A Presentation On Summer Internship A Presentation On Summer Internship Project Done At SASTA SUNDAR.COM Project Done At SASTA SUNDAR.COM Project Title :- SWOT ANALYSIS OF SASTA Project Title :- SWOT ANALYSIS OF SASTA SUNDAR SUNDAR Presented by Presented by SUMANTA KUMAR DAS SUMANTA KUMAR DAS ROLL ROLL : PG/24/MBA-IIS NO: 014 : PG/24/MBA-IIS NO: 014 Registration no: 00245 Registration no: 00245 Year of registration: Year of registration: 2015 2015 Major specialization: Major specialization: Marketing Marketing Session : 2015-2016 Session : 2015-2016 Name of Institute: EIILM, Kolkata Name of Institute: EIILM, Kolkata Under the guidance of Under the guidance of Mr. Sanjeev Chowdhury Mr. Sanjeev Chowdhury (Senior Manager, Microsec Health Buddy Limited) (Senior Manager, Microsec Health Buddy Limited) Sasta sundar .com Sasta sundar .com Submitted to: Submitted to: 18 May -18 July 2016 18 May -18 July 2016
Transcript
A Presentation On Summer Internship Project Done At A Presentation On Summer Internship Project Done At SASTA SUNDAR.COMSASTA SUNDAR.COM
Project Title :- SWOT ANALYSIS OF SASTA SUNDARProject Title :- SWOT ANALYSIS OF SASTA SUNDARPresented byPresented by
SUMANTA KUMAR DASSUMANTA KUMAR DAS
ROLLROLL: PG/24/MBA-IIS NO: 014 : PG/24/MBA-IIS NO: 014 Registration no: 00245Registration no: 00245Year of registration: Year of registration: 20152015
Major specialization: Major specialization: MarketingMarketingSession : 2015-2016Session : 2015-2016
Name of Institute: EIILM, KolkataName of Institute: EIILM, KolkataUnder the guidance ofUnder the guidance of
Mr. Sanjeev ChowdhuryMr. Sanjeev Chowdhury(Senior Manager, Microsec Health Buddy Limited)(Senior Manager, Microsec Health Buddy Limited)
Sasta sundar .comSasta sundar .comSubmitted to:Submitted to:
18 May -18 July 201618 May -18 July 2016
INTRODUCTIONINTRODUCTION
COMPANY PROFILECOMPANY PROFILE
Microsec have an integrated business model providing various financial products and services to our client Microsec have an integrated business model providing various financial products and services to our client base of retail investors, high net worth individuals, companies and institutions. With an Experienced senior base of retail investors, high net worth individuals, companies and institutions. With an Experienced senior management and people partnership model that we have been able to create a strong base with an emerging management and people partnership model that we have been able to create a strong base with an emerging pan India presence. “Microsec” is a well-recognized brand with adequate base of research delivery capabilities pan India presence. “Microsec” is a well-recognized brand with adequate base of research delivery capabilities . At Microsec knowledge is worshipped, transparency is mirrored, partnerships are nurtured and commitments . At Microsec knowledge is worshipped, transparency is mirrored, partnerships are nurtured and commitments are kept.are kept.
OBJECTIVEOBJECTIVE
To generate awareness about application based marketing by installing SASTASUNDAR application.To generate awareness about application based marketing by installing SASTASUNDAR application.
To book spot order from potential customers by approaching them and also participated in a fare which To book spot order from potential customers by approaching them and also participated in a fare which were organized in Karunamoyee on 6th July 2016were organized in Karunamoyee on 6th July 2016
To conduct SWOT analysis of SASTASUNDAR.To conduct SWOT analysis of SASTASUNDAR.
RESEARCH METHODLOGYRESEARCH METHODLOGY
Since the entire project was activity based and there was no opportunity to conduct a structural Since the entire project was activity based and there was no opportunity to conduct a structural survey. This project finding were all based on personal interaction.survey. This project finding were all based on personal interaction.
DATA ANALYSIS AND INTERPRETATIONDATA ANALYSIS AND INTERPRETATION
Activity-1Activity-1
Installation of Sasta Sundar ApplicationInstallation of Sasta Sundar Application We are working in a six member of group.We are working in a six member of group.
% of App Installation% of App Installation :- :- Total registration- 4703Total registration- 4703 Total Probable Customers- 1027Total Probable Customers- 1027 Total App Installation- 283Total App Installation- 283 % of Probable customer- 21.83%% of Probable customer- 21.83% % of App installation- 6.07%% of App installation- 6.07% Reasons for Non-Installation of AppsReasons for Non-Installation of Apps:-:- Most of the chronic patients are aged person. So they do not have a smart phone.Most of the chronic patients are aged person. So they do not have a smart phone. If they use smart phone but don’t know how to use smart phone.If they use smart phone but don’t know how to use smart phone. Some people do not use internet.Some people do not use internet. Get more discounts from another shop.Get more discounts from another shop. Some people are not interested to buy medicine in online.Some people are not interested to buy medicine in online. People are not aware about authenticity of Sasta sundar.People are not aware about authenticity of Sasta sundar.
