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A Project Report on Change Management in the Public Sector at BSNL

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    A PROJECT REPORT ON

    CHANGE MANAGEMENT IN THE PUBLIC SECTOR

    UNDERTAKING - BSNL

    UNDERTAKEN ATBHARAT SANCHAR NIGAM LIMITED

    , BELGAUM

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    TABLE OF CONTENTS

    S. NO. TOPICS PAGE

    1 EXECUTIVE SUMMARY 12 INTRODUCTION 4

    3 NEED FOR THE STUDY 5

    4 LITERATURE REVIEW 6

    5 STATEMENT OF THE PROBLEM 9

    6 OBJECTIVES OF THE STUDY 9

    7 SCOPE OF THE STUDY 9

    8 RESEARCH METHODOLOGY 9

    9 RESEARCH DESIGN 10

    SAMPLING FRAME 10

    SAMPLING UNIT 10

    SAMPLING SIZE 1110 LIMITATION OF THE STUDY 11

    11 SOURCE FOR DATA COLLECTION 11

    12 DATA ANALYSIS 11

    13 INTRODUCTION TO CHANGE MANAGEMENT 12

    FORCES OF CHANGE 13

    THE KEY STEPS IN MANAGING CHANGE 14

    RESISTANCE TO CHANGE 14

    TYPES OF CHANGE 15

    REASONS FOR FAILURE IN CHANGE MANAGEMENT 17

    14 FORCE FIELD ANALYSIS 18

    FORCE FIELD ANALYSIS APPROACH 20

    HOW TO CONDUCT FORCE FIELD ANALYSIS 21

    15 PROFILE OF BHARAT SANCHAR NIGAM LTD 22

    BHARAT SANCHAR NIGAM LTD PHILOSOPHY 27

    HISTORY OF BHARAT SANCHAR NIGAM LTD 29

    16 ANALYSIS 32

    17 FINDINGS 80

    18 SUGGESTIONS 83

    19 CONCLUSION 84

    20 REFERENCE 85

    21 ANNEXURE 86

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    Executive Summary

    Bharat Sanchar Nigam Ltd, is the world's 6th largest Telecommunications company that

    provides a comprehensive range of telecom services in India such as Wire line, Code

    Division Multiple Access mobile (CDMA), Global System for Mobile communication

    (GSM), Internet, Broadband, Carrier service, Multi Protocol Label (MPLS) Switching.

    Virtual Private Networks (VPN), Very Small Aperture Terminal (VSAT), Voice Over IP

    (VoIP) services, Wireless in Local Loop (WLL) Mobile Telephone Connection etc. Within

    a span of five years it has become one of the largest public sector units in India.

    Today in the era of incessant competition between the public and private sectors managing

    the changing environment has become very curtail. Change management is a systematicapproach to dealing with change, both from the perspective of an organization and on the

    individual level. It somewhat ambiguous term, change management has at least three

    different aspects, including: adapting to change, controlling change, and effecting change.

    A proactive approach to dealing with change is at the core of all three aspects. For an

    organization, change management means defining and implementing procedures and/or

    technologies to deal with changes in the business environment and to profit from changing

    opportunities.

    To satisfy the growing needs of the customers coupled with the inherent loopholes in the

    public sectors, the change in Bharat Sanchar Nigam Ltd (B.S.N.L.) appears very apt and

    essential. The public sectors have certain limitations like the larger clientele, need for

    subsidization, restriction in recruitments and unproductive class of employees, centralized

    administration etc.

    From the conducted study it was understood that most of the public sector units like Bharat

    Sanchar Nigam Ltd (B.S.N.L.) have changed drastically so that they could fight back

    competition from the other private players. These Public Sector Undertakings have indeed

    created a brand identity for themselves and for the customer.

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    This study takes us through the journey that has been taken by Bharat Sanchar Nigam Ltd

    (B.S.N.L.) from the days when it was just an insignificant department in the Public Sector

    undertaking to this day when it is the 6th largest telecommunication company in the world

    offering all kinds of telecommunication services to its customers across the country.

    In this project an attempt is made to suggest the areas requiring the change for a better

    growth with the help ofForce field analysis. This theory has helped in identifying the

    current level (i.e. 6th largest company in the world) and the desired level where the

    company wants to reach in due course of time (i.e. become the No.1 service provider in

    Asia).This theory has also fetches the various driving and restraining forces that have an

    impact over the change process. Thus by studying these forces affecting the change,

    suitable suggestions have been in order to help Bharat Sanchar Nigam Ltd (B.S.N.L.) to

    work more effectively and efficiently.

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    Introduction

    Today in the era of incessant competition between the public and private sectors managing

    the changing environment has become very curtail. Change management is a systematicapproach to dealing with change, both from the perspective of an organization and on the

    individual level. It somewhat ambiguous term, change management has at least three

    different aspects, including: adapting to change, controlling change, and effecting change.

    A proactive approach to dealing with change is at the core of all three aspects. For an

    organization, change management means defining and implementing procedures and/or

    technologies to deal with changes in the business environment and to profit from changing

    opportunities.

    To satisfy the growing needs of the customers coupled with the inherent loopholes in the

    public sectors, the change in Bharat Sanchar Nigam Ltd (B.S.N.L.) appears very apt and

    essential. The public sectors have certain limitations like the larger clientele, need for

    subsidization, restriction in recruitments and unproductive class of employees, centralized

    administration etc.

    In order to stay competitive in todays transforming world, change is the need of the hour!

    The public sector is undergoing substantial change. We have seen the desire of public

    sectors trying to get more competitive by replication of their action of the private sector,

    with an emphasis on outsourcing and downsizing. Whilst these processes continue to

    happen around the world, we also increasingly see a desire to improve the capabilities of

    the public sector, often described in terms of capacity building or institutional or sectoral

    development. This in turn leads to significant changes to, and within, individual public

    sector organizations.

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    Need for the study

    In order to stay competitive in todays transforming world, change is the need of the hour!

    The public sector is undergoing substantial change. We have seen the desire of public

    sectors trying to get more competitive by replication of their action of the private sector,

    with an emphasis on outsourcing and downsizing. Whilst these processes continue to

    happen around the world, we also increasingly see a desire to improve the capabilities of

    the public sector, often described in terms of capacity building or institutional or sectoral

    development. This in turn leads to significant changes to, and within, individual public

    sector organizations.

    Managing change is a complex process as it involves the interdependencies between thebusiness environment, the organization, its people and supporting technologies; any change

    in one aspect will affect the other aspects.

    Now, this study has been conducted: -

    In order to understand and manage change in a way that people can cope effectively

    with the changes in the organization.

    To solve the problems that may arise due to the process of change

    To stay aggressive & competitive in the market

    To achieve the organizational goals

    To enable the organization to function effectively

    To be competitive in the business

    To increase the revenue of the organization

    To increase the employee satisfaction

    To increase the market share of the company

    To be the leader in the business

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    Literature Review

    There is huge literature available on industrial automation and force field analysis in

    industrial automation. Kurt Lewin proposed a Force field analysis model to understand

    the organizational change.

    Force field analysis proposes that the organization is typically in a state of equilibrium.

    There are two forces, which maintain organizational stability: driving forces and resisting

    forces. If the two forces are equal, the organization will remain static. Change occurs when

    one of these forces becomes stronger than the other. In this study, the force field analysis

    approach has shown the driving and resisting forces which are the main forces andresponsible for changing from manual conventional manufacturing to the Industrial

    automation for manufacturing units.

    Groover and Zimmers (1984) has discuss the Computer-Aided Design and

    Manufacturing which says that the use of (CAD) is to assist in the creation, modification,

    analysis or optimization of a design in a manufacturing firm as well as in (CAM) the

    computer system use to plan, manage and control the operations of a manufacturing plant.

    The main aim of CAD/CAM is to reduce the product life cycle and to increase productivity

    as well as integrating the functions of design and manufacturing.

