Airtel Projects

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MARKETING STRATEGIES OF BHARTI AIRTEL

VERSUS RELIANCE COMMUNICATIONS

SUBMITTED IN PARTIAL FULFILMENT OF REQIUREMENT OF

Bachelor Of Business Administration

affiliated to

Guru Gobind Singh Indraprasth University

SUBMITTED TO:- SUBMITTED BY:

MS. PREETI KIRAN(0482121708)

SESSION : 2008-2011

Maharaja Surajmal Institute

Ms.Vandana Mr. Paramveer Singh

(Coordinator) (Program Incharge)

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ACKNOWLEDGEMENT

I take this opportunity to express my profound sense of gratitude andrespect to all those who helped me through out the duration of thisproject.

It gives me immense pleasure to acknowledge my indebtedness andsense of gratitude to Ms. Preeti malik (Project guide) for the projectunder taken.

I also immensely thank the other faculty members of the instituteunder who continuous support and guidance I completed the project.

Name of the student

kiran

Signature

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CERTIFICATE

It is to certify that Mr. kiran studying in our institute of managementstudies was allotted the project on marketing stratigies oo bhartiairtel versus reliance communication by GURU GOBIND SINGHUNIVERSITY has successfully completed it under the guidance ofMs.Preeti Malik(project co-ordinater)

MS. Preeti malik(project co-ordinator)

Dr. M S Chaudhary(Director msi)

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EXECUTIVE SUMMARY

The objective of this project is to find out which company out of Bharti Airtel and

Reliance Communications has greater market share and which one is more preferred

among consumers. We choose this project so as to get information about two telecom

giants in India.

The research design used in this project is exploratory as we are exploring which

company is better than other. The sources of collection of data are both Primary and

Secondary sources of data collection. Questionnaires are used as primary source of data.

Books, magazines, internet are used as secondary source of data.

We have concluded that Bhart Airtel are more preferred than any other company. It has

greater market share than Reliance Communication.

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TABLE OF CONTENT

I. INTRODUCTION 6

II. RESEARCH METHODOLOGY 9

i. RESEARCH OBJECTIVE 9

ii. RESEARCH DESIGN 10

iii. DATA SOURCE10

iv. QUESTIONNAIRE DESIGN 10

v. SAMPLE DESIGN 11

vi. LIMITATION OF RESEARCH 12

III. COMPANY PROFILE 13

i. AIRTEL .13

ii. RELIANCE .28

IV. COMPARISON AND ANALYSIS .. 32

V. CONCLUSION & FINDINGS .52

VI. RECOMMENDATION 54

VII. ANNEXURES 55

VIII. BIBLIOGRAPHY 60

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INTRODUCTION

OVERVIEW OF THE INDUSTRY

Indian Telecommunication Industries: Telecommunication in the next millennium

is poised for the greatest leap and technology has ever taken in such a short time and

involving so much of the mankind. The new telecommunication technologies that have

come in have taken the human resources to be used in a manner no technology has ever

used and can possibly hope to use telecommunication in India has also kept pace with

this development and especially in this decade ensured that this technology will be made

available to the Indians for improving the quality of their life. The greatest benefits that

this technology has offered are the great heights to which the human intelligence has

allowed to rise.

Telecommunication technology has allowed creativity of human mind to reach high

scales and here in lays the triumph of this technology. While other technologies have

provided relief to the human in their mechanical capabilities, telecommunication has

ensured the greatest asset of human being his mind is able with maximum efficiency.

Historically telecom network in India was owned and managed by government as it is

considered as a strategic service. India is the 4 th largest market in Asia after China Japan

and South Korea. Indian telecom network is the 8 th largest in the world and 2nd largest

among emerging economies. Indias contribution of telecom sector in terms of revenue is

2.1% of GDP as compared to 2.8% in developed economies.

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Telecommunication networks are becoming extremely important for the working of any

business and the reliability requirements have to be very high to satisfy the requirements

of the new applications. The special needs of the telecommunication links have arisen

mostly on account of the enormous increase in the online activities.

The development of cellular networks has made the reliability of the telecommunication

links a very important necessity not only for the common man but for the functioning of a

business also. It is a key to the rapid economic development of the country. It is critical

not only for the development of the information technology industry but also has

widespread ramifications on the entire economy of the country.

Markets are changing faster now than in any other time in history. Product lifecycles are

shortening and businesses must complete globally. Employees are required to spend more

time with their external and internal customers in order to increase the competitiveness of

their organization. As a result, employees are often away from their phones. Employees

spend over 20% of the workday away from their desks and this number is likely to grow.

