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A new destination to speak with your audience.
INTERCONVERSE
2845 30th Ave. W Seattle, WA 98199 | (206) 790-0084 | http://interconverse.com | [email protected]
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InterConverse Presentation
Take control of your digital marketing campaigns
With InterConverse, you can create, manage,
and deploy very social landing pages, call-to-
actions, and other campaign assets on social
media platforms quickly and easily, without the
need for IT support. Real-time, actionable data
lets you personalize your inbound experience
based on what works, not guesswork.
InterConverse: A digital marketing platform
Who We Are
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InterConverse Presentation
Customer engagement is straight aheadA Problem To Solve
EngageHow do I engage my audience in targeted conversation?
ReinforceHow do I reinforce the desire to continue their journey?
EncourageHow do I encourage the customer to take some action?
MeasureHow do I measure How effective my campaigns are?
What’s the story?
As a digital marketer, how do I engage my audience in targeted conversation so that it reinforces their desire to continue with their inbound marketing journey and ultimately encourages them to take some action?
How do I know which marketing assets work best to facilitate this goal?
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InterConverse Presentation
01 02 03 04
Beautiful Content
Create targeted landing pages and ad
assets without IT support.
Control Experiences
Control your customers inbound
marketing experience.
A/B Test
Find out what works best through A/B
testing.
Branded Assets
Use branded campaign links to reinforce brand
recognition.
Create and implement campaigns without your IT or Web team support.
Our Solution
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InterConverse Presentation
Targeted conversation with your audience
Value Proposition
Analytics & ReportingCampaign analytics and reporting with
Google Analytic integration.
IntegrationIntegrates seamlessly
into existing digital marketing strategies
and programs.
Ease of UseDevelop and deploy
campaigns without the help of IT support.
Beautiful ContentDrag & drop
responsive content editing on template
themed assets.
A/B TestingA/B testing of landing pages and marketing
assets..
A/B
Boost ConversionBoost conversions &
revenue with targeted inbound ad assets.
BrandingUse your own branded
domains to create campaign links.
InterConverse gives digital marketers the ability create, manage, and deploy landing pages, call-to-actions, and other campaign assets on social media platforms without IT support. Real-time analytics provide the ability to make decisions based on what works best with each audience, enabling a personalized inbound experience built around real data instead of guesswork.
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InterConverse Presentation
How Does It Work?
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Create campaign links
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Develop beautiful content
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Associate content toCampaign links
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Ideas & PlanningDetermine your marketing
strategy
Broadcast campaign links
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InterConverse Presentation
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Targeted ExperienceDeliver targeted, branded and beautiful content to
your audience.
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Arrive at destination
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Experience delivered
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InterConverse redirect(Initial Inbound Conversation)
Success!
Link is clicked
InterConverse Presentation
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Redirect the conversation with your audience
Use Case 1
<http://www.destination.link>
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InterConverse
<http://icl.ink/shortlnk>
A/B
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<Destination>
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InterConverse
A/B
Continue to Destination
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InterConverse Presentation
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Landing Page and Micro Sites
Use Case 2
AdWords customDomain points to InterConverse
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InterConverse
<http://icl.ink/shortlnk>
A/B
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InterConverse
Landing Page or Micro Site
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A/B
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InterConverse Presentation
A targeted message that speaks to your audience
The Customer Journey
Targeted Conversation
InterConverse Presentation
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Targeted conversation with your audience
The Journey
Meet Brandon. He is a marketing manager for a large retail chain. Imagine he is running a weekend 50% off campaign and wants to highlight specific products in inventory.
Meet Emily. She subscribes to the fashion blog, receives email and follows social media for Brandon’s business so she can take advantage of special offers and sales.
InterConverse Presentation
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Targeted conversation with your audience
The Journey
Brandon’s ad content and social media posts for the sale contain campaign links generated by InterConverse with campaign assets associated to the Links.
Emily is interested in the sale this weekend and clicks on a campaign link in the marketing content of a social media message.
InterConverse Presentation
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Targeted conversation with your audience
The Journey
After clicking the InterConverse campaign link, Emily is presented with a branded ad asset that displays the items Brandon is highlighting in the sale.
Depending on how Brandon configured the InterConverse ad asset, Emily either clicks through to one of the highlighted sale items or clicks through to the main sale site.
InterConverse Presentation
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Targeted conversation with your audience
The Journey
Brandon’s campaign, using InterConverse campaign links ad assets, have engaged Emily in a targeted way and have provided her information along her journey she may not have otherwise been aware of regarding the sale.
Emily was pleased to have been notified about sale items she may not have otherwise been aware of and arrived at her ultimate destination for the sale where she found some great deals.
InterConverse Presentation
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Targeted conversation with your audience
The Journey
Brandon’s campaign using InterConverse was a success! He sold more of his highlighted inventory and engaged with customers in targeted conversation. Additionally, Brandon was able to design and deploy the campaign without IT Support. He was able to gain valuable insights from real-time data that can be re-used to deploy even more effective campaigns in the future.
