Advertising Campaigns.

Infinity On High – Fall Out Boy

‘Highly anticipated’ suggests popularity and hype for this album, making it appealing to the target audience.

The title of the album is in big, bold letters to make it stand out and, therefore, memorable.

Features the name of an established single from the album, making target audience want to purchase the album.

Release date in bold so target audience knows when they can purchase it.

25Institution information.

Features a picture of the album, so that the target audience know what to look out for when it comes on sale.

Features an image of the band. They were not as established with this album as they were now, and need to get their face out there.

Same colour scheme and setting of bedroom link the poster to the album, making them recognisable as they are seen more often by the target audience. This was the follow up to Fall Out Boy’s last big album, From Under The Cork Tree, and so they needed to keep their faces and image out there.

The Resistance – Muse.

Name of the band is prominent in the poster; an image of the band is not featured. Muse are well-established and so do not need to get their faces out there to sell records, their name is enough.

The title of the album is in a smaller font; however, it still stands out, making the target audience notice it and remember the title.

The band name being in a larger font than the album name could suggest that the band know it doesn’t matter what the album is called, people will buy it because it’s Muse.

The same artwork on both the poster and album cover link the two together, so the target audience will recognise the album in the shops and make them more likely to find it and buy it.

Accelerate – REM.

The band is not featured in this poster; however, this was REM’s 14th album, and they’d been around for nearly thirty years by this point, so their name was recognisable enough for fans and even people who hadn’t heard their music..

This image is black and white for this reason also; they do not need to stand out with a bright, colourful poster, because they know fans will be looking out for them anyway.

It also suits the style of their music; they’re not exactly upbeat and cheerful.

The font for the title of the album is in italics, leaning forward, suggesting the title is ‘accelerating’ off the page

The title is in large, bold font so it is the main focus of the poster.

The release date is printed to allow the target audience to know when they can buy the album.

Reviews for the album: the album before this one was slated critically, so reviews let the target audience know this album is better.

Same artwork used in both album cover and poster, linking the two and making them more memorable.