7x24 Exchange SoCal - Business Transformation - GET INVOLVED! r13 20160302

GET INVOLVED WITH . . .7X24 EXCHANGE

SOUTHERN CALIFORNIA CHAPTERA Professional Non-Profit Mission Critical /

Telecommunications / IT IndustryInternational Networking Organization

http://www.7x24exchange-socal.org/


BUSINESS TRANSFORMATION, ECOMMERCE, DIGITAL MARKETING

CHOOSE THE 7X24 EXCHANGE SOCAL CHAPTER…VALUE ADD ~ WE’RE GROWING !!7x24 Exchange International is the leading knowledge exchange for those who design, build, use and maintain mission-critical enterprise information infrastructures. 7x24 Exchange’s goal is to improve end-to-end infrastructure reliability by promoting dialogue among these groups. 7x24 Exchange SoCal Chapter Growth Highlights:Multiplying contact databases; broadening geographic coverage Corps targeted: Regional Presence + High Consuming / High Revenue Talent refresh plans: Younger, Startups, Vertical Sectors, Media Top-Ranked

Overhauling/expanding services & communications, member engagement & retention opportunitiesKnowledge Base with trends, best practices, white papers, standards Career Center with recruitment, teaching, mentoring Sponsorship platforms customizable, value-adding

Dashboard Home© 2015 – Peter F. Gmiter (310) 493-1916 [email protected]




EXPANDED ENGAGEMENT OPPORTUNITIES –7X24 EXCHANGE SOCALEvents

– Increasing varieties: formats, frequencies, locations; Calendar expanding

Career Center– Become a mentor, teach classes / lead study sessions, be a career resource– Attend job fairs, entrepreneurial / start-up workshops

Knowledge Base– Contribute to Chapter-relative periodical content (weekly, bimonthly, monthly)– Provide industry white papers, resource materials, links, event presentations– Engage members at events, over social media & forum(s)

Annual & Event Sponsorship – Get Involved !!– Flexible sponsor packages (term lengths, discounts)– Expanded Chapter communications platforms = exposure– Newly added digital analytics tracking & reports

© 2015 – Peter F. Gmiter (310) 493-1916 [email protected]

Dashboard Home



BUSINESS TRANSFORMATION, ECOMMERCE, DIGITAL MARKETINGEXPANDED KNOWLEDGE BASE FRAMEWORK

DesignCritical facilities & infrastructure A/Es, research/tech, standards

ConstructConstructors & PM of mission critical facilities & infrastructures

MaintainMaintainers, equipment manufacturers, vendors & suppliers, connectivity / utility providers

OperateCompany Facility Operators, compliance, regulatory

OccupyCIOs, CTOs, enterprise, capital and financial partners, IT Hardware and Accessories

_aaS_ as a and related Service Providers

AdviseConsultants, expeditors

CareerCareers, employment, resumes, licensure, authorities having jurisdiction (AHJ), continuing education (C.Ed.)

PublishMedia, accreditors, industry and event reporters

7x24 Exchange International is the leading knowledge exchange for those who design, build, use and maintainmission-critical enterprise information infrastructures.

7x24 Ex SoCal SM Channels:

External (public, members/contacts) Twitter (Lists) LI Group Instagram User (CIO, CTO, etc.) Forums

Internal (members, contacts) Knowledge Base Newsletters Forums, (Member-Member) Chat Panels, Events (Calendar)


Dashboard Home



https://twitter.com/7x24SoCal/lists

https://www.linkedin.com/groups/3569551

https://www.instagram.com/7x24socal/



http://www.twitter.com/7x24SoCal

http://www.twitter.com/7x24SoCal




DIVERSIFIED MEMBERBASE – 7X24 EX SOCALExpanded member-refresh sources:• 2016 Forbes top 30 under 30

– Key categories: Consumer- & Enterprise-Tech, Manufacturing, Energy

• 2016 Top 50 predicted LA Tech start-ups– BuiltnLA reported ±$3.2 billion funded the 2015 class . . . – While $4 billion is expected available for the 2016 prospects

• 2016 Industry predicted vertical markets– Technology, gaming, entertainment, transportation, healthcare, security, sports

• Industry historical consistent performers– Academic, emergency (EMS), legal, healthcare, agriculture & manufacturing

Section Home© 2015 – Peter F. Gmiter (310) 493-1916 [email protected]




Pre-July 2015• Total Contacts: 929

– Bad Emails, Doubles: ±175– Non-Vendors: ±500

• Total Members: ±150– Non-Vendors: 23

• LinkedIn Group: ±180– *WA CRM not affiliated with

LI Group prior to 7/1/15

January 2016 Kick-Off– 94 registered (80 Capacity),

65 Companies Attended

Post-July 2015 (3/2/16)• Total Contacts: >2,633

– Bad Emails: 26– Non-Vendors: ±1,672

• Total Members: 254– Non-Vendors: 40

• LinkedIn Group: 519– >1,565 Invitations Pending

New Instagram Account

New Twitter Handle– @7x24SoCal with Nine (9)

