Advertising and Promotions

Advertising and PromotionsEvolution of AdvertisingTypes of Advertising

Evolution of Advertisingas human technology advanced, so did advertising peripherals

From simple black and white posters to road side LCD monitorsFrom black and white TV ads to Computer Generated Image assisted TV commercialsFrom Direct Mail to interactive Online Advertisements

Evolution of Advertising

Evolution of Advertising

Evolution of Advertising

Types of AdvertisingMajor TypesBrand AdvertisingRetail AdvertisingPolitical AdvertisingDirect Response AdvertisingBusiness to Business AdvertisingInstitutional AdvertisingPublic Service AdvertisingInteractive AdvertisingPoint of Purchase Advertising

Types of AdvertisingBrand Advertising

- brands establish long term identity or image in the minds of the customer

Types of AdvertisingRetail Advertising- done by local stores- aims to encourage people to go to the store

Types of AdvertisingPolitical Advertising

- advertising that promotes politicians or any political intent

Types of AdvertisingDirectory Advertising

- Type of advertising that shows a listing of companies, products or services

Types of AdvertisingDirect Response Advertising- direct way of simulating a response, usually a sale, through direct contact to prospect via mail, telephone, e-mail and now short messaging system(spam messaging)

Types of AdvertisingBusiness to Business Advertising

- business to business promotion for business to business products

Types of AdvertisingInstitutional Advertising

- Corporate Advertising, message is focused on maintaining or improving how the company is looked at by the market

Types of AdvertisingPublic Service Advertising- the message is for public service and non-profit in nature.- ad is for a good cause or to prevent a bad situation from happening

Types of AdvertisingInteractive Advertising

- run by webpages or via digital media (mobile phones)

Types of AdvertisingPoint of Purchase Advertising

- advertising done on the place were the product is being sold

Advertising ChannelsMediaOnlineTelevisionRadioPrintEventsSponsorships

Advertising ChannelsMedia ChannelTelevision AdvertisementsRadio CommercialsPrint MediaPostersBillboardsNewspaper AdsMagazinesOutdoor/Indoor Ads

Advertising ChannelsSocial Media Channel

FacebookTwitterInstagramYoutube

Advertising ChannelsEvents

Interest Based ActivitiesFun-runsConventionsInterest Specific Activities

Advertising ChannelsSponsorshipsCelebrity SponsorshipsSports SponsorshipsEvent Sponsorships

Advertising GuidelinesCreative enough to grab attention

Timely enough to be appreciated

Talk about the benefits

Make your message relevant and simple

Reading AssignmentTopicsIntegrated Marketing CommunicationConsumer Behavior