Telecommunication market is expected to grow from 40 billion dollars in 1993 to 200

billion by the year 2000.

KEY INDIAN COMPANIES

BSNL (Bharat Sanchar Nigam Limited)

MTNL (Mahanagar Telephone Nigam Limited)

RELIANCE

TATA INDICOM

HUTCH (Hutchison whampoa limited)

VODAFONE

SINGTEL

NORTEL

AIRCEL

VIRGIN

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India poised to be a US $40 billion 45 billion telecom market by year 2010. Telecom

sector targets announced by Government of India:-

o 250 million subscribers by 2007

o 500 million subscribers by 2010

o 20 million broadband subscribers by 2010

The Indian Telecommunications network with 353 million connections (as on September

2008) is the third largest in the world. The sector is growing at a speed of 44 46 %

during the recent years. This rapid growth is possible due to various proactive and

positive decisions of the government and contribution of both by the public and the

private sectors.

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RESEARCH METHODOLOGY

INTRODUCTION

Research always starts with a question or a problem. Its purpose is to answer to questions

through the application of the scientific methods. It is a systematic and intensive study

directed towards a more complete knowledge of the subject studies. Once the problem is

defined properly then one can easily chalk out the Objectives for the research.

OBJECTIVES OF RESEARCH PROJECT

The subject matter for this research Project is to study the behavior of the customer

regarding the Post paid connections offered by Airtel in Pune. This project consists of

different objectives. They are as follows:

To know the test and preferences of consumer for the Postpaid products.

To know the current market share of Postpaid connections.

To measure the customer satisfaction regarding the post paid connection.

To understand the reaction of consumers by listening to the Brand.

To know the current market player and competitors.

To study the customers thought process.

All request for services come to Airtel and Reliance.

Request received are updated or activated on time.

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Errors free updation.

RESEARCH DESIGN

A research design is the arrangement of conditions for collection and analysis of data in a

manner that aims to combine relevance to the research purpose with economy in

procedure. This research is based on Exploratory research.

DATA SOURCE

PRIMARY DATA

The specified data which is known as primary data is obtained by Questionnaires

SECONDARY DATA

The specified data which is known as secondary data is obtained from

Books , Magazines and Newspapers.

QUESTIONNAIRE DESIGN

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In this Closed Ended Questionnaires are used.

SAMPLE DESIGN

It is a definite plan for obtaining a sample from a given population. It

refers to the technique or procedure the researcher would adopt in

selecting items for the sample.

SAMPLE ELEMENT AND SAMPLE UNIT

It is derived through the Customers of Bharti Airtel and Reliance

telecom company

EXTENT

Delhi NCR.

TIME FRAME

19 days

SAMPLING TECHNIQUE

Convenience sampling technique

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SAMPLE SIZE

100 Questionnaire

LIMITATIONS OF RESEARCH

Response rate very low to questionnaire.

Problems faced with illiterate people.

There was no flexibility for amendment.

It was quite slow process of collecting data.

There were many vague replies from respondent.

Not able to explore a wide area.

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COMPANY PROFILE OF BHARTI AIRTEL

INTRODUCTIONBharti Enterprises- A Group Profile: The Bharti Enterprises, established in 1976, is

today a multifaceted organization and a leading group involved in the

manufacturing and the services sector . Its key focus is on the marketing and

operations of a comprehensive range of telecom services in addition to the

Healthcare sector . Today the group has a long list of pioneering efforts to its

credit

Bharti was the first to manufacture and export push-button telephones . The first

company to manufacture and market highly advanced HDPE Silicore TM telecom

ducts .

The first company to provide the largest and the fines cellular phone services in

Delhi and Himachal Pradesh .

The first Indian Company in the private sector to provide fixed-line telephone

services in Madhya Pradesh .

The first company to revolutionize the V-SAT services in the country . It has

achieved the unique distinction of being the first Indian Company to be awarded

a comprehensive telecom license internationally in Seychelles .

Bharti enterprises truly epitomizes the spirit of enterprise and is today , ready for

the challenges of the current millennium

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ASSOCIATE COMPANIES

Bharti Telecom , the flagship company of Bharti Enterprise has continuously

introduced world-class telecom products and services in the country , be it in

equity partnerships or relationships that being world technologies to Bhartis

Operations .

