Airtel Report Word (Repaired)

7/27/2019 Airtel Report Word (Repaired)

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Value Added Services for

Broadband

CustomersValue Added

Services for Broadband

Customers

AIRTELAIRTEL


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Formatted: Font: 18 pt


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VALUE ADDED SERVICES FOR BROADBAND CUSTOMERS

CORPORATE INTERNSHIP PROGRAM PROJECT REPORT

SUBMITTED IN PARTIAL FULFILMENT OF PGDM PROGRAM 2012-14

Submitted By

PARAS CHOPRA

Roll No: 175

Company Mentor Faculty Mentor

GAUNIKJEET SINGH PROF. ANUPAM

BHASKAR

FIIB, NEW DELHI

SR. MANAGER(VAS DEPARTMENT)

AIRTEL


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Table of Contents

S.No Contents Page

No

1. Executive Summary 5

2. Introduction to the Sector/ Company

2.1 Geographical distribution

2.2 Market share

2.3 Trends in internet subscription

2.4 Technology trends for internet

subscription

2.5 Broadband subscribers of Top ten states

2.6 Broadband Plans and Comparison

2.7 Value Added Services

2.8 Comparison2.9 VAS offered by ISPs

3. Review of Literature

4. Project Objectives and Methodology

adopted

5. Data Collection/Description of the work

performed

6. Findings7. Recommendations

8. References

9. Annexure


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CHAPTER 1

EXECUTIVE SUMMARY


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EXECUTIVE SUMMARY

A source through which users can access Internet services which has a download data

transfer rate equal to or faster than 256 Kbit/s is Broadband.

India is one of the fastest-growing telecom markets in the world, though the broadband

uptake in India has been slow. Currently, broadband penetration in India is just around

10 percent of the Internet user base and approximately 1 percent of Indias population

one of the lowest in the world.

Some of the areas which can be looked at to push growth can be ; Infrastructure and

access issues such as high Right of Way charges, higher cost to connect and last mile

connectivity issues, Affordability of data plans ,Penetration/affordability of PCs and

handsets and Availability of vernacular content and localized applications etc.

There are 183 ISPs in India out which this report will discuss about the top 10 ISPs and

the value added services(VAS) provided by them if any. Airtel is the fourth largest ISP

on the basis of subscriber base and the best Value Added Service provider.

The report consists of comparison among the VAS provided by the leading ISPs and

their different monthly plans. The report also explores the VAS offered by some of the

top ISPs of the world and a brief comparison of their VAS with the VAS offered by

Indian ISPs.

The attempt behind this report is to find out the satisfaction of the users of VAS, the

quality of awareness and the barriers for the Non-users of VAS. This may help AIRTEL

to know more about the problems faced by users and whats making the non users avoid

/ ignore the VAS offered. The report also consists the VAS that the 4G customers would

be willing to subscribe.


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CHAPTER 2

INTRODUCTION TO SECTOR / COMPANY


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INTRODUCTION

BROADBAND

Broadband refers to :

Wide bandwidth characteristics of a transmission medium and its ability to

transport multiple signals and traffic types simultaneously

The medium can be coax, optical fibre, twisted pair or wireless

Has a download data transfer rate equal to or faster than 256 Kbit/s.

COMPANY OVER VIEW

Bharti Airtel Limited is a leading global telecommunications company with operations

in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the

company ranks amongst the top 4 mobile service providers globally in terms of

subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless

services, mobile commerce, fixed line services, high speed DSL broadband, IPTV,

DTH, enterprise services including national & international long distance services to

carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile

commerce. Bharti Airtel had over 269 million customers across its operations at the end

of March 2013.

INDIAN SCENARIO

Although India is one of the fastest-growing telecom markets in the world, broadbanduptake in India has been slow. Currently, broadband penetration in India is just around

10 percent of the Internet user base and approximately 1 percent of Indias population

one of the lowest in the world as compared to other economies such as Russia (11

percent), Brazil (7.5 percent) and China (9.5 percent).

