct Answer True
Your Answer "alse
Multiple Choice Multiple As"er
Question Mar)eting channels !or con
products is longer because
Correct Answer +umber o! consumers are m
Consumers buy smaller 0ua/uying patterns o! consume
easy to detect.
Your Answer +umber o! consumers are m
Consumers buy smaller 0ua
Multiple Choice Si!le As"er
Question This !orecasting method is b
on the opinion o! companys
o!!icers
Correct Answer Executive
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
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Multiple Choice Multiple As"er
Question Trade promotions include
Correct Answer ush money allowance % romotional allowance
Your Answer ush money allowance % Cash rebates % romotional allowance % ,amaged goods allowance
Multiple Choice Si!le As"er
Question #hat is diversi!ication$
Correct Answer +ew product5+ew mar)et
Your Answer +ew product5+ew mar)et
Select The #la$
Question A speciality product is 11111111 intensively distributed than a shopping product
Correct Answer 4ess
Your Answer 4ess
Select The #la$ Question 11111111 is a delivery o! standard o! living to society
Correct Answer Mar)eting
Your Answer Mar)eting
Multiple Choice Si!le As"er
Question This discount is o!!ered to customers to encourage them to remain loyal buyers
Correct Answer Quantity discount
Your Answer Quantity discount
Multiple Choice Si!le As"er
Question #hich is the shortest mar)eting channel !or an industrial product$
Correct Answer roducer555&ndustrial user
Your Answer roducer555&ndustrial user
Select The #la$
Question &n 11111111 pricing buyers pay di!!erent prices under the same conditions % in the same 0uantities and at the same time
Correct Answer (ariable
Your Answer (ariable
Select The #la$
Question More 11111111 is involved in sales to industrial buyers than consumers
Correct Answer Money
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4&ST *" ATTEMTE, Q6EST&*+S A+, A+S#E8S
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True/False
Question &n negotiated contracts% the bid selected by buyer is not necessarily the lowest
Correct Answer True
Your Answer True
Multiple Choice Multiple As"er
Question Trade promotions include
Correct Answer ush money allowance % romotional allowance
Your Answer ush money allowance % Cash rebates % romotional allowance % ,amaged goods allowance
True/False
Question Change in companys strategy gives rise to problems necessitating a new structure to be made
Correct Answer True
Your Answer "alse
Multiple Choice Multiple As"er Question #hat is brea) down approach
Correct Answer Sales potential varies with countrys general level o! economic activity % Mar)et and sales potential is based on economic !orecast % +umber
o! units that a buyer buys is multiplied by the total number o! potential buyers in that territory to arrive at total sales
Your Answer Sales potential varies with countrys general level o! economic activity % Mar)et and sales potential is based on economic !orecast % +umbero! units that a buyer buys is multiplied by the total number o! potential buyers in that territory to arrive at total sales
True/False
Question Consumer behaviour is easy to understand in !amiliar country li)e &ndia !or &ndians.
Correct Answer "alse
Your Answer True
Select The #la$
Question /uyers response in 11111111 method may not be applicable in other mar)ets
Correct Answer Mar)et tests
Your Answer Mar)et tests
True/False
Question The demand !or a speci!ic brand within a product category is called selective demand.
Correct Answer True
Your Answer True
Multiple Choice Si!le As"er
Question ,eciding on the number o! intermediaries to be employed by a producer is called'
Correct Answer &ntensity distribution
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MM ass!%&% A'i(
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ultiple Choice Si!le As"er
uestion #hen the 0uantity bought remains steady regardless o! change in price% it is called
rrect Answer rice inelastic
our Answer rice inelastic
ultiple Choice Si!le As"er
uestion Members o! this group have attained a position through exceptional ability in their pro!ession or business
rrect Answer 4ower56pper
our Answer 6pper5Middle
ect The #la$
uestion The cost o! warehousing% transportation% inventory and handling products together constitutes 11111111 concept.
rrect Answer Total cost
our Answer Total cost
ultiple Choice Si!le As"er
uestion roduction creates which type o! utility
rrect Answer "orm
our Answer "orm
ultiple Choice Si!le As"er
uestion A diet conscious person a!ter playing !ootball is thirsty. 7e opts !or '5
rrect Answer ,iet co)e
our Answer ,iet co)e
ue/False
uestion #arehouses are needed when supply sources and mar)ets are located close by.
