Marketing Research SCDL

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/FalseQuestionUse of data analysis programme is the analysis strategy .Correct AnswerTrue

Multiple Choice Single AnswerQuestionDistrict Gazetteer Giving the information about population, public enterprises, development etc. is an example of :-Correct AnswerGovernment Publications

Select The BlankQuestionTaking the responses on which political party will win the upcoming election is known as ________.Correct AnswerOpinion Poll

True/FalseQuestionWhen target respondents are intercepted and shopping areas, it is called Mall Intercept.Correct AnswerTrue

Multiple Choice Multiple AnswerQuestionSpontaneous response from respondent is possible in :-Correct AnswerFree response questions , Probing questions , Unstructured questions

Multiple Choice Single AnswerQuestionIn Report writing, letter of transmission indicates :-Correct AnswerTo whom the report is submitted, reason for research and official authorization

Multiple Choice Single AnswerQuestionScale Intervals can be used forCorrect AnswerAge

Multiple Choice Single AnswerQuestionThe test which consists of a series of pictures about which the subject is asked to tell a story is called :-Correct AnswerThematic Apperception Test

True/FalseQuestionDescriptive research is a type of conclusive research.Correct AnswerTrue

True/FalseQuestionBalance Sheet is an internal unpublished data.Correct AnswerFalse

Multiple Choice Multiple AnswerQuestionTranscribing data is involved :-Correct AnswerCoding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers

Select The BlankQuestionIn conjoint analysis it may be difficult to ascribe or describe ________ for certain products.Correct AnswerAttributes

Multiple Choice Single AnswerQuestionWhich is the institution specialising in Pharma Research?Correct AnswerCentral Drug Research Institute, Lucknow

Select The BlankQuestion________represents a close ended question.Correct AnswerScales

Select The BlankQuestionInterpretation of results is highly subjective in ________.Correct AnswerProjective techniques

Multiple Choice Multiple AnswerQuestionStimulated Test Marketing can be used in :-Correct AnswerProduct Concept testing , Pilot study before National launch , Packaging Appropriateness

Select The BlankQuestionIn online surveys,________ works like focus groups.Correct AnswerChat sessions

True/FalseQuestionTechnical jargon should be used when unavoidable.Correct AnswerTrue

Multiple Choice Multiple AnswerQuestionWhich publications can be used for research on automobile industry?Correct AnswerAuto spark , Automobile Reporter , Auto Age

Multiple Choice Multiple AnswerQuestionCluster analysis is used in :-Correct AnswerMarket segment , Understanding buyer behavior , Selecting test markets for various marketing strategies

True/FalseQuestionRange is the simplest measure of calculation of mean.Correct AnswerFalse

Match The FollowingQuestion Correct Answer

Automotive Research Association Of IndiaPuneBharat Leather Corpn. Ltd.AgraCashew Corporation Of India Ltd.CochinCement Corporation Of India Ltd.New Delhi

Multiple Choice Single AnswerQuestionDescriptors describing the selection criteria of the individuals needed for the study are known as:Correct AnswerRespondent DescriptorsYour AnswerRespondent Descriptors

True/FalseQuestionIn data interpretation, cross tabulation is the distribution of one variables.Correct AnswerFalseYour AnswerFalse

Multiple Choice Multiple AnswerQuestionEthical issues to be observed while writing a report are :-Correct AnswerNo deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of dataYour AnswerNo deliberate misinterpretations , Complete confidentiality and secrecy of data

Select The BlankQuestionIn two mode, two way data of MDS, the products can be compared on the basis of ________ .Correct AnswerObjective and perceived attributesYour AnswerObjective and perceived attributes

Multiple Choice Single AnswerQuestionUtilities of conjoint analysis are arrived through :-Correct AnswerIterative techniqueYour AnswerIterative technique

Multiple Choice Multiple AnswerQuestionSemantic Differential Scale can be used for :-Correct AnswerRating the Program ” Jassi Jaisi Koi Nahin” , Rating the service at Hotel Taj , Rating the success of a new softwareYour AnswerRating the Program ” Jassi Jaisi Koi Nahin” , Rating the service at Hotel Taj , Rating the success of a new software

Match The FollowingQuestionCorrect AnswerYour AnswerGetting the feel of possibility of a candidate winning in an electionTelephonicObservationExploring the conversion rate at a retail outletObservationTelephonicGetting the feedback of demonstration of a food processorExperimentalDirect interviewsGetting the responses from experts regarding a new chemicalPostal SurveyQuestionnaire method

Multiple Choice Single AnswerQuestionValidation is fundamental step in research because :-Correct AnswerIt ensures that data has accurately measuredYour AnswerIt ensures that data has accurately measured

Multiple Choice Multiple AnswerQuestionEthics in Marketing Research underline the three basic responsibilities that includes :-Correct AnswerResponsibility towards the respondent , Responsibility towards the researcher , Responsibility towards the clientYour AnswerResponsibility towards the research process , Responsibility towards the respondent , Responsibility towards the client

Multiple Choice Multiple AnswerQuestionWhich of the following are the research obligations to the client?Correct AnswerHonest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client’s application

Your AnswerHonest and clear reporting , Briefing regarding study limitation

Select The BlankQuestionIn absence of proper________ the market research becomes a data collection exercise.Correct AnswerProblem DefinitionYour AnswerProblem Definition

Multiple Choice Multiple AnswerQuestionThe objective of Questionnaire design is to seek consistency with :-Correct AnswerMethod of data collection , Research objective , Respondent’s willingness to answer questions on the subjectYour AnswerResearch objective , Respondent’s willingness to answer questions on the subject

True/FalseQuestionThe popularity of Likert scale is due to its ease of construction and administration.Correct AnswerTrueYour AnswerTrue

True/FalseQuestionLikert Scale is relatively easy to construct and administer.Correct AnswerTrueYour AnswerTrue

Multiple Choice Multiple AnswerQuestionWhich publications can be refered for the research on Cotton & Textile Industry?Correct AnswerTexprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation JournalYour AnswerTexprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal

Multiple Choice Single AnswerQuestionWhat is the source of information to know the technical details of norms for using construction chemicals?Correct AnswerIndian Concrete JournalYour AnswerChemical Manufacturers Directory

Select The BlankQuestionKurtosis is measure of ________ or flatness of curve defined by the frequency distribution.Correct AnswerRelative peakednessYour AnswerRelative peakedness

Multiple Choice Single AnswerQuestionUltra violet ink is used to disguise customer coding. This activity is :-Correct AnswerA disapproved methodYour AnswerTo protect the identity of the respondent

Multiple Choice Single AnswerQuestionA process of recognizing and noting people is known as :-Correct AnswerDirect Observation MethodYour AnswerDirect Observation Method

Select The BlankQuestionPie chart is a round chart divided into sections denoting ________ associated with each value.Correct AnswerpercentageYour Answerpercentage

Select The BlankQuestionIn MDS the impact of pricing can be studied for the comparison of ________.Correct AnswerSpatial mapsYour AnswerSpatial maps

Multiple Choice Single AnswerQuestionReport presentation methodology deals with :-Correct AnswerResearch design, technique employees and justificationYour AnswerResearch design, technique employees and justification

Multiple Choice Multiple AnswerQuestionOnline survey methods include :-

Correct AnswerEmail survey , HTML survey , Downloadable interactive surveysYour AnswerEmail survey , Downloadable interactive surveys

True/FalseQuestionThe person conducting pharma research should be well qualified so that not to waste Doctors time.Correct AnswerTrueYour AnswerTrue

Select The BlankQuestionData cleaning is done through extensive checks for________.Correct AnswerConsistency and treatment of missing responsesYour AnswerConsistency and treatment of missing responses


Multiple Choice Multiple AnswerQuestionEthical issues to be observed while writing a report are :-Correct AnswerNo deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of dataYour AnswerComplete confidentiality and secrecy of data , No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda

Multiple Choice Multiple AnswerQuestionWhat are the advantages of Secondary Data?Correct AnswerEasy Accessibility , Economy , A basis for further researchYour AnswerEasy Accessibility , Economy , A basis for further research

Multiple Choice Single AnswerQuestionChecklists are useful for :-Correct AnswerFactual dataYour AnswerFactual data

Multiple Choice Single AnswerQuestion

Evaluating the question content is the :-Correct Answer4th stepYour Answer3rd step

Multiple Choice Multiple AnswerQuestionMultidimensional scaling consist of :-Correct AnswerAttribute data , Non attribute data , Similarity and preferenceYour AnswerAttribute data , Non attribute data , Similarity and preference

Multiple Choice Multiple AnswerQuestionA Questionnaire :-Correct AnswerMotivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording dataYour AnswerMotivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data

Select The BlankQuestion________are used for National Panel Studies.Correct AnswerQuota controlsYour AnswerQuota controls

Multiple Choice Multiple AnswerQuestionThe objectives of marketing research areCorrect AnswerTo understand the consumer needs and wants , To explore the new markets , To analyze the competitorsYour AnswerTo understand the consumer needs and wants , To explore the new markets , To analyze the competitors

Multiple Choice Single AnswerQuestionThe long form of IMRB is :-Correct AnswerIndian Market Research BureauYour AnswerIndian Market Research Bureau

True/FalseQuestionDetermining the Questionnaire structure is the first step of process of Questionnaire design.Correct AnswerFalse

Your AnswerFalse

True/FalseQuestionBrand image building is not important in case of industrial product for quality.Correct AnswerFalseYour AnswerFalse

