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ADVERTISING IS LIQUID

Date post: 22-Feb-2016
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ADVERTISING IS LIQUID. Eric Franchi @ ericfranchi Adam Kmiec @ adamkmiec. Source: Undertone, 2013. MARKETER CHALLENGE: HOW DO YOU REACH CONSUMERS WITH THE RIGHT MESSAGE AT THE RIGHT TIME AND…. ON THE RIGHT DEVICE. IMPLICATIONS FOR CONSUMERS. IMPLICATIONS FOR ORGANIZATIONS. - PowerPoint PPT Presentation
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Page 1: ADVERTISING IS LIQUID

@AccessUndertone

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Page 2: ADVERTISING IS LIQUID

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ADVERTISING IS LIQUIDEric Franchi @ericfranchi

Adam Kmiec @adamkmiec

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@AccessUndertone

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@AccessUndertone

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@AccessUndertoneSource: Undertone, 2013

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@AccessUndertone

MARKETER CHALLENGE:HOW DO YOU REACH CONSUMERS WITH

THE RIGHT MESSAGEAT THE RIGHT TIME AND….

ON THE RIGHT DEVICE

Page 7: ADVERTISING IS LIQUID

@AccessUndertone

Page 8: ADVERTISING IS LIQUID

@AccessUndertone

Page 9: ADVERTISING IS LIQUID

@AccessUndertone

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@AccessUndertone

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@AccessUndertone

IMPLICATIONS FOR CONSUMERS

IMPLICATIONS FOR ORGANIZATIONS

IMPLICATIONS FOR TECHNOLOGY

Page 12: ADVERTISING IS LIQUID

@AccessUndertone

THANK YOU!Eric Franchi @ericfranchi | @accessundertone

Adam Kmiec@adamkmiec


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