rrect Answer "alse
our Answer "alse
ue/False
uestion Communicating with middlemen re0uires in!ormation which is di!!erent to the in!ormation re0uired in communicatingwith the !inal buyers.
rrect Answer True
our Answer True
ect The #la$
uestion "irms that lac) promotional s)ills rely on 11111111 !or promotional push.
rrect Answer Middlemen
our Answer Middlemen
ultiple Choice Multiple As"er
uestion Senses in our body are
rrect Answer Taste % Touch % See
our Answer Taste % Touch % See
ue/False
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MM ass!%)% Sha!u
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ultiple Choice Si!le As"er
uestion &t is the process o! identi!ying smaller mar)ets within a larger mar)et.
rrect Answer Segmentation
our Answer Segmentation
ue/False
uestion sychogenetic needs are intense enough to motivate a person to act immediately
rrect Answer "alse
our Answer True
ultiple Choice Si!le As"er
uestion roduction creates which type o! utility
rrect Answer "orm
our Answer ossession
atch The Follo"i!
estion Correct Answer Your Answer
relation method 7istorical data 7istorical data
r)et !orecast &ndustry trade associations Mar)et potential
nomic !orecast 9overnment &ndustry trade associations
es !orecast Sales volume Sales potential
ultiple Choice Si!le As"er
uestion &t sets a sales per!ormance standard against which actual sales results can be compared with potential sales
rrect Answer Sales !orecast
our Answer Sales !orecast
ue/Falseuestion Mar)et segmentation is the decision to identi!y di!!erent groups that compose the mar)et and to develop speci!ic product !or each o! these group
rrect Answer "alse
our Answer True
ue/False
uestion ,emand is highly elastic !or industrial goods
rrect Answer "alse
our Answer True
ect The #la$uestion The !actor o! satis!action and 11111111 motives are consistent in society
rrect Answer ro!it
our Answer ro!it
ultiple Choice Si!le As"er
uestion 8ecession stage in business cycle is also called
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MM ass!%*% Sha!u
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atch The Follo"i!
estion Correct Answer Your Answer
gible sources Capital% machines%raw material Capital% machines%raw material
ngible sources &n!ormation% time and technology &n!ormation% time and technology
nsumer to producer /ac)ward communication /ac)ward communication
tomer is the !ocal point in Mar)eting Selling
ect The #la$
uestion Ma-or reason !or success !or new product is 11111111 product.
rrect Answer Superior
our Answer 4ow priced
ultiple Choice Si!le As"er
uestion This involves developing two or more mar)et strategies !or two or more mar)et segments
rrect Answer Multi5segmentation
our Answer Segmentation
ue/False
uestion A drive is a need that su!!iciently presses a person to act
rrect Answer True
our Answer True
ultiple Choice Multiple As"er
uestion These are the characteristics o! services
rrect Answer Sold on basis o! bene!its % Quality control is tough
our Answer Sold on basis o! bene!its % Mechanised and automated % Quality control is tough
ue/False
uestion The cultural environment shows long term trends towards a hedonistic society.
rrect Answer True
our Answer True
ue/False
uestion Consumer behaviour is easy to understand in !amiliar country li)e &ndia !or &ndians.
rrect Answer "alse
our Answer True
ect The #la$
uestion
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MM ass!%+% Sha!u
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ect The #la$
uestion The cost o! warehousing% transportation% inventory and handling products together constitutes 11111111 concept.
rrect Answer Total cost
our Answer *ptimi;ation cost
ultiple Choice Multiple As"er
uestion ,isadvantages o! rimary data are'
rrect Answer Cost !actor% Time !actor
our Answer Credibility% 8elevance% Time !actor
ect The #la$
uestion "or 11111111 items% reseller reorders goods when inventory gets low
rrect Answer Standard
our Answer +ew
ue/False
uestion "irms that lac) promotional capabilities rely on middlemen.
rrect Answer True
our Answer True
ultiple Choice Multiple As"er
uestion Concept o! mar)eting includes study o!
rrect Answer Transaction % Trans!er % Exchange
our Answer Transaction % Trans!er % Exchange
ultiple Choice Si!le As"er
uestion Manu!acturers o!!ering variety o! price promotions to their middlemen is called
rrect Answer Trade promotion
our Answer /ro)erage allowance
ue/False
uestion Shorter production runs are re0uired to produce large number o! products in multi5segment strategy
rrect Answer True
our Answer True