    Harrington (1973) made a research on Computer integrating manufacturing which

    includes all the Engg. Functions have CAD/CAM as well as business functions of the firm

    and have all the operational functions and information from order receipt to product

    shipment.

    A. M. Barret,(1954) developed a automated guided vehicle system which is dependently

    operated, self-propelled vehicles guided along defined pathways. On-board batteries that

    allow many hours of operation about 16 hours between recharging power the vehicles. An

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    AGVS is appropriate where different materials are moved from various load points to

    various unload points.

    Automated material handling and storage system has given by Weiss Carousel (1983),

    which state that an automated storage/retrieval system can be defined as a storage system

    that performs storage and retrieval operations with speed and accuracy under a defined

    degree of automation.

    Riley (1983) suggested an assembly automation, which performs a sequence of

    automated assembly operations to combine multiple components in to a single entity. The

    single entity can be a final product or a sub assembly in a larger product and the assembled

    entity consisting of a base part on which the components are attached.

    Saul (1985) has discussed Flexible manufacturing system at shop floor which is a highly

    automated GT machine cell, consisting of a group of processing workstations (usually

    CNC machine tools), interconnected by an automated material handling and storage

    system, and controlled by a distributed computer system, and it is capable of processing a

    variety of different part styles simultaneously at the various workstations.

    Craw ford has discussed a Designing Robot, End effectors and Robotics today which

    says that an industrial robot is a general purpose, programmable machine possessing

    certain anthropomorphic characteristics. The most obvious anthropomorphic characteristic

    of an industrial robot is its mechanical arm that is used to perform various industrial tasks.

    Other human-like characteristics are the robots capability to respond to sensory inputs,

    communicate with other machines, and make decisions. The capabilities permit robots to

    perform a variety of useful task.

    Artley (1982) invented Automated visual Inspection System, which is an acquisition of

    image data, followed by the processing and interpretation of this data by the computer for a

    useful application. The system can be used either for 2 dimensional or 3 dimensional

    objects.

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    David H. Jenkins (1949) has used force field analysis in Social engineering in educational

    change The approach of this paper is towards problems sort out in school setting where

    there is no enough teacher, pupil planning in the class room in a single school and want to

    set a change by finding resisting forces.

    Jitesh Thakker, S. G. Deshmukh and Anil Shastree (2006) has used force field analysis

    approach TQM in self financed technical institutions finding the barriers in self financed

    institutions like faculty, student, alumni, financial bodies and AICTE.

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    Statement of the Problem

    Public sector undertakings are mainly controlled and governed by the government, thus

    bringing in any change in these sectors is a tedious task. Handling change in a

    governmental organization is far more challenging than handling change in the private

    companies.

    Understanding this, the study on change management at Bharat Sanchar Nigam Ltd

    (B.S.N.L.) has been taken up.

    Objective of the study

    To study the evolution of the Bharat Sanchar Nigam Ltd (B.S.N.L.)

    telecommunication company.

    To study the change of Bharat Sanchar Nigam Ltd (B.S.N.L.) from Post &

    Telegraph to Department of Telecommunication

    To study the gap caused due to the change

    To rectify the problems caused (to customer and employees) due to the change

    process

    To recommend appropriate suggestions in order set right the existing problem

    Scope of the study

    The scope of the study is limited to Bharat Sanchar Nigam Limited (B.S.N.L.), Belgaum

    where the sum total of employees is 184 employees consisting of different cadre groups.

    It is also restricted to the customers using BSNL connection in Belgaum.

    Research Methodology

    The research was carried out with the help of questionnaires and personal interviews. The

    questionnaire helped in gathering information relating to various driving and restraining

    forces to change. The study is mainly based on the theory of force field analysis.

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    The personal interview helped to accumulate information as regards to the current situation

    prevailing in the organization and the desired result from the study.

    Research design

    Research design is the specification of the procedure for collecting the data necessary to

    help identify the crux to a problem or opportunity such that the cost of obtaining various

    levels of accuracy is minimized. Research design includes the steps involved in market

    research. As written communication must be presented sequentially, we present the

    research design process as distinct series of steps.

    Sampling frame

    Respondents have been selected randomly (Bharat Sanchar Nigam Ltd (B.S.N.L.)

    employees, Belgaum customers using the services)

    Sampling unit

    The sampling unit is an individual (customer using the service & Bharat Sanchar Nigam

    Ltd (B.S.N.L.) employee)

    Sampling size (150)

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    Sample Total population

    Bharat Sanchar Nigam Ltd

    (B.S.N.L.)employees

    50

    Customer 100

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    Limitation of the study

    Employees lacked interest in sharing their opinion, due to their busy schedule

    The study is very exhaustive and demanded for superfluous time

    The sample size may not be enough considering the large number population in

    Belgaum

    Source for data collection

    The primary data was collected with the help of questionnaires and personal interviews.

    The study included 2 questionnaires; one to study the organization (36Q) and the other one

    to understand the customer (12Q)

    The secondary data was collected with the help of various books & articles on change

    management and force field analysis.

    Data analysis

    The primary data was collected with the help of questionnaires and personal interviews.

    Further, analysis was made with the help of using SPSS software, with the use of simple

    percentage method. The data that was collected has been clearly and unambiguously

    depicted through tables and pie charts, which clearly give the picture of the results obtainedby the survey.

    Software Tool

    SPSS Simple percentage method.

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    Introduction to Change Management

    Change is not only the order of life but also the sign of progress. Change becomes

    inevitable due to the paucity with the old systems and beliefs necessitating a new

    improvement. As the progress is never-ending, there is always a scope for a continued

    improvement, which makes one to find out a perceived deficiency in an existing system

    that has gone unnoticed. Deficiency also reflected the inability of a system to respond to

    environmental pressure and technological impacts. Thus change may be defined as To

    make or become different, to give or begin to have a different form.

    Change is inevitable. It affects every country, industry, organization and

    household in all shapes and sizes. We dont always know what exactlythese changes will bring, but we know for certain that change is

    unavoidable and will bring an element of fear until the end of time.

    To survive and eventually prosper, an organization must monitor its external environment

    and align itself with changes that occur or tend to occur. Sometime change could be so

    rapid that there is no time to adjust before the actual change takes place. Yet, it is the

    ability to plan for, implementing and managing the change seems to be the core factor that

    separates successful organization from unsuccessful ones.

    Change management therefore refers to a systematic approach to deal with change, both

    from the perspective of an organization and on the individual level. The term, change

    management has at least three different aspects, including: adapting to change,

    controlling change, and effecting change. A proactive approach to dealing with change is

    at the core of all three aspects. For an organization, change management means defining

    and implementing procedures and/or technologies to deal with changes in the business

    environment and to profit from changing opportunities.

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    Change management is an important process, because it can deliver vast benefits (by

    improving the system and thereby satisfying customer needs), but also enormous problems

    (by ruining the system and/or mixing up the change administration). Managing

    organizational change will be more successful only if it entails thoughtful planning and

    sensitive implementation, and above all, consultation with, and involvement of, the people

    affected by the changes. If you force change on people normally problems arise. Change

    must be realistic, achievable and measurable.

    Forces of change

    Organizations encounter many different forces for change. These forces come from

    external sources outside the organization and from internal sources. This section examines

    the forces that create the need for change. Awareness of these forces can help managers

    determine when they should consider implementing an organizational change.

    External forces

    External forces for change originate outside the organization. Because these forces have

    global effects, they may cause an organization to question the essence of what business it is

    in and the process by which products and services are produced. There are five key external

    forces for change: Demographic characteristics, Technological advancements, Increased

    global competition, and Social and political pressures and Economic forces

    Internal forces

    Internal forces for change come from inside the organization. These forces may be subtle,

    such as low morale, or can manifest in outward signs, such as low productivity and

    conflict. Internal forces for change come from both human resource problems and

    managerial behavior/decisions.