Multiple Choice Multiple AnswerQuestionEconomic indicators in survey method of sales forecasting are :-Correct AnswerLeading , Co-incident , LaggingYour AnswerLeading , Co-incident , Lagging

Multiple Choice Single AnswerQuestionA multivariate Statistical technique that uses a class of procedures for data reduction & summarization is known as :-Correct AnswerFactor analysisYour AnswerFactor analysis

True/FalseQuestionRural SEC Grid is based on Education and Monthly Household IncomeCorrect AnswerFalseYour AnswerFalse

Select The BlankQuestionFactor analysis is based on linear relationship through which ________ is derived.Correct AnswerFactor loadingYour AnswerFactor loading

Multiple Choice Single AnswerQuestionDistrict Gazetteer Giving the information about population, public enterprises, development etc. is an example of :-Correct AnswerGovernment Publications

Your AnswerGovernment Publications

Select The BlankQuestionThe responsibility of a client towards a research firm include ________.Correct AnswerDisclosure of relevant proprietary dataYour AnswerDisclosure of relevant proprietary data

Multiple Choice Single AnswerQuestionIn Delphi method experts or knowledgeable people are invited to give their forecast :-Correct AnswerWithout giving reasonsYour AnswerWithout giving reasons

Select The BlankQuestionData interpretation requires ________ and logical skills.Correct AnswerQualitativeYour AnswerQuantitative

Select The BlankQuestionInterpretation of results is highly subjective in ________.Correct AnswerProjective techniquesYour AnswerProjective techniques

Multiple Choice Single AnswerQuestionShort range forecast is done for the duration of :-Correct AnswerUpto 1 yearYour AnswerUpto 1 year

Select The BlankQuestionIn MDS the impact of pricing can be studied for the comparison of ________.Correct AnswerSpatial mapsYour AnswerSpatial maps

Multiple Choice Multiple AnswerQuestionCluster analysis is used in :-Correct AnswerMarket segment , Understanding buyer behavior , Selecting test markets for various marketing strategiesYour AnswerMarket segment , Understanding buyer behavior , Selecting test markets for various marketing strategies

Select The BlankQuestionThe ________ uses a cartoon format in which one of the characters is represented as saying something.Correct AnswerRoseinweig testYour AnswerRoseinweig test

Multiple Choice Multiple AnswerQuestionPretesting of Questionnaire includes testing of :-Correct AnswerQuestion content , Time taken to answer questions , CategorisationYour AnswerQuestion content , Time taken to answer questions , Categorisation

Multiple Choice Multiple AnswerQuestionThe respondents in the research of Pharma companies are :-Correct AnswerDoctors , Patients , PharmacistsYour AnswerDoctors , Patients , Pharmacists

Multiple Choice Single AnswerQuestionTop of mind recall is observed in :-Correct AnswerAttitude ResearchYour AnswerAttitude Research

True/FalseQuestionIn Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of some criterion.Correct AnswerFalseYour AnswerFalse

Select The BlankQuestion

________ is the final step of data acquisition plan.Correct AnswerData CollectionYour AnswerData Collection

Match The FollowingQuestionCorrect AnswerYour AnswerPost launch researchUsage and attitudeUsage and attitudeTarget respondentsDoctorsDealersSampling procedureArea samplingArea samplingPre launch researchClinical trials and formulationsClinical trials and formulations

True/FalseQuestionSample size tends to be inversely proportional to cost of sampling.Correct AnswerTrueYour AnswerTrue

Select The BlankQuestion________ can be used for the diagrammatic rating scale.Correct AnswerPicturesYour AnswerPictures

True/FalseQuestionThe technique in which respondents are provided with incomplete sentences which they can complete as they choose to do so, is known as Construction technique.Correct AnswerFalseYour AnswerFalse

Multiple Choice Multiple AnswerQuestionWhile formulating the research purpose the following points should be taken into consideration :-

Correct AnswerWhat are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research?Your AnswerWhat is the cost of the research? , What are the problems or opportunities? , Who are the users of the research?

True/FalseQuestionBalance Sheet is an internal unpublished data.Correct AnswerFalseYour AnswerFalse

Multiple Choice Single AnswerQuestionA list of population members used to obtain a sample is known as the:-Correct AnswerSampling frameYour AnswerSampling frame

True/FalseQuestionIn data interpretation, cross tabulation is the distribution of one variables.Correct AnswerFalseYour AnswerFalse

Multiple Choice Single AnswerQuestionSales forecast helps to decide the :-Correct AnswerPurchase of inventoryYour AnswerMarket potential

Multiple Choice Multiple AnswerQuestionA good Research Design should ensure that the data is gathered :-Correct AnswerAccurately , Timely , EconomicallyYour AnswerAccurately , Timely , Economically

True/FalseQuestionIn regression analysis, dependent variables can be expressed as a linear function of impendent variables.Correct AnswerTrue

Your AnswerTrue

Multiple Choice Single AnswerQuestionThe conjoint analysis helps to enable company’s to :-Correct AnswerConduct brand swot analysisYour AnswerConduct brand swot analysis

True/FalseQuestionIn Conjoint analysis ranking of total utility is done from highest to lowest.Correct AnswerTrueYour AnswerTrue

Select The BlankQuestionIn industrial product research, newer raw materials are studied for ________ and functional advantages.Correct AnswerPricingYour AnswerPricing

Multiple Choice Single AnswerQuestionWhat is Executive Report?Correct AnswerReport for decision makersYour AnswerReport for decision makers

Match The FollowingQuestionCorrect AnswerYour AnswerAutomotive Research Association Of IndiaPunePuneBharat Leather Corpn. Ltd.AgraAgraCashew Corporation Of India Ltd.CochinCochinCement Corporation Of India Ltd.New DelhiNew Delhi

Multiple Choice Multiple AnswerQuestionIssues which a Doctors seeks regarding a product are :-Correct AnswerAmount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the bodyYour AnswerAmount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body

Select The BlankQuestionMarket Research is a ________ industry in India.Correct AnswerGrowingYour AnswerGrowing


Select The BlankQuestionPosition Bias is a possibility in ________Questions.Correct AnswerMultiple choiceYour AnswerChecklist

Multiple Choice Single AnswerQuestionVerbalization of Attitude is known as :-Correct AnswerOpinionYour AnswerResponse

Select The BlankQuestionRespondent’s imagination is tested in ________.Correct AnswerRorschach TestYour AnswerRorschach Test

Multiple Choice Single AnswerQuestionIn the Internet era, qualitative research is possible through :-Correct AnswerChat sessionsYour AnswerChat sessions

Multiple Choice Multiple AnswerQuestionThe responses for the ‘education’ of a respondent can includeCorrect AnswerNot disclosed , Illiterate , Literate without formal schoolingYour AnswerNot disclosed , Illiterate , Literate without formal schooling

Multiple Choice Multiple AnswerQuestionConstant Sum Scale can be used for :-Correct AnswerHow different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment , How different respondents spend their SundayYour AnswerHow different households would spend their monthly income , How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment

Multiple Choice Single AnswerQuestionWhich scale can be best used for rural surveys?Correct AnswerDiagrammatic Rating ScaleYour AnswerDiagrammatic Rating Scale

Multiple Choice Single AnswerQuestionIn cluster technique when the difference in rating of each attribute is added, this method is called as :-Correct AnswerSingle linkageYour AnswerAverage linkage

Multiple Choice Multiple AnswerQuestionBarometric methods of sales forecasting are :-Correct AnswerHistorical analogy , Product like cycle concept , Survey methodsYour AnswerHistorical analogy , Product like cycle concept , Survey methods

Multiple Choice Single AnswerQuestionIn data analysis, cross tabulation shows the relationship between :-Correct AnswerTwo or more variablesYour AnswerTwo or more variables

Multiple Choice Multiple AnswerQuestionIn simple regression Yc = a +byz where :-Correct AnswerYc = sales forecast for given value of x , a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditureYour Answera= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure

True/FalseQuestionIn conjoint analysis ranking involves complex trade offs.Correct AnswerTrueYour AnswerTrue

Select The BlankQuestion________ is the determinant of how people act.Correct AnswerKnowledgeYour AnswerOpinion

Select The BlankQuestionThe ________ has set up districts and boundaries based on homogeneity of socio-cultural parameters.Correct AnswerState Re-organization Commission

True/FalseQuestionMost of the organizations hire outside agencies to carry out extensive research.Correct AnswerTrueYour AnswerTrue

Select The BlankQuestionBibliography contains ________.Correct AnswerInformation of references and secondary dataYour AnswerInformation of references and secondary data

Multiple Choice Multiple AnswerQuestionDiagnostic methods of sales forecasting are :-

Correct AnswerDelphi method , Munshi Forecasts , Last Horse methodYour AnswerMunshi Forecasts , Last Horse method , Delphi method

Multiple Choice Single AnswerQuestionIdentify the Close ended question type :-Correct AnswerScalesYour AnswerProbing questions

Multiple Choice Single AnswerQuestionWhich scale uses numbers as labels only?Correct AnswerNominal ScaleYour AnswerNominal Scale

Multiple Choice Single AnswerQuestionThe preference of Sunsilk Shampoo to Clinic Plus shampoo can be judged with :-Correct AnswerOrdinal ScaleYour AnswerOrdinal Scale

