Date post: | 18-Dec-2014 |
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Presented by: Lesley Lambert, Park Square RealtyDiane Guercio, Towne & Country, Realtors
October 13, 2010, Agent Reboot Boston
From Clicks to Closings: Turning Your Online Marketing Strategy into a Lead Machine
124 N Main St., Leominster MA
1. What is your goal?
Think like a client, not an agent
“Don’t hunt the hunters”
Use social media/online media as another avenue for expanding your farm
How will you connect with the people that you like to work with?
2. Brand Building
Blog/website
Facebook business page
Twitter as newsfeed AND personal connections
Animoto for video -> upload from Animoto to your YouTube Channel
You want to be all over the first page in a Google search for your property address
Get your listing on YouTube, tagged with the property address
Flyer – Postlets, Realbird, vFlyer. Each has a free option.
Craigslist for the Google juice
Facebook page – get a business page!
All roads should lead to your blog/site. Wordpress? Check out the RealShoutSearch free plug-in
3. From Listing to Leads:
Take how you are different
into your listing presentation. Create a Powerpoint for listing presentations
How do you set yourself apart?
Be Memorable…and make sure that they can find you
Our four favorites
• My WordPress blog
• Animoto (animoto.com)
• RealBird (realbird.com)
• Facebook Pages
ToolsLesley’s 3 Favorites:
QR Codes – make on Goog.gl or http://qrcode.kaywa.com/
Realbird Maps: Realbird.com
Tubepress – Wordpress plug-in
Diane’s 3 Favorites
Vyoo.it
Online card: rlty.me. Businesscard2.com
Issuu.com to upload and embed documents
Bonus: Dropbox.com online storage for listing photos, documents
Contact usLesley Lambert• westernmahomes.net
• http://card.ly/lesleylambert
Diane Guercio• http://dianeguercio.com
• http://rlty.me/diane
or Google us