1. 1
Confidential

2. Welcome
Ed English
Head of Enterprise Marketing, EMEA
3. 3
13:30Welcome & IntroductionEd English Head of Enterprise Marketing, EMEA
13:45Accelerate the Virtual Era, IDMDarren Thomas VP & GM Storage
14:15Infrastructure without limitsForrest NorrodVP & GM, Dell Server Platforms
14:40BreakSolutions Exhibit
4. 4
15:20Breaking the Virtual CeilingGary Byrne, Nviron
15:50Storage for the Virtual EraTravis Vigil, Dell EqualLogic Product Marketing
16:15Customer PanelGerard Chadwick JMW Solicitors
Dean Newman, Pensions First
Wietze Albers, University of Groningen
16:45Summary & Drinks Reception
18:00 Close
5. The status quo is not sustainable
?
Demands on IT continue to expand.
Budgets are flat to down.
Strategic investments limited to just running the organization.
Outcomes and ROI are not adequate or predictable.
6. 6
Were listening
Keep it Simple
Dont lock me in!
More Affordable
7. Dell delivers uncompromised solutions to meet our customer needs globally
$
Affordable
Capable
Open
7
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8. Accelerate the Virtual EraIntelligent Data Management
Darren ThomasVice President and General Manager, Dell Storage
9. 9
Virtual era
The need for relevant, timely data is driving a fifth inflection point in the IT industry
2010s
INTERNETERA
PC/CLIENTSERVER ERA
1990s
MINI-COMPUTING
1980s
1960s
MAINFRAME
1950s
Dell can help you deliver the promises of the virtual era for your business
10. Connectedness without compromise
10
Airline Data Center
Alert Request
Real Time Arrival and Departure Updates
Real Time Arrival and Departure Updates
Customer Loyalty
Free Time
Customer service expense
Wait Time
Profit
Satisfaction
11. Simplified Infrastructure Management
Streamlined Application and Workload Management
Intelligent Data Management
Intelligent Infrastructure
Empower my users to deliver excellent services to the customer.
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I want proactive remote management.
I want flexible infrastructurethat responds to mybusiness needs.
Data is valuable to my organization; I need to manage based on relevance and increase its value to my organization.
12. Intelligent Data Management
12
Create
Secure & Protect
Replicate & Distribute
Archive
Store
Active 10%
Semi-Active 20%
Static
70%
Most data is unstructured
Dell EqualLogic
Dell PowerVault Dell/EMC
Dell EqualLogic
Dell PowerVault Dell/EMC
Dell/EMC
DD Family
Dell DX6000
13. 13
Dell EqualLogic Firmware version 5.0 Accelerate the performance of VMware with EqualLogic

Reduce the time to complete provisioning scenarios by up to 72%

14. Dramatically reduces SAN network traffic for the copy process by over 95% 15. Dramatically reduce CPU utilization for the copy process by over 75% Based on testing performed by Dell Labs in May 2010 comparing Dell EqualLogic Firmware v. 4.3 to Dell EqualLogic Firmware v. 5.0 with VMware API for Array Integration. Actual performance will vary based on configuration, usage and manufacturing variability.
16. Dell EqualLogic PS6000XVS/PS6010XVS Intelligent load balancing across SSD and 15,000 RPM SAS
Improves performance of multi-tiered workloads like virtual desktops
Reduces time to boot multiple VMs by up to 76%
Based on testing performed by Dell Labs in May 2010 comparing Dell EqualLogic Firmware v. 4.3 to Dell EqualLogic Firmware v. 5.0 with VMware API for Array Integration. Actual performance will vary based on configuration, usage and manufacturing variability.
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17. Dell PowerVault MD3200/MD3200i SeriesSimple, cost effective storage consolidation
Easier than ever to keep up with increasing performance and capacity demands
2X performance and 2X capacity
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18. 70% of IT ManagersBelieve Their Data Center Backup is at Risk**
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Solutions for intelligent data management
Labor is 60% of theCost of Storage*
Average Disk Utilization inMost of Todays Datacenters is Sub - 40%*
Protect
Match requirements for availability, retention, and recovery to business needs
Optimize
Make the most of your storage investment by optimizing your infrastructure resources
Consolidate
Support growing data requirements whilecontrolling complexity
*IDCThe Economic Meltdown and Its Chilling Effect onthe Cost to Power, Cool, and Manage Enterprise Storage, March 2009; **Enterprise Strategy Group, Data Protection Trends, January 2008
19. Take the first step
Dell Storage Simplification Workshop

Determine key challenges

20. Connect storage and backup requirements to business needs EqualLogic QuickStart

A post implementation on site assistance

21. Assistancein making full use of EqualLogics advanced capabilities17
22. Infrastructure without Limits
Forrest Norrod,Vice President and General Manager, Dell Server Platforms
23. Simplified Infrastructure Management
Streamlined Application and Workload Management
Intelligent Data Management
Intelligent Infrastructure
Empower my users to deliver excellent services to the customer.
19
I want proactive remote management.
I want flexible infrastructurethat responds to mybusiness needs.
Data is valuable to my organization; I need to manage based on relevance and increase its value to my organization
24. 20
Essential attributes for Intelligent Platforms
Uncompromising Reliability
18 advanced reliability, availability & serviceability features with Nehalem-EX
206% performance per watt than prior generation2
100K concurrent users on a single platform1
2 system image updates vs. 7 for competition4
Powerfully Efficient
Integration without Lock-in
Elegantly Simple Manageability
1 http://crmdynamics.blob.core.windows.net/builds/hyperv.pdf; 2Internal Dell testing, R910 vs. R900; 3http://www.principledtechnologies.com/clients/reports/Dell/DellUSCv1.3vsHPSmartStart8.30.pdf; 4 from March 2009 to March 2010, (T610 vs. ML370 G6)
25. Empower administrators with intelligence built-in
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Chassis Management Controller
Lifecycle Controller

Facilitates administration duringentire lifecycle of PowerEdge

26. Self-aware, self joining & complete with tools & drivers 27. Integrates with management consoles 28. NEW! Automatically update replaced parts to preferred settings 29. Proactively manage all at once 30. Immediate access to status, issues, & alerts through a single, easy to use interface 31. No databases, no agents,no software to install 32. Saves time, reduces complexity