Accura Tech Portfolio

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Copyright ©2008 Accura-tech All Rights Reserved.

Background of Accura-Tech

We at Accura-Tech, treat our customers with utmost respect while adding value to our company

progress as well as the society.

Accura-Tech adapts to any market demand since there can be no progress without a change.

At all times, we demonstrate Professionalism, Strength, and Commitment.

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Company Introduction

Accura-Tech was formed to meet the outsourcing needs of global organizations. We provide the

most highly advanced, cost effective solutions for computing, accounting and data management

needs.

ACCURA-tech software development and quality assurance process is called as “ACCURA Unified

Process (AUP)”. We have developed this process in lined with agile unified process. As a process

oriented company we have derived all processes aligned to CMMI level 3.

Based in Colombo, Sri Lanka, with offices in the United Kingdom, we are able to provide high

quality reliable services to meet clients’ outsourcing needs. Our expertise has been built up over a

number of years in IT and software development. We pride ourselves in supporting our clients,

giving them the confidence to meet their immediate and long term objectives.

Our Mission

Accura-Tech’s vision is rooted in our history and our multicultural backgrounds. We recognize the

reality of the world today and the continuing challenges we face. Our Corporate Vision is founded

on five key principles.

These statements together form a shared ambition for all our employees and a worldwide

commitment to live in a world that works for everyone.

Value will be our competitive advantage:

In a competitive world we expect our clients to demand the best.

Change is our Opportunity to move ahead:

Without change there is no progress.

Innovation is our challenge in everything we do:

We will only deliver to our customers the best and innovate in everything we do.

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Waste we do not tolerate:

If we cannot do it we will tell you.

Our Standards:

We measure ourselves against world-class standards.

We are a business with family and spiritual traditions in which people are valued as individuals.

Together we recognize that in a fast changing world the only guarantee to success is to offer

innovation and value.

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Executive Profiles 10 - 18

Harsha Samarawickrama 11

Michael Beydler 12 - 13

Warwick Wynschenk 14

Lord Peter Jansen 15

Jerome Brain Rush 16

Peter Tensen 17 -18

Accura Structure & Project Execution 19 – 26

Structure & Project Execution 20 - 26

More than Technology 27 - 31

Technology 28 - 31

Software Testing & Quality Assurance 32 - 35

Our Services 33 - 35

Internet Marketing 36 - 39

Search Engine Optimizing 37

E-Mail Marketing 37 - 38

Affiliate Marketing 38 - 39

Pay Per Click Management 39

Accura Creates a New Trend 40 - 42

Accura-Tech e-books 41 - 42

Charity Programmes 43 - 44

Accura-tech Cares for the People of Sri Lanka 43 - 44

Protect Our Environment 44 - 46

We Strive to Protect Our Planet 45 - 46

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Harsha Samarawickrama

Chief Executive Officer

Harsha Samarawickrama overlooks all of Accura-Tech’s business and technological operations.

Having obtained his Bsc in Electronics and Communications and MBA from Newport University, UK

with an Msc in Computer Engineering from the American World University, US, Harsha also has 20

years of IT industry experience.

Harsha possesses extensive know-how in total infrastructure management (TIM). Harsha has

worked with clients in Europe, America, Africa, and Asia, thus having the fluency and familiarity

required to work with multinational clients.

Harsha resides in the UK and has worked for several prestigious IT organizations such as the

London Computer Centre, UK (LCC) where he was known for developing a product titled “Non Stop

Server”, which targets business continuity (BC), disaster recovery (DR) and fault tolerance. This

creation was reviewed by PC Pro UK and awarded five stars. During his tenure at LCC, Harsha was

involved in forming various strategic business partnerships with several IT organizations, which

leveraged LCC to a cutting edge technology solutions company.

Harsha’s wide range of portfolios coupled with his strong domain knowledge has enabled him to

form alliances with Also UK, Netscalibur UK, Bull Evidian France, SunGard USA, Computer

Associates USA, Sunbelt Software USA and was quintessential in the testing of the BrightStore High

Availability beta software developed by Computer Associates until its release. In addition,

Computer Associates granted him special privileges to use the Bright store High Availability

software and invited him for the product launch in New York.