It has many firsts to its credit . Form the introduction of push button telephones

to answering machines , form cordless telephones to cellular services . Bharti

Telecom has been breaking new grounds . With a host of winning brands like

AirTel and Beetel , Bharti telecom has emerged as Indias finest telecom company

. Incorporated in 1985 , Bharti Telecom is one of the largest telecommunication

companies in the country, having being awarded The Golden Peacock National

Quality Award 1997 and ISO 9002 accreditation for its commitment to quality

and value in products and services , Bharti Telecom is poised to play a significant

role in the next millennium . The flagship Company takes care in training its

people and increasing their productivity . Infused with the spirit of enterprise and

a drive to succeed our people are trained in a professional environment in line

with world standards . With a high level of commitment to quality and attitude of

making a positive difference , the Bharti team explores newer horizons and

innovative possibilities every day .

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Bharti Telecom (Services) : Bharti Televentures is the holding company for

Bharti Cellular , the cellular service providers for Delhi under the brand name Air

Tel and Bharti Telenet , the basic service provider in Madhya Pradesh and cellular

service provider in Himachal Pradesh . Bharti owns 64 per cent of Bharti

Televentures , Telecom Italia owns 16 per cent while Warburg Pincus owns 20

per cent .

Bharti Cellular Ltd. .: Bharti Cellular Ltd . Launched cellular services in Delhi

under the brand name Air Tel on November 14 ,1995 . In its single - minded

pursuits of delivering value to the subscribers , Air Tel has consistently introduced

concepts that have revolutionized cellular services in Delhi and across India .

AirTel has at present over two lakh twenty thousand subscribers . In its three

years of pursuits of greater customer satisfaction . AirTel has redefined the

business through marketing innovations , continuous technological upgradation of

the network , introduction of new generation value added service and the highest

standards of customer care AirTel has consistently set the benchmarks for the

Indian cellular industry to follow .

First to launch cellular service in Delhi on November , 1995 :

First operator to revolutionize the concept of retailing with the inauguration of

AirTel connect in 1995 . Today AirTel has 16 Customer Care Touch Points and

over 300 dealers in Delhi and NCR towns .

First to expand its network with the installation of second mobile switching center

in April , 1997 and the first in Delhi to introduce the intelligent Network Platform

.

First to provide roaming to its subscribers by forming an association called

World * Network .

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AirTel s pre-paid card Magic has consistently held a dominant position in the

market and has played a major role in popularizing cellular services .

Consecutively for four years 1997 1998 , 1999 and 2000 AirTel had been votes

as the Best Cellular Service in the country and won the coveted Techies award .

Today AirTel is poised to take a leadership position in the next millennia .

BHARTI CELLULAR LIMITED

Bharti cellular limited is customer and competition oriented company whose goals

to position itself in the market as a serious enterprising supplier of reliable,

easily available mobile telephone services of high quality . Its objective on a

continuous basis will be to combine changing market needs with new

technological oppourtunities on a financially sound and profitable foundation .

Cellular phone service is one of the most exciting telecom applications around the

world with increasing urbanization and rapidly accelerating pace of business.

Bharti recognized and the potential of this service in India and setup Bharti

Cellular Limited (BCL ) on November 29 ,1994 BCL is a consortium of some of

the world s leading names id cellular telephony- British Telecom of U.K. one of

the Britain s largest telecom companies . Mobile systems International the world s

foremost network planner , EMTEL the pioneer of cellular telephony in Mauritius

and the Bharti Group , India s pioneering telecom company .

In 1995 , BCL started providing service under the name Airtel. It provides business

community and private users with a reliable , secured , easily available and cost

effective GSM cellular phone service. . Air Tel has sourced network system

technology from Ericassion-the acknowledged world leader in the field . Air Tel

also makes available to its customers a range of world class cellular service .

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HISTORY AND PRESENT STATUS

2004 Bharti Telesonic entered into a joint venture , Bharti Aquanet , with sing

Tel for establishing a submarine cable landing station at Chennai

Bharti Tele-Ventuires acquired NYLIFs equity interest in Bharti cellular .

Bharti become the first private telecommunications service provider to

launch international long distance service .

Bharti cellular entered into license agreements to provide mobile services in

eight new circles following the fourth operator mobile license biddingprocess .

Bharti Telenet entered into license agreement to provide fixed-line service

in the Haryana , Delhi , Tamil Nadu and Karnataka circles .

Bharti Tele - Venture acquired equity interest in Bharti cellular from

British telecom .

