6 Benefits of Social Media MarketingBy London Management Centre

Why social media?

Social media should never be underestimated, it has been a technologically fueled phenomenon in the past decade that has seen massive growth numbers to the amount of users who use it. As of 2016, there are 7.3 billion people in the world, 3.4 billion of those have internet and 2.3 billion of the internet uses are active social media users.

1. Consumer Relations / PRSocial media can be a great tool to directly interact with your audience for a variety of reasons.

A study by EngageCustomer found that customers are 67% more likely to return to make a purchase if their complaint is handled well, this statistic shows that by creating an open line of convenient customer service via social media you can get higher levels of customer satisfaction and return rates simply by being available to help with a complaint or query quickly.

A lot of companies have opted to use social media as a form of live customer service, mainly twitter due to the convenience of communication between company and customer.

2. Better insights on your audienceAnother use from social media that can prove

beneficial to your business is by analysing the customer engagement and analytics to find out answers to questions you may have about your audience.

3. You don’t have to invest loads of money for a successful campaign

Social media campaigns are a great way to increase engagement on social media and can be used for a variety of reasons, whether it's to launch a new product line, raise awareness of a certain topic or to build a community online.

The price of social media campaigns aren’t as expensive as most people think. If you are aiming to target a specific audience which has a higher potential rate to click your advert,.

4. Building your brandYour social media profiles should act like a hub of information that relates to your company, what it does and act as a easily accessible platform for customers to engage directly with you.

Many customers in this day and age turn to social media to research a company further to find information about services, products and perhaps look into what you are sharing and posting.

5. LeadsSocial media can be a very effective inbound marketing tool that is able to help you collect leads and navigate people through to your sales funnel.

Generating leads through social media helps improve sales and cuts downs costs, approximately 45% of companies in the US saw reduced marketing costs when increasing efforts in social media marketing.

6. Going viral!

It is a dream for most companies to have a post go viral worldwide, the ROI is crazy. The amount of exposure, shares, visibility and conversation you get from a piece of content going viral is truly immense, the beauty of it is that is requires a relatively low amount of effort compared to the ROI you get.