Harsha was involved in facilitating the IT Infrastructure for the British Cross Rail, Thames Water,

National Health Service UK, National Federation of Roof Cooperation, etc. In Sri Lanka, Harsha

developed offshore business process outsourcing units for several organizations. He strongly

believes in quality and would like to form global business relations and network with various

worldly businesses.

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Michael Beydler

Chief Operating Officer

Michael Beydler started a company called Coregenic Technologies Inc.in Anaheim, California.

Coregenic Tech is a full service eBusiness solution provider known for its award winning web

design, professional hosting, eCommerce, custom DOT.NET programming, and creative digital

marketing. Coregenic Technologies Inc. has combined the best of both worlds; design and

technology together creative a true hybrid of talent to the eBusiness space. Clientele range from

medium and large-sized businesses. Services are designed to provide an integrated approach to

business strategy with respect to the use of web technology. With a strong understanding of

business combined with the flexibility of a number of platforms, network technologies and

programming software, the group is in a solid position to design and implement a comprehensive

solution to meet client needs.

Mr. Beydler cofounded National Recovery Services. Their flagship customer is Capital One Bank.

Mr. Beydler and his team developed and deployed a fully automated back office software solution

allowing Capital One Bank to properly measure risk assessment with their Chapter 7 subdivision.

This system allows Capital One Bank to detect and analyze potential credit card fraud, saving

Capital One Bank millions of dollars that would have been lost as a result of fraudulent Chapter 7

filings.

From August 1999 through December 2003, Mr. Beydler was Chief Technology Officer for Aloha

Continental Travel, Inc.; Mr. Beydler designed, developed and implemented two Internet

reservation booking engines in parallel utilizing both Amadeus (API) and Worldspan (DIR)

reservation systems. At that time, the travel industry’s technology model was to run reservation

booking engines independently. By using this new concurrent and parallel utilization model Aloha

Continental Travel was able to offer twice the amount of travel offerings, increase capacity three-

fold for reservations and improve productivity and efficiencies. Mr. Beydler was charged with the

http://inc.in/

http://dot.net/

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implementation of new quality control procedures for reservation tracking and cancellation

resolution. Mr. Beydler oversaw all aspects of technology for Aloha Continental Travel, including

the development of a network engineering group. Mr. Beydler was responsible

for the engineering and installation of technology initiatives nationwide technology network in

support of Aloha Continental Travel’s operations and many different value propositions. Prior to

Aloha Continental Travel, Inc., from August 1995 through August 1999, Mr. Beydler served as Chief

Technology Officer for TravelMax International, Inc. TravelMax was the fastest install of reservation

terminals in the entire country, totaling over 400 PC’s/ 10 NT servers/ 2 HP (K-frame) UNIX servers.

His responsibilities included all travel agent and affiliate commission tracking and payment

solutions supporting more then 75,000 individual travel agents and travel companies. From

November 1993 through August 1995, Mr. Beydler was MIS Director for Jostens, Inc., a $1 billion

company providing yearbooks and class rings to over 50,000 schools across North America. From

November 1989 through June 1993 Mr. Beydler was an aerospace engineer and project manager

for Odetics, Inc. Mr. Beydler graduated from the University of California at Irvine in 1989 with a

Bachelor of Science Degree.

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Warwick Wynschenk

Director of International Sales

After business school Warwick embarked on an entrepreneurial career, which spans over 25 years.

This has brought him into contact with many aspects of the business community around the world.

He is a strategic thinker and excellent people motivator. He enjoys working with scientists and

academic thinkers facilitating them in commercializing their ideas. He is strong at spotting good

commercial opportunities and turning them into money-making ventures.

He is technology aware and in the year 2000 PricewaterhouseCoopers sponsored one of his

companies, which he seed funded. He innovated the strategic thinking behind thin client and

alternative broadband technologies for this project.

Warwick is a co-investor with his partners in Accura-Tech. Warwick lives between London, England

and Colombo, Sri Lanka.

