Airtel brand presentation:-by-vishal chopra,BBA-3, Mohali.

Bharti airtel

Type Public, BSE: 532454

Founded 1985 by Sunil Mittal

Headquarters New Delhi, Delhi, India

Key people Sunil Mittal (Chairman and CEO)

Industry Telecommunication

ProductsMobile and Fixed-Line Telecommunication operator

Revenue $6 Billion

Website Bharti Group Airtel

Origin of airtel

Bharti Tele-Ventures was incorporated on July 7, 1995 as a company.

Bharti Tele-Ventures received certificate for commencement of business on January 18, 1996.

Bharti Cellular launched cellular services'AirTel'in Delhi.

Origin of airtel

Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles.

Bharti Airtel have been structured into three individual strategic business units (SBU’s) - Mobile Services, Airtel Telemedia Services & Enterprise Services.

Origin of airtel

Airtel has a number one networking till present.

Airtel covers almost every part (70%) of india for providing tele-communication services

Journey of airtel

1995

- Bharti Cellular launched cellular services'AirTel'in Delhi

1998

- Bharti Telecom and British Telecom formed a 51% : 49% joint venture, Bharti BT Internet for providing Internet services

Journey of airtel

2000 - First Indian private fixed-line services

launched in Indore in the Madhya Pradesh circle on June 4, 1998 by Bharti Telenet thereby ending fixed-line services monopoly of DoT (now BSNL).

2001 - Bharti Telesonic entered into a joint venture,

Bharti Aquanet, with SingTel for establishing a submarine cable landing station at Chennai.

Journey of airtel

- Bharti Telenet entered into license agreements to provide fixed-line services in the Haryana, Delhi, Tamil Nadu and Karnataka circles.

- Bharti Telesonic launched national long distance services under the brand name of IndiaOne.

- Bharti Telenet launched fixed line services in Haryana under the brand name of TouchTel.

Journey of airtel

2002 - Mr. Ravi Akhoury ceases to be Director of Bharti Tele. - Ties up with SSC (Secondary School Certification)

Board, Hyderabad, where Bharti will announce SSC results to its customers on their mobile phones.

- ICICI Bank ties up with Bharti for pre-paid mobile cards via ATMs.

- Sunil Mittal, Chairman & Managing Director of the company, bags Businessman of the year award by Business India.

Journey of airtel

2003- Airtel breaks interconnectivity with Tata

Teleservices in Andhra Pradesh Circle.- Punjab, Haryana get free incoming calls from

Airtel. - Launches free additional connection to its

new subscribers in New Delhi.- AirTel Subscribers exceed 3 million mark.- Mr. P M Sinha resigns from the Board of

Directors of the Company with effect from March 31, 2003.

Journey of airtel

2005- AirTel enrolls 50,000 customers in its mobile service in 60 days Airtel launches video services for its GPRS customers on February 22,

2005.- Bharti Tele-Ventures launches telecom network in Andaman & Nicobar.- Bharti inks 5-m deal with Nokia for rural network expansion.- Airtel introduces BlackBerry Connect in India. 2007

- Bharti Airtel on Feb 11, has been awarded QCI-DL Shah National Award on Economics of Quality.- Airtel signs agreement with HTC for touch screen mobile

Position or Market image

Globally, Bharti Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom.

In India, the company has a 24.6% share of the wireless services market, followed by 17.7% for Reliance Communications and 17.4% for Vodafone Essar.

. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles while the Airtel Telemedia Services business offers broadband & telephone services in 95 cities and has recently launched India's best Direct-to-Home (DTH) service, Airtel digital TV.

Position or Market image

Airtel has presence in all 23 circles of the country and covers 71% of the current population.

It has recently launched India's best Direct-to-Home (DTH) service, Airtel digital TV and make agreement with vodafone for introducing 3-G services in August.

Airtel has also launched 16Mb/s broadband plans in India, making it the first ISP to do so.

Company’s 2009 sales is 373,520,000,000 and employees are 24538.

Competitive analysisLast Price Market Cap.