The following are some of the areas which can be looked at to push growth:


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Infrastructure and access issues such as high Right of Way charges, higher costto connect and last mile connectivity issues

Affordability of data plans

Penetration/affordability of PCs and handsets

Availability of vernacular content and localized applications.

Broadband has significant potential to facilitate economic and social development,

especially in rural India, where broadband connectivity is expected to play a crucial role

in empowering the masses. Addressing the above-mentioned issues could result in

achieving greater traction in the Indian broadband market.

India is behind schedule with targets (million) subscribers

13.79 mn

44.6 mn

0

5

10

15

20

2530

35

40

45

50

2005 2007 2010 2012

EXPECTED

ACHIEVED

SUBSCRIBER BASE (MILLIONS)

FIG. 1


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GEOGRAPHICAL DISTRIBUTION

The distribution can be divided into two :

1. State / Government owned

2. Private players; Nationwide and Regional basis

State Owned

BSNL

Servicing all of India except Mumbai and Delhi. Triple-play Broadband Services

provided by ADSL and VDSL. Also providing internet services over GPRS, 3G, as

well as WiMax

MTNL

Servicing Mumbai and Delhi. Triple-play Broadband Services provided by ADSL

under the "Tri-Band" brand. Also providing GPRS and 3G internet services.

Private (Nationwide)

Some of the private players servicing nationwide are as follows:

AIRTEL

POWERNET


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HATHWAY

RELAINCE COMM

SIFY

SPECTRANET

TATA INDICOM

YOU TELECOM

TIKONA DIGITAL NETWORKS

D-VOIS

AIRMESH

PRIVATE (REGION wise)

There are many private players in this sector providing their services region wise. These

are generally small players. Some of them are as follows:

Flymax Broadband Internet Services- Cuddalore Old Town,Tamil nadu.

Asianet Data Line - Broadband over Cable, Kerala

Excel - Broadband over Cable, Andhra Pradesh

Kappa Internet Services - Broadband over Wireless, Rajasthan

Beam Telecom - FTTB, Hyderabad

Fivenet - Broadband over Cable (Mumbai, currently expanding to Pune,

Haryana and other regions)

Honesty Net Solutions - Broadband over Cable, Mumbai

IOL Netcom Sikka Broadband Pvt. Ltd. - leased line Over Fiber Optic cable and Wireless

,Lucknow UP (E)

Railwire - Broadband over Cable; Whitefield, Bangalore

Vasai Cable Pvt. Ltd. - Broadband over Cable; Vasai Taluka

Alliance Broadband Pvt. Ltd.- Broadband Over cable,Kolkata

Wishnet Broadband Service Ltd. - Broadband Over cable,Kolkata


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Siti Cable Pvt. Ltd. - Broadband Over cable,Kolkata Meghbela Broadband Pvt. Ltd. - Broadband Over cable,Kolkata

Touch Net-High Speed Broadband Gurgaon

Fast Connecting IndiaTripura

Top ten ISPs

1. BSNL

2. R COM

3. MTNL

4. AIRTEL5. HATHWAY

6. YOU

7. TIKONA

8. BEAM

9. TATA COM

10.ASIANET

S No. ISP SERVICE

AREA

SUBS.(mn)

1. BSNL All India 12779497

2. RCOM All India 5190864

3. MTNL Delhi &Mumbai

1940208

4. AIRTEL All India 1390656

Internet Subscriber Base of top ten ISPs


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S No. ISP MARKETSHARE1. BSNL 53.23 %

2. RCOM 21.62 %

3. MTNL 2.08 %

4. AIRTEL 5.79 %

5. HATHAWAY 1.55 %

6. YOU BB 1.39 %

7. TIKONA DIGITAL 1.21 %

8. BEAN TELECOM 1.09 %

9. TATA TELECOM 0.66 %

10. ASIANET SATTELITE 0.47 %

53.23%21.62%

8.08%

5.79%

BSNL

R COM

MTNL

AIRTEL

HATHWAY

YOUTIKONA

BEAM

TATA COM

ASIANET


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Growth achieved by top ten ISPs Q3 vs. Q2 (2012)

MTNL has reported 1.94 million subscriber base at the end of Sep-12 as against2.57 million at the end of Jun-12 registering a decrease of 24.47% mainly

because of decrease in dialup connection of Delhi circle .