He continues to attract international clients who identify with the company ethos.

Ethos

To provide career opportunities with maximum career satisfaction and an equal pay reward

program, and attract international clients who identify with this ethos.

For Our Clients and Employees

To provide sound ethical business opportunities allowing clients and employees to mutually benefit

from our local human resources and still remain competitive in the international markets.

Interests

Vegetarianism, yoga comparative religions, environmental issues and classical music.

Favorite Sayings “Do it now” and “If it’s not broken don’t fix it!”

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Lord Peter Jansen

Vice President of Strategy & Business Development for Europe

Peter A. Jansen is Accura-Tech’s high-level strategic negotiation and management professional. His international experience entails Field Sales Team Management, Process Improvement, International Recruitment Campaign Management, and PSL Creation and Performance Reviews.

Peter launched his career as a Sales Manager at Grupo AMA, Mexico in 1996 where he developed and implemented a Supply Chain Management System (SCM), which increased the productivity by 160% in 12 months. He implemented Process and Quality Improvement Strategies (Lean and Six Sigma) in both Sales and Manufacturing reducing the company’s economic cycle and increasing their Return Over Investment Capital (ROIC).

“I believe that in today’s world websites and web application need to keep it simple, gone are the

days of bloated applications. I want to know what your company’s desire and needs are and bring

them to life”

Over the years, Peter furthered his accomplishments. A notable few include:

Successfully selling consultancy services to the British and Mexican Rail Industries at local and central government level.

Created and developed a network of over 600 contractors and clients while developing business relationships at all levels across the UK, Europe and Latin America.

Managed a project that had a value of $120 million where he had three Project Managers and two Project Engineers as direct reports and an average of 140 people reporting to them.

Peter was published in the Who's Who Historical Society book for accomplishments at international level at age 26.

Peter holds an MSc in Finance from AMIB, Mexico and an International Baccalaureate (IB) in Organization from Geneva. Mr. Jansen is a self-starter with sound judgment and strong interpersonal skills who values responsibility, personal integrity, and learning opportunities. - “I place strong emphasis on my creative analytical capabilities and my drive and commitment to deliver results of the highest standards.”

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Jerome Brian Rush

Non-Executive Director

Jerome was appointed a Non-Executive Director of Accura-Tech in November 2005. Jerome Brian

Rush is the main promoter and driving force behind Tenasta. Jerome is a proven entrepreneur with

in depth operational and management experience. He has successfully founded and exited from

several businesses in the hospitality and manufacturing sectors before specializing as a turn-around

consultant for a midlands based company. He developed an interest in and a familiarity with

computers and developed a high-speed, non-indexed search engine which he successfully sold to

Unisys in 1991.

This cemented his interest in the technology sector and Jerome subsequently developed a number

of collaborative working and interactive customer support products, all biased towards narrow

band. Jerome has invested the last five years and over £350K in the development of the Tenasta

high performance, narrow band video codec and supporting web infrastructure.

Jerome was educated as an economist at Harvard University, Boston.

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Peter Tensen

Director of Asia-Pacific Operations

Peter has been at the forefront of software development, since his first experience working on the

earliest versions of Windows for Microsoft in the late 80’s, through a career on Wall Street

developing cutting edge front and back office systems, to his executive experience working for

major software and telecommunications companies, to his more recent entrepreneurial forays into

IT outsourcing and wholesale distribution.

Peter spent ten years refining his craft as a consultant and project manager implementing medium

to large size IT projects around multi-tiered and distributed database architectures in the US. For

the past decade Peter has been based in Europe. In addition to the managerial positions he has

held with Sybase and 3 Mobile, Peter has launched and developed a number of successful

businesses including consulting, outsourcing, importing, software, and corporate training.

Peter is developing new business opportunities, partnerships, and production centers in the Asia-

Pacific region for Accura-Tech. He currently splits his time between Asia, Europe and the US, and

speaks Mandarin Chinese, French and some Russian.

Over the years, Peter furthered his accomplishments. A notable few include:

Successfully selling consultancy services to the British and Mexican Rail Industries at local

and central government level.

