ADVERTISING CAMPAIGNS

BARNARDO’S

This picture has a baby lying down on a fur blanket with a silver spoon in its mouth. The silver spoon symbolises that the baby will have a happy, healthy childhood and upbringing.

The target audience for this advert is for parents who care for their children to raise money for babies.

The silver spoon signifies that the child will have a happy and safe upbringing.

This advert shows a new born baby drinking methylated spirit. You can see that is child is suffering horribly.

This advert is for parents who would hate their own child/children to suffer like this so much that they would give money.Also this could be aimed at adults.

The baby is wearing a hospital tag which shows that this baby is a new born baby.

This advert is different to the first one and we can see that in the title “there are no silver spoons for children born into poverty”.

The baby has a cockroach in its mouth symbolising that it will have a bad childhood and upbringing.

The baby has a hospital tag on its arm showing that it is a new born baby.

We can see that the baby is suffering due to its facial expressions.

In this advert, we can see that the baby has a syringe full of either drugs or blood in its mouth.The baby is crying, though no tears are coming out, and we can see that the baby is suffering.

This advert would be aimed at parents who would not like to see there children suffer and would give money to stop children suffering.

The baby is wearing a hospital tag which shows that the baby is a new born.

The syringe signifies that the child will have a bad upbringing.

TESCO CHEROKEE

TESCO F&F