Airtel has achieved a growth of 0.55 % since Q2 2012.

Reliance communications have achieved the maximum growth in this

quarter(june-sep 12) i.e. 44.97 %.

9

44.97

-24.47

0.55 2.05 2.53

-08

8.784.4 2.46

GROWTH RATE (%)

FIGURE 3

TABLE 2


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TRENDS IN INTERNET SUBSCRIPTION

No. of internet subscribers increased from 22.66 million at the end of Jun-12 to

24.01 million, registering a growth of 5.97%. Apart from this, 446.99 million

wireless subscribers have subscribed to Data services, as reported by the

wireless service providers.

Number of Broadband subscribers increased from 14.21 million at the end of

Jun-12 to 14.68 million at the end of Sep-12, registering a quarterly growth of

3.31% and Y-O-Y growth of 14.42%.

Share of Broadband subscription in total Internet subscription decreased from

62.74% at the end of Jun-12 to 61.16% at the end of Sep-12.

8.16 9.04 9.05 8.44 9.33

12.83 13.35 13.81 14.21 14.68

Sep/11 Dec/11 Mar/12 Jun/12 Sep/12

Broadband Narrowband

SUBSCRIBER BASE (MILLIONS)

FIGURE 4


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Number of Narrowband subscribers increased from 8.44 million at the end ofJun-12 to 9.33 million at the end of Sep-12, thereby showing a positive growth

of 10.45% as against the negative growth of (-) 6.71% in the previous quarter

i.e. QE Jun-12.

TECHNOLOGY TRENDS FOR INTERNET ACCESS (BROADBAND)

Others include Fiber, Leased Line etc.

DSL has the maximum number of subscribers with an increase in its number as

compared to the last quarter.

Internet access through fibre has a good future but right now India does not have

the proper infrastructure for it.

120.84

8.980.47 0.28

42.33

0.26

124.12

9.750.45 0.48

54.92

0.16

DSL LAN LEASED LINE FIBRE WIRELESS OTHERS

Jun-12 Sep-12

SUBSCRIBER (IN LAKS)

FIGURE 5


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Wireless has the second most number of subscribers and has increased the mostin this quarter.

Market share of technologies:

Considering the above diagram the market share of the technologies available for

broadband usage is the following:

DSL (Digital Subscriber Line) is the most preferred technology used by the

Service Providers to provide Broadband Services and it constitutes 84.37% of

84.37%

6.30%

5.31% 3.32%

0.69%

DSL

LAN

CABLE MODEM

WIRELESS

OTHERS

FIGURE 6


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total broadband subscribers, followed by Ethernet LAN (6.30%) and CableModem (5.31%).

BROADBAND SUBSCRIBERS OF TOP TEN STATES

24.82

18.31

15.33 14.82

10.73 10.647.72

9.33

5.77.34

0

5

10

15

20

25

30

BROADBAND SUBSCRIBERS (IN LAKH)

FIGURE 7


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Maharashtra is having largest Broadband (>=256 Kbps) subscriber base in the

country. Tamil Nadu is at second place in broadband subscriber base.

At the end of Sep-12, in all the top 10 states, the number of broadband

subscribers is more than the number of narrowband subscribers.

BROADBAND PLANS

There are different plans offered by ISPs for the consumers. Even Within an ISP there

are different options depending on the speed, the downloading limit etc.

We will consider the plans of AIRTEL , MTNL , R COM , BSNL , HATHAWAY and

have a brief comparison at the end.