Match The FollowingQuestionCorrect AnswerYour AnswerCluster AnalysisRelatively homogeneous groupRelatively homogeneous groupRegression analysisRelationship between given variable and no. of other variablesRelationship between given variable and no. of other variablesCojoint analysisOptimum product design applicationOptimum product design applicationFactor AnalysisA class of procedures for data reduction and summarizationA class of procedures for data reduction and summarization

True/FalseQuestionQuestion phrasing and structure are eliminated in Semantic differential scale.Correct AnswerTrue

Your AnswerTrue

Multiple Choice Multiple AnswerQuestionA Questionnaire :-Correct AnswerMotivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording dataYour AnswerMotivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data

True/FalseQuestionIn trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular.Correct AnswerFalseYour AnswerTrue

Select The BlankQuestionIn cluster analysis linkage is based on ________distance or neighbour ruleCorrect AnswerMinimumYour AnswerMinimum

Select The BlankQuestionInformal interview is a ________ format of data collection.Correct AnswerUnstructuredYour AnswerUnstructured

Multiple Choice Multiple AnswerQuestionSpecialized techniques of Market Research include :-Correct AnswerNational Readership survey , Forced Exposure test , Consumer PanelsYour AnswerNational Readership survey , Forced Exposure test , Consumer Panels

Multiple Choice Multiple AnswerQuestionThis question is based on the case study of “RESEARCH ON CONSUMER PRODUCTS”. What are the highlights of the study?Correct AnswerCompetition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watchesYour Answer

Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches

Multiple Choice Single AnswerQuestionMean or average value is used to estimate when data have been collected using :-Correct AnswerInterval or ratio scaleYour AnswerInterval or ratio scale

Match The FollowingQuestionCorrect AnswerYour AnswerRankingSeveral alternatives compared with each other at same timeSeveral alternatives compared with each other at same timeScaling techniqueQuantify a qualitative dataProjective techniqueDouble barreled questionsSeveral responses at onceSeveral responses at onceChecklistCheck one or more of the responses listed for answersCheck one or more of the responses listed for answers

Multiple Choice Single AnswerQuestionThe unit about which information is collected for analysis is called:-Correct AnswerElementYour AnswerElement

True/FalseQuestionIn exploratory research, the sample is very large and represents a class.Correct AnswerFalseYour AnswerFalse

True/FalseQuestionData published by the audit bureau of circulation is an external published data.Correct AnswerTrueYour AnswerTrue

Select The BlankQuestionThe clients or organization should do the comparison of defined research problem with ________.Correct AnswerOther problems that need to be studiedYour AnswerBudget

Multiple Choice Multiple AnswerQuestionAdhoc methods for determining Sample size are :-Correct AnswerRules of thumb , Budget constraint , Comparable studiesYour AnswerRules of thumb , Budget constraint , Comparable studies

Multiple Choice Multiple AnswerQuestionA good Research Design should ensure that the data is gathered :-Correct AnswerAccurately , Timely , EconomicallyYour AnswerAccurately , Timely

True/FalseQuestionA Specific change in lifestyle is indicated through DemographyCorrect AnswerFalseYour AnswerFalse

Multiple Choice Multiple AnswerQuestionWhat are the advantages of Secondary Data?Correct AnswerEasy Accessibility , Economy , A basis for further researchYour AnswerEasy Accessibility , Economy , A basis for further research

True/FalseQuestionThe starting point of the semantic differential scale is neutral.Correct AnswerFalseYour AnswerFalse

Multiple Choice Multiple AnswerQuestionDiagrammatic Rating scale is best used for :-

Correct AnswerRural Respondents , Children , Illiterate RespondentsYour AnswerChildren , Illiterate Respondents

Select The BlankQuestionThe ________ uses a cartoon format in which one of the characters is represented as saying something.Correct AnswerRoseinweig testYour AnswerRoseinweig test

Select The BlankQuestionSearching & Developing Alternatives is done in ________.Correct AnswerExploratory ResearchYour AnswerConclusive Research

True/FalseQuestionAttitudes are measured through scaling and projective techniques.Correct AnswerTrueYour AnswerTrue

Multiple Choice Single AnswerQuestionClarity of questions and instructions for filling the form is essential in :-Correct AnswerMail surveyYour AnswerMail survey

Multiple Choice Single AnswerQuestionWhat is the publication Report?Correct AnswerA Report with style, content according to the magazine and journals.Your AnswerA Report with style, content according to the magazine and journals.

True/FalseQuestionRatio scale does not have a zero point.Correct AnswerFalse

Your AnswerFalse

Select The BlankQuestion________ is the final step of data acquisition plan.Correct AnswerData CollectionYour AnswerData Collection


Select The BlankQuestion________must cover all possible contingencies.Correct AnswerBranching questionsYour AnswerBranching questions

Multiple Choice Single AnswerQuestionUltra violet ink is used to disguise customer coding. This activity is :-Correct AnswerA disapproved methodYour AnswerTo protect the identity of the respondent

Multiple Choice Single AnswerQuestionThis question is based on the case study of “REVIVAL OF THREE STAR HOTEL”. The Hotel was experiencing a decline in business. The Management decided to attract business executives as :-Correct AnswerThere was a decline in occupancy in the hotelYour AnswerThere was a decline in occupancy in the hotel

Select The BlankQuestionA specific change in lifestyle is indicated by ________Correct AnswerPsychographicsYour AnswerSocio-economic class

Match The FollowingQuestionCorrect AnswerYour AnswerMother-tongue

AssameseAssameseFood habitsDemographicDemographicTown ClassificationMetroMetroHousehold StructureJoint familyVillage

Multiple Choice Single AnswerQuestionMarket Research involvesCorrect AnswerCollection and Analysis of DataYour AnswerCollection and Analysis of Data

True/FalseQuestionProtection against unqualified researchers is a responsibility of the client.Correct AnswerFalseYour AnswerFalse

Multiple Choice Multiple AnswerQuestionDichotomous form of questions can be observed in :-Correct AnswerBranching questions , Qualifying questions , Opening questionsYour AnswerBranching questions , Qualifying questions , Opening questions

Multiple Choice Multiple AnswerQuestionEthics in Marketing Research underline the three basic responsibilities that includes :-Correct AnswerResponsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcherYour AnswerResponsibility towards the research process , Responsibility towards the respondent , Responsibility towards the client

True/FalseQuestionQuestion phrasing and structure are eliminated in Semantic differential scale.Correct AnswerTrue

Your AnswerTrue

Multiple Choice Multiple AnswerQuestionFor logical concrete and helpful interpretation which things are the most important?Correct AnswerInterpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt firstYour AnswerInterpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first

Multiple Choice Multiple AnswerQuestionA questionnaire can be filled through different means like :-Correct AnswerObservation , Personal interview , Telephone interviewYour AnswerObservation , Personal interview , Telephone interview

True/FalseQuestionLikert Scale is relatively easy to construct and administer.Correct AnswerTrueYour AnswerTrue

True/FalseQuestionTelephonic surveys can be used to identify the acceptability of the food processor after demonstration.Correct AnswerFalseYour AnswerTrue

Select The BlankQuestion________ is the determinant of how people act.Correct AnswerKnowledgeYour AnswerOpinion

Multiple Choice Multiple AnswerQuestionVendor evaluation has to be done to select best vendor for :-Correct AnswerPrice , Reliability , Credit

Your AnswerReliability , Credit , Longer relationship

Multiple Choice Single AnswerQuestionWhere the Railways, Research, Designs & Standards Organisation is based?Correct AnswerLucknowYour AnswerLucknow

True/FalseQuestionRegression analysis can be used in sales forecasting to measure the relationship between company’s sales and other economic variables.Correct AnswerTrueYour AnswerTrue

Multiple Choice Single AnswerQuestionThe unit about which information is collected for analysis is called:-Correct AnswerElementYour AnswerRespondent

Multiple Choice Multiple AnswerQuestionNon hierarchical procedure of cluster analysis further has other subtypes like:-Correct AnswerSequential threshold , Parallel threshold , Optimizing partitioningYour AnswerParallel threshold , Optimizing partitioning

Multiple Choice Single AnswerQuestionWhat is the first step in the Research Design Process?Correct AnswerProblem IdentificationYour AnswerProblem Identification

Select The BlankQuestionIn cluster analysis linkage is based on ________distance or neighbour ruleCorrect AnswerMinimumYour AnswerAverage

True/FalseQuestionTechnical jargon should be used when unavoidable.Correct AnswerTrueYour AnswerFalse

Multiple Choice Single AnswerQuestionIndustrial product research was earlier restricted to :-Correct AnswerDemand ForecastingYour AnswerDemand Forecasting

Multiple Choice Single AnswerQuestionWhich scale can be best used for rural surveys?Correct AnswerDiagrammatic Rating ScaleYour AnswerDiagrammatic Rating Scale

Select The BlankQuestionIn ________ forecast, he collects all information in his mind and based on his vast experience he makes forecast.Correct AnswerMunshiYour AnswerMunshi

Multiple Choice Single AnswerQuestionA nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a prespecified threshold value from centre is known as :-Correct AnswerSegmental threshold methodYour AnswerSegmental threshold method

True/FalseQuestionSales quotas are set before estimation of market potential and sales territories.Correct AnswerFalseYour AnswerFalse

Select The BlankQuestion

________ type of question allow response in affirmative or negative.Correct AnswerDichotomousYour AnswerDichotomous

True/FalseQuestionA Show card is the identity of the researcher conducting the interviewCorrect AnswerFalseYour AnswerFalse