(Rs. cr.)Sales

TurnoverNet Profit Total Assets

Bharti Airtel 406.30 154,265.70 34,014.29 7,743.84 35,357.62

Reliance Comm 266.60 55,026.96 13,610.58 2,352.93 45,126.46

Idea Cellular 80.30 24,893.76 9,916.45 1,008.21 10,060.79

Tata Comm 510.00 14,535.00 3,749.43 515.95 9,125.92

TataTeleservice 33.55 6,365.10 2,041.88 -159.60 2,426.28

MTNL 95.10 5,991.30 4,576.53 214.83 11,921.37

Spice Comm 61.15 4,218.89 1,580.48 -1,015.23 2,143.42

Tulip Telecom 1,115.00 3,233.50 1,608.28 249.58 1,338.94

Nu Tek India 59.60 102.87 159.09 14.48 -

Goldstone Infra 21.50 77.45 56.69 5.42 104.54

History of Sales

SALESYear Amt. in million Year-two-year

growth

1998 11,678,397 -4.6%

1999 12,749,008 9.2%

2000 12,879,561 1.0%

2001 13,424,423 4.2%

2002 15,106,297 12.5%

2003 16,054,290 6.3%

2004 17,294,760 7.7%

2005 18,551,526 7.3%

2006 21,036,909 13.4%

2007 23,948,091 13.8%

Proejcts & brands of Airtel

Airtel Airtel is a brand of telecommunication services in India

and Sri Lanka owned and operated by Bharti Airtel. It is the largest cellular service provider in India in terms of number of subscribers. Services are offered under the brand name Airtel: Mobile Services (using GSM Technology), Broadband & Telephone Services (Fixed line, Internet Connectivity(DSL) and Leased Line), Long Distance Services and Enterprise Services (Telecommunications Consulting for corporates). It has presence in all 23 circles of the country and covers 71% of the current population.

Proejcts & brands of Airtel

Airtel Sri Lanka Sri Lanka In December 2008, Bharti Airtel rolled out

third generation services in Sri Lanka in association with Singtel. Airtel's operation in Sri Lanka, known as Airtel Lanka, commenced operations on the 12th of January 2009.

Touchtel Until September 18, 2004, Bharti provided fixed-line

telephony and broadband services under the Touchtel brand in some circles. Bharti now provides all telecom services including fixed-line services under a common brand "Airtel“.

Proejcts & brands of Airtel

iPhone 3G The Apple iPhone 3G rolled

out in Indian Market on 22nd August 2008 via Airtel & Vodafone. Airtel & Vodafone are planning to launch the newly released Iphone 3GS (16GB & 32GB) in August 2009 in India. Due to the high retail price of INR 32,000 (8GB) and INR 37,000 (16GB), and unavailability of 3G services

Proejcts & brands of Airtel

BlackBerry On 19 October 2004 Airtel announced the

launch of a BlackBerry Wireless Solution in India. The launch is a result of a tie-up between Bharti Tele-Ventures Limited and Research In Motion (RIM).

Digital TV On 9 October 2008, Airtel joined the DTH

bandwagon in India with Airtel Digital TV, a Direct-to-Home Television service.

Proejcts & brands of Airtel

Airtel 3G Airtel plans to roll out 3G

services in India in the next 6 months. They make agreement with vodafone for this in august introducing 3-G services in india. Airtel's 3G speed is rumoured to be around 400Kb/s. The main reason to roll out 3G is the competition from BSNL rolling out 3G in India.

Advertising Changes

Bharti Airtel continuously changing its Brand Ambasters for better advertisements of their brands.

- Airtel signed A.R.Rehman as their first brand-Ambaster

- In 2005,they signed sharukh and sachin for Airtel tele-venture ltd.

- In 2008,they signed vidya balan and R. Mahadevan.- In 2008,they signed Saif ali khan and kareena kapoor

as their first brand-ambaster for airtel dish tv.- They are giving free Airtel connections with nokia 1202

and 1661,1662.

SWOT ANALYSIS

Strengths- Bharti Airtel has more than 65 million customers (July 2008). It is

the largest cellular provider in India, and also supplies broadband and telephone services - as well as many other telecommunications.

- Other stakeholders in Bharti Airtel include Sony-Ericsson, Nokia - and Sing Tel, with whom they hold a strategic alliance. This means that the business has access to knowledge and technology from other parts of the telecommunications world.

- The company has covered the entire Indian nation with its network.so that it has no.1 network and 24538 employees are working in this company.

SWOT ANALYSIS

Weaknesses- No experience in starting.- Low towers in recent past.- Airtel has not pulled off a deal with South Africa's

MTN. Opportunities- The company possesses a customized version of

the Google search engine- Airtel as a key strategic player in the Indian market. - The company is investing in its operation in 120,000

to 160,000 small villages every year.- Indus tower agreement.

SWOT ANALYSIS

Threats - Airtel and Vodafone seem to be having

an on/off relationship.- changing pace of the global tele-

communications- Bharti Airtel could also be the target for

the takeover vision of other global telecommunications players that wish to move into the Indian market.

Latest update

Bharti airtel on 26aug,2009 announced the launch of its M-COMMERCE service on airtel on the voice platform.The service is available for both post-paid and pre-paid customers ensures seamless and secure use to voice (IVR) for m-commerce transaction for all airtel mobile customers. The customer just has to call on 543219 to access the service which is toll free.

Brand vision

Better management Seek innovation Good customer

services Giving 3-G services Better networking Stress on m-

commerce Stress on m-banking