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9x12 Local Marketing System The most revolutionary, brand-new, and cutting edge method of becoming the most in-demand marketer in your community. Written by Bob Ross
9x12 Local Marketing System
The most revolutionary, brand-new, and cutting edge method of becoming the most in-demand marketer in your community.
Written by Bob Ross
Disclaimer:This report is for informational purposes only. Neither StructureDesign, its agents, nor I take any responsibility for the use or misuse of informationcontained within this report nor do they accept any liability for any consequencesresulting from the direct or indirect implementation of techniques detailed in this report.This report contains no income goals or expectations and my results are not typical.Your results may vary and will be based on a variety of factors of which this report willbe only one.
You cannot resell, modify, or distribute this report without my sole permission. Even if you re-ceived this report free, that does not give you permission to give distribute it to others.
I want you to succeed in the world of offline marketing. If you haveany questions please feel free to send me an email at:[email protected]
Try and ask all of your questions at once (if possible). I receive hundreds of emailsweekly; I try to answer all emails personally within 48 hours.
- BobStructure Design [email protected]
Check out the complete course at: 9x12system.com
Hi, My name is Bob Ross and I’m an ‘offline’ marketer based in Upstate New York. I co-own a home remodeling company and a full blown graphic design/marketing business as well.
I’d like to show you a truly fantastic method of creating a real splash in your community while making a absolute ton of money in the process. Is that O.K. with you?
Good.
Offline marketing is heading more ‘offline’ every day.
Recently, there’s been a HUGE interest in the marketing world to start shifting over to more reliable marketing methods because of all the crazy changes with Facebook and Google. There’s nothing worse than making your living by ranking client websites fast using loopholes and greyhat methods, then finding out that gooogle made a new change to the algorithm and your client stops getting phone calls.
Or if you’re making your money selling facebook fan pages only to find that with a snap of their fingers, Facebook changes everything and puts you into complete panic.
That’s why I personally prefer a stronger, more reliable, more powerful, and more receptive medium. Direct mail.
Direct Mail
Direct mail is an awesome medium to consider using because of its incredible power to generate leads for you and your client. You may not know this but direct mail is still the reigning king of advertising and has been for almost a century. Direct marketing still reigns supreme today over any other medium including the internet.
I’m going to help you tap into that supreme power, and do it without the massive risk that normally comes along with it. No money will come out of your pocket.
I’m going to make this report very concise and straight to the point. I want to show you how I’m using the power of direct mail to make over $10,000 per month, virtually on auto-pilot and there’s no reason you can’t do the same. I’ve developed it into a bulletproof system that can be simply duplicated in your area where you can start generating cashflow.
My original idea. (the starting point of the final product)
A little over a year ago, I started working on some methods using direct mail that would benefit my local business community. I’ve always been interested in ways to bring in tons of business for my clients because I know that once you bring in results, you can make some serious cash, especially if you can repeat it over and over.
It’s hard to find anything close to direct mail that can bring in a lot of customers in an almost instant amount of time.
Internet marketing doesn’t bring fast enough results
Like many, I once thought I could make a killing selling SEO services but what I found was that it was very difficult to outsource effectively and it was very difficult to get clients that would keep paying for no results! It was tough as hell to pitch too because small business owners don’t understand it one bit.
While I had plenty of experience obtaining clients over the years from using direct mail myself, I had never thought about using it to help get clients for my clients. As I started thinking more and more about it, I started developing different ideas on how to offer the power of direct mail to my clients so that they could benefit from it too.
Expense is the only problem with direct mail
The problem is that direct mail is typically expensive as heck. Just sending a letter or a postcard out in the mail will cost you 50 or more cents and you need to send thousands and thousands of them to see results. This is the main reason why small business owners DON’T do direct mail in the first place, it’s just too risky and too expensive. Sometimes the products or service they sell wouldn’t even profit enough to warrant spending thousands of dollars on one mailing, so unfortunately it’s just out of their grasp.
The answer to getting around this issue is by grouping advertisers together so that they all share the cost, just like mega coupon companies Valpak and Clipper do if you’re familiar with them. Basically an envelope or catalog stuffed with coupons. This allows the small business owner to spend only a few hundred bucks to reach thousands of people in the mail.