Multiple Choice Multiple AnswerQuestionStimulated Test Marketing can be used in :-Correct AnswerProduct Concept testing , Pilot study before National launch , Packaging AppropriatenessYour AnswerProduct Concept testing , Pilot study before National launch , Packaging Appropriateness

Multiple Choice Multiple AnswerQuestionIn resources for marketing research skilled staff plays an important role in :-Correct AnswerTimely completion of research , Maintaining data , Dealing with different situation and problemsYour AnswerDealing with different situation and problems , Timely completion of research , Defining major problems

Multiple Choice Multiple AnswerQuestionThe responses for the ‘education’ of a respondent can includeCorrect AnswerNot disclosed , Illiterate , Literate without formal schoolingYour AnswerIlliterate , Literate without formal schooling , Student

Select The BlankQuestion________ research describes some aspects of market characteristics.Correct AnswerDescriptiveYour AnswerCausal

Multiple Choice Single AnswerQuestionIn pre launch research of Pharmaceutical products, it is conducted forCorrect AnswerClinical trials under controlled parameters for efficiency and side effects

Your AnswerClinical trials under controlled parameters for efficiency and side effects

Select The BlankQuestionSearching & Developing Alternatives is done in ________.Correct AnswerExploratory ResearchYour AnswerExploratory Research

Multiple Choice Multiple AnswerQuestionMarket & Sales Analysis helps management in :-Correct AnswerDeveloping company’s sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in futureYour AnswerDeveloping company’s sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future

True/FalseQuestionIn MDS, when input data is ratio scaled, it is called as non-metric MDS.Correct AnswerFalseYour AnswerFalse

Multiple Choice Single AnswerQuestionReport presentation methodology deals with :-Correct AnswerResearch design, technique employees and justificationYour AnswerResearch design, technique employees and justification

True/FalseQuestionFactor loading is the correlation between a factor and a variable in a factor analysis.Correct AnswerTrueYour AnswerTrue

Select The BlankQuestion________represents a close ended question.Correct AnswerScales

Your AnswerScales

Multiple Choice Single AnswerQuestionWhile determining the interviewing process, the researcher is confronted with :-Correct AnswerAscertaining the communication mediaYour AnswerIssue of content of the question

Multiple Choice Multiple AnswerQuestionWhich of the following are the types of Sales and Market Research?Correct AnswerMarket Share Analysis Study , Market Characteristics Study , Establishment of Quota and TerritoriesYour AnswerMarket Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories

Select The BlankQuestionSpontaneous responses are obtained in ________ questions.Correct AnswerOpen endedYour AnswerOpen ended

Match The FollowingQuestionCorrect AnswerYour AnswerWording of the questionStep 5Step 1Question response formatStep 4Step 3TypographyStep 7Step 4Interviewing processStep2Step2

Select The BlankQuestion________ are the internalized factors that cause people to behave the way they do.Correct AnswerMotivesYour AnswerMotives

Multiple Choice Multiple AnswerQuestionProjective techniques draw inferences about :-Correct AnswerPersonality structure , Marketing situation , Deep seated biasesYour AnswerPersonality structure , Deep seated biases


Multiple Choice Multiple AnswerQuestion Which publications can be refered for the research on Cotton & Textile Industry?Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile BulletinYour Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal

Multiple Choice Multiple AnswerQuestion Diagrammatic Rating scale is best used for :-Correct Answer Rural Respondents , Children , Illiterate RespondentsYour Answer Rural Respondents , Children , Illiterate Respondents

True/FalseQuestion In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular.Correct Answer FalseYour Answer True

True/FalseQuestion In data interpretation, cross tabulation is the distribution of one variables.Correct Answer FalseYour Answer False

True/FalseQuestion Descriptive research is a type of conclusive research.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion In resources for marketing research skilled staff plays an important role in :-Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of researchYour Answer Maintaining data , Dealing with different situation and problems , Timely completion of research

Multiple Choice Multiple AnswerQuestion The objectives of marketing research areCorrect Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitorsYour Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors

True/FalseQuestion Quota controls are used for National Panel Studies.

Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion What is ment by the value of Research Information?Correct Answer Cost Benefit Analysis of the dataYour Answer How valuable the data is for the client

Multiple Choice Single AnswerQuestion A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :-Correct Answer Regression analysisYour Answer Regression analysis

Select The BlankQuestion The efficiency of OTC products is checked by ________ ONLYCorrect Answer ManufacturersYour Answer Manufacturers

Multiple Choice Single AnswerQuestion Handling large amounts of data is possible through :-Correct Answer Data warehousingYour Answer Data warehousing

True/FalseQuestion Balance Sheet is an internal unpublished data.Correct Answer FalseYour Answer False

Multiple Choice Single AnswerQuestion Point of Purchase(POP) is researched through :-Correct Answer Forced Exposure TestYour Answer Forced Exposure Test

Select The BlankQuestion ________ is the determinant of how people act.Correct Answer KnowledgeYour Answer Information

True/FalseQuestion In Conjoint analysis ranking of total utility is done from highest to lowest.Correct Answer TrueYour Answer True

Select The BlankQuestion In online surveys,________ works like focus groups.Correct Answer Chat sessionsYour Answer Chat sessions

Multiple Choice Single AnswerQuestion A process of recognizing and noting people is known as :-

Correct Answer Direct Observation MethodYour Answer Direct Observation Method

Select The BlankQuestion Pie chart is a round chart divided into sections denoting ________ associated with each value.Correct Answer percentageYour Answer percentage

Select The BlankQuestion In cluster analysis linkage is based on ________distance or neighbour ruleCorrect Answer MinimumYour Answer Minimum

Select The BlankQuestion The significance of Market Research is increasing due to shift from ________ competition.Correct Answer Price to non priceYour Answer Price to non price

Multiple Choice Multiple AnswerQuestion Vendor evaluation has to be done to select best vendor for :-Correct Answer Price , Reliability , CreditYour Answer Price , Reliability , Credit

True/FalseQuestion Market Research & Marketing Research can be used interchangeably.Correct Answer FalseYour Answer False

Match The FollowingQuestion Correct Answer Your Answer

Dangler POP POP

POP Communication medium Communication medium

Opinion Polls Daily basis Daily basis

Corporate Image Study Advertising research Advertising research

Multiple Choice Single AnswerQuestion Verbalization of Attitude is known as :-Correct Answer OpinionYour Answer Opinion

True/FalseQuestion Factor loading is the correlation between a factor and a variable in a factor analysis.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion Adhoc methods for determining Sample size are :-

Correct Answer Rules of thumb , Budget constraint , Comparable studiesYour Answer Rules of thumb , Budget constraint , Comparable studies

Multiple Choice Multiple AnswerQuestion Which of the following are the types of Sales and Market Research?Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis StudyYour Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories

Multiple Choice Multiple AnswerQuestion Characteristics of Open ended Questions include :-Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtainedYour Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained

True/FalseQuestion Data published by the audit bureau of circulation is an external published data.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion What is the publication Report?Correct Answer A Report with style, content according to the magazine and journals.Your Answer A Report with style, content according to the magazine and journals.

Multiple Choice Multiple AnswerQuestion An ideal Questionnaire :-Correct Answer Is short and concise , Has specific questions , Has uncluttered layoutYour Answer Is short and concise , Has specific questions , Has uncluttered layout

Select The BlankQuestion ________represents a close ended question.Correct Answer ScalesYour Answer Scales

Multiple Choice Single AnswerQuestion “Structured”/ “Unstructured” Questionnaire is a classification based on the :-Correct Answer Degree of formalityYour Answer Degree of formality

Multiple Choice Multiple AnswerQuestion A Questionnaire :-Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording dataYour Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data


Bharat Leather Corpn. Ltd. Agra Agra

Cashew Corporation Of India Ltd. Cochin Cochin

Cement Corporation Of India Ltd. New Delhi New Delhi

Automotive Research Association Of India Pune Pune

Select The BlankQuestion ________must cover all possible contingencies.Correct Answer Branching questionsYour Answer Checklist

Multiple Choice Single AnswerQuestion In Market Research, Research Director must oversees :-Correct Answer Execution of research at each stageYour Answer Budget of Research

Select The BlankQuestion In mail survey, the questionnaire is ________.Correct Answer Self administeredYour Answer Self administered

Multiple Choice Multiple AnswerQuestion For logical concrete and helpful interpretation which things are the most important?Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt firstYour Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization

Multiple Choice Multiple AnswerQuestion In data analysis, the analysis methods are :-Correct Answer Examine difference , Analyze experimental data , Investigate associationYour Answer Examine difference , Analyze experimental data , Investigate association

Select The BlankQuestion In Marketing Research, written contract should contain feedback on ________.Correct Answer Findings and implementationYour Answer Research Methodology

Multiple Choice Single AnswerQuestion Market Research is done toCorrect Answer Explore the OpportunitiesYour Answer Explore the Opportunities

True/FalseQuestion Simple tabulation is the relationship between two or more variables.Correct Answer FalseYour Answer False

Multiple Choice Multiple AnswerQuestion The responses for the ‘education’ of a respondent can includeCorrect Answer Not disclosed , Illiterate , Literate without formal schoolingYour Answer Illiterate , Literate without formal schooling

True/FalseQuestion Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic.Correct Answer FalseYour Answer False


Multiple Choice Multiple AnswerQuestion Which publications can be refered for the research on Cotton & Textile Industry?Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile BulletinYour Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal

Multiple Choice Multiple AnswerQuestion Diagrammatic Rating scale is best used for :-Correct Answer Rural Respondents , Children , Illiterate RespondentsYour Answer Rural Respondents , Children , Illiterate Respondents