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    The key steps in managing change are:

    Understanding: Gaining a thorough understanding of the business environment, the

    organization and its culture - knowing the organizations capability to respond is a critical

    factor in deciding whether the changes can be coped with and how they might be handled

    Planning: Setting the strategic direction; communicating at all levels - both the

    organization and its people need to have a clear idea of where it is going and why

    Implementing: Establishing a change program, led by a manager empowered as change

    champion to make things happen. Support the people through training and development

    Controlling the change process: expecting the unexpected; keeping track of progress;

    continuing to improve and learn from experience.

    Resistance to Change

    Individual Sources of Resistance Organizational Sources of Resistance

    Fear of the Unknown Structural Inertia

    Self-Interest Bureaucratic Inertia

    Habit Group Norms

    Personality Conflicts A Resistant Organizational Culture

    Differing Perceptions Threatened Power

    General Mistrust Threatened Expertise

    Social Disruptions Threatened Resource Allocation

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    Types of change

    Happened change: This is change that is rather unpredictable and that takes place

    naturally due to external factors. This type of change occurs when the organization reachesa plateau in its life cycle and falls due to unwieldy demands from the environment.

    For example: political changes, in the case of Uganda, president passed the order to

    foreign companies in the country were forced to close down and leave the country.

    This change was unimaginable to foreign companies operating in Uganda.

    Reactive change: Changes that are clearly in response to an event or a series if events are

    termed reactive. Generally, most companies are engaged in reactive, often incremental,

    change. These changes are attempted when the demand for company's product/service

    registers an increase or decreased, or a problem/crises occurs or develops. For example:

    the case of Shell Canadas polypropylene plant provides an example. In this case, the

    plant design was new in both its technical and work design. The incorporation of the

    latest technology was in reaction to the increased demand for the product.

    Anticipatory change: Change carried out in expectation of an event or a series of events is

    called anticipatory change. It involves changing the organization from the existing state

    towards a designed future state and managing the transition process. For example: in the

    year 1938, Pepsi announced that it would invest in Mexico $ 750 million over five

    years to increase its market share.

    Planned change: Planned change or development change is undertaken to improve upon

    the current ways of operating. It is calculated change, initiated to achieve a certain

    desirable output /performance and to make the organization more responsive to internal and

    external demand. For example: in the year 1993 Volvo changed the job through and

    introduced work groups this was introduced to increase the productivity of the

    workers

    Incremental change: These changes are directed at the micro level and focused on

    units/subunits/components within an organization are termed incremental changes.

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    Changes are brought in gradually and are usually adaptive in nature. A failed incremental

    change will cause less damage to the total system than an unsuccessful large-scale change.

    For example: Japanese organizations bring in innovations in gradual stages.

    Operational change: This is necessitated when an organization needs to improve the

    quality of its products or services due to external competition, customers changing

    requirements. The organizational goals remains the same the only focuses on how to

    improve existing operations to perform better. For example: quality management, better

    distribution and delivery of products and enhancing interdepartmental coordination.

    Strategic change: Change that is addressed to the organization as a whole or to most of the

    organizations components, including strategy. For example: Toyota changed its overall

    corporate management philosophy in an attempt to create an organization, which is

    less hierarchical, flexible, decentralized.

    Directional change: A change in direction may become imperative for an organization due

    to severe competition or regulatory shifts in government policy and control. It is critical

    when the organizations is developing a new strategy and makes the current operations

    effective. For example: development of research & development activities for

    becoming more competitive.

    Fundamental change: This entails a redefinition of the current purpose or mission of the

    organization. It may be necessitated by drastic changes in the business environment, the

    failure of the current corporate leadership, problems with employee, or a low turnover

    Total change: For total change, the organization is constrained to develop a new vision

    and a strong link between its strategy, employees and business performance. The

    organization has to achieve a turnaround or perish. Total change is necessary t extricate the

    organization from the root that has set in due to long term failure of business. A new vision

    and drastic surgery could be the only way out for the organization.

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    Transformational change: such a change involves the entire or a grater part of the

    organization. it could be a change in the shape (size), structure (systems, ownership) or

    nature (culture, technology). For example an organization can shift from being a

    product driven to being a technology or customer driven.

    Revolutionary change: A change that is sudden, drastic and organizational wide. Abrupt

    changes in organizational strategy and design represent revolutionary change, such change

    comprises 3 aspects - envisioning: which is to articulate a clear and credible vision and a

    new strategy to realize the vision.- energizing: which is the mobilizing of employees,

    individually and collectively, as well as demonstrating and inculcating the excitement for

    change - enabling : which is to provide the necessary resources, support structures and

    processes.

    Reasons for failure in change management

    Force field analysis

    Force field analysis is a valuable change-management tool. Kurt Lewin, an expert in

    experiential learning, group dynamics and action research, developed this management

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    technique. Although Kurt Lewis contributed greatly to the field of social science, he is best

    known for his development of the Force field analysis model in 1947.

    It is very useful while looking at the variables involved in planning and implementing a

    change program and will undoubtedly be of use in team building projects, when attempting

    to overcome resistance to change.

    Lewin assumes that in any situation there are both driving and restraining forces that

    influence any change that may occur. Hence driving forces are all forces that push for and

    promote change. These change drivers promote and encourage the change process. Some

    examples of driving forces are human safety, customer demands, increased efficiency and

    trend of labour towards service sector. Restraining forces are forces that make change more

    difficult. These forces counteract driving forces and lead to the avoidance or resistance of

    change. Some examples of restraining forces are fear of unemployment, lack of training,

    the lack of incentives and high capital investment. When these two sets of forces are equal

    change is in a static state of equilibrium meaning that no movement towards or away from

    change is happening.

    Force Field Analysis is a valuable technique that facilitates in listing, discussing, and

    evaluating the various forces for and against a proposed change. When a change is planned,

    Force Field Analysis helps you look at the big picture by analyzing all of the forces

    impacting the change and weighing the pros and cons. By knowing the pros and cons, you

    can develop strategies to reduce the impact of the opposing forces and strengthen the

    supporting forces.

    There are three main applications of the force field analysis tool:

    1. Change management.

    2. Productivity improvement

    3. Decision making

    Change management is the one application for force field analysis and it is a regular

    occurrence in the manufacturing environment. Like computerization of manufacturing

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    systems. Workers have widely varying attitudes toward computers and change in the

    workplace; strategies must be developed to assist workers for automated environment.

    Productivity improvement is the second main application of force field analysis. This

    universal application shows how to increase employee productivity and this analysis

    suggest the methods, strategies, and systems that can promote long-term improvements in

    employee productivity.

    Force field analysis is also a powerful decision-making tool. By evaluating the forces

    supporting and opposing a specific decision, Management can know the influencing forces

    to maximize the potential for acceptance and success. The force field model is a valuable

    tool for use in these three applications; and it is not limited to these forms of application.

    This technique can be customized for use in a large variety of situations in many

    applications.

    Force field analysis approach

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    According to Kurt Lewin "An issue is held in balance by the interaction of two

    opposing sets of forces - those seeking to promote change (driving forces) and those

    attempting to maintain the status quo (restraining forces)". Lewin viewed organizations as

    systems in which the present situation was not a static pattern, but a dynamic balance

    ("equilibrium") of forces working in opposite directions. In order for any change to occur,

    the driving forces must exceed the restraining forces, thus shifting the equilibrium.

    The force field analysis is a technique used in achieving organizational efficiency and

    understanding organizational change. Force field analysis proposes that an organization is

    typically in a state of equilibrium. There are two forces that maintain organizational

    stability: driving forces and restraining forces. The driving forces are those elements of the

    organization, which support a desired organizational change. Keeping the organization in

    equilibrium are the restraining forces. If the two forces are equal, the organization will

    remain static. Change occurs when one of these two forces becomes stronger than the other

    (dis-equilibrium). Once the change has occurred, the organization reverts to a new state of

    equilibrium, which reflects the desired change. And organizational change tends to

    emphasize organizational efficiency and social change.