Activity:-2Activity:-2SPOT ORDERSPOT ORDER% of App Base or Phone Base Orders% of App Base or Phone Base Orders :- :- Total no of spot orders – 144Total no of spot orders – 144 Total no of App base orders – 33Total no of App base orders – 33 Total no of Phone base orders – 111Total no of Phone base orders – 111 % of App base order – 22.91 %% of App base order – 22.91 % % of Phone base Order- 77.08 %% of Phone base Order- 77.08 %
Reasons for Not giving spot order :-Reasons for Not giving spot order :- Get more discount in another medicine shop.Get more discount in another medicine shop. Some H.B are not able to deliver properly.Some H.B are not able to deliver properly. Most of the medicines are out of stock.Most of the medicines are out of stock. Some customers want 17% discount. But they don’t have smart phone. As per company’s rolls only Some customers want 17% discount. But they don’t have smart phone. As per company’s rolls only
through App we get flat 17% discount in all medicine & By phone we can get flat 15% discount.through App we get flat 17% discount in all medicine & By phone we can get flat 15% discount. Some aged persons are not able to use mobile or landline. With out any contact no we could not register Some aged persons are not able to use mobile or landline. With out any contact no we could not register
the customer. But registration is must for confirm any order because it is a online portal.the customer. But registration is must for confirm any order because it is a online portal. Some customers are not showing their medical prescription. With out prescription we could not take their Some customers are not showing their medical prescription. With out prescription we could not take their
orders.orders.
ACTIVITY:-3ACTIVITY:-3
SWOT ANALYSIS OF SASTASUNDARSWOT ANALYSIS OF SASTASUNDAR
SWOT analysis is a strenghth, weaknesses, opportunities and threats – and is a structure planning SWOT analysis is a strenghth, weaknesses, opportunities and threats – and is a structure planning methods that evaluates those four elementsof a report or businessmethods that evaluates those four elementsof a report or business
No instant delivery, it takes minimum 24 hourNo instant delivery, it takes minimum 24 hour
Some medicines are not available in stockSome medicines are not available in stock
It only cover West Bengal onlyIt only cover West Bengal only
Company is not aware about customer satisfactionCompany is not aware about customer satisfaction
OpportunitiesOpportunities:-:-
A unique franchise opportunity with low investment is availableA unique franchise opportunity with low investment is available
For Aged person Pharmacist goes for collect the prescriptionFor Aged person Pharmacist goes for collect the prescription
Customer Helpline is 24/7 open for supportCustomer Helpline is 24/7 open for support
Increase its presence in rural market.Increase its presence in rural market.
Serving pupil at the right wayServing pupil at the right way
ThreatsThreats:-:-
As the competitors of sasta sundar provide in shop products also so it can be a threat for the company that As the competitors of sasta sundar provide in shop products also so it can be a threat for the company that their competitors will grab the market.their competitors will grab the market.
Chef on product range only targeting the high end customers meanwhile low end customers are not Chef on product range only targeting the high end customers meanwhile low end customers are not showing any interest for the products because of price range.showing any interest for the products because of price range.
Observation and FindingObservation and Finding
Sastasunder.com target to the chronic patients so we have mainly focus to the old age peoples and Sastasunder.com target to the chronic patients so we have mainly focus to the old age peoples and these most customers are not technology friendly due to which apps were not promoted at the higher these most customers are not technology friendly due to which apps were not promoted at the higher rate.rate.
Many old age customers have asked for visiting to the nearest franchises for medicine orders and Many old age customers have asked for visiting to the nearest franchises for medicine orders and want their 17% discount.want their 17% discount.
With the help of more health checkup campaigning sastasundar.com are able to bring more With the help of more health checkup campaigning sastasundar.com are able to bring more customers delight.customers delight.
Sastasunder.com should continue the root level of marketing. Sastasunder.com should continue the root level of marketing.
The customers are very loyal toward the health buddy products but the marketing strategy of it is The customers are very loyal toward the health buddy products but the marketing strategy of it is unsatisfactoryunsatisfactory
Recommendation and suggestionRecommendation and suggestion
The feedback forms should be carried out by the delivery boy at the time of product deliver so that the current customer’s views against service can be gained.
If the medicine ordered by the customers is out of stock then the franchises must inform the customers about it so will bring good future relationship with the customers.
The current marketing strategy also must focus more on the health buddy products.
Sastasunder.com may allow 17% discounts over the Franchises counters as because the old age people are not technology friendly and want the maximum discounts over the counters.
ConclusionConclusion
It was a wonderful and learning experience for me while working on this project. This project took It was a wonderful and learning experience for me while working on this project. This project took me through the various phases of project development and gave me the real insight into the world of me through the various phases of project development and gave me the real insight into the world of marketing. marketing.
It was due to the project I came to know how professionally the managers have to design their It was due to the project I came to know how professionally the managers have to design their planning for the company.planning for the company.
I enjoyed each and every bit of work I had put into this project. The report is further extendable.I enjoyed each and every bit of work I had put into this project. The report is further extendable.