True/FalseQuestion In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular.Correct Answer FalseYour Answer True

True/FalseQuestion In data interpretation, cross tabulation is the distribution of one variables.Correct Answer FalseYour Answer False

True/FalseQuestion Descriptive research is a type of conclusive research.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion In resources for marketing research skilled staff plays an important role in :-Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of researchYour Answer Maintaining data , Dealing with different situation and problems , Timely completion of research

Multiple Choice Multiple AnswerQuestion The objectives of marketing research areCorrect Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitorsYour Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors

True/FalseQuestion Quota controls are used for National Panel Studies.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion What is ment by the value of Research Information?Correct Answer Cost Benefit Analysis of the dataYour Answer How valuable the data is for the client

Multiple Choice Single AnswerQuestion A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :-Correct Answer Regression analysisYour Answer Regression analysis

Select The BlankQuestion The efficiency of OTC products is checked by ________ ONLYCorrect Answer ManufacturersYour Answer Manufacturers

Multiple Choice Single AnswerQuestion Handling large amounts of data is possible through :-Correct Answer Data warehousingYour Answer Data warehousing

True/FalseQuestion Balance Sheet is an internal unpublished data.Correct Answer FalseYour Answer False

Multiple Choice Single AnswerQuestion Point of Purchase(POP) is researched through :-Correct Answer Forced Exposure TestYour Answer Forced Exposure Test

Select The BlankQuestion ________ is the determinant of how people act.Correct Answer KnowledgeYour Answer Information

True/FalseQuestion In Conjoint analysis ranking of total utility is done from highest to lowest.Correct Answer TrueYour Answer True

Select The BlankQuestion In online surveys,________ works like focus groups.Correct Answer Chat sessionsYour Answer Chat sessions

Multiple Choice Single AnswerQuestion A process of recognizing and noting people is known as :-Correct Answer Direct Observation MethodYour Answer Direct Observation Method

Select The BlankQuestion Pie chart is a round chart divided into sections denoting ________ associated with each value.Correct Answer percentageYour Answer percentage

Select The BlankQuestion In cluster analysis linkage is based on ________distance or neighbour ruleCorrect Answer MinimumYour Answer Minimum

Select The BlankQuestion The significance of Market Research is increasing due to shift from ________ competition.Correct Answer Price to non priceYour Answer Price to non price

Multiple Choice Multiple AnswerQuestion Vendor evaluation has to be done to select best vendor for :-Correct Answer Price , Reliability , CreditYour Answer Price , Reliability , Credit

True/FalseQuestion Market Research & Marketing Research can be used interchangeably.Correct Answer FalseYour Answer False


Dangler POP POP

POP Communication medium Communication medium

Opinion Polls Daily basis Daily basis

Corporate Image Study Advertising research Advertising research

Multiple Choice Single AnswerQuestion Verbalization of Attitude is known as :-Correct Answer OpinionYour Answer Opinion

True/FalseQuestion Factor loading is the correlation between a factor and a variable in a factor analysis.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion Adhoc methods for determining Sample size are :-Correct Answer Rules of thumb , Budget constraint , Comparable studiesYour Answer Rules of thumb , Budget constraint , Comparable studies

Multiple Choice Multiple AnswerQuestion Which of the following are the types of Sales and Market Research?Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis StudyYour Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories

Multiple Choice Multiple AnswerQuestion Characteristics of Open ended Questions include :-Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtainedYour Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained

True/FalseQuestion Data published by the audit bureau of circulation is an external published data.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion What is the publication Report?Correct Answer A Report with style, content according to the magazine and journals.Your Answer A Report with style, content according to the magazine and journals.

Multiple Choice Multiple AnswerQuestion An ideal Questionnaire :-Correct Answer Is short and concise , Has specific questions , Has uncluttered layoutYour Answer Is short and concise , Has specific questions , Has uncluttered layout

Select The BlankQuestion ________represents a close ended question.Correct Answer ScalesYour Answer Scales

Multiple Choice Single AnswerQuestion “Structured”/ “Unstructured” Questionnaire is a classification based on the :-Correct Answer Degree of formalityYour Answer Degree of formality

Multiple Choice Multiple AnswerQuestion A Questionnaire :-Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording dataYour Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data


Bharat Leather Corpn. Ltd. Agra Agra

Cashew Corporation Of India Ltd. Cochin Cochin

Cement Corporation Of India Ltd. New Delhi New Delhi

Automotive Research Association Of India Pune Pune

Select The BlankQuestion ________must cover all possible contingencies.Correct Answer Branching questionsYour Answer Checklist

Multiple Choice Single AnswerQuestion In Market Research, Research Director must oversees :-Correct Answer Execution of research at each stageYour Answer Budget of Research

Select The BlankQuestion In mail survey, the questionnaire is ________.Correct Answer Self administeredYour Answer Self administered

Multiple Choice Multiple AnswerQuestion For logical concrete and helpful interpretation which things are the most important?Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt firstYour Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization

Multiple Choice Multiple AnswerQuestion In data analysis, the analysis methods are :-Correct Answer Examine difference , Analyze experimental data , Investigate associationYour Answer Examine difference , Analyze experimental data , Investigate association

Select The BlankQuestion In Marketing Research, written contract should contain feedback on ________.Correct Answer Findings and implementationYour Answer Research Methodology

Multiple Choice Single AnswerQuestion Market Research is done toCorrect Answer Explore the OpportunitiesYour Answer Explore the Opportunities

True/FalseQuestion Simple tabulation is the relationship between two or more variables.

Correct Answer FalseYour Answer False

Multiple Choice Multiple AnswerQuestion The responses for the ‘education’ of a respondent can includeCorrect Answer Not disclosed , Illiterate , Literate without formal schoolingYour Answer Illiterate , Literate without formal schooling

True/FalseQuestion Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic.Correct Answer FalseYour Answer False

Question ________ translates information needs into a set of questions thata respondent can answer.Correct Answer A Questionnaire

Question Pie chart is a round chart divided into sections denoting ________associated with each value.Correct Answer percentage

Question In industrial product research the research methodologies adoptedare :-Correct Answer In-depth interviews , Surveys , Application Research

Question In ________ method the research analyst is not concerned withcause and research relationship.Correct Answer Diagnostic

Question Recall level of Niram Advertisement can be found out by doing :-Correct Answer Advertisement Effectiveness Study

Question When company prepares a long range plan it is unpublished internalsource of information.Correct Answer True

Question Which publications can be used for research on automobileindustry?Correct Answer Auto spark , Automobile Reporter , Auto Age

Question In mail survey, the questionnaire is ________.Correct Answer Self administered

Question The ________ uses a cartoon format in which one of the charactersis represented as saying something.Correct Answer Roseinweig test

Select The BlankQuestion A factor’s eigne value is the sum of________ of factor loading.Correct Answer Square

Question ________ research describes some aspects of marketCharacteristics.Correct Answer Descriptive

Marketing research Is not a substitute but an Aid to Judgement.Steps involved in Market research: -1. Define research purpose / problem2. Define the research Objective3. Estimate the value of Information4. Select the Research Approach5. Apply research Tactics6. Compare cost and timings7. Collect data8. Analyze and Interpret collected data9. Make recommendations and conclusionsEXPLORATORY research: – general overview of the situation but don’t have any data available.a. Personal interviewsb. Industry expert viewsc. Existing secondary datad. Qualitative researche. Pilot survey

DESCRIPTIVE – need to obtain very specific picture of the market. Methods used:Secondary dataSurveyPanelsCASUAL – one variable causes or determines the value of the other variables.Similar like Lab Experimentation.

Motives – are internalized factors that cause people to behave the way they do.

SECONDARY SOURCES –• Consumer inputs• Industrial users• Research reports

RATIO SCALES:

1) Respondents to indicate their choice by selecting from the options provided –ITEMISED RATING SCALE2) Respondents to rate the set of items according to their importance – RANK ORDER SCALE3) Assign points according to their importance – CONSTANT SUM SCALE4) How much they agree or disagree with the set of statements – LIKERT SCALE5) Indicate their attitude towards an organization – SEMANTIC DIFFERENTIAL SCALE

Nominal scales – variables such as age, sex, occupation, religion, brand awareness. Ordinal scales – percentile, median and rank order co relation. Customer asked to show his preference for a product. PAGE 46 Interval scales – attitude, opinions, index numbers. Ratio scales –unlike Interval scale doesn’t have a Zero value

Types of Questions: -Open-ended Close ended• Free response Dichotomous• Probing ranking• Projective techniques: ChecklistLike showing objects multiple choicesScaling Page 70

SAMPLINGProbability sampling | Non probability Sampling Simple Random | Convenience sampling Systematic | Snow ball sampling Area sampling | Quota sampling Stratified Sampling | Judgement Sampling1. Systematic – samples selected by applying a regular pattern across the entire population.2. Snowball – additional set of samples selected based on the initial set of samples3. Convenience – Easily accessible samples are selected4. Quota – samples selected including the minimum number from each subgroup in the population. Like Age, sex, location subgroups5. Stratified – samples selected randomly from the strata’s in the population6. Area – samples selected as entire subgroups within the population.