The problem with this type of advertising is that it dilutes the effectiveness to each advertiser since it requires the recipient to open and flip through everything to see their advertisement, plus it’s often stuffed in with 2-4 more advertisements from their direct competitors. Not exactly an ideal situation, so I wanted to make something similar but better.
Diluting the cost
I started getting together a plan to create a 30-50 page catalog that would be mailed to a targeted list and filled with advertisers and content that would be relevant to that list. For example, I thought about sending a booklet out to homeowners only, and filling it with interviews from local contractors and 30 or so advertisements that would be relevant to homeowners (contractors, landscapers, furniture stores, etc...).
I figured I could get $200 for smaller ads and $1000 for full page ads but then I started
realizing how difficult it would be to acquire 30 advertisers in a short amount of time. Plus I wasn’t very confident I could pull good response for my advertisers since the recipient would have to open it up, thumb through everything and want to look at ads instead of content. This seemed to be only a slight improvement over what more established coupon mailers already do, and I didn’t have the established branding they did.
I had to think of something that would be a huge improvement. Something that would be totally different and substantially better.
The breakthrough
Literally in the middle of me planning all of this, the US Postal Service happened to roll out the most revolutionary incentive program in history. It’s called “Every Door Direct Mail” and similar programs across the world have been in place as well due to its success. (As of this writing, I know that South Africa, The UK, Canada, Australia, Italy, Germany, and Holland have a similar system).
What this program is, is a way eliminate many of the barriers of direct mail for businesses. Prior to this program, if you wanted to send out a mailing with a large mailpiece, you’d need to:
• Payforatargetedlist(10centspernametypically)...YUCK!• Payforamailingpermit($400-ish).....YUCK!• Pay88centsperpieceforfirstclasspostage.....YUCK!• Havetheaddressprintedoneachpiece,presorted,anddeliveredtothebulkmail
unit....YUCK!
This meant that each piece would've costed me around $5 each considering the cost to print the booklet and pay for the postage and mailing costs. It sounded like a HUGE moneymaker for me but I couldn't justify the fact that it wouldn't bring my advertisers enough value to keep them advertising over and over.
With the EDDM program (every door direct mail) the post office suddenly allowed anyone to send large mailpieces out to entire carrier routes (300-600 homes) without a permit and for under 15 cents each. And...
• nopermitrequired....YEAHBABY!• nolistrequired.....YEAHBABY!• noindividualaddressingrequired.......YEAHBABY!• everythingcanbepayablerightatthelocalpostofficedesk.......YEAHBABY!
A True Marketing Revolution
This totally changed everything! It literally cut the headache and cost in fractions. The problem STILL remained that I had to figure something out that would keep my advertisers coming
back. I wanted to be the guy who the local business community went to when they needed results, like the “wolf ” in pulp fiction.
I needed something that would bring my clients RESULTS for their money without having to wait 6 months before seeing results like SEO/Billboards/Newsprint. I became obsessed with the idea of it, and finding a solution.
I knew the power of direct mail could bring results and I knew that sharing the costs between businesses would be the only way to get the cost down to what small businesses could afford but I couldn't figure out exactly how to tap into the power of both without sacrificing exposure (like the magazine/envelope model did).
The solution
The answer to all this was simple. I would use a massive sized postcard and share it between advertisers. That way people are forced to see everything in one quick glance without having to open a letter or thumb through pages. Instead of 10 or 11% exposure, it was now at a virtual 100% exposure.
Marketing requires delivering a message to it's target, right? Can you think of ANY better way to deliver a message to someone than a postcard in the mail?
For example, say you owned a shoe store and wanted to run a killer sale during back to school season, how would you take market share away from the big box stores and chain sporting goods stores?
If you sent postcards in the mail (with its 100% exposure rate) via EDDM, you could reach every single residence in your market instantly! You could generate business simply by overpowering the biggest chains and corporate stores at their own game.
There's no other way possible for a small business owner to be able to overpower the big boys in local advertising until now. I knew that this was the discovery of a game changing method that would revolutionize local advertising.
Now that you understand how I arrived at this system, here's the basic process in 4 easy steps:
1. Use the largest postcard that you can. A 9”x12” size is incredibly large and will accommodate 20 advertisers, although I prefer up to 16 comfortably.