Punjab license restored to Bharti mobile by the DOT and migration to

NIP- 1999 accepted ..

Bharti Telesonic has entered into a license agreement with DOT to provide

National Long distance service in India has been the first service provider

to start service in the country .

Bharti Aquanet , Bharti telescopic and Bharti cellular have entered into

license agreement with the DOT to provide ISP service in India .

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2005

Bharti launched mobile service in Gujarat , Haryana , Kerela , Madhya

Pradesh circle , Maharashtra , Mumbai , Punjab , Tamil Nadu , Uttar

Pradesh circle .

Bharti listed on the National Stock Exchange on February 18 , 2002 .

Bharti entered into a license agreement with the DOT to provide

international long distance service in India .

Bharti launched fixed-line service in the Delhi , Haryana , Karnataka and

Tamil Nadu license areas .

AIRTELS JOURNEY

1992 Government invites cellular Mobile Telephone Bids .

1994 Bharti cellular granted license to provide cellular phone .

Service in Delhi ; JV established-Bharti cellular is born .

1995 cellular service Airtel commercially launched in Delhi by Bharti

cellular .

1996 cellular service in HP and basic telecom service in MP launched .

1997 Airtel becomes a Mega Millennium network with 1,00,000

subscribers.

1998 Airtel become the total communication service provider with launch

of service in Seychelles .

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1999 Airtel join the select Global club of service provides with of the

art intelligent Network Platform .

2002 Airtel crosses 6,00,000 subscriber base mark .

ABOUT AIRTEL

Introduced GSM cellular service at Delhi on December , 14 ,1995 .

Has more than 6,00,000 customers base at Delhi alone .

First Airtel inaugurated in 1995 .

2nd MSC installed in April 1997 .

Introduced in service platform in 1997 , has Roaming 350 cities in India .

International Roaming across 60 countries .

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OUR PARTNERS

Singapore Telecom

Warburg Pincus

New York Life

Telia AB Sweden

Intel

Siemens Ltd.

OUR VISIONS

MOBILE

COMMUNICATION

A WAY OF LIFE

AND

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BE THE CUSTOMERS

FIRST CHOICE

OUR MISSIONS

We will meet the mobile Communication needs of our Customers through

Error free service delivery

Innovative products and service

Cost efficiency

OUR VALUES

Innoventuring

Customer

Performance

Valuing partnership

Valuing people

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Responsible corporate citizenship

Ethical practices

OUR QUALITY COMMITMENT

We will deliver error-free Mobile communication Service through

Customer service attitude

Employee empowerment

Speed

Creativity

Continuous improvement

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AIRTEL POSTPAID AND PREPAID CONTRACT

CONNECTION

Postpaid are those connections where the customer enters into an agreement to

utilize mobile services.

Customer is billed as per his usage.

Receives a monthly bill for services availed.

Various value added services available.

Prepaid are those connections which are pre activated.

No monthly bill.

Easy recharge.

Recharge coupon available

Value added service.

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VALUE ADDED SERVICES

Smart roaming

Smart mail

Call waiting

Call hold

Call divert

STD/ISD

Call line identification

Fax and data

Safe custody

Smart access

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Call conference

Handset insurance service

BRANDS

Airtel

Airtel is a brand of telecommunication services in India and Sri Lanka owned and

operated by Bharti Airtel. It is the largest cellular service provider in India in terms of

number of subscribers. Services are offered under the brand name Airtel: Mobile Services

(using GSM Technology), Broadband & Telephone Services (Fixed line, Internet

Connectivity (DSL) and Leased Line), Long Distance Services and Enterprise Services

(Telecommunication Consulting for corporates). It has presence in all 23 circles of thecountry and covers 71% of the current population (as of FY07)

Airtel Sri Lanka

In December 2008, Bharti Airtel rolled out third generation services in Sri Lanka in

association with Singtel. SingTel is a major player in the 3G space in Asia. It operates

third generation networks in several markets across Asia. It had been largely criticised in

recent times on its inability to start operation even two years after its certification and

proposed date of launch.

Airtels operation in Sri Lanka, known as Airtel Lanka, commenced operations on the

12th of January 2009.

In 2009, Airtel also provide broadband at 16mbps high speed. NOW IT IS THE NO.1

BROADBAND SERVICE PROVIDER IN INDIA.

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Touchtel

Until September 18, 2004, Bharti provided fixed-line telephony and broadband services

under the Touchtel brand. Bharti now provides all telecom services including fixed-line

services under a common brand Airtel.