Twitter Lists

TRACKING MEMBERSHIP METRICS – 7X24 EX SOCAL

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% + or (-) [#]+183% [+1,704]

(-85%) [-149]+234% [+1,172]

+69% [+104]+74% [+17]

+188% [+339]150 Non-Vendors




http://www.7x24exchange-socal.org/event-2118692


https://twitter.com/7x24SoCal




DRIVING MARKETING EXPOSURE - 7X24 EX SOCALProposed Target Vehicles to Increase PRESENCE

Venues: Go to the users . . .• Coworkers, Incubators, Startup Dojos, Accelerators, Funders, Media Houses

– Cross Campus, AmplifyLA, AngelList, TechStars, BuiltnLA

Alignments: Vest & sustain contributions and interactions

• Groups: LA Data Science, Meetup, Silicon Beach LA, Forums & LIs

• Causes: charities, empowerment, consumer adv., careers, mentoring, C.ed

Publicity: Network, Media, Industry, Region• 7x24’s +National, WA CRM + their contacts, SM channels• Tech, telecomm, IT, energy, industry periodicals (ie: DCD, EnR, IEEE, etc.)• Regional businesses, academia, suppliers, O&M, regulatory





IMPLEMENTATION TACTICS – 7X24 EX SOCALProposed Targets: Diversify & Enhance Service Offerings• Locations: Santa Barbara to San Diego, particularly: Pasadena, the

I.E., Downtown LA, Malibu/Palisades, Orange County; adjacencies• Formats: Less structured, more frequent, broader range of event

types, varied days/times; incubators, coworkers, accelerators• Careers: Job fairs, recruiting, resume review, interview prep;

Continuing Education Credits (CECs); group study• Alignments: Local non-profits; national chapter participation; end-

user locations, roles, operator, recruiter, etc. Round Tables• Social Media (SM): Broaden & develop services, integrate channels,

populate content, socialize & grow networks, sustain activity





PROGRAM IMPLEMENTATION – 7X24 EX SOCALCONTACT: DIR. SCOTT HUGUENIN (949) 310-7394 / EMAIL


Planning Chapter Meetings . . .Q2 – Scheduled ~ last 2 weeks, May, 2016

Q3 – Targeting ~ Fall, 2016

Q4 – Targeting ~ January, 2017

Confirmed Speakers:



mailto:[email protected]?subject=7x24%20Exchange%20SoCal%20Programming


WA WEBSITE UPGRADE GOALS (NOT IN ORDER) –7X24 EX SOCALPhase I: Upgrade to a Responsive WA Web Design Platform (RWD):

– Ensure mobile device compatibility– Enhance site navigation, attractiveness, interface (UX/UI)– Increase scalability with future website upgrades, build-outs, features– Limit customization; prioritize built-in platform capabilities– Optimize SEO; add metadata searching, traffic monitoring; max SM– Minimize 3rd party administrative (IT) support dependence & costs

Proposed Phases: Increase service offering types, quantities, qualities:– Initiate Career Center: Jobs + Resumes + Continuing Education– Allow customizable, dynamic, (expanded) Member Profile details (0/1 toggle)– Initiate Affinity Marketing; grow traditional rev. gens (ie: Ads, Sponsors)– Initiate Regional Industry Calendar (beyond Chapter events)– Initiate Supply/Demand (Secure) Member Chat Forums– Initiate Chapter periodic ‘newsletter’ correspondences





WA SITE MAP – 7X24 EXCHANGE SOCAL

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Existing

Proposed





Enhance profile “dynamic” details, adding:Picture (LI photo link ~ if available)SM: LinkedIn, Twitter, Instagram (links)Certifications, licenses, registrationsCompany website (links)Blogs, project, portfolio (links)Recovery/backup email(s) IM, Skype, etc. address(es)Hiring / Job Seeking Industry sector(s) Media & Entertainment, Gaming & Graphical, Healthcare, Information

Technology, Sports, Management, Hospitality, Financial, Academia, Government, Manufacturing, Accounting, Software, Other

Modify Membership Levels:

Expand: Students & Faculty/Media

Expand: Government/Military

Enable Customizable Member-Member Profile Details Revealing:

Customizable on/off profile detail reveal settings at the Member Level

WA DYNAMIC MEMBER PROFILES – 7X24 EX SOCAL





Currently ~ only Chapter events (via WA)Proposed included (directly listed by admin + requested (portal)):• International + Regional-Adjacent other

Chapter Events• (Regional+) Industry, Local Events• (Regional+) Career, Regulatory• Chapter-relevant news & updatesWish-List Gadget Needs:• Overlaying, linking, (RSS) feeds, etc.

capabilities• Searching (inter- & intra_)• Layering (ie: Events, Career, IT, etc.)

Note: Outside Chapter entries visible ONLY by Chapter Members.