Created and developed a network of over 600 contractors and clients while developing

business relationships at all levels across the UK, Europe and Latin America.

Managed a project that had a value of $120 million where he had three Project Managers

and two Project Engineers as direct reports and an average of 140 people reporting to

them.

Peter was published in the Who's Who Historical Society book for accomplishments at

international level at age 26.

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Peter holds an Msc in Finance from AMIB, Mexico and an International Baccalaureate (IB) in

Organization from Geneva. Mr. Jansen is a self-starter with sound judgment and strong

interpersonal skills who values responsibility, personal integrity, and learning opportunities. - “I

place strong emphasis on my creative analytical capabilities and my drive and commitment to

deliver results of the highest standards.”

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Team Collaboration

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Project Execution

Accura – tech Unified Process

Accura-tech has developed a unique software execution model, Accura Unified Process (AUP)

centered on application development best practices, global collaboration, and delivery excellence

through process maturity. The company's core competence around products and application

development, convince successful delivery of dynamic project plans in environments with

frequently changing requirements. Product development imperatives are deeply embedded in

Accura’s process framework and institutionalized as best practices. Accura’s process includes a

focus on key elements such as modularity of design, component technology, re-usability,

scalability, portability, extensibility, maintainability and supportability.

The AUP’s back-born is well-known Open Unified process (OUP) which is more popular as it’s

adaptability to dynamic nature. AUP is built on top of the OUP by slightly customizing it in order to

fully align with the business nature of the company while using the essence of the core of OUP.

(Full details can be found on http://aup.accura-tech.org/ )

AUP follows iterative and incremental approaches with in a structured life cycle. (Figure 1) AUP

embraces a pragmatic, agile philosophy that focuses on the collaborative nature of software

development. It is a tools-agnostic, low-ceremony process that can be extended to address a broad

variety of project types.

http://aup.accura-tech.org/

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Figure 1

Personal effort on an AUP project is organized in micro-increments. These represent short units of

work that produce a steady, measurable pace of project progress (typically measured in hours or a

few days). The process applies intensive collaboration as the system is incrementally developed by

a committed, self-organized team. These micro-increments provide an extremely short feedback

loop that drives adaptive decisions within iterations.

Iterations and project life cycle

AUP divides the project into iterations: planned, time-boxed intervals typically measured in weeks.

Iterations focus the team on delivering incremental value to stakeholders in a predictable manner.

The iteration plan defines what should be delivered within the iteration, and the result is a demo-

able or shippable build. AUP teams self-organize around how to accomplish iteration objectives and

commit to delivering the results. They do that by defining and "pulling" fine-grained tasks from a

work items list. AUP applies an iteration lifecycle that structures how micro-increments are applied

to deliver stable, cohesive builds of the system that incrementally progresses towards the iteration

objectives.

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AUP structures the project lifecycle into four phases: Inception, Elaboration, Construction, and

Transition. (Figure 2) The project lifecycle provides stakeholders and team members with visibility

and decision points throughout the project. This enables effective oversight, and allows you to

make "go or no-go" decisions at appropriate times. A project plan defines the lifecycle, and the end

result is a released application.

AUP is based on four mutually supporting core principles.

1. Balance competing priorities to maximize stakeholder value

2. Collaborate to align interests and share understanding

3. Focus on the architecture early to minimize risks and organize development

4. Evolve to continuously obtain feedback and improve

AUP defines the team and the team needs to engage in plenty of daily face-to-face interaction.

Team members include the stakeholders, developers, architects, project manager, and testers.

They make their own decisions about what they need to work on, what the priorities are, and how

best to address stakeholder needs. The organization must support the team by allowing them

these responsibilities.

Team members participate in daily stand-up meetings to communicate status and issues. Problems

are addressed outside of the daily meetings. AUP focuses on significantly reducing risk early in the

lifecycle. This requires regular risk review meetings and rigorous implementation of mitigation

strategies.

All work is listed, tracked, and assigned through the Work Items List. Team members use this single

repository for all tasks that need to be recorded and tracked. This includes all change requests,

bugs, and stakeholder requests.