BlackBerry

On 19th October 2004 Airtel announced the launch of a BlackBerry Wireless Solution in

India. The launch is a result of a tie-up between Bharti Tele-Ventures Limited and

Research in Motion (RIM).

Digital TV

On 9th October 2008, Airtel joined the DTH bandwagon in India with Airtel Digital TV, a

Direct-to-Home Television service.

iPhone 3GAs of 22nd August 2008, the Apple iPhone 3G is available in India on Airtel andVodafone.

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ADVERTISEMENTS OF AIRTEL

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COMPANY PROFILE OF RELIANCE

INTRODUCTION

Recognising the crucial role that can be played by the telecommunication sector in

Indias development, the Government of India in 1999 initiated a number of changes in

the telecommunication and regulatory and policy framework. Reliance Infocomm was

born in the year 2000 as a child of this market liberalisation process with a vision to

provide the latest telecommunication facilities to every Indian at the price of a post card.

Reliance Infocomm helped the mobile phone penetration in India to grow from 0.25

percent in early 2001 to about 5.7 percent in June 2005.

the innovative strategies adopted by Reliance Infocomm to user in the telecommunication

revolution in India. Specifically the paper takes a look at the new paradigms in cost

competence and marketing which helped Reliance Infocomm to drive down costs and

drive up volumes.

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THE VISION, SCALE AND COMPLEXITY:

Reliance Infocomm was launched as a very ambitious project. The project was conceived

at the convergence of communication and information technology. It was designed to

connect every home and office in India with each other and the world through an

overarching terabit optic fibre digital distribution system. It was developed to provide a

range of services to every citizen, company and community. It was envisaged to earn for

India leadership in the knowledge age. Reliance Infocomm aimed to create new

paradigms in enterprise, entrepreneurship and engagement.

To achieve all these objectives Reliance Infocomm rolled out a complex architecture of

domains, functions, facilities, coverage and services, through the latest technology,

aiming to add value through messaging, facilitating business transactions,

videoconferencing, music and movie download services

Reliance Infocomm is building the largest infrastructure in the information and

communications sector by any new entrant. Reliance Infocomm networked 673 towns

and cities. Currently it has a presence in 1,850 towns and cities and 75,000 villages

touching about 550 million Indians. By end 2006, the company plans to connect two

thirds of all the 640,000 villages and 5161 odd towns and cities to each other and to the

world in a seamless way.

PRICING STRATEGY

My vision is to provide the latest telecommunication facilities to every Indian at the

price of a post card Dhirubhai Ambani.

Reliance Infocomm challenged conventional cost structures in the telecommunications

industry. Historically, telecommunication services have been the privilege of a small

section of society. Reliance Infocomm broke this mould with a tariff that can be

described as the most ambitious ever listed by a telecom company in India. It aimed for

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prices as low as the cheapest alternative the postcard. While other operators aimed for

the higher value market, Reliance Infocomm realized that there is a market in driving

volumes and aimed at creating a completely new market.

Dhirubhai Ambani Pioneer Offer Democratizing Mobiles:

Announcing its launch of mobile services in December 2002 Reliance Infocomm offered

an introductory scheme called the 'Dhirubhai Ambani Pioneer' offer. Under this scheme

consumers were given a free digital mobile phone, unlimited free incoming calls, billing

at 15-seconds pulse rate, for a one-time fee of Rs 3000 (US$66.7) as membership charges

and Rs 600 (US$13.3) per month (paid in advance) as telephony charges. All incoming

calls were offered free and outgoing calls were charged at 10 paise (0.2 UScents) for 15

seconds. The cost of a national long-distance call to any Reliance phone in the country

was 40 paise (0.8 US cents) for a minute. In addition, the monthly charge included 400

minutes of outgoing calls. Only calls over and above this were charged extra. Value

added services like voice mail, call waiting, call hold, call divert, call identification, call

conferencing, dynamic locking and text messaging were offered forfree. Internet access

through the phones was also offered free initially.

The biggest entry barrier till that point was the handset prices. The mobile handsets in the

market were priced at Rs.7500 (US$166.7) upwards, which made them unaffordable for

most Indians.

Handsets were to be purchased separately since the operators until then offered only

services, and never dealt with handsets. For a customer this meant dealing with two

suppliers one for the service and another for the handset. Reliance Infocomm, for the

first time in India, offered handsets free of charge, along with the service. The phones

offered were Java-enabled and multimedia ready with polyphonic sound and features like

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3-way conferencing. For a customer this meant access to a fancy handset without the

initial price barrier, and dealing with just one supplier.

