7 Adwords Settings That Are
Costing You Money
1. All Networks All Devices
Do you have a mobile friendly landing page?
By default Adwords
places your ads everywhere.
This costs you money $$$.
Under Campaigns > Settings > Your
Campaign Name
Choose Wisely
Under Campaigns > Settings > Your
Campaign Name
Google has created an easy to follow video for your viewing pleasure on the
next slide.
3. Exclusions Display
Network
Display your ads only to the most relevant users
Under Campaigns > Display Network > Placements > Exclusions > Categories 1
2
3
Under Exclusions > Categories > Add exclusions
2
3
1
Select the following exclusions
x
x
x
x
Why those exclusions?
x
• In-game = prevents your ads from being displayed in a Google game
• Below the fold = your ads will show near the top of the page instead of “below
the fold”
• Non-AdPlanner 1000 = your ads will only show on Google’s top 1,000
most trafficked sites
For testing purposes each campaign should run at least
2 different ads.
Rotate these ads by going to Settings > Ad: Delivery
5. Location, Location, Location
Choose the proper location(s) Settings > Local Settings
Please be subtle if retargeting.
Go to Settings > Frequency Capping
Default is 5, we recommend 3.
What Is It?
Allowing Google to run your campaigns
They will do what’s in their best interest... not yours
Hire an Adwords
manager who will increase your ROI