Use cases are used to elicit and describe requirements; therefore, team members need to develop

skills in writing good use cases. Stakeholders are responsible for reviewing and certifying that the

requirements are correct. Use cases are developed collaboratively.

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Architecturally significant requirements must be identified and stabilized in the Elaboration phase

so that a robust architecture can be created as the core of the system. An architecturally significant

requirement change that must be addressed may arise later in development, but the risk of this

happening is significantly reduced in the Elaboration iteration.

Testing is performed multiple times per iteration, every time the solution is incremented with the

development of a requirement, change, or bug fix. These tests happen after developers have

developed the solution (which should have been unit-tested) and integrate it into the code base.

These tests help guarantee that a stable build is created and always available as development

progresses.

Figure 2

Disciplines

AUP disciplines includes Architecture, Configuration and change management,

Development, Project Management, Requirements and Test

A discipline is a collection of tasks that are related to a major "area of concern" within

the overall project. Grouping tasks into disciplines is mainly an aid to understanding the

project, separating these tasks into distinct disciplines is simply an effective way to

organize content, which makes comprehension easier. Several tasks are all categorized by

the same discipline is that they represent a part in achieving a higher goal, or performing

work tasks that are all related to each other. Every discipline defines standard ways of

doing the work it categorizes.

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Work products/Artifacts

AUP work products lists the domains being used .below listed are the work products related to

each domain.

Architecture

Architecture Notebook

Development

Design

Build

Developer Test

Implementation

Project Management

Iteration Plan

Project Plan

Risk List

Work Items List

Requirements

Supporting Requirements Specification

Vision

Use Case

Glossary

Use-Case Model

Test

Test Case

Test Log

Test Script

(each item with its full description can find on http://aup.accura-

tech.org/openup/domains/openup_wp_E9648102.html?nodeId=e8ceca29 )

http://aup.accura-tech.org/openup/domains/openup_wp_E9648102.html?nodeId=e8ceca29

http://aup.accura-tech.org/openup/domains/openup_wp_E9648102.html?nodeId=e8ceca29

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Roles

The list of roles in the AUP includes Architect, Project Manager, Analyst, Tester,

Developer, Stakeholder and any define role for the specific project. (Figure 3)

Each role is not limited to describing the primary performer of some task; instead the

roles include a perspective on collaboration by providing additional performers for each

task. Playing one or more of these roles can help teams express different points of view

when creating a solution. This perspective on roles empowers a new generation of

software development processes, more focused on people interaction. Nobody does

great software alone but a team working together can do extraordinary things.

Figure 3

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Technology

There are giant silos of technologies standing competitive to each other in the current software

market place. They are ready to provide total solution although their strength is lies on limited

areas. Even though, their solutions are idiosyncratic but success in average. Accura-Tech plays

different role but important in this market place, we the people who handshake in between these

silos to provide right total solution to our customers. For instance we are not hesitating to bridge

the Java to .Net to provide the best solution rather than stick to either open standard or easy

proprietary giants. Moreover, we love to marriage with open source as far as which not endanger

intellectual properties of our customer.

Although Accura-Tech always tends to use emerging technologies, we protect our customer

recommending the technology with a few factors in mind such as risk of use, future sustainability

and growth. Other factors such as cost, productivity and so on come in the second place. Under the

umbrella of AUP we are strict adherence to the software discipline which guarantees our

collaboration with our customer in the sense of technology selection and use.

Accura-Tech is always candid to her customers. Our customers always trusted that Accura-Tech is

flexible of handling technologies to provide best solutions rather biased on where we were expert.

This fundamental factor is always driven us to dig into alien technologies and become experts

where we are never been to. In other words, we are success on being an active solution provider

on proof of concept rather passive solution developers. In the history, we have experienced of

main silos of technologies such as Java, .Net and PHP. We have delivered range of products based

on these technologies.

We played in different domains such as more research and development based video streaming to

proven heavy duty ERP systems. To develop these, Java open standards and J2EE have been used in

number of projects. No doubt that we have benefit from the .Net web services and thin client to

generate better UI. Uses of some open source projects are unforgettable, lightweight frameworks

such as Spring Model-View-Control based Struts and Java Server Faces among them. Not only that

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our expertise ranges from the J2EE certified inexpensive JBoss application server to very expensive

Weblogic server where mission critical systems are deployable.