ADVERTISEMENTS OF RELIANCE COMMUNICATIONS

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COMPARISION AND DATA ANALYSIS

Q1) Which cell phone service provider do you possess?

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A

56

44

AIRTEL

RELIANCE

Fig 1 shows that 44% choose Reliance and 56% choose Airtel connection.

S.NO CATEGORY TOTAL

A) AIRTEL 56

B) RELIANCE 44

Q2) Who influenced you to buy the particulars cell phone service provides?

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0

2

4

6

8

10

12

14

16

18

RELIANCE AIRTEL

A FA MILY MEMBER

B NEIGHBOURS

C RELATION

D FRIENDS

E ADVE RTISEMENT

F DEALER

G OTHER

Fiq 2 results that friends influenced more to buy Airtel whereas family members

influenced to buy reliance connection.

S.NO CATEGORY RELIANCE AIRTEL

A FAMILY MEMBERS 13 14

B NEIGHBOURS 3 3

C RELATION 5 6

D FRIENDS 5 16

E ADVERTISEMENT 8 11

F DEALER 7 4

G OTHER 3 2

Q3- Which celebrity do you like very much in Airtel?

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Fig 3 shows that in Airtel Shahrukh is more liked by people as compared

to other celebrities.

S.NO CATEGORY AIRTEL

a) Sachin 13

b) Shahrukh 21

c) Kareena 13d) A R Rehman 9

Q4- Are you aware of the following details relating in your connection?

RELIANCE

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Fig 4 shows that most of the people are aware about the details given in Reliance

connection

S.NO CATEGORY aware Neutral Unaware

a) schemes 23 16 5

b) balance of talk charges 23 15 6

c) periodical offers 15 21 7

d) call waiting and call divert

options

24 17 3

AIRTEL

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Fig shows that most of the people are aware about the details given in the

Airtel connection.

S.NO CATEGORY Aware Neutral Unaware

a) schemes 36 15 5

b) balance of talk charges 27 20 15c) periodical offers 31 15 10

d) call waiting and call divert options 32 16 4

Q5- Which type of scheme is most preferable by you?

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Fig5 shows that in both Airtel and reliance people prefer prepaid

connection as compared to post paid connection

S.N.O Category Reliance Airtel

a) prepaid 26 32

b) postpaid 18 24

Q6- Did you like the lifetime jaadu pack of RELIANCE which offers you to that if you

recharge your phone with Rs. 144 you will get all local calls at Rs. 60 p/m and S.T.D call

Rs.1.2p/m?

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Fig6 shows that 57% reliance users liked the scheme of lifetime jaadu pack.

S.N.O Category Reliance

a) yes 25

b) no 19

Q7- Did you like the unlimited calling plan of Reliance which offers you to talk

unlimited Reliance to reliance for 30 days?

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Fig.7 shows that 73 % of reliance users like the unlimited calling plan


a) yes 32

b) no 12

Q8- Which operator will you prefer for lifetime validity services?

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Fig. 8 shows that Airtel operator will less prefer for lifetime validity services in

comparison to Reliance

S.N.O Category Total

a) Reliance 51

b) Airtel 49

Q 9. Which factors influenced you to decide your cell phones services?

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Fig. no.9 shows that customer care services influenced more to decide us to choose our

cell phone services.

S.N.

0

Category Airtel Reliance

a) Deposit amount 6 3

b) Brand image 12 7

c) Availability 10 11

d) Credit facility for your

connection

7 5

e) Customer care services 18 11

f) Service charge 3 7

Q10- In Airtel connection you can pay bills and transfer money from your mobile you

like the services?

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Fig 10 shows that 75% people like the service but on the other hand 25% people do

not like the service.

S.N.O Category Airtel

a) yes 42

b) no 14

Q11- What is your opinion about call charges?

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Fig 11 shows that Airtel is more expensive than Reliance.

S.N.O Category Airtel Reliance

a) Expensive 28 20

b) Inexpensive 28 24

Q12- How do you feel about the scheme offered in airtel/reliance?

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Fig 12 shows that scheme offered by Airtel are more preferred by people than

Reliance.

S.N.

O

Category Airtel Reliance

a) Satisfied 37 28

b) High satisfied 13 8

c) Dissatisfied 5 8

Q13- Are you satisfied with the network coverage of your connection?