7. Simple random – Simple random number tables select samples or computer generated lists8. Judgement – respondents are chosen on basis of convenience or accessibility.STEPS in data AnalysisAssembleOrderSummarizeSelect appropriate methodDATA ANALYSIS METHODMulti Linear Regression – relationship between a specific variable and the number of other variables. Ex: dollar sales value of showroomCo-joint – relative importance of the combination of attributes as viewed by the Customer. Ex: coffee combination with Cappuccino with or without cinnamon.Factor – reduce and summarize data.Cluster – sorting data into clusters that exhibit similar characteristics. Helps identify new product opportunity and makes data manageable.Multi dimensional scaling – represents perceptions and preferences of respondents as data points in geometric space. It identifies attributes and dimensions.In Delphi method experts or knowledgeable people are invited to give their forecast: -Without giving reasonsQuestion Spontaneous response from respondent is possible in :-Correct Answer Free response questions , Probing questions , Unstructured questionsRanking Several alternatives compared with each other at same time

Scaling technique Quantify a qualitative data

Double barreled questions Several responses at once

Checklist Check one or more of the responses listed for answers

Question Barometric methods of sales forecasting are :-Correct Answer Historical analogy , Product like cycle concept , Survey methods

Question Top of mind recall is observed in :-Correct Answer Attitude Research

________represents a close ended question.Scales

Question How people allocate their time and money to certain products and factors is depicted byCorrect Answer Psychographic Variable

Question This question is based on the case study of “THE BOOKSHOP”. What facilitated the idea of starting a copy service ?Correct Answer Availability of the shop next door on lease

Question In regression analysis, dependent variables can be expressed as a linear function of impendent variables.Correct Answer True

Question According to Lipstein, rules for minimizing non-sampling errors include :-Correct Answer Restrict the Questionnaire to data essential to the study , Use the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible

Question Economic indicators in survey method of sales forecasting are :-Correct Answer Leading , Co-incident , Lagging

Multiple Choice Single AnswerQuestion Retail Store Audit uses :-Correct Answer Random multistratified sampling

Question In industrial product research the research methodologies adopted are :-Correct Answer In-depth interviews , Surveys , Application Research

Question The limitations with regression forecasting is that independent variables must be forecasted before forecasting the dependent variables.Correct Answer True

Question Correct Answer Your Answer

. Determine the specific data to be sought Statement ofresearch purpose. Questionnaire structure Funnel approach. Physical characteristic of questionnaire Typography. Pretesting Eliminate flaws

Multiple Choice Multiple AnswerQuestion Which are the New Delhi based Research Institutions?Correct Answer NRDC , CSIR , Cement Research Institute of India

Question The National Readership Survey(NRS) investigates :-Correct Answer Readership by income levels , Readership by Duplication ,

Readership per copy of publication

Question A specific change in lifestyle is indicated by ________Correct Answer Psychographics


. Cluster Analysis Relatively homogeneousgroup

. Regression analysis Relationship between givenvariable and no. Of other variables. Co joint analysis Optimum product designapplication

. Factor Analysis A class of procedures fordata reduction and summarization

Question Report presentation methodology deals with :-Correct Answer Research design, technique employees and justificationYour Answer Research design, technique employees and justification

Question What is the significance of report?Correct Answer Quality of report is adjudged by a report , Lead toappropriate actionable policies and decisions. , For future references assecondarydata

Question Which of the following are the types of Sales and MarketResearch?Correct Answer Market Share Analysis Study , Market CharacteristicsStudy ,Establishment of Quota and Territories

Question Vendor evaluation has to be done to select best vendor for :-Correct Answer Price , Reliability , Credit

Question Following are the characteristics of Factor analysis :-Correct Answer Uses an advance forms of co-relation analysis to theresponses , Variables that are interrelated and similar are reduced tosmaller numbersof uncorrelated factors. , The model is primarily based on linerrelationshipthrough which factor loading is derived.

Question Market Research is done toCorrect Answer Explore the Opportunities

Question The objectives of marketing research areCorrect Answer To understand the consumer needs and wants , To explorethenew markets , To analyze the competitors

Question In the Funnel approach, specific questions come first andgeneralquestions later.Correct Answer FalseQuestion The client or organization should answer the queries of costv/sbenefits of research.Correct Answer True


. Post launch research Usage and attitude

. Target respondents Doctors

. Sampling procedure Area sampling

. Pre launch research Clinical trials andformulations

Question For the semantic differential scale the central point of thescaleis a ________.Correct Answer Neutral Point

Question Getting the response for television viewership from a group ofrespondents over the period of six months is an example of consumer panelsurvey.Correct Answer True

Question This question is based on the case study of “BOOK JACKET”. ThePublishers found that the market ________.Correct Answer Was biased towards higher socio-economic group

Question Market Research involvesCorrect Answer Collection and Analysis of Data

Question Corollary data in market analysis research is :-Correct Answer Data related to the product but not about the product

Question Report should be terse and concise.Correct Answer FalseMultiple Choice Multiple AnswerQuestion A Questionnaire :-Correct Answer Is an instrument for seeking and recording data ,Motivatesa respondent to respond , Facilitates data processing


Skewness Symmetric distribution about meanArray Numerical sequence either ascending ordescending

Simple Tabulation One variable distributionCross Tabulation Relationship between two or morevariables

Multiple Choice Single AnswerQuestion Top of mind recall is observed in :-Correct Answer Attitude Research

Question Projective technique is a subtype of open ended question.Correct Answer True

Question Sampling in which each element has known chance for inclusion in

the study is known as Probability Sampling Correct Answer True

Multiple Choice Multiple AnswerQuestion Factors affecting consumer decision process include :-Correct Answer Economic factors , Intrinsic factors , External factors

Select The BlankQuestion Kurtosis is measure of ________ or flatness of curve defined by

the frequency distribution. Correct Answer Relative peaked ness

Multiple Choice Multiple AnswerQuestion Multidimensional scaling consist of :-Correct Answer Attribute data , Non attribute data , Similarity andpreferenceQuestion The respondent is shown clippings of advertisements in whichBrandnames are deleted. He is then asked to identify the Brand and the mediawhereit appeared. This is known as :- Correct Answer Recognition Test

Question In data analysis simple tabulation shows the distribution of :-

Correct Answer One variable at a time

Question Questionnaire Design is the Integral part of Research Design.Correct Answer TrueYour Answer True

Question Which of the following are the research obligations to theclient?Correct Answer Honest and clear reporting , Briefing regarding studylimitation , Explanation of Report Conclusions and aiding client’sapplication

Question Informal interview is a ________ format of data collection.Correct Answer Unstructured

Question Which are the Export Promotion Councils?Correct Answer Cashew Export Promotion Council , Handloom ExportPromotionCouncil , Gem & Jewellery Export Promotion Council

Question The respondent marks on a continnum between extremes his/herfeelings towards an object. This representsCorrect Answer Scaling techniques

Question Which is the journal available for footware?Correct Answer Journal of Leather Technologists Association

Question This question is based on the case study of “RESEARCH ONCONSUMER PRODUCTS “. The company did not have any major threat fromcompetition in the Indian market.Correct Answer False

Question Factor loading is the corelation between :-Correct Answer A factor & a Variable

Question Identification of Target Population is facilitated by :-Correct Answer Well defined research objectives , Alternative,reasonable/target population definitions , Specifications for exclusion intargetpopulationMultiple Choice Single AnswerQuestion “Self Administered” personal interviews are those in which :-Correct Answer The respondent fills the questionnaire

Question Constant Sum Scale (assigning points) can be used for :-Correct Answer How different household would spend a fixed amount in aMonth , How different household would spend a fixed amount on entertainment, How different respondents spend their SundayQuestion Through cluster analysis objects/cases are classified intorelatively________ group called cluster. HomogeneousQuestion In MDS, when input data is ratio scaled, it is called asnon-metric MDS. Correct Answer FalseSelect The BlankQuestion In Snowball sampling, (samples selected based on the initialset of samples) initial sample sizes selected using probability methods butadditional units are obtained through information supplied by initial unitscalled________. Correct Answer Referrals

Question The producers in the sellers’ market are also forced to takedecisions based on the market information becauseCorrect Answer The resources are scarceQuestion Complete________ of respondent and secrecy of data should bemaintained. Correct Answer confidentialityQuestion SIRDO is the abbreviation of?Correct Answer Small Industries Research & Development OrganizationQuestion Main features of Technical Report are :-Correct Answer Minute details of planning data collection, AnalysisInterpretationQuestion ________ can be used for the diagrammatic rating scale. CorrectAnswer PicturesQuestion Mean or average value is used to estimate when data have beencollected using :- Correct Answer Interval or ratio scaleQuestion ________ type of question allow response in affirmative ornegative. Correct Answer Dichotomous [yes / No]Question In Conjoint analysis, the assumption is that an individual isIncapable of ranking options on basis of some criterion. Correct AnswerFalseQuestion Which of the following is the source of Internal PublishedData?Correct Answer Chairman’s StatementQuestion The impact of promotional slogans on the consumers can bestudied With Correct Answer Association techniqueQuestion In hierarchical method of cluster analysis is again dividedintoCorrect Answer Centrioid method, Linkage, VarianceQuestion Market Research is a ________ industry in India. CorrectAnswer GrowingQuestion In resources for marketing research skilled staff plays animportant role in :- Correct Answer Maintaining data, Dealing withdifferent situation and Problems, Timely completion of researchQuestion Specialized techniques of Market Research include :-Correct Answer National Readership survey , Forced Exposure test ,Consumer PanelsQuestion A questionnaire can be filled through different means like :-Correct Answer Observation, Personal interview , Telephone interviewQuestion Position Bias is a possibility in ________Questions. CorrectAnswer Multiple choiceQuestion National Bureau of economic research publishes data forlagging, Coincidental and leading indicators based on ________. CorrectAnswer 350 time’s seriesQuestion Multidimensional scaling, does not explain:- Correct AnswerPerception about the brandsQuestion The objective of Questionnaire design is to seek consistencywithCorrect Answer Method of data collection , Research objective ,Respondent’s willingness to answer questions on the subjectQuestion In conjoint analysis ranking involves complex trade offs.Correct Answer TrueQuestion In absence of proper________ the market research becomes a data

collection exercise. Correct Answer Problem DefinitionQuestion Quota controls are used for National Panel Studies. CorrectAnswer TrueQuestion Which of the following represents a sampling error ?Correct Answer Selected sample not representative of the populationQuestion Close ended Questions are time consuming and costly exercise.Correct Answer FalseQuestion A good Research Design should ensure that the data is gathered :-