Although web applications are common, our approach is different which start with user experience

analysis which brings incomparable added value to our customer. This is beyond the development

of web pages using JSP/Servelt or PHP where we are very capable of doing.

Dot Net Technologies

Visual Studio .NET Enterprise Services

.NET Framework 2.0,3.0,3.5

C#/ VB .Net

ASP .NET

SQL Server 2000, 2005.

Web Services with SOAP/XML.

Crystal Enterprise Reports 9+.

WSE 1.0, 2.0, 3.0 on IIS 6/7.

Web Client software factory

Web services software factory

NHibernate

J2EE Technologies

JSP 2.1

Servlet 2.3, 2.4, 2.5

EJB 2.1, 3.0

Java Beans 2.1/3.0

Core Java 1.6 update 11

Applets

Hibernate 3.2.6

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Spring 2.0, 2.5

Struts 1.3, 2.0.14

Web Logic 10.3

Jboss

Websphere 7.0

Open Source Technologies

PHP

Zend

Joomla

osCommerce

Drupal

Moodle

Ext JS

jQuery

Magento

Presta Shop

Databases

SQL Server 2000,2005

Oracle 9i / 10g

MySQL 5.0,5.1

PostgreSQL 8.1

PL / SQL

Document Management Tool

Adobe Print Engine

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Operating Systems

Red Hat Linux

Unix

Sun Solaris

Microsoft Windows

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ACCURA-tech offers offshore software testing services and quality assurance services. Our software

quality assurance professionals, provides a full range of quality assurance services, software testing

services, including software quality consulting, test planning, test execution and reporting, test

automation, performance testing and control of software development processes.

We believe “quality as a habit” and any output from us should maintain that. We manage to build

offshore team to support software QA both for small and large development projects. We are able

to test software product user-friendliness, stability, security, its adherence to functional and

performance requirements, and some other aspects.

Our Services

Software Testing

Functional and Integration Testing

Functional and Integration Testing service is designed to provide you with the objective measure of

the quality of the deliverables from the software development process. In the project we have to

consider integration testing and system testing are different test phases, however our idea is to

plan both together. Basically we validate and verify your requirement with developed software in

modules, phases, products or services level.

User Acceptance Testing

Our user acceptance testing service help software owner and software end users assure

themselves that their software is functionally in a state to use. Whether you are developing

software products or services for a small or large scale market, or planning on business focused IT

system, we can help you meet your objectives through our comprehensive software testing

capabilities and services.

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Total Outsourcing

Total Outsourcing service is taking care of your all testing functions in the organization. We provide

our services that include cultural focus, process discipline, and relationship building and risk

mitigation. We can introduce our well defined QA process to your organization or we can tailor the

process suites to your environment. With this you have the freedom on concentrate on your core

business activities. We make sure your software services and products always keep you and your

customers happy.

Regression Testing

Any time you modify an implementation within a program, you should also do regression testing.

You have to rerunning test cases or suites. We will help you on your all regression testing need

while implementing efficient and cost effective solutions. We develop automated or manual

regression test suites or we can automate your current manual regression test cases.

Performance Testing

Software products and services today are developed for companies or communities who wish to

work innovate, quick and stable mode. One feature that requires significant attention is the level of

performance. Our Performance Testing services address performance issues by comprehensively

testing for the scalability, stability and speed of applications. We have helped our customers to

performance tuning and code refactoring to improve application performance and meet

performance benchmarks.

We have demonstrated examples on performance improvements while working with our customer

applications. Our highly professional quality assurance team with their talent, proven

methodologies and best practices deliver you cost effective and maintainable solution. We have

been using industry-standard performance testing tools and our professionals are highly capable to

work with new tools.

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Configuration Testing

Configuration testing service is designed to provide you a process of testing your system with each

of the configurations of software and hardware that are supported. Typically amount you spend on

this type of testing is small, but the benefit is very large. This will provides additional confidence to

stakeholders and end users. We provide you cost effective and technical experts team to test your

product or service.