AIRTEL

SPEED LIMIT VALIDITY CHARGES POST-LIMIT


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2 MBPS 3 GB 1 MONTH 699 256 KBPS









MTNL

SPEED LIMIT VALIDITY CHARGES POST-LIMIT512 KBPS UNLIMITED 1 MONTH 599 NA

1 MBPS UNLIMITED 1 MONTH 999 NA

2MBPS UNLIMITED 1 MONTH 1899 NA

TABLE 3


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RCOM

SPEED LIMIT VALIDITY CHARGES POST-LIMIT1 MBPS UNLIMMITED 1 MONTH 549 NA



4 MBPS 20/50 GB 1 MONTH 899/999 1 MBPS

12 MBPS 25 GB 1 MONTH 999 1 MBPS

BSNL

SPEED LIMIT VALIDITY CHARGES POST-LIMIT512 KBPS 4 GB 1 MONTH 525 256 KBPS


1020 MBPS 50 GB 1 MONTH 4999 Re 0.10 / MB


2 MBPS 4/10/20 GB 1 MONTH 645/795/995 512 KBPS

TABLE 4

TABLE 5


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4 MBPS 200 GB 1 MONTH 6300 1 MBPS

HATHWAY

SPEED LIMIT VALIDITY CHARGES POST-LIMIT1 Mbps 8 GB 4 Months 1500 256 KBPS

TABLE 6


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1 Mbps 18 GB 12 Months 3950

1 Mbps 5 GB 1 Month 574



2 Mbps 200 MB 1 Month 149




2 Mbps11 GB PERMONTH

3 Months 2025

2 Mbps19 GB PER

MONTH3 Months 2325

2 Mbps11 GB PER

MONTH6 Months 3650

2 Mbps19 GB PER

MONTH6 Months 4400




COMPARISION

The following is the comparison of 2MBPS plans offered by the above internet service

providers. The monthly charges and the download limit in a plan of 2 MBPS speed are

different for ISPs.

TABLE 7


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Airtel is charged at a premium rate as it is known for the quality of service

which the other competitors are unable to deliver.

VALUE ADDED SERVICES

In broadband industry, VAS (Value Added Service) is a non core service or all those

services beyond the normal internet service provided by the ISPs. It can be used in any

service industry, for services available at little or no cost to promote their primary

business. In the telecommunication industry, on a conceptual level, value-added

AIRTEL

BSNL

HATHWAY

MTNL

0

2

4

6

8

10

12

0 200 400 600 800 1000 1200

G

B

RENT

FIGURE 8


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services add value to the standard service offering, spurring the subscriber to use theirphone more and allowing the operator to drive up their average revenue per unit.

We will discuss about the various VAS provided by the top ISPs talking about Airtel in

detail and compare ISPs in terms of who has the maximum offerings with a detailed

discussion on the common VAS offered.

There will also be a glance of the VAS offered by the Global operators and a brief

comparison of the VAS provided by India and that of the word / outside India.
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AIRTEL

Entertainment

Watch live TV

Airtel movies

Music store

Education

Class on the web

Airtel learn next Airtel wizkid

Games

Multiplayer

Games for kids

Free gaming

Services

Speed on demand PC Secure

Airtel photos

News

India

Cities

World

Devotional

Live darshans

Recorded Videos


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MTNL

BSNL

IP TV

PC PROTECTION

VIDEOTELEPHONY


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R COM

GAMES ONDEMAND

LIVETUTOR

HUNGAMAPORTAL

VIDEO &VOICE


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YOU BROADBAND

ASTROCORNER

GIFTSSTUDIO

GAMESLEARNING

SECURITYSMSonNET

KARAOKE


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COMPARISON

YOU PLAY

YOU FONE

YOU CALL

YOU LEARN


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AIRTEL BSNL MTNL R COMGAMES

PCSECURITY NEWS

EDUCATION MUSIC MOVIES

ASTROLOGY IP TV

Airtel offers the maximum no. of VAS.

Iptv is also offered by airtel but as a separate segment and not under VAS.

TABLE 8


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COMMON VAS OFFERED

GAMES

Games Offered by BSNL & AIRTEL:

EA GAMES

ARCADE

SPORTS

RACING

PUZZLES

ACTION

And many more. . .

These games are available both in Single player and Multiplayer.