Correct Answer Accurately , Timely , EconomicallyQuestion In pre launch research of Pharmaceutical products, it isconductedfor Correct Answer Clinical trials under controlled parameters forefficiency and side effects

Question Reports printed by the professional bodies are externalunpublished data. Correct Answer False

Question Bibliography contains ________.Correct Answer Information of references and secondary data

Question Dichotomous form of questions can be observed in :-Correct Answer Branching questions , Qualifying questions , OpeningquestionsQuestion Identify the Close ended question type :-Correct Answer ScalesQuestion The ________ has set up districts and boundaries based onhomogeneity of socio-cultural parameters.Correct Answer State Re-organization CommissionQuestion Market Research is done toCorrect Answer Explore the OpportunitiesQuestion “Structured”/ “Unstructured” Questionnaire is a classificationbased on the :-Correct Answer Degree of formalityQuestion In data analysis simple tabulation shows the distribution of:-Correct Answer One variable at a timeQuestion The questionnaire design is a process involving :-Correct Answer 10 stepsQuestion Mean or average value is used to estimate when data have beencollected using :-Correct Answer Interval or ratio scaleQuestion The objectives of marketing research areCorrect Answer To understand the consumer needs and wants , To explorethe new markets , To analyze the competitors

Question Diagnostic methods of sales forecasting are :-Correct Answer Munshi Forecasts , Last Horse method , Delphi method

Question Top of mind recall is observed in :-Correct Answer Attitude Research

Question The efficiency of OTC products is checked by ________ ONLYCorrect Answer ManufacturersQuestion Sales representative work load depends on average order size.Correct Answer True

Question Specialized techniques of Market Research include :-Correct Answer National Readership survey , Forced Exposure test ,ConsumerPanels

Question ________must cover all possible contingencies.Correct Answer Branching questions

Question In exploratory research, the sample is very large and representsaclass. Correct Answer False

Question This question is based on the case study of “REVIVAL OF THREESTAR HOTEL”. The Hotel was experiencing a decline in business. TheManagement decided to attract business executives as :-Correct Answer There was a decline in occupancy in the hotelQuestion The responses for the ‘education’ of a respondent can includeCorrect Answer Not disclosed , Illiterate , Literate without formalschooling

Question Semantic differential scale is only three point rating scale.Correct Answer False

Question Market Research & Marketing Research can be usedinterchangeably.Correct Answer FalseQuestion This question is based on the case study of “THE BOOKSHOP”.Whatfacilitated the idea of starting a copy service ?Correct Answer Availability of the shop next door on lease

Question A good Research Design should ensure that the data is gathered:-Correct Answer Accurately , Timely , Economically

Question Ethics in Marketing Research underline the three basicresponsibilities that includes :- Responsibility towards the respondent ,Responsibility towards the client , Responsibility towards the researcher

Question Range is the simplest measure of calculation of mean.Correct Answer False

Question While determining the interviewing process, the researcher isconfronted with :- Correct Answer Ascertaining the communication media

Select The BlankQuestion Long form of NDDB is ________.Correct Answer National Dairy Development Board

True/FalseQuestion A Specific change in lifestyle is indicated through DemographyCorrect Answer False

Question In cluster analysis linkage is based on ________distance orneighbor rule Correct Answer MinimumQuestion The person conducting pharma research should be well qualified so

that not to waste Doctors time.Correct Answer True

Question Taking the responses on which political party will win theupcoming election is known as ________.Correct Answer Opinion Poll

Question In regression analysis, dependent variables must be measured on

nominal scale. Correct Answer False

Question Factor loading is the correlation between a factor and avariablein a factor analysis. Correct Answer True

Question A list of population members used to obtain a sample is knownasthe:- Correct Answer Sampling frame

Question In trend analysis Y= L x S x C x I where Time = long termmovement, seasonal and cyclical and irregular.Correct Answer False

Question While formulating the research purpose the following pointsshouldbe taken into consideration :-Correct Answer What are the problems or opportunities? , What are thedecision alternatives? , Who are the users of the research?Select The BlankQuestion Respondent’s imagination is tested in ________.Correct Answer Rorschach test Inkblot

Multiple Choice Multiple AnswerQuestion Which are the Export Promotion Councils?Correct Answer Cashew Export Promotion Council , Handloom ExportPromotionCouncil , Gem & Jewellery Export Promotion Council

Question The producers in the sellers’ market are also forced to takedecisions based on the market information becauseCorrect Answer The resources are scarce

Question What are the various subparts of research objectives?Correct Answer Research Questions , Hypothesis Development , ResearchBoundaries

Question In MDS, when input data is ratio scaled, it is called as non-metric MDS. Correct Answer False Question Projective techniques draw inferences about :- Correct Answer Personality structure , Marketing situation , Deep seated biases Question Dichotomous form of questions can be observed in :- Correct Answer Branching questions , Qualifying questions , Opening questions Question Industrial product research was earlier restricted to :- Correct Answer Demand Forecasting Question A questionnaire can be filled through different means like :- Correct Answer Observation , Personal interview , Telephone interview Question Mean or average value is used to estimate when data have been collected using :- Correct Answer Interval or ratio scale Question The respondent may refuse to answer a question if he feels it is invading his privacy or has no legitimate purpose. The researcher considers such issues at which stage of the Questionnaire design? Correct Answer Evaluating the Question content Question The National Readership Survey(NRS) investigates :- Correct Answer Readership by income levels , Readership by Duplication , Readership per copy of publication Question Factor analysis is based on linear relationship through which ________ is derived. Correct Answer Factor loading Question In cluster analysis linkage is based on ________distance or neighbour rule Correct Answer Minimum Question This question is based on the case study of “BOOK JACKET”. The Publishers found that the market ________. Correct Answer Was biased towards higher socio-economic group Question Which of the following are the research obligations to the client? Correct Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client’s application Question Stimulated Test Marketing can be used in :- Correct Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness Question “Consumer Panel” is a specialized market research technique. Correct Answer False Question Retail Store Audit is a quantitative feedback on________. Correct Answer Consumer buying patterns Question Cluster Sampling is Non-probability sampling Correct Answer False Question While determining the interviewing process, the researcher is confronted with :- Correct Answer Ascertaining the communication media Question The Retail Store Audit does not measure:- Correct Answer Brand loyalty Question Correct

AnswerYour Answer

Determine the specific data to be sought

Statement of research purpose

Statement of research purpose

Questionnaire structure

Funnel approach

Funnel approach

Physical characteristic of questionnaire

Typography

Typography

Pretesting Eliminate flaws

Final draft

Question Retail Store Audit(RSA) divides India into 4 zones and 22 states. Correct Answer True Question Market & Sales Analysis helps management in :- Correct Answer Developing company’s sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future Question Sales

representative work load depends on average order size. Correct Answer True Question In MDS, when the input data is in nominal form, it is called as non-metric MDS. Correct Answer True Question In data analysis, the analysis methods are :- Correct Answer Examine difference , Analyze experimental data , Investigate association Question The ________ objectives are derived from research objectives. Correct Answer Data Question A nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a prespecified threshold value from centre is known as :- Correct Answer Segmental threshold method Question What are the disadvantages of Secondary Data? Correct Answer Inaccuracy , Incompleteness , Unit of Measurement Question Interpretation of results is highly subjective in ________. Correct Answer Projective techniques Question The responsibility of a client towards a research firm include ________. Correct Answer Disclosure of relevant proprietary data Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Question Non hierarchical procedure of cluster analysis further has other subtypes like:- Correct Answer Sequential threshold , Parallel threshold , Optimizing partitioning Question A good Research Design should ensure that the data is gathered :- Correct Answer Accurately , Timely , Economically Question Data of market research cannot be maintained :- Correct Answer Without experienced and educated research staff Question Most of the organizations hire outside agencies to carry out extensive research. Correct Answer True Question Checklists are useful for :- Correct Answer Factual data Question Subscribers to Retail Store Audit(RSA) receive the report :- Correct Answer Monthly Question Spices Export Promotion World Trade Center is based at Correct Answer Cochin Question Data cleaning is done through extensive checks for________. Correct Answer Consistency and treatment of missing responses Question The over counter drugs are those which the consumers buy their own with Doctors advice Correct Answer False Question ________ loading is the corelation between a Factor and variable. Correct Answer Factor Question Correct Answer Your AnswerBharat Leather Corpn. Ltd. Agra AgraCashew Corporation Of India Ltd. Cochin CochinCement Corporation Of India Ltd. New Delhi New DelhiAutomotive Research Association Of India Pune PuneQuestion In pre launch research of Pharmaceutical products, it is conducted for Correct Answer Clinical trials under controlled parameters for efficiency and side effects Question ________ type of question allow response in affirmative or negative. Correct Answer Dichotomous Question The retail store audits and prescription audits carried out by ORG are like ________ at all chemists . Correct Answer FMCG PRODUCTS Question Technical jargon should be used when unavoidable. Correct Answer True Question Specialized techniques of Market Research include :- Correct Answer National Readership survey , Forced Exposure test , Consumer Panels Question This question is based on the case study of “RESEARCH ON CONSUMER PRODUCTS”. What are the highlights of the study? Correct Answer