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InterConverse Presentation
A targeted message that speaks to your audience
Market Opportunity
Improve Revenue, ROI & Brand Loyalty
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InterConverse Presentation
Boost conversions & revenue with targeted inbound ad assetsRevenue Model
Software as a Service (SaaS)InterConverse uses a monthly tiered subscription based revenue model. Subscription levels are based on the number of campaign impressions.
Example:There are currently four(4) subscription levels. The monthly average spend for all levels is about $200 per 10K impressions.
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InterConverse Presentation
Create and implement campaigns without your IT or Web teams.
Target Market
Digital Marketing Agencies like:
The Garrigan Lyman Group Wunderman Razorfish
Marketing Automation Suites like:
Hubspot Pardot Marketo
B2B and B2C examples:
Telecoms Retail Educational
Individual and Affiliate Marketers
InterConverse is laser focused on identifying and acquiring B2B relationships as well as technical partnerships with digital marketing agencies and marketing automation suites.
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InterConverse Presentation
A targeted message that speaks to your audience
Market Opportunity
Market Information: 2015 Est.
http://www.emarketer.com/adspendtool
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InterConverse Presentation
A targeted message that speaks to your audience
Digital Ad Revenue
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InterConverse Presentation
A targeted message that speaks to your audience
Competition
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InterConverse Presentation
A targeted message that speaks to your audience
Appendix
Engage Your Audience
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InterConverse Presentation
A new destination to speak with your audience
Meet Our Amazing Team
Etienne Ohl
Technical solutions engineer with more than 10 years of experience.
Technology & Architecture
Thomas Edmondson
Over 15 years of technical and lead experience in
cross agency, consulting and entrepreneurial
companies.
Marketing Strategy
Robert Fuller
More than two decades of experience in commercial
lending, capital fundraising and regulatory
compliance.
Finance
Brendan Hardy
Founder and main developer with more than
20 years of IT systems and development
experience.
Founder & CEO
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InterConverse Presentation
Create and implement campaigns without your IT or Web teams.
Features
Campaign LinksShorten your long marketing links into branded short InterConverse campaign links for an easier content sharing experience.
Branded DomainsUse your own branded domain to reinforce the bond between your brand and your audience.
Asset ManagementAssign targeting criteria for each marketing asset in order to provide a targeted conversation during the inbound marketing journey.
Experience ManagementDecide how you speak to your audience on the inbound marketing journey by controlling the interstitial experience.
A/B & Multivariate Testing
Find out what works best through A/B and multivariate testing of interstitial assets and/or destinations.
Template and Custom Ad ThemesDrag & Drop responsive customization. Select from a number of pre-built ad themes to build your interstitial ad campaign from, or build your own custom interstitial marketing asset.
CRM IntegrationIntegrate your CRM tracking and/or conversion code.
Click AnalyticsClick analytics including click through, demographics and browser user data.
ReportingExport campaign analytic data in a number of formats. Google Analytics integration.
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InterConverse Presentation
Create and implement campaigns without your IT or Web teams.
Technology
Technology Stack
PaaS Model: Amazon Web Services
Framework/Languages: ASP.NET 4.0 C# PHP JavaScript HTML5
Database: MySQL
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InterConverse Presentation
Create and implement campaigns without your IT or Web teams.
Potential Technical Partnerships
Major marketing platform suites, including content marketing and marketing automation solutions.
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InterConverse Presentation
A new destination to speak with your audience
Digital Marketing Statistics
28% of marketers have reduced their advertising budget to fund more digital marketing.
Mobile search ads will be $12.85 billion in 2015, over 50% of the search market.
With increased use of smartphones and tablets, net US mobile advertising is projected to increase to $28.48 billion in 2015. Google dominates with 35.17% of net US mobile ad revenue share. Facebook is second with 16.68% of net US mobile ad revenue share.
In 2015, search engine marketing (SEM) will continue to capture the largest share of online spend at 47%, or about 14% of the firm’s total marketing budget 2014.
Worldwide social network ad spending reached $16.10 billion in 2014, a 45.3% increase from 2013 that pushed social’s share of overall digital ad investment to 11.5%. Combined social network ad dollars from North America, Western Europe and Asia-Pacific represented 93.7% of global expenditure.
Spending on paid media in the US totaled $179.80 billion in 2014. Digital accounted for 28.2% of total ad investments, with 10.6% going toward mobile. Digital ad spending rose 17.7% in 2014 and will rise another 15.5% in 2015, fueled by mobile.
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process. TV advertising will generate $173.7 billion worldwide in 2014 and grow to $214.7 billion in 2018. During the same period, Internet advertising will grow from $133 billion to $194.5 billion.
Thanks For Watching!
INTERCONVERSE
2845 30th Ave. W Seattle, WA 98199 | (206) 790-0084 | http://interconverse.com | [email protected]