TARIFF

BSNL

Premium Package - Rs 200/Month , 280+ games

Casual Package - Rs 100/Month , 130+ games

AIRTEL

Rs199/ Month , 300+ games

Rs10/ Week , 30 Games

Rs15/ Month ,30 Games (Only 8pm - 8am)


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PC SECURITY

Following services are provided by MTNL , AIRTEL & R COMto keep your PC

away from the darker side of the internet:

Antivirus

Antispyware

Firewall

Parental

Control

SpamControl

However their prices vary from one to another

TARIFF

AIRTEL

Basic pack- Rs85 (Antivirus Anti- Spyware)

Adv pack- Rs100 ( Basic+ Firewall)

Premium pack- Rs125 (All services)

MTNL

Pc Protection- Rs 60 (Antivirus+ Antispyware+ Firewall)

Pc Protection Plus- Rs99 (All Services)

R COM


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RS 70 per month (All services)

EDUCATION

SERVICES PROVIDED ARE AS FOLLOWS:

AIRTEL:

Class on the web

Airtel learn next

Airtel wiz kid( Strategical gamesChess , Sudoku etc)

BSNL:

Live TutorBasic Package / Premium Package of 10 sessions

Premium packages will have teachers selected from the tutor pool who have more

experience and better knowledge in teaching

R COM:

Audio Visual Learning Material; Maths or Science - Class 4th to Class 12th

Their tariffs may vary according to the course/class opted by the customer

TARIFF

AIRTEL


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6-10th

Std Maths and science Rs99/Month

Exam Prep Package 10th & 12th Rs499 per class per month

BSNL

Primary- Basic: Rs 60 ; Premium: Rs110

Secondary- Basic: Rs 90 ; Premium: Rs130

Higher sec- Basic: Rs 110 ; Premium: Rs160

R COM

Monthly charges of Rs 40 to quarterly packages of Rs 250 .

MUSIC

AIRTEL

Over 2 lacks songs and many music videos

From Retro to Rap Music

Monthly charges Rs 25-149

BSNL

60000+ audio songs

1500+ music videos

All categories

Monthly Charges of Rs 149


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R COM

Provides karaoke

Record and upload your own music

Monthly charges Rs 30 - 125

CHAPTER 3

REVIEW OF LITREATURE


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Bharti Airtel raises 51 pc stakes in Qualcomm broadbandventure.

SME Times News Bureau | 04 Jul, 2013

Telecom service provider Bharti Airtel has raised its stake to 51 percent in the

Indian broadband venture of Qualcomm, the company said in a statement in New

Delhi Thursday.

It has subscribed to an additional 2 percent equity share capital in all the four India

BWA (broadband wireless access) entities of Qualcomm. With this, all four entities

are now subsidiaries of Bharti Airtel.

On May 24, 2012 Bharti Airtel and Qualcomm had announced an agreement under

which Bharti Airtel had acquired 49 percent interest in Qualcom's India entities that

hold BWA licences in Delhi and Mumbai, as well as in Haryana and Kerala. Bharti Airtel is a leading global telecommunications service provider with operations

in 20 countries across Asia and Africa.

India Has 15.09M Broadband Connections; 724.48M Active

Mobile Base

By MediaNama on Jul 4th, 2013.

Indias broadband connection base increased by 0.29% to 15.09 million at the end of

April 2013, from 15.05 million at the end of March, according to the Indian Telecom

regulatorTRAI. Its worth noting that Indias target for 2010 was 20 million broadband

subscribers, and we optimistically hope that it will be reached before 2015.


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Airtels 4G at 3G price: Beginning of yet another telecomprice war?

By FP Staff Jun 24, 2013

One more price war is brewing in the Indian telecom sector with companies such

asBharti Airtel, Vodafone andIdea Cellularaggressively cutting data prices.

CNBC-TV18reports that Bharti Airtel has cut 4G data charges in four circles which

included Kolkata, Pune, Bangalore and Chandigarh.

The 4G price cut comes barely a week after it cut 2G data charges by nearly 90 percent

to shore up data usage and spur revenue streams. Vodafone also reduced its 2G datacharges by 80 percent in three circles.