2. Sell each ad space for an easy $350-$550. This will generate between $5600 and $8800 in revenue if selling 8 spaces on the front and 8 on the back
3. Deduct printing, design, and mailing (Roughly $3,500) and you profit $2,100 - $5,300!
4. Keep repeating the cards as many times as you want and keep banking.
Here’s a visual example:
NOT JUST POODLES5$ Complete Pet Nail TrimmingCats, Dogs, And Bunnies Welcome. Sorry no birds please. No expiration.
Pet Salon & Doggie Day Care, Inc.
baths - day care - pet apparelpet supplies - pet groomingall dog breeds and cats welcome
105 Main St.Whitesboro NYMon to Fri 8-5, Sat by appt.Established 1985
Not Just Poodles, Whitesboro NY, 315-736-7567
Nationally Certified Master Groomers.
“We baby your babies”
315-736-7567
PIZZERIA & DELI
7295 W. Main StWestmoreland
4462 Commercial DrNew Hartford
557-5008557-5008736-4549736-4549We Deliver!
Tony’sTony’s Save BIG! Why Pay More?
Buy 6 Bottles
8630 Seneca TurnpikeNew Hartford
OPEN DAILY 8am to 10pmSundays Noon to 6!
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NYS Inspection
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RIVERSIDEAUTOMOTIVE
34 Whitesboro StYorkville, NY
315-768-3920
FREENYS Inspection
315-768-3920
NeverExpiresvalid only at riverside automotive - yorkville ny. no expiration, not redeemable for cash.
Oil Change(up to 5 quarts)
riverside automotive - yorkville ny expires 12/31/11
riverside automotive - yorkville ny expires 12/31/11Brake Pads. Limit two.
only pay labor
FREE!
8562 Seneca Turnpike, New HartfordReservations Call 733-8866
SOHONails & Spa
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4456 Commercial Dr New Hartford, NY Nails & Spa New Hartford, NY
www.sohospanewyork.com
any nail service. expires 12/31.
also offered:
$
skin care - facials - waxingreflexology - massage
nail care
S OHO
NEW HARTFORD - NYM - WHITESBORO - YORKVILLE
BIG Savings From Local Small Businesses!
2 Large Cheese Pizzas & 50 Wings $34.99
Two LargeCheese Pizzas $18
Cannot be combined with any other offer, coupon expires 12/30/2011. Limit one per customer. Tony’s
Pizza New Hartford, Yorkville, Westmoreland.
Cannot be combined with any other offer, coupon expires 12/30/2011. Limit one per customer. Tony’s
Pizza New Hartford, Yorkville, Westmoreland.
$5 FREE
with any order of $30 or more.
MITSUBAGIFT CERTIFICATE
up to $7.00 value.
VALID AT BOTH MITSUBA LOCATIONSWith Purchase Of Any Gift Card Of $25 Or More.
ONE FREE APPETIZERMITSUBA STEAKHOUSE - SENECA TPKEexludes alcohol. not valid with any other coupon, discount, promotion or offer. dinner only. valid only at seneca turnpike location. coupon expires 12/31/11.
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30% Energy Rebates, Up to
$2500!
Rebates Delivered Within 7 Days Of Completion.
Do you...• own your home?• live in CNY?• have old windows?
YOU QUALIFY!
Our CNY Energy Rebate Program expires on 12/31/2011.
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315-765-0989 Precision Window Systems
Advertise here: 315-520-8045Local Businesses Only.
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SAVETONS!
10,000 Local Residences (15,000+ people)
16 Advertisers
5 cents or less per home
Response of 1% is
100
100% exposure
Scalability beyond your wildest dreams
You can scale this as large as you want. Want to make $100,000 per month? Hire some sales reps to work on commission and just keep pumping out cards. If you even run 3 cards at any given time, that's a realistic PROFIT of $15,000.
Hire sales reps to work on commission and you have it all on auto-pilot. Keep expanding your area and keep cranking out more cards.
The BEST part is, since postcards can bring in such great response for your advertisers, a large percentage of them will keep repeating and forking over money to you each time you pump a card out. Not only do they want to keep getting results, but the last thing they want is one of their competitors to take the space over.