Match The Following QuestionCorrect AnswerYour Answer

Determine the specific data to be soughtStatement of research purposeStatement of research purpose

Questionnaire structureFunnel approachFunnel approach

Physical characteristic of questionnaireTypographyTypography

PretestingEliminate flawsEliminate flaws

Select The BlankQuestionA factor’s eigne value is the sum of________ of factor loading.Correct AnswerSquareYour AnswerSquare

Select The BlankQuestionRetail Store Audit is a quantitative feedback on________.Correct AnswerConsumer buying patternsYour AnswerConsumer buying patterns

True/FalseQuestionRural SEC Grid is based on Education and Monthly Household IncomeCorrect AnswerFalseYour AnswerFalse

Multiple Choice Single AnswerQuestionA nonhierarchical clustering procedure determines a cluster centre & thengroups all objects within a prespecified threshold value from centre isknown as :-Correct AnswerSegmental threshold methodYour AnswerSegmental threshold method

Select The BlankQuestionIn ________ forecast, he collects all information in his mind and based onhis vast experience he makes forecast.Correct AnswerMunshiYour AnswerMunshi

Select The BlankQuestionIn cluster analysis linkage is based on ________distance or neighbour ruleCorrect AnswerMinimumYour AnswerMinimum

Multiple Choice Multiple AnswerQuestionA town can be classified on the basis of population asCorrect AnswerClass I , ClassIII , MetroYour AnswerClass I , ClassIII , Metro

Multiple Choice Multiple AnswerQuestionA Questionnaire can be termed as “Good” when :-Correct AnswerThe respondent can understand the question , The respondent has thenecessary information to answer the questions , If the respondent is willingto provide the necessary informationYour AnswerThe respondent can understand the question , If the respondent is willing toprovide the necessary information , It is visually attractive with goodlayout

True/FalseQuestionSimple tabulation is the relationship between two or more variables.Correct AnswerFalseYour AnswerFalse

Multiple Choice Single AnswerQuestionThe respondent is shown clippings of advertisements in which Brand names aredeleted. He is then asked to identify the Brand and the media where itappeared. This is known as :-Correct AnswerRecognition TestYour AnswerRecognition Test

True/FalseQuestionBalance Sheet is an internal unpublished data.Correct AnswerFalse

Your AnswerFalse

Select The BlankQuestionDescriptive research requires the ________ analysis.Correct AnswerQuantitativeYour AnswerQualitative

True/FalseQuestionMarket Research & Marketing Research can be used interchangeably.Correct AnswerFalseYour AnswerFalse

Multiple Choice Single AnswerQuestionDistrict Gazetteer Giving the information about population, publicenterprises, development etc. is an example of :-Correct AnswerGovernment PublicationsYour AnswerGovernment Publications

True/FalseQuestionThe client or organization should answer the queries of cost v/s benefits ofresearch.Correct AnswerTrueYour AnswerFalse

Multiple Choice Single AnswerQuestionRetail Store Audit uses :-Correct AnswerRandom multistratified samplingYour AnswerRandom multistratified sampling

Multiple Choice Multiple AnswerQuestionNon hierarchical procedure of cluster analysis further has other subtypeslike:-Correct AnswerSequential threshold , Parallel threshold , Optimizing partitioning

Your AnswerParallel threshold , Optimizing partitioning

Multiple Choice Single AnswerQuestionSubscribers to Retail Store Audit(RSA) receive the report :-Correct AnswerMonthlyYour AnswerMonthly

Select The BlankQuestionThe assumption that the respondents externalization is the process of hisinternalization is observed in ________.Correct AnswerThematic Apperception TestYour AnswerThematic Apperception Test

Multiple Choice Single AnswerQuestionVariables such as age, number of customers scales, costs, heights etc. canbe measured byCorrect AnswerRatio ScaleYour AnswerRatio Scale

Multiple Choice Single AnswerQuestionThe arrangement of data items in a numerical sequence either ascending ordescending order is :-Correct AnswerAn arrayYour AnswerAn array

Multiple Choice Single AnswerQuestionPoint of Purchase(POP) is researched through :-Correct AnswerForced Exposure TestYour AnswerForced Exposure Test

Select The BlankQuestionThe significance of Market Research is increasing due to shift from ________competition.Correct Answer

Price to non priceYour AnswerPrice to non price

Select The BlankQuestionFactor analysis is based on linear relationship through which ________ isderived.Correct AnswerFactor loadingYour AnswerFactor loading

Multiple Choice Single AnswerQuestionInformal interview is also known as :-Correct AnswerIn-depth interviewYour AnswerIn-depth interview

Multiple Choice Multiple AnswerQuestionSpecialized techniques of Market Research include :-Correct AnswerNational Readership survey , Forced Exposure test , Consumer PanelsYour AnswerNational Readership survey , Consumer Panels

Select The BlankQuestionThe responsibility of a client towards a research firm include ________.Correct AnswerDisclosure of relevant proprietary dataYour AnswerDisclosure of relevant proprietary data

Multiple Choice Single AnswerQuestionWhat is the publication Report?Correct AnswerA Report with style, content according to the magazine and journals.Your AnswerA Report with style, content according to the magazine and journals.

Multiple Choice Multiple AnswerQuestionSemantic Differential Scale can be used for :-Correct AnswerRating the Program ” Jassi Jaisi Koi Nahin” , Rating the service at HotelTaj , Rating the success of a new software

Your AnswerRating the Program ” Jassi Jaisi Koi Nahin” , Rating the service at HotelTaj , Rating the success of a new software

Select The BlankQuestionData interpretation requires ________ and logical skills.Correct AnswerQualitativeYour AnswerQuantitative

True/FalseQuestionThe starting point of the semantic differential scale is neutral.Correct AnswerFalseYour AnswerFalse

Multiple Choice Single AnswerQuestionThe result of Exploratory Research is :-Correct AnswerDevelopment of HypothesesYour AnswerDevelopment of Hypotheses

True/FalseQuestionReports printed by the professional bodies are external unpublished data.Correct AnswerFalseYour AnswerFalse

Match The FollowingQuestionCorrect AnswerYour Answer

RankingSeveral alternatives compared with each other at same timeQuantify a qualitative data

Scaling techniqueQuantify a qualitative dataSeveral alternatives compared with each other at same time

Double barreled questionsSeveral responses at onceSeveral responses at once

ChecklistCheck one or more of the responses listed for answersCheck one or more of the responses listed for answers

Select The BlankQuestionAssociation technique is a type of ________.Correct AnswerProjective techniqueYour AnswerProjective technique

True/FalseQuestionClarity in report writing should be there to avoid vagueness andmisinterpretation.Correct AnswerTrueYour AnswerTrue

Multiple Choice Multiple AnswerQuestionTranscribing data is involved :-Correct AnswerCoding sheet on the disk , Transferring the coded data from thequestionnaires , Coding sheet on to magnetic tapes or directly intocomputersYour AnswerTransferring the coded data from the questionnaires , Coding sheet on tomagnetic tapes or directly into computers

Multiple Choice Multiple AnswerQuestionWhat are the factors to be considered in cluster analysis?Correct AnswerLimited number of clusters due to limitation of market potential , Clustersare not water tight compartment , Evaluating the quality of cluster isdifficultYour AnswerLimited number of clusters due to limitation of market potential , Clustersare not water tight compartment , Evaluating the quality of cluster isdifficult

Select The BlankQuestionFor the semantic differential scale the central point of the scale is a

________.Correct AnswerNeutral PointYour AnswerNeutral Point

Multiple Choice Single AnswerQuestionA multivariate Statistical technique that uses a class of procedures fordata reduction & summarization is known as :-Correct AnswerFactor analysisYour AnswerFactor analysis

Multiple Choice Multiple AnswerQuestionIssues which a Doctors seeks regarding a product are :-Correct AnswerAmount of Drugs required , Indications for prescription , Efficiency overall time needed for drug concentration in the bodyYour AnswerAmount of Drugs required , Indications for prescription , Efficiency overall time needed for drug concentration in the body

True/FalseQuestionRatio scale does not have a zero point.Correct AnswerFalseYour AnswerFalse

Multiple Choice Single AnswerQuestionSpreading the sample through the entire population following a regularpattern is known as :-Correct AnswerSystematic samplingYour AnswerSystematic sampling

True/FalseQuestionThis question is based on the case study of “THE BOOKSHOP”. The Bookshop hada strong position in the textbook market.Correct AnswerFalseYour AnswerFalse

Multiple Choice Multiple AnswerQuestionPretesting of Questionnaire includes testing of :-Correct AnswerQuestion content , Time taken to answer questions , CategorisationYour AnswerQuestion content , Time taken to answer questions , Categorisation

Select The BlankQuestionIn online surveys,________ works like focus groups.Correct AnswerChat sessionsYour AnswerChat sessions

Date post:	28-Nov-2014
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