    In this way difficulty in implementing a change can be assessed, and plans for overcoming

    barriers to change can be developed. Through this type of analysis, an over all picture can

    be developed which can help in the identification of the positive and negative forces .The

    evolution of these forces can be carried out in terms of ease of change and impact. Ease of

    change indicates how far it is possible to influence or change the force, whereas impact

    indicates how significant the consequences would be if the force were changed .The

    quantification of net force effect is context specific and hence here an attempt has been

    made to provide a generalized frame work of force analysis. For any industry, the only task

    left is to assign the rating to each of the positive and negative forces depending on their

    limitations and constraints.

    How to conduct a Force Field Analysis?

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    Describe the current situation

    Describe the desired situation

    List all the forces driving change toward the desired situation

    List all the forces resisting change toward the desired situation Discuss and interrogate all of the forces: are they valid? Can they be changed?

    Which are the critical ones?

    Allocate a score to each of the forces using a numerical scale e.g. 1=extremely

    weak and 10=extremely strong

    Chart the forces by listing (to strength scale) the driving forces on the left and

    restraining forces on the right.

    Determine whether change is viable and progress can occur

    Discuss how the change can be affected by decreasing the strength of the

    restraining forces or by increasing the strength of driving forces.

    Keeps in mind that increasing the driving forces or decreasing the restraining forces

    may increase or decrease other forces or even create new ones.

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    Profile of Bharat Sanchar Nigam Ltd (B.S.N.L.)

    Bharat Sanchar Nigam Limited is one of the oldest telecommunication service providers in

    India. It is also the largest phone service providers in India. Bharat Sanchar Nigam Ltd

    (B.S.N.L.) has their network throughout the major cities as well as some of the rural

    interiors in India. However Bharat Sanchar Nigam Ltd (B.S.N.L.) does not operate in New

    Delhi and Mumbai where its counterpartMahanagar Telephone Nigam Limited (MTNL)

    operates.

    Bharat Sanchar Nigam Limited is a public sector company with its head office at New

    Delhi. Bharat Sanchar Nigam Ltd (B.S.N.L.) is supposed to offer the best facilities in the

    field of telecommunication in India. The universal telecom service is one of the oldestservices of this company.

    Bharat Sanchar Nigam Limited is also the largest communication service provider in fixed

    line. Bharat Sanchar Nigam Limited offers cellular connection in India. It is one of the

    largest providers of cellular phone connection in the country. Subscribers prefer Bharat

    Sanchar Nigam Ltd (B.S.N.L.) for its reasonable rate and wide range of network. The

    cellular service of BSNL is marketed under the trade name of Cell one which uses the

    GSM platform. Excel is the prepaid cellular connection from Bharat Sanchar Nigam

    Limited. Bharat Sanchar Nigam Ltd (B.S.N.L.) also boasts itself for offering other

    intelligent network services like toll free calling, Tele voting and premium calling services

    also. Bharat Sanchar Nigam Ltd (B.S.N.L.) also offers Internet connection. If you have a

    fixed line telephone connection from Bharat Sanchar Nigam Ltd (B.S.N.L.) you can use

    this line for Internet connectivity. This is technically known as the dial up connection. You

    can also be a subscriber for Bharat Sanchar Nigam Ltd (B.S.N.L.) broadband connectivity,

    which is available in the market under the trade name of Data one. The broadband

    connectivity is quite advantageous over the dial up connection. It has a good speed and you

    can upload or download images and videos at a faster pace. There are various plans for the

    broadband connectivity so that you can choose according to your need and pocket. There

    are 24 telecom circles for Bharat Sanchar Nigam Ltd (B.S.N.L.). The two metro districts

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    for Bharat Sanchar Nigam Ltd (B.S.N.L.) lies in Chennai and Kolkata. There are also 5

    project circles for Bharat Sanchar Nigam Ltd (B.S.N.L.) in India in the 4 zones as well as

    in Pune. Specialized telecom units for Bharat Sanchar Nigam Ltd (B.S.N.L.) include Data

    Networks, Quality assurance, national center fore electronic switching as well as Technical

    and development circle.

    On October 1, 2000 the Department of Telecom Operations, Government of India became

    a corporation and was renamed Bharat Sanchar Nigam Limited (B.S.N.L.). Bharat Sanchar

    Nigam Ltd (B.S.N.L.) is now Indias leading Telecommunication Company and the largest

    public sector undertaking. It has a network of over 45 million lines covering 5000 towns

    with over 35 million telephone connections. The state-controlled Bharat Sanchar Nigam

    Ltd (B.S.N.L.) operates basic, cellular (GSM and CDMA) mobile, Internet and long

    distance services throughout India (except Delhi and Mumbai). Bharat Sanchar Nigam Ltd

    (B.S.N.L.) will be expanding the network in line with the Tenth Five-Year Plan (1992-97).

    The aim is to provide a telephone density of 9.9 per hundred by March 2007.Bharat

    Sanchar Nigam Ltd (B.S.N.L.), is the third operator of GSM mobile services in most

    circles, it now has plans to overtake Bharti to become the largest GSM operator in the

    country. Bharat Sanchar Nigam Ltd (B.S.N.L.) is also the largest operator in the Internet

    market, with a share of 21 per cent of the entire subscriber base.

    Bharat Sanchar Nigam Ltd, is the world's 6th largest Telecommunications company that

    provides a comprehensive range of telecom services in India such as Wire line, Code

    Division Multiple Access mobile (CDMA), Global System for Mobile communication

    (GSM), Internet, Broadband, Carrier service, Multi Protocol Label (MPLS) Switching.

    Virtual Private Networks (VPN), Very Small Aperture Terminal (VSAT), Voice Over IP

    (VoIP) services, Wireless in Local Loop (WLL) Mobile Telephone Connection etc. Within

    a span of five years it has become one of the largest public sector units in India.

    Bharat Sanchar Nigam Ltd (B.S.N.L.) has installed Quality Telecom Network in the

    country and now focusing on improving it, expanding the network, introducing new

    telecom services with ICT applications in villages and wining customer's confidence.

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    Today, it has about 47.3 million line basic telephone capacity, 4 million WLL capacity,

    20.1 Million GSM Capacity, more than 37382 fixed exchanges, 18000 BTS, 287

    Satellite Stations, 480196 Rkm of OFC Cable, 63730 Rkm of Microwave Network

    connecting 602 Districts, 7330 cities/towns and 5.5 Lakhs villages.

    Bharat Sanchar Nigam Ltd (B.S.N.L.) is the only service provider, making focused efforts

    and planned initiatives to bridge the Rural-Urban Digital Divide ICT sector. In fact there is

    no telecom operator in the country to beat its reach with its wide network giving services in

    every nook & corner of country and operates across India except Delhi & Mumbai.

    Whether it is the inaccessible areas of Siachen glacier or the North-eastern region of the

    country, Bharat Sanchar Nigam Ltd (B.S.N.L.) serves its customers with its wide bouquetof telecom services.

    Bharat Sanchar Nigam Ltd (B.S.N.L.) has more than 2.5 million WLL subscribers and 2.5

    million Internet Customers who access Internet through various modes viz. Dial-up, Leased

    Line, DIAS, Account Less Internet (CLI). Bharat Sanchar Nigam Ltd (B.S.N.L.) has been

    adjudged as the number one ISP in the country.

    Bharat Sanchar Nigam Ltd (B.S.N.L.) has set up a world-class multi-gigabit, multi-protocol

    convergent IP infrastructure that provides convergent services like voice, data and video

    through the same Backbone and Broadband Access Network. At present there are 0.6

    million Data One broadband customers.

    The company has vast experience in Planning, Installation, network integration and

    Maintenance of Switching & Transmission Networks and also has a world class ISO 9000

    certified Telecom Training Institute. Scaling new heights of success, the present turnover

    of Bharat Sanchar Nigam Ltd (B.S.N.L.) is more than Rs.351, 820 million (US $ 8

    billion) with net profit to the tune of Rs.99, 390 million (US $ 2.26 billion) for last

    financial year. The infrastructure asset on telephone alone is worth about Rs.630, 000

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    million (US $ 14.37 billion). Bharat Sanchar Nigam Ltd (B.S.N.L.) plans to expand its

    customer base from present 47 millions lines to 125 million lines by December 2007 and

    infrastructure investment plan to the tune of Rs. 733 crores (US$ 16.67 million) in the next

    three years. The turnover, nationwide coverage, reaches, comprehensive range of telecom

    services and the desire to excel has made Bharat Sanchar Nigam Ltd (B.S.N.L.) the No. 1

    Telecom Company of India.