EXPANDED EVENTS CALENDAR – 7X24 EX SOCAL


Section Home



http://www.7x24exchange-socal.org/page-1522097


Proposed Frequencies

• Chapter – Monthly

• LinkedIn Group – Weekly

Focus ~ Chapter, Regional, Industry

• Members: Designers, Builders, Operators, Maintainers, Occupiers

• Events, news, media, forums

• Knowledge Base: tech, design, standards, best practices

• Careers: jobs & fairs, C.ed.

• Alignments, eCommerce

ADDED MEMBER NEWSLETTERS – 7X24 EX SOCAL


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https://d.docs.live.net/dc6fc4f110ec1373/Documents/7x24%20Exchange/Ops/Committees/Communication/LinkedIn/Newsletters/7x24%20SoCal_LI%20Template%20r1.pdf


ANCILLARY ACTIVITIES – 7X24 EX SOCAL• Careers

– Committees comprised of board, members, SMEs, recruiters, counselors, advisors, mentors, teachers, corporate decision-making representatives

• Communication– Possible themes: Designer, Builder, Operator, Maintainer, Occupier– Real-time, round tables / forum settings, interactive, etc.– Focused-based members’ needs assessments– Frequencies tbd with interest (growth, retention)

• Community– Regional B2B alignments (ie: non-profits, industry)– Member refreshment– Corporate diversification





Annual Current-State (Flyer)$1,500 (rolling term)

Our most cost effective platform for an entity and its principals to form lasting Chapter relationships. Includes: Listings in each of the Chapter Event

promotions and various event Archives via hotlinked logo icon

Recognition at Chapter Meetings as well as display space (as available) at each Chapter Meeting for promotional materials

Each Annual Sponsor is permitted to have up to two (2) of its employees attend each Chapter Meeting at no charge

Annual Future-State Proposed

$1,650 beginning July 1st, 2016

$1,750 beginning January 1st, 2017

Includes (at minimum) the following enhancements (when made available): Opportunity to provide Chapter periodic

newsletter content (content attributed to source in correspondences)

Each Annual Sponsor is permitted to have up to two (2) of its employees engage in ‘dynamic’ membership profiles w/o fees

Up to two (2) prioritized Affinity Marketing listings

ANNUAL SPONSORSHIP PLATFORMS – 7X24 EX SOCALCONTACT: DIR. SHARON TYE (714) 393-6342 / EMAIL


Multi-year term discounts offered!!



https://d.docs.live.net/dc6fc4f110ec1373/Documents/7x24%20Exchange/Ops/Committees/Sponsors/7x24%20Exchange%20SoCal%20Sponsorship%20v2015.pdf

mailto:[email protected]?subject=7x24%20Exchange%20SoCal%20Sponsorship


Event Current-State (Flyer)Starting at $500 (per Event)

Includes: Receive recognition at the Chapter

Meeting & space to display promotional materials.

Listing in the Chapter Event promotions and event Archives via hotlinked logo icon.

An Event Sponsor is permitted to have up to two (2) of its employees attend the Chapter Meeting at no charge.

Event Future-State Proposed

Varied platform costs: $200 - $750 (commensurate with offered programs) est. beginning September 1st, 2016

Includes (at minimum) the following enhancements (when made available): Opportunity to provide Chapter periodic

newsletter content leading up to & immediately after Event occurrence (content attributed to source in correspondences)

EVENT SPONSORSHIP PLATFORMS – 7X24 EX SOCALCONTACT: DIR. SHARON TYE (714) 393-6342 / EMAIL




https://d.docs.live.net/dc6fc4f110ec1373/Documents/7x24%20Exchange/Ops/Committees/Sponsors/7x24%20Exchange%20SoCal%20Sponsorship%20v2015.pdf

mailto:[email protected]?subject=7x24%20Exchange%20SoCal%20Sponsorship


7X24 EX SOCAL SPONSORSHIP – VALUE ADDED!What EXPOSURE can $1,500 typically buy elsewhere?o Single-event placement of Sponsor company flyers inside attendee

complimentary gift bags…o Visibility = up to # of attendees that take gift bags and leaf contentso Activity = up to # of attendees that reach out directly to Sponsors

o Single-event chance for Sponsor company to staff a beverage cart –offering a chance to speak with Single-event attendees between speaker tracks…o Visibility = up to # of attendees that visit a single beverage cart in the

limited time between trackso Activity = up to # of attendees that engage in lead-generating dialogues

Nutshell: 7x24 Ex SoCal Chapter Sponsorship offers greater VALUE!! Visibility, Penetration, engagement, conversion!!!


Section Home



QUESTIONS / ANSWERS?Prepared by Peter F. Gmiter

(310) 493-1916

[email protected]@J2Pmedia.com

[email protected]

Board of Directors ~ 7x24 Exchange SoCalCo-Founder & COO ~ J2Pmedia

SVP ~ Cresa MCS

mailto:[email protected]



Date post:	10-Apr-2017
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7x24 Exchange SoCal - Business Transformation - GET INVOLVED! r13 20160302

Government & Nonprofit