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a product of Social Travel for your Site
| Date post: | 21-Oct-2014 |
| Category: |
Technology |
| View: | 2,020 times |
| Download: | 1 times |
a product of
Social Travel for your Site
User Experience Strategy, Design & DevelopmentEstablished in 2002250+ Projects30 Designers/DevelopersMobile, Social, Enterprise Apps
WHO WE ARE
WHAT WE BUILD
Social Media products for
Social Media marketing platforms for
Product incubator for
Who in this room helps manage a travel-related website?
NOW ABOUT YOU…
Who in this room likes to travel with friends and/or family?
NOW ABOUT YOU…
Do your friends or family influence your travel decisions?
NOW ABOUT YOU…
YOU ARE NOT ALONE
74% are influenced by opinions of others when purchasing
83% of online shoppers want to share info about their purchases with friends
(Manage Smarter, September 2009)
• Price
• Availability
• Location & Proximity
• Validation from demographically and like-minded people
• Validation from trusted sources
• Inspiration via media (photos, video, etc.)
MANY OTHER FACTORS INFLUENCE PURCHASES
THIS ISN’T NEW! QYPE, AMAZON, LAST.FM, ETC
Who in this room has social media tools on their website that allow friends and families to plan their travel?
NOW BACK TO YOU…
WHAT DOES FUTURE HOLD FOR TRAVEL PLANNING?
Peer to Peer distribution via word of mouth
Location specific, socially curated content
Demographic specific, socially curated content
Using Facebook, Twitter, LinkedIn, etc… as social distribution platforms rather than direct marketing or customer service
Third-party ancillary revenue opportunities
Better use of email and mobile
WHERE ELSE HAVE GUESTS OF THIS HOTEL STAYED?
WHAT DO GUESTS OF THIS HOTEL DO WHEN THEY STAY HERE?
WHAT ARE OTHER TRAVELLERS DOING ON THEIR CRUISE ITINERARIES?
WHAT SHOULD THEY DO WHEN THE GET THERE?
WHAT SHOULD THEY DO WHEN THE GET THERE?
WHAT DOES YOUR SITE’S COMMUNITY RECOMMEND?
WHAT DO THEIR FRIENDS, FAMILY, FOLLOWERS, OR COLLEAGUES RECOMMEND?
WHERE ARE THEY GOING AND WHAT ARE THEY DOING?
WHATS HAPPENING ON THEIR TRIPS?
DISTRIBUTES THROUGH SOCIAL MEDIAWHAT IS THE SOCIAL GRAPH SAYING?
Don’t forget about Email…
Recommendations
Social Networks
Your Travel Brand
Itineraries
THE FUTURE IS NOW, AND IT’S CALLED ADD TO TRIP
• A place for discussion among peers about their travels.
• A place to collaborate on itineraries with their friends and family.
• A place that allows for communicating with their social networks for direct feedback.
• 100% your brand and experience• Runs on your site via simple calls
to API via JavaScript SDK • Customizable implementation
and look & feel• Professional services team• Cloud-based environment• SAAS or API
A few snippets of code and you’re up and running…
HOW WE DELIVER
WHAT’S THE PITCH?
• Customers aren’t one-night stands. • Give your loyal customers
tools to spread your brand.
• True travel planning has social engagement built-in.
• Retention can come from more than loyalty & rewards programs.
ALL PATHS LEAD TO BOOKING… USE THEM
People who create trips
00:22:51Time on Site
22.74Average Page Views
People who…Login or create an account
12.28 00:12:58Pages/Visit Avg. Time on Site
Come from Facebook
5.57 00:26:32Pages/Visit Avg. Time on Site
View more than a single page
5.96 00:06:51Pages/Visit Avg. Time on Site
Come from Twitter
3.90 00:03:49Pages/Visit Avg. Time on Site
via Voyavo.comDID WE MENTION IT’S STICKY?
HTML5 TABLET, WEB, & PHONE DISTRIBUTION
PROFESSIONAL STRENGTH API/SDKs
• Create User• Create/Read/Update Itinerary• List Itinerary Items• Create/Read/Update Itinerary Item• Create/Read/Update Conversation
Thread
• Create/Send/Read Facebook, Twitter, and/or LinkedIn Notification
• Get Nearby Items by Frequency• Get Nearby Items by Likes• Get Items by similar demographics• Get Recommendations by Geo
Our Social Graph API was created to be similar to social media products such as Facebook, Gowalla, Foursquare, and LinkedIn and is powered by…
JSON redis OAUTHZEUS
Here are some sample queries and functions…
WHAT YOU CAN MAKE
Mobile Check-insSocial Itineraries
Digital Passports
Personalized Guidebooks
Travel Q&A
Mobile Itineraries
Recommendation Engines
Corporate Travel CommunitiesPLUS MUCH MORE…
API/SDKs
Implement our community via our JavaScript SDK, SaaS or create…
Auto Rental AgenciesCruise LinesMajor Hotel BrandsAirlinesBoutique Hotel ChainsOnline Travel AgenciesManaged Business Travel AgenciesConsolidatorsMeta Search EnginesSki Areas
Deal SitesNewspaper WebsitesConvention BureausMeeting PlannersTravel Content PortalsTravel Book PublishersTravel Magazine websitesSocial Networks websitesWedding websitesResorts
WHO WE ARE TARGETING
We have 5 pilot customers and are looking for 5 more…