    Major Players in telecommunication industry

    There are three types of players in telecom services:

    State owned companies (BSNL and MTNL)

    Private Indian owned companies (Reliance Infocomm, Tata Teleservices,)

    Foreign invested companies (Vodafone, Bharti Tele-Ventures, Idea Cellular, BPL

    Mobile, Spice Communication)

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    Bharat Sanchar Nigam Ltd (B.S.N.L.)Philosophy

    Vision

    To become the largest telecom Service Provider in Asia

    Mission

    To provide world class State-of-art technology telecom services to its customers on

    demand at competitive prices

    To provide world-class telecom infrastructure in its area of operation and to contribute to

    the growth of the country's economy

    Objectives

    To be a Lead Telecom Services Provider

    To provide quality and reliable fixed telecom service to our customer and there by increase

    customer's confidence

    To provide mobile telephone service of high quality and become no. 1 GSM operator in its

    area of operation

    To provide point of interconnection to other service provider as per their requirement

    promptly

    To facilitate R & D activity in the country

    Contribute towards:

    National Plan Target of 500 million-subscriber bases for the country by December 2010.

    Broadband customers base of 20 million in India by 2010 as per Broadband Policy 2004.

    Providing telephone connection in villages as per government proposition

    Implementation of Triple play as a regular commercial proposition

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    TELECOM COMPANIES MARKET SHARES IN INDIA

    Company Million Subs

    (Nov 2005)

    % Share

    BSNL 40.3 58.8

    Reliance 6.1 8.9

    Bharti 5.7 8.3

    MTNL 4.9 7.2

    Vodafone 2.9 4.2

    Idea Cellular 2.1 3.0

    BPL 1.4 2.1

    Tata Teleservices 1.3 1.9

    Spice 1.0 1.4Escotel 0.8 1.1

    Fascel 0.8 1.1

    Airtel 0.9 1.4

    Hexacom 0.2 0.3

    Shyam Telelink 0.1 0.2

    History of Bharat Sanchar Nigam Ltd (B.S.N.L.)

    A brief history of BSNL: This telecommunication service was originally founded by the

    British during the 19th century. The BSNL was once a part of the Post and Telegraph

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    Department of India. Previously BSNL used to operate in the whole country but later on

    took over the operations in New Delhi and Mumbai. Presently Bharat Sanchar Nigam

    Limited functions as a public sector domain. Today BSNL also has its regional offices in

    various locations throughout the country.

    From Post & Telegraph (P&T) to Department of Telecommunication (DoT)

    Till 31st December 1984, the Posts and Telegraphs Department managed the postal,

    telegraph and telephone services. In January 1985, two separate Departments for the Posts

    and the Telecommunications were created. The Accountant General of the P&T, initially,

    maintained the accounts of the department. However, by April 1972, the

    telecommunications accounts were separated. Simultaneously the department also started

    preparing the balance sheet annually. With the takeover of the accounts from the audit and

    delegation of larger financial powers to the field units, internal Financial Advisers were

    posted to all the circles and units.

    DEPARTMENT OF TELECOMMUNICATIONS (DoT)

    The Telecommunication Board consisted of the Secretary Telecommunications, who was

    the Chairman with Member (Finance), Member (Operations), Member (Development),

    Member (Personnel) and Member (Technology). The Telecom Commission was

    constituted in 1989. The Commission has the DoT Secretary as its Chairman with Member

    (Services), Member (Technology) and Member (Finance) as its full time members. The

    Secretary (Finance), Secretary (DoE), Secretary (Industries) and Secretary (Planning

    Commission) are part time members of the Commission. The Department in 1986

    reorganised the Telecommunication Circles with the Secondary Switching Areas as basic

    units. This was implemented in a phased manner. Bombay and Delhi Telephones wereseparated to create the new entity called Mahanagar Telephone Nigam Ltd. (MTNL). The

    services of the Department of Telecom Services (DTS) and Department of Telecom

    Operations (DTO) were professionalzed on 1st October 2000 with the name Bharat

    Sanchar Nigam Limited (BSNL). The make over could be made six months earlier than the

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    proposed date of 1-4-2001, due to the wholehearted support given by NFTE and other

    Federations.

    History of Indian Telecommunications Industry

    Year Events1851 First operational land lines were laid by the government near Calcutta (seat

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    of British power)

    1881 Telephone service introduced in India

    1883 Merger with the postal system

    1923 Formation of Indian Radio Telegraph Company (IRT)

    1932 Merger of ETC and IRT into the Indian Radio and Cable Communication

    Company (IRCC)

    1947 Nationalization of all foreign telecommunication companies to form the

    Posts, Telephone and Telegraph (PTT), a monopoly run by the government's

    Ministry of Communications

    1985 Department of Telecommunications (DOT) established, an exclusive provider

    of domestic and long-distance service that would be its own regulator (separate

    from the postal system)

    1986 Conversion of DOT into two wholly government-owned companies: the

    Videsh Sanchar Nigam Limited (VSNL) for international telecommunications

    and Mahanagar Telephone Nigam Limited (MTNL) for service in metropolitan

    areas.1997 Telecom Regulatory Authority of India created.

    1999

    Cellular Services are launched in India. New National Telecom Policy is

    adopted.

    2000 Department of Telecommunication becomes a corporation, BSNL

    Data analysis (customer satisfaction survey)

    Diagram no.1

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    duration of using the services

    14 28.0 28.0 28.0

    15 30.0 30.0 58.0

    10 20.0 20.0 78.0

    11 22.0 22.0 100.0

    50 100.0 100.0

    1-5 years

    5-10 years

    10-15 years

    15 and more

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    duration of using the services

    duration of using the services

    15 and more10-15 years5-10 years1-5 years

    Frequency

    16

    14

    12

    10

    8

    6

    4

    2

    0

    The first question that we asked the customers was about the duration of their association

    with BSNL to which they replied as follows:

    28% of the customers were associated with the company for 1-5 years

    30% of the customers were associated with the company for 5-10 years

    20% of the customers were associated with the company for 10-15 years

    22% of the customers were associated with the company for 15 years or more

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    Diagram no.2

    satisfied with the services

    5 10.0 10.0 10.0

    22 44.0 44.0 54.0

    14 28.0 28.0 82.0

    7 14.0 14.0 96.0

    2 4.0 4.0 100.0

    50 100.0 100.0

    very satisfied

    satisfied

    moderately satisfied

    dissatisfied

    very dissatisfied

    Total

    ValidFrequency Percent Valid Percent

    Cumulative

    Percent

    satisfied with the services

    satisfied with the services

    very dissatisfied

    dissatisfied

    moderately satisfied

    satisfied

    very satisfied

    Frequen

    cy

    30

    20

    10

    0

    To the question about if the customers were satisfied with the service provided:

    10% of the customers were very satisfied

    44% of the customers were satisfied

    28% of the customers were moderately satisfied

    14% of the customers were dissatisfied

    4% of the customers were very dissatisfied

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    Diagram no.3

    reasons for dissatisfaction

    5 10.0 10.0 10.0

    13 26.0 26.0 36.0

    11 22.0 22.0 58.0

    8 16.0 16.0 74.0

    13 26.0 26.0 100.0

    50 100.0 100.0

    poor quality of

    signal or network

    poor voice clarity

    higher cost

    billing error

    poor customer

    care services

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    reasons for dissatisfaction

    reasons for dissatisfaction

    poor customer care s

    billing error

    higher cost

    poor voice clarity

    poor quality of sign

    Frequency

    14

    12

    10

    8

    6

    4

    2

    0

    To the question about the reasons for dissatisfaction amongst the customers:

    10% of the customers stated poor quality of network

    26% of the customers stated poor voice quality

    22% of the customers stated high costs

    16% of the customers stated errors in billing

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    26% of the customers stated poor customer care services

    Diagram no.4

    are you satisfied with the pricing of products

    26 52.0 52.0 52.0

    24 48.0 48.0 100.0

    50 100.0 100.0

    yes

    no

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    are you satisfied with the pricing of products

    are you satisfied with the pricing of products

    noyes

    Frequency

    30

    20

    10

    0

    To the question on the pricing of the products:

    52% of the customers said that they were satisfied

    48% of the customers said that were dissatisfied

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    Diagram no.5

    rate the representative on being courteous

    1 2.0 2.0 2.0

    12 24.0 24.0 26.0

    27 54.0 54.0 80.06 12.0 12.0 92.0

    4 8.0 8.0 100.0

    50 100.0 100.0

    excellent

    very good

    fairpoor

    moderate

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    rate the representative on being courteous

    rate the representative on being courteous

    moderatepoorfairvery goodexcellent

    Freq

    uency

    30

    20

    10

    0

    To the question on the courteousness of the representative:

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    2% of the customers rated them excellent

    24% of the customers rated them as very good

    54% of the customers rated them as fair

    12% of the customers rated them poor 8% of the customers rated them moderate

    Diagram no.6

    rate the representative on having knowledge

    2 4.0 4.0 4.0

    5 10.0 10.0 14.0

    18 36.0 36.0 50.0

    18 36.0 36.0 86.0

    5 10.0 10.0 96.0

    2 4.0 4.0 100.0

    50 100.0 100.0

    excellentvery good

    fair

    poor

    moderate

    6.00

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

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    rate the representative on having knowledge

    rate the representative on having knowledge

    6.00moderatepoorfairvery goodexcellent

    Fre

    quency

    20

    10

    0

    To rate the representative on the knowledge that they possessed:

    4% of the customers rated them excellent on this trait

    10% of the customers rated them as very good on this trait

    36% of the customers rated them as fair on this trait

    36% of the customers rated them as poor on this trait

    10% of the customers rated them as moderate on this trait

    Diagram no.7

    waiting period before speaking to the representative

    8 16.0 16.0 16.0

    21 42.0 42.0 58.0

    16 32.0 32.0 90.0

    5 10.0 10.0 100.0

    50 100.0 100.0

    was taken care

    immediately

    within 5-10 minutes

    more than 10 minutes

    not taken care of

    Total

    ValidFrequency Percent Valid Percent

    Cumulative

    Percent

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    waiting period before speaking to the representative

    waiting period before speaking to the representative

    not taken care of

    more than 10 minutes

    within 5-10 minutes

    was taken care immed

    Frequency

    30

    20

    10

    0

    To the question on the waiting period before getting to speak to the representative:

    16% of the customers said that their queries were taken care of immediately

    42% of the customers said that their queries were taken care of in 5-10 mins

    32% of the customers said that their queries were taken care of after 10 mins

    10% of the customers said that their queries were not taken care of

    Diagram no.8

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    time taken to solve the problem

    10 20.0 20.0 20.0

    18 36.0 36.0 56.0

    15 30.0 30.0 86.0

    5 10.0 10.0 96.0

    1 2.0 2.0 98.0

    1 2.0 2.0 100.0

    50 100.0 100.0

    immediately resolved

    between 2-3 days

    between 3-5 days

    more than a week

    the problem is still

    resolved

    8.00

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    time taken to solve the problem

    time taken to solve the problem

    8.00

    the problem is still

    more than a week

    between 3-5 days

    between 2-3 days

    immediately resolved

    Frequen

    cy

    20

    10

    0

    To the question on the time taken to solve their query by the representative:

    20% of the customers said that their query was immediately resolved

    36% of the customers said that their query was resolved in 2-3 days

    30% of the customers said that their query was resolved in 3-5 days

    10% of the customers said that their query was resolved after a week

    2% of the customers said that their query was yet to be resolved

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    Diagram no.9

    would you like to retain the services

    29 58.0 58.0 58.0

    20 40.0 40.0 98.0

    1 2.0 2.0 100.0

    50 100.0 100.0

    yes

    no

    9.00

    Total

    Valid

    Frequency Percent Valid PercentCumulative

    Percent

    would you like to retain the services

    would you like to retain the services

    9.00noyes

    Freq

    uency

    40

    30

    20

    10

    0

    To the question on whether the customers would want to continue with the services of the

    company:

    58% of the customers said yes

    40% of the customers said no

    2% of the customers were not sure

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    Diagram no.10

    would you recommend the BSNL products & servces to others

    30 60.0 60.0 60.0

    20 40.0 40.0 100.0

    50 100.0 100.0

    yes

    no

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    would you recommend the BSNL products & servces to others

    would you recommend the BSNL products & servces to others

    noyes

    Fre

    quency

    40

    30

    20

    10

    0

    To the question if the customers would like to recommend the products and services to

    others:

    60 % said they would

    40% said they would not

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    Diagram no.11

    i believe BSNL deserves my loyalty

    30 60.0 60.0 60.0

    20 40.0 40.0 100.0

    50 100.0 100.0

    yes

    no

    Total

    ValidFrequency Percent Valid Percent

    Cumulative

    Percent

    i believe BSNL deserves my loyalty

    i believe BSNL deserves my loyalty

    noyes

    Frequency

    40

    30

    20

    10

    0

    To the question whether the customer felt that they felt that BSNL deserves their loyalty:

    60% said yes

    40% said no

    BABASAB PATIL 45

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    Diagram no.12

    my loyalty to BSNL has grown stronger over the past years

    27 54.0 54.0 54.0

    23 46.0 46.0 100.0

    50 100.0 100.0

    yes

    no

    Total

    ValidFrequency Percent Valid Percent

    Cumulative

    Percent

    my loyalty to BSNL has grown stronger over the past years

    my loyalty to BSNL has grown stronger over the past years

    noyes

    Frequency

    30

    20

    10

    0

    The last question in the survey amongst the customers was whether their loyalty to BSNL

    had grown stronger to which the response was as follows:

    54% of the customers agreed

    46% of the customers disagreed

    BABASAB PATIL 46

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    Data analysis (Job satisfaction survey)

    Diagram no.1fair amount paid for the work done

    6 12.0 12.0 12.0

    1 2.0 2.0 14.0

    4 8.0 8.0 22.0

    17 34.0 34.0 56.0

    22 44.0 44.0 100.0

    50 100.0 100.0

    disagree very much

    disagree slightly

    agree slightly

    agree moderately

    agree very much

    Total

    ValidFrequency Percent Valid Percent

    Cumulative

    Percent

    BABASAB PATIL

    fair amount paid for the work done

    agree very much

    agree moderately

    agree slightly

    disagree slightly

    disagree very much

    47

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    In the employee survey on their job satisfaction, the first question was the fairness of the

    salary paid to which the employees replied as follows:

    12% of the employees disagreed very much

    2% of the employees disagreed slightly

    8% of the employees agreed slightly

    34% of the employees agreed moderately

    44% of the employees agreed very much

    Diagram no.2

    little chance for promotion

    9 18.0 18.0 18.0

    9 18.0 18.0 36.0

    5 10.0 10.0 46.0

    8 16.0 16.0 62.0

    10 20.0 20.0 82.0

    9 18.0 18.0 100.0

    50 100.0 100.0

    disagree very much

    disagree moderately

    disagree slightly

    agree slightly

    agree moderately

    agree very much

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    BABASAB PATIL 48

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    supervisor is competent in doing his job

    3 6.0 6.0 6.0

    2 4.0 4.0 10.0

    19 38.0 38.0 48.0

    26 52.0 52.0 100.0

    50 100.0 100.0

    disagree slightly

    agree slightly

    agree moderately

    agree very much

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    supervisor is competent in doing his job

    agree very muchagree moderately

    agree slightly

    disagree slightly

    On whether they felt if the supervisor is competent in doing his job, the following was theresponse:

    6% of the employees disagreed slightly

    4% of the employees agreed slightly

    38% of the employees agreed moderately

    52% of the employees agreed very much

    BABASAB PATIL 50

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    Diagram no.4

    not satisfied with the benifits i receive

    30 60.0 60.0 60.0

    5 10.0 10.0 70.0

    3 6.0 6.0 76.0

    4 8.0 8.0 84.0

    5 10.0 10.0 94.0

    3 6.0 6.0 100.0

    50 100.0 100.0

    disagree very much

    disagree moderately

    disagree slightly

    agree slightly

    agree moderately

    agree very much

    Total

    Valid

    Frequency Percent Valid PercentCumulative

    Percent

    not satisfied with the benifits i receive

    agree very much

    agree moderately

    agree slightly

    disagree slightly

    disagree moderately

    disagree very much

    On whether they were satisfied with the benefits they received:

    60% of the employees disagreed very much

    10% of the employees disagreed moderately

    6% of the employees disagreed slightly

    8% of the employees agreed slightly

    10% of the employees agreed moderately

    BABASAB PATIL 51

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    6% of the employees agreed very much

    Diagram no.5

    rules restrict from doing a good job

    10 20.0 20.0 20.0

    5 10.0 10.0 30.0

    8 16.0 16.0 46.0

    9 18.0 18.0 64.0

    7 14.0 14.0 78.0

    11 22.0 22.0 100.0

    50 100.0 100.0

    disagree very much

    disagree moderately

    disagree slightly

    agree slightly

    agree moderately

    agree very much

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    rules restrict from doing a good job

    agree very much

    agree moderately

    agree slightly

    disagree slightly

    disagree moderately

    disagree very much

    If whether the rules were restricting them from doing a good job:

    20% of the employees disagreed very much

    10% of the employees disagreed moderately

    16% of the employees disagreed slightly

    18% of the employees agreed slightly

    BABASAB PATIL 52

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    14% of the employees agreed moderately

    22% of the employees agreed very much

    Diagram no.6

    i like the people i work with

    2 4.0 4.0 4.0

    19 38.0 38.0 42.0

    29 58.0 58.0 100.0

    50 100.0 100.0

    agree slightly

    agree moderately

    agree very much

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    i like the people i work with

    agree very much

    agree moderately

    agree slightly

    To the question whether the employees liked the people they worked with:

    4% of the employees agreed slightly

    38% of the employees agreed moderately

    58% of the employees agreed very much

    BABASAB PATIL 53

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    Diagram no.7

    i sometime feel my job is meaningless

    42 84.0 84.0 84.0

    3 6.0 6.0 90.0

    3 6.0 6.0 96.0

    2 4.0 4.0 100.0

    50 100.0 100.0

    disagree very much

    disagree moderately

    agree slightly

    agree moderately

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    i sometime feel my job is meaningless

    agree moderately

    agree slightly

    disagree moderately

    disagree very much

    To the question if the employees sometimes find their job meaningless:

    BABASAB PATIL 54

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    84% of the employees disagreed very much

    6% of the employees disagreed moderately

    6% of the employees agreed slightly

    4% of the employees agreed moderately

    Diagram no.8

    communication is good within the organisation

    1 2.0 2.0 2.0

    3 6.0 6.0 8.0

    2 4.0 4.0 12.0

    2 4.0 4.0 16.0

    19 38.0 38.0 54.0

    23 46.0 46.0 100.0

    50 100.0 100.0

    disagree very much

    disagree moderately

    disagree slightly

    agree slightly

    agree moderately

    agree very much

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    communication is good within the organisation

    agree very much

    agree moderately

    agree slightly

    disagree slightly

    disagree moderately

    disagree very much

    To the question whether the internal communication of the organization was good:

    BABASAB PATIL 55

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    2% of the employees disagreed very much

    6% of the employees disagreed moderately

    4% of the employees disagreed slightly

    4% of the employees agreed slightly 38% of the employees agreed moderately

    46% of the employees agreed very much

    Diagram no.9

    raises r too few and far between

    4 8.0 8.0 8.01 2.0 2.0 10.0

    9 18.0 18.0 28.0

    8 16.0 16.0 44.0

    16 32.0 32.0 76.0

    12 24.0 24.0 100.0

    50 100.0 100.0

    disagree very muchdisagree moderately

    disagree slightly

    agree slightly

    agree moderately

    agree very much

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    raises r too few and far between

    agree very much

    agree moderately

    agree slightly

    disagree slightly

    disagree moderately

    disagree very much

    BABASAB PATIL 56

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    To the question on whether the raises are too few and far between:

    8% of the employees disagreed very much

    2% of the employees disagreed moderately

    18% of the employees disagreed slightly

    16% of the employees agreed slightly

    32% of the employees agreed moderately

    24% of the employees agreed very much

    Diagram no.10

    fair jobs, fair promotions

    16 32.0 32.0 32.0

    4 8.0 8.0 40.0

    8 16.0 16.0 56.0

    5 10.0 10.0 66.0

    10 20.0 20.0 86.0

    7 14.0 14.0 100.0

    50 100.0 100.0

    disagree very much

    disagree moderately

    disagree slightly

    agree slightly

    agree moderately

    agree very much

    Total

    Valid

    Frequency Percent Valid PercentCumulative

    Percent

    BABASAB PATIL 57

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    fair jobs, fair promotions

    agree very much

    agree moderately

    agree slightly

    disagree slightly

    disagree moderately

    disagree very much

    To the question on fair job, fair promotion:

    32% of the employees disagreed very much

    8% of the employees disagreed moderately

    16% of the employees disagreed slightly

    10% of the employees agreed slightly

    20% of the employees agreed moderately

    14% of the employees agreed very much

    Diagram no.11

    supervisor unfair to me

    44 88.0 88.0 88.0

    4 8.0 8.0 96.0

    2 4.0 4.0 100.0

    50 100.0 100.0

    disagree very much

    disagree moderately

    agree moderately

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    BABASAB PATIL 58

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    supervisor unfair to me

    agree moderately

    disagree moderately

    disagree very much

    Whether the supervisor was unfair to the employee:

    88% of the employees disagreed very much

    8% of the employees disagreed moderately

    4% of the employees agreed moderately

    Diagram no.12

    BABASAB PATIL 59

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    benefits are good compaired to other organisation

    2 4.0 4.0 4.0

    7 14.0 14.0 18.0

    3 6.0 6.0 24.0

    11 22.0 22.0 46.0

    10 20.0 20.0 66.0

    17 34.0 34.0 100.0

    50 100.0 100.0

    disagree very much

    disagree moderately

    disagree slightly

    agree slightly

    agree moderately

    agree very much

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    benefits are good compaired to other organisation

    agree very much

    agree moderately

    agree slightly

    disagree slightly

    disagree moderately

    disagree very much

    To the question on whether the benefits are good compared to other organizations:

    4% of the employees disagreed very much

    14% of the employees disagreed moderately

    6% of the employees disagreed slightly 22% of the employees agreed slightly

    20% of the employees agreed moderately

    34% of the employees agreed very much

    BABASAB PATIL 60

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    Diagram no.13

    my work not appreciated

    16 32.0 32.0 32.0

    8 16.0 16.0 48.0

    7 14.0 14.0 62.0

    6 12.0 12.0 74.0

    8 16.0 16.0 90.0

    5 10.0 10.0 100.0

    50 100.0 100.0

    disagree very much

    disagree moderately

    disagree slightly

    agree slightly

    agree moderately

    agree very much

    Total

    ValidFrequency Percent Valid Percent

    Cumulative

    Percent

    my work not appreciated

    agree very much

    agree moderately

    agree slightly

    disagree slightly

    disagree moderately

    disagree very much

    On whether the work of the employee was being appreciated:

    32% of the employees disagreed very much

    16% of the employees disagreed moderately

    14% of the employees disagreed slightly

    12% of the employees agreed slightly

    16% of the employees agreed moderately

    10% of the employees agreed very much

    BABASAB PATIL 61

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    Diagram no.14

    the efforts of my job are blocked by red tape

    27 54.0 54.0 54.0

    9 18.0 18.0 72.0

    7 14.0 14.0 86.0

    1 2.0 2.0 88.0

    3 6.0 6.0 94.0

    3 6.0 6.0 100.0

    50 100.0 100.0

    disagree very much

    disagree moderately

    disagree slightly

    agree slightly

    agree moderately

    agree very much

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    the efforts of my job are blocked by red tape

    agree very much

    agree moderately

    agree slightly

    disagree slightly

    disagree moderately

    disagree very much

    On whether the efforts of the job of the employee are blocked by red tape:

    54% of the employees disagreed very much

    18% of the employees disagreed moderately

    14% of the employees disagreed slightly

    BABASAB PATIL 62

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    2% of the employees agreed slightly

    6% of the employees agreed moderately

    6% of the employees agreed very much

    Diagram no.15

    incompetence of other people makes me work harder

    17 34.0 34.0 34.0

    8 16.0 16.0 50.0

    7 14.0 14.0 64.0

    5 10.0 10.0 74.0

    7 14.0 14.0 88.0

    6 12.0 12.0 100.0

    50 100.0 100.0

    disagree very much

    disagree moderately

    disagree slightly

    agree slightly

    agree moderately

    agree very much

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    incompetence of other people makes me work harder

    agree very much

    agree moderately

    agree slightly

    disagree slightly disagree moderately

    disagree very much

    On whether the incompetence of the other people makes the employee work harder:

    34% of the employees disagreed very much

    16% of the employees disagreed moderately

    BABASAB PATIL 63

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    14% of the employees disagreed slightly

    10% of the employees agreed slightly

    14% of the employees agreed moderately

    12% of the employees agreed very much

    Diagram no.16

    the goals of this org are not clear to me

    36 72.0 72.0 72.0

    3 6.0 6.0 78.0

    4 8.0 8.0 86.03 6.0 6.0 92.0

    3 6.0 6.0 98.0

    1 2.0 2.0 100.0

    50 100.0 100.0

    disagree very much

    disagree moderately

    disagree slightlyagree slightly

    agree moderately

    agree very much

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    the goals of this org are not clear to me

    agree very much

    agree moderately

    agree slightly

    disagree slightly

    disagree moderately

    disagree very much

    On the question whether the goals of the organization are clear to the employee:

    BABASAB PATIL 64

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    72% of the employees disagreed very much

    6% of the employees disagreed moderately

    8% of the employees disagreed slightly

    6% of the employees agreed slightly 6% of the employees agreed moderately

    2% of the employees agreed very much

    Diagram no.17

    people get ahead as fast here as they do in other places

    8 16.0 16.0 16.09 18.0 18.0 34.0

    5 10.0 10.0 44.0

    17 34.0 34.0 78.0

    8 16.0 16.0 94.0

    3 6.0 6.0 100.0

    50 100.0 100.0

    disagree very muchdisagree moderately

    disagree slightly

    agree slightly

    agree moderately

    agree very much

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    eople get ahead as fast here as they do in other places

    agree very much

    agree moderately

    agree slightly disagree slightly

    disagree moderately

    disagree very much

    BABASAB PATIL 65

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    On whether growth prospects are as good as it is in other places:

    16% of the employees disagreed very much

    18% of the employees disagreed moderately

    10% of the employees disagreed slightly

    34% of the employees agreed slightly

    16% of the employees agreed moderately

    6% of the employees agreed very much

    Diagram no.18

    my supervisor shows too little interest in the feelings of the sub

    30 60.0 60.0 60.0

    4 8.0 8.0 68.0

    6 12.0 12.0 80.0

    6 12.0 12.0 92.0

    3 6.0 6.0 98.0

    1 2.0 2.0 100.0

    50 100.0 100.0

    disagree very much

    disagree moderately

    disagree slightly

    agree slightly

    agree moderately

    agree very much

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    BABASAB PATIL 66

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    upervisor shows too little interest in the feelings of the su

    agree very much

    agree moderately

    agree slightly

    disagree slightly

    disagree moderately

    disagree very much

    On the question of the supervisor showing too little feelings for others:

    60% of the employees disagreed very much

    8% of the employees disagreed moderately

    12% of the employees disagreed slightly

    12% of the employees agreed slightly

    6% of the employees agreed moderately

    2% of the employees agreed very much

    Diagram no.19

    BABASAB PATIL 67

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    the benefits package we have is equitable

    4 8.0 8.0 8.0

    1 2.0 2.0 10.0

    7 14.0 14.0 24.0

    9 18.0 18.0 42.0

    16 32.0 32.0 74.0

    13 26.0 26.0 100.0

    50 100.0 100.0

    disagree very much

    disagree moderately

    disagree slightly

    agree slightly

    agree moderately

    agree very much

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    the benefits package we have is equitable

    agree very much

    agree moderately

    agree slightly

    disagree slightly

    disagree moderately

    disagree very much

    On the question whether the benefits package is equitable:

    8% of the employees disagreed very much

    2% of the employees disagreed moderately

    14% of the employees disagreed slightly

    18% of the employees agreed slightly

    32% of the employees agreed moderately

    26% of the employees agreed very much

    Diagram no.20

    BABASAB PATIL 68

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    there r few rewards for those who work here

    7 14.0 14.0 14.0

    3 6.0 6.0 20.0

    9 18.0 18.0 38.0

    8 16.0 16.0 54.0

    10 20.0 20.0 74.0

    13 26.0 26.0 100.0

    50 100.0 100.0

    disagree very much

    disagree moderately

    disagree slightly

    agree slightly

    agree moderately

    agree very much

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    there r few rewards for those who work here

    agree very much

    agree moderately

    agree slightl y

    disagree sligh tly

    disagree moderately

    disagree very much

    On the question if there are few rewards for the employees:

    14% of the employees disagreed very much

    6% of the employees disagreed moderately

    18% of the employees disagreed slightly

    16% of the employees agreed slightly

    20% of the employees agreed moderately

    26% of the employees agreed very much

    BABASAB PATIL 69

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    Diagram no.21

    i have too much to do at work

    4 8.0 8.0 8.0

    4 8.0 8.0 16.0

    5 10.0 10.0 26.0

    11 22.0 22.0 48.0

    14 28.0 28.0 76.0

    12 24.0 24.0 100.0

    50 100.0 100.0

    disagree very much

    disagree moderately

    disagree slightly

    agree slightly

    agree moderately

    agree very much

    Total

    Valid

    Frequency Percent Valid PercentCumulative

    Percent

    i have too much to do at work

    agree very much

    agree moderatelyagree sligh tly

    disagree slightly

    disagree moderately

    disagree very much

    On whether the employees have too much work to do:

    8% of the employees disagreed very much

    8% of the employees disagreed moderately

    10% of the employees disagreed slightly

    22% of the employees agreed slightly

    28% of the employees agreed moderately

    BABASAB PATIL 70

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    24% of the employees agreed very much

    Diagram no.22

    i enjoy my coworkers

    1 2.0 2.0 2.0

    5 10.0 10.0 12.0

    13 26.0 26.0 38.0

    31 62.0 62.0 100.0

    50 100.0 100.0

    disagree slightly

    agree slightly

    agree moderately

    agree very much

    Total

    Valid

    Frequency Percent Valid Percent

    Cumulative

    Percent

    i enjoy my coworkers

    agree very much

    agree moderately

    agree slightly

    disagree slightly

    On the enjoyment with coworkers:

    2% of the employees disagreed slightly

    10% of the employees agreed slightly

    BABASAB PATIL 71

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    BHARAT SANCHAR NIGAM LIMITED (BSNL)

    26% of the employees agreed moderately

    62% of the employees agreed very much

    Diagram no.23

    i often feel that i donot know what is going on with the org

    23 46.0 46.0 46.0

    5 10.0 10.0 56.0


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