Printing
Print everything using inexpensive online printers. I suggest printplace.com for extremely high quality postcard printing (9x12's are listed under 'flyers' not 'postcards' on their site). Compare this cost to a local printer and you'll find printplace.com is so much cheaper. As of this writing, it will only cost you around $1300 in printing and shipping to have 10,000 9x12's delivered to your home. That's significantly less than your local printer will do and the quality will be much higher.
I spring for the optional ultra high-gloss UV coating on both sides of my postcards which costs more however it gives the piece an immaculate feel. I would definitely suggest using 14pt card stock, not anything thin and flimsy.
Designing
You don't have to be a graphic designer to have simple ads designed. You can find designers that will do this work for $5-$25 depending on skill level and you can find them all over fiverr.com and odesk.com for example. If you decide to join my premier membership group or if you purchase my complete guide on this system, you'll also get access to my screened designers that are highly experienced in this system and work for rock bottom prices.
Mailing
In order to mail out your postcards, you'll need to follow the EDDM procedures, which are available on the usps website. In a nutshell, you'll need to bundle everything into 50 or 100 piece bundles and designate which carrier routes you want to send them to, then you fill out some basic paperwork and bring everything to the post office so they can send it out.
Response Rates
The icing on the cake for all of this is the fact that it generates real results for your clients. Finally, a small business owner has the ability to do a 5,000 or 10,000 piece postcard mailing for only $500 bucks instead of $10,000 or more.
1. The response your advertisers will get will depend on a couple factors:
2. How relevant the product/service is to the general public
3. How strong of an offer is presented
4. How soon the offer expires
5. Let's take for example a remodeling contractor. Out of 10,000 pieces mailed, they may only get a tenth of a percent response, or 10 responses.
Now lets take a car wash with a coupon for a free car wash. That might get 2,000 responses. However, the contractor might close a deal for $20,000 from that 1/10th percentage return, while the car wash would lose money yet get a 20% return.
Every business has different ways of making money and they will get different responses. Some businesses like the car wash will use a loss leader in order to get people to pay for additional services or more products, or on the hopes that the customer will come back for a long time. Every one is different but they all benefit from any advertising that brings in results and delivers their message effectively.
You’re selling the most powerful advertising package in your entire community and you’ll have referrals up the wazoo once you run a card or two! I don’t believe I’ve even heard of anyone producing a card and not getting a referral or repeat advertisers. It just takes getting that first card out there!
More resources
So that’s my breakthrough 9x12 postcard system summarized for you to easily grasp and start taking action on. There’s no reason you can’t make this as big of a success as I have. There are no limits and your community is simply waiting for something like this to come along, so jump on it!
If you have any questions or anything, feel free to email me at [email protected] and I’ll reply within 48 hours at the very most. I personally answer every email.
If you want to learn more and learn all the juicy secrets, get all the juicy resources, and prevent all the mistakes I went through then check out my main course at: http://9x12system.com
In the future, should you decide to invest in the full guide to the 9x12system, you get:
• 3downloadableteleseminarsjampackedwithinformationandQ&A’sIdidearlierthisyear.
• AbilitytoaccessexclusiveinformationthatIhaveneverrevealedbefore.• Abilitytopurchasefinishedsamplessoyoucanshowyourprospects.• Accesstomyowntradeprinting,whichlowerstheprintcostsincredibly.Infactthey
aretherockbottomcostintheindustryandonlyIcanofferthemtoyouifbecomeamember.Thisincludesbundlingservicessoyoudon’thaveto.
• AbilitytopurchaseseveralpowerfulreportsthatI’vepublishedwhichhaveturnedpeoplewhoarestrugglingtosell$300spaces,intomastercloserswhocansellmultiple$500spacesperday,withinafewdays.
• Abilitytoapplyformembershiptomyprivatemastermindforumthathasover3,000membersand14,000postsdedicatedsolelytothe9x12method,alongwithtonsofsuccessstoriesandinformationthat’sabsolutelypriceless.
Again, email me if you have any questions or concerns. I hope you enjoyed this report and I love your feedback. I can’t wait to hear your success story.
I also offer 8 finished samples of one of my campaigns that you can use for prospecting to show as a mockup. These are $17 only while I have samples still left over. Email me for payment link.
- Bob
9x12system.com