Installation Testing

One of the widespread problems with software products is the installation issue. Majority of the

web users complained on installation issues, you might have faced the same situation. Through

Installation Testing service we help our customers to solve this type of issues. Our testing team,

verify that all necessary components of the application are, indeed, installed. They ensure that all

Installed features and options function properly.

Code Inspections

Code Inspection service is designed to provide you detailed feedback on your product code quality,

adhere to organization & industry standards, usage of best practices and report defects available in

the code. Our professionals will help you to reduce development cycle time, improve overall

product quality, reduce late defect fixing and customer support costs and improve company overall

productivity.

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Search Engine Optimizing

More than 80% of the entire population using the internet tends to Search for their needs through

popular Search Engines such as Google, and Yahoo! Apart from just being on the list, Search Engine

Optimization is needed to rank your website at the top of the list making your website visible to

your potential visitor at his first glance. Web marketing professionals at Accura-Tech use their

knowledge and expertise to understand, and carefully research your target market using advanced

SEO tools. Once we have Green flagged your business, you will get the chance to carefully observe

the improvement of web traffic into your web site, day by day!

Recent industry surveys state that between 78% and 84%of all traffic to a website comes from

Search Engines. Between 68% - 72% of searchers believe Natural results produce the most relevant

information. Website-based leads are 62% more profitable than other forms of media. Investments

in SEO generate higher returns than investments in other media.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work

and what people search for. Based on key words analysis, and continuous research, Accura

sprinkles the right density of keywords over you content which makes spider programs to easily

track your site.

As always, we are highly customized and give a very competitive rate. It has never been so

affordable to publish, rank, and dominate!

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E-Mail Marketing

Unlike customers who like to move about searching for stuff on the web, there are an equal

percentage of users who are interested in whatever the offers which reach them. Rather than

being equally treated, some expect to be individually entertained if you are to generate sales out of

them. Accura-Tech gives you another solution with E-mail Marketing for such customers who need

to be cared on a red carpet!

54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and

customers to their web sites and storefronts. Jupiter Communications estimates that while paper-

based campaigns receive only a 1 or 2% response rate on average. E-mail campaigns have a

response rate of between 5 and 15%. An exact Return on investment (ROI) can be tracked and has

proven to be high when done properly

We at Accura-tech possess a massive data base of clients on different target markets in the US as

well as the United Kingdom. Once our professionals develop an understanding about your aim,

they manage campaigns to send creative & customized e-mails to each client about your business.

Accura-tech also tracks and manages the feedback which is also important for you to make

strategic decisions. Once you receive the replies, all you have t do is place the deal.

E-mail marketing may perhaps give you the power to develop an even stronger relationship with

the client, which cannot be achieved by Search Engine or Social Media Optimization. Whether you

own a small business or a global company, Accura-tech sophisticated, affordable, and client friendly

solution is the tool which can give you the well targeted blast message to your business!

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Affiliate Marketing

Affiliate Marketing is an efficient, cost-effective web marketing tool. It is based purely on results.

Basically you pay per sale / per lead basis so it will guarantee that you won’t run out your

marketing budget. Contacts generated via affiliate marketing are often all the more valuable

because they derive from domains which your company would have difficulty reaching through

traditional advertising channels.

Making your online presence accessible through other websites using affiliate channels can be

done using a variety of advertising material, including banners as well as simple text links.

According to E-Consultancy's 'Network Buyers Guide' 2008, the UK affiliate market grew 45% last

year, taking the total value of sales in this channel to a whopping £3 billion. Without a doubt, this is

the best opportunity for you to begin an online business that will grow and evolve to new levels at

breakneck speeds!

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Pay Per Click Management

In Pay Per Click marketing, Accura-Tech will find web site owners who are willing to publish direct

links into your business on either text based or graphic based methods. Pay per Click (PPC)

advertising is all about paying for performance.

A successful PPC advertising campaign will give your website the edge in rising above your

competitors by creating awareness to your website on search engines through non organic means.