A top Bharti executive told ET, Airtel will offer 4G speeds at 3G price-points to make

fourth generation wireless broadband services more affordable and stiffen the challenge

for new competition.

The biggest future challenger of Bharti Airtels 4G broadband isRelianceJio broadband

4G services which is expected to roll out next year.

Bharti Airtels move to reduce 4G data rates may fuel industry worries of a price war in

a still-crowded telecoms sector that has recently started seeing stability after years of

cut-throat competition and regulatory uncertainty.

More so, because Ambanis 4G mantra is also affordability. Broadband and digital

services will no longer be a luxury itema scarce commodityto be rationed amongst

the privileged few, Ambani, the worlds 22nd richest person according to Forbes

magazine, told shareholders earlier this month.
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CHAPTER 4

PROJECT OBJECTIVE AND METHEDOLOGY


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PROJECT OBJECTIVE

The main attempt behind this project is

Satisfaction of VAS users

Quality of awareness among users

Barriers for non users

The main focus of this project is to get familiar with the reasons behind the

dissatisfaction of customers (those subscribed for Broadband VAS) and to understand

the barriers for Non Users in using the value added services offered.

PROJECT METHEDOLOGY

Tele-Calling

Target Customers: Individuals using Home Broadband (B2C)

Sample Size:

VAS USERS VAS NON-USERS CIRCLE

92 50 DELHI

0 33 CHANDIGARH

TOTAL 92 83

(Database is provided by company)TABLE 9


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CHAPTER 5

DATA COLLECTION/ANALYSIS


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SITES USED MOST OFTEN BY THE RESPONDENTS:

BASE: 87

NONUSERS

42%

23%

33%

2%

USERSSEARCH ENGINES

SOCIAL

NETWORKING

SITES

E MAIL SITES

DOWNLOAD

SITES

FIGURE 9


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BASE: 83

OVERALL STATISFACTION OF THE RESPONDENTS

USING AIRTEL:

52%

18%

28%

2%

SEARCH ENGINES

SOCIAL NETWORKING

SITES

E MAIL SITES

DOWNLOAD SITES

80%

20%

SATISFACTION LEVEL OF USERS

SATISFIED

DISSATISFIED

FIGURE 10

FIGURE 11


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BASE: 87

BASE: 83

AWARENESS OF THE VALUE ADDED SERVICES PROVIDED BYAIRTEL:

60%

40%

SATISFACTION LEVEL OF NON USERS

SATISFIED

DISSATISFIED

FIGURE 12


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BASE: 87

BASE: 83

PC SECURE

69%

31%

USERS

AWARE

UNAWARE

57%

43%

NON USERS

AWARE

UNAWARE

FIGURE 13

FIGURE 14


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Only 38% of the aware customers have used PC Secure & 76% of them are still using .

GAMES ON DEMAND

USING

13

EVER USED

17

AWARE45

USING

11

EVER USED

15

AWARE

39

76%

38%

74%

39%


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Only 39% of the aware customers have used Games On Demand & 74% of them arestill using.

MUSIC STORE

Only 3.5 % of the aware customers have used Music Store & 100% of them are still

using.

AIRTEL MOVIES

USING

1

EVER USED

1

AWARE

29

100 %

3.5%


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Only 9.5% of the aware customers have used Airtel movies & none of them are still

using.

VAS USERS

USING

0

EVER USED

2

AWARE21

0 %

9.5 %


53/67

53

20

(33%)

20

FUTURE USE

31 (36 %)

SATISFIED

19 (76%)

RECOMMENDATION

TO OTHERSBASE: 60

BASE: 87

BASE: 25


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AWARENESS OF VAS AMONG THE NON USERS:

05

10152025

303540

36 31 25 24

Number of aware

customers

FIGURE 15


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CONSIDERATION FOR FUTURE USE AMONG THE NON

USERS :

BASE: 83

REASONS FOR NOT CONSIDERING IN FUTURE :

REASONS COUNT

No need for these services 20

No time for these services 14

Already having these 24

19%

81% MAY

CONSIDER

NOT AT ALL

FIGURE 16