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Fig 13 shows that network coverage of Airtel is more preferred by people than Reliance.

S.N.O Category Airtel Reliancea) Satisfied 36 33

b) High satisfied 18 6

c) Dissatisfied 2 5

Q14- Are you satisfied with the SMS services provided by your connection?

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Fig 14. Shows that SMS service of Airtel is more preferred by people than Reliance.

S.N.O Category Airtel Reliance

a) yes 46 41

b) no 10 3

Q15- Which type of advertisement you most like in your connection?

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Fig.15. Showing result that 40% of audio visual advertisements are liked by people in

Airtel and 28% of audio visual advertisements are liked by people in Reliance but on

the other hand 16% of people like print and audio in Airtel as well as Reliance.

S.NO. Category Airtel Reliance

a) Audio Visual 40 28

b) Print 10 12

c) Audio 6 4

Q16- Have you take benefits of schemes offered by airtel/reliance?

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Yes

a)

No

b )

A irte l

Rel iance

Fig.16. Showing result that out of 100 people 46% of people had taken benefits

of Airtel but 10% people did not like its schemes but on the other hand 30% of

people had taken benefits of Reliance but 14% of people did not like itsschemes

S.NO. Category Airtel Reliance

a) Yes 46 30

b) No 10 14

Q17- Do you like the GSM service of Reliance?

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Fig 17 shows that 68% reliance users liked the GSM service


a) yes 30

b) no 14

Q18 - Satisfaction about the particular cell phone service provider?

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0

5

10

15

20

25

30

Highly Satisfaction Satisfaction Non Satisfaction

RELIANCE

a) Price

b) Performance

c) Capicity

d) After Sale Service

e) Easy

f) Schemes

g) Various Facilities

h) Periodic Offers

i) Modes of Payment

j) Outgoing Call Charges

Fig.18. Shows that Reliance users are satisfied with the performance of cell phone serviceprovider.

S.NO. Category Highly Satisfaction Satisfaction

Non

Satisfaction

a) Price 16 12 16b) Performance 12 29 3c) Capicity 14 27 3d) After Sale Service 16 17 7e) Easy 16 23 5f) Schemes 13 19 12g) Various Facilities 15 20 9h) Periodic Offers 15 20 9i) Modes of Payment 19 20 5

j)

Outgoing Call

Charges 18 23 4

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0

5

1 0

1 5

2 0

2 5

3 0

3 5

4 0

H i g h l y S a t i s fa c t io nS a t i s fa c t io n N o n S a t i s fa c t i o n

A IR T E

a ) P r i c e

b ) P e r fo r m a n c e

c ) C a p i c i ty

d ) A f t e r S a l e S e r vi

e ) E a s y

f) S c h e m e s

g ) V a r i o u s F a c i l i t i e

h ) P e r io d i c O ffe r s

i) M o d e s o f P a y m e

j) O u tg o in g C a l l C h

Fig.18.Shows that Airtel users is Highly satisfied with the capacity of the cell phoneservice provider

S.NO. Category Highly Satisfaction Satisfaction

Non

Satisfactiona) Price 30 5 20

b) Performance 10 30 16c) Capacity 40 6 10d) After Sale Service 14 16 21e) Easy 34 20 2f) Schemes 30 20 6g) Various Facilities 26 30 0h) Periodic Offers 11 25 20i) Modes of Payment 23 20 18

j)

Outgoing Call

Charges 6 25 30

CONCLUSION AND FINDINGS

As per survey, 56% of people prefer Airtel and 44% of people prefer Reliance.

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As per survey, people are more influenced by family members to buy Airtel

connection as they are most near and dear.

As per survey, Shahrukh is more preferred by people due to his popularity.

As per survey, people prefer prepaid connection because they are convenient to

use and they are cheaper than postpaid connection.

As per survey, JAADU pack of Reliance is preferred by people as it enables

people to get cheaper call rates.

As per survey, Unlimited calling plan of Reliance is more preferred by people as

it enables unlimited talktime from reliance to reliance.

As per survey, Reliance lifetime validity service is more preferred by people

because they are providing lifetime validity at cheaper rates.

As per survey, customer care service is the main factor which influenced people

to buy Airtel connection because it enables people to solve their queries easily.

As per survey, maximum people like this service of airtel which provide paying

bills and transferring money directly from their mobile because it is convenient and

saves time of people.

As per survey, Airtel call charges found expensive than Reliance because in Airtel

local calls and STD calls are costlier than Reliance connection.