We can publish links on popular web sited who have already become web celebrities.

Constantly keeping track of your advertisements, we provide sales as well as invaluable information

that will enable you to make decisions to further improve your business. PPC is not just about

driving traffic. It’s about taking a continuous health check over your advertising camping. Accura-

Tech, wish to give you a realistic practical insight into how your campaign could be improved so as

to increase the amount of profitable traffic coming through to your website. Our honest and highly

professional staff will give valuable suggestions and solutions to any problem you’ll have during the

campaign. Our contracts are competitively priced and very simple.

Your web site will receive wider exposure than what is given through organic searches and it will

enjoy an increased number of visitors who are genuinely interested in what you offer.

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Accura-tech e-Books

With the wide expansion of the internet across the globe, knowledge share have become the

essence of the present learning culture. People are very often reluctant to visit libraries, purchase

books, and pile up book shelves. “E-books” is the next generation compact reading material just

right for the pallet of any reader.

E-Books can be much more easily obtained than finding and waiting for printed books to be

delivered. Printed books become out dated, while e-books can be easily updated promising to give

more up-to-the minute information available for the reader. Paying a few pounds for to an e-book

is worth the payment since they reach you with plenty of bonus material and related links. Once an

e-book is downloaded, storage is a breeze with a good computer rather than placing, setting, and

cleaning a bulky library. Since e-books are all software, they consume very less natural resources. In

other words “They are very environment friendly”

After continuous research over the UK Market, Warwick Wynschenk, the Director Sales of Accura-

Tech have created a very innovative product where e book writers can publish their valuable books

for free. Beyond conventional publication, Accura-Tech also adds interesting new technical features

to make your e book more appealing, giving a new life to the work.

Advantages in publishing in Accura-Tech e books

1) Books will be published in various book communities.

2) Accura links reader of your book to you in-order to share ideas and thoughts through

conferencing, Blogging, and real time chatting.

3) Upload videos of the writer to create forums.

4) Accura can also link reader to online teachers who will personally coach your readers.

5) Accura-Tech unique software enables personalized screen to screen interaction with

voice and video link.

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6) Accura can provide private Tutors on Demand.

7) Read more about this fascinating product at:

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Accura-Tech cares for the people of Sri Lanka

As much as we like providing solutions and services from small to large scale companies, it is also a

part of the Accura-Tech culture where we are concerned about the economical and social growth

of the country we live in.

It is our belief that one needs to make their own contribution to the society since they themselves

are a part of it.

Hence a percentage of our profits are donated routinely to charitable organization around Sri

Lanka. We constantly keep in touch and follow-up on small and large charities.

In our project we would like to extend a hand to the needy people of Sri Lanka suffering without

proper shelter, food or education as an act of benevolence. Our charity donation Scheme Enables

our clients to be a part of a most spiritually rewarding experience of donating to a charity,

sponsoring a child or donating towards restoring properties destroyed by natural hazards or

protect the environment, etc.

While letting Accura-Tech elevate businesses, we invest to elevate children who has lost parental

care, or families who lost their homes, or any poor who strive to make ends meet. When a

company hands over a project to us, we accept it with an invitation for them to be a part of this

movement in person by attending our events and charity programs with us.

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We strive to protect our planet

Our planet is in chaos! Almost every day, we hear newly immerging complications affecting the

environment such as pollution, acid rain, global warming, the destruction of rainforests and other

wild habitats, the decline and extinction of thousands of species of animals and plants and so on.

We must understand that, if mother-nature is running at a risk, we as human beings are the only

hope for its survival that can ensure the continuation of life on earth.

Nowadays, most of us know that these threats exist and that we ourselves have caused them.

Being highly concerned about the climate change, Accura-Tech has an on-going Plant-A-Tree

project in an effort to reduce global warming. We also ensure that our business processes generate

as small a Carbon Footprint as possible by maintaining a paperless environment, using public

transport and saving energy.

Above all, efforts are being made to save Sri Lankan wildlife on the brink of extinction and

educate the public on the climate crisis.

Date post:	05-Mar-2016
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