© Hitachi, Ltd. 2015. All rights reserved.
A Social Engagement
3
May ‘15
>7x Lead
MSG
200,000
The CMO instructs his
Digital Marketing Manager to
investigate customers’ reaction
Our tool starts crawling the web and analyzing sentiment across the defined sources
The digital marketing manager
shares his findings with the CMO
The CMO analyzes the Customer Posts and
requests his team to launch a Social Media
Campaign to address the Negative publicity
Post the Budget Approvals,
Marketing Manager Designs
the Campaigns
Test run
Marketing Manager Starts
A/B Testing Mechanism
to Find a better Approach
for Addressing Consumers
Two Different approaches to address the Consumers Concern
A/B Testing Results
Marketing Manager Uses Version 1 for the CampaignVersion 1 – is Declared as the Winner
As part of Campaign, Messages gets auto posted in Social Media Websites
And now let us have a look at the sentiment after
some time…
© Hitachi, Ltd. 2015. All rights reserved. 32
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