As per survey, people feel satisfied about the scheme provided by Airtel than

Reliance.

As per survey, people using Airtel connection are satisfied with their network

coverage than Reliance.

As per survey, SMS survey of Airtel is preferred over Reliance.

As per survey, people like audio visual advertisement in Airtel connection than

Reliance.

As per survey, people take benefits of schemes offered by Airtel connection over

Reliance because they are periodical.

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As per survey, most of the people like the GSM service of Reliance because it

enables people to access their GSM sim in anyother handset.

As per survey, people using Airtel conncetion are highly satisfied with the

capacity of their connection and people using Reliance connection are satisfied with

the performance of their connection.

RECOMMENDATION

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By virtue of its connectivity and advertising strategy Airtel is successful in

grabing the highest . Market share in India, but there are still some

recommendation from my study part of view Airtel /Reliance makes its

network service more strategy then other service provider to dominate the

market in future too. Airtel should introduce cheaper recharge card than the

other because its competitor Reliance had introduced it. Reliance should

sign more celebrity from cricket and bollywood to promote their connection

and services.

ANNEXURE

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QUESTIONAIRE

Name

Address

Occupations

A) Business

B) Professional

C) Employee

D) Home maker

E) Student

F) Others

Cellular service used

1) Which cell phone service provider do you possess?

a) Airtel

b)Reliance

2) Who influenced you to buy the particulars cell phone service provides?

a) Family members

b) Neighbours

c) Relations

d) Friends

e) Advertisement

f) Dealer

g) Other

3) Which celebrity do you like very much in AIRTEL?

a) Sachin

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b) Shahrukh

c) Kareena

d) A.R Rehman

4) Are you aware of the following details relating in your connection?

AWARE NEUTRAL UNAWARE

a)Scheme

b)Balance of talks charges

c)Periodical offers

d)Call waiting &

Call divert options

5) Which type of scheme is most preferable by you?

a) Prepaid

b) Postpaid

6) Did you like the lifetime jaadupack of RELIANCE which offers

you to that if you recharge you phone with Rs 144 you will get all local calls

at Rs 60 p/m & STD call Rs 1.2p/m?

a) Yes

b) No

7) Did you like the unlimited calling plan of RELIANCE which offers you to

talk unlimited RELIANCE to RELIANCE for 30 days?

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a) yes

b) No

8) Which operator will you prefer for lifetime validity services?

a) Reliance offers Rs 67, 97, 199 for lifetime validity.

b) Airtel offers Rs 149 for lifetime

9) Which factors influenced you to decide your cell phones service?

a) Deposit amount

b) Brand image

c) Availability

d) Credit facility for your connection

e) Customer care services

f) Service charge

10) In Airtel connection you can pay bills & transfer money from

your mobile you like the services?

a) Yes

b) No

11) What is your opinion about call charges?

a) Expensive

b) Inexpensive

12) How do you feel about the scheme offered in AIRTEL/RELIANCE?

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a) High satisfied

b) Dissatisfied

13) Are you satisfied with the network coverage of your connection?

a) Satisfied

b) High satisfied

c) Dissatisfied

14) Are you satisfied with the SMS services provided by your connection?

a) Yes

b) No

15) Which type of advertisement you most like in your connection?

a) Audio visual

b) Print

c) Audio

16) Have you take benefits of schemes offered by airtel/ reliance?

d) Yes

e) No

17) Do you like the GSM service of reliance?

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a. Yes

b. No

18) Satisfaction about the particular cell phone service provider?

Highly Satisfaction Non Satisfaction

Satisfaction

a)Price

b)Performance

c)Capacity

d)After sale service

e)Easy

f)Schemes

g)Various facilities

h)Periodic offers

i)Modes of payment

j) Outgoing call charges

BIBLIOGRAPHY

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BOOKS AUTHOR PUBLISHER EDITION

Marketing

Research

G. C. Beri Tata Mc Graw Hill

Publishing Co. Ltd.

3rd Edition

Research

Methodology

C. R. Kothari New Age

International Pvt.Ltd.

2nd Edition

Principles of

Marketing

Philip Kotler Asoke K. Ghosh,

Prentise Hall Of

India Pvt. Ltd.

12th Edition

http://en.wikipedia.org

thtp://www.google.com

http://www.airtel.in

http://www.reliance.com

Other Marketing research related sites.
http://en.wikipedia.org/http://www.google.com/http://en.wikipedia.org/http://www.google.com/

Date post:	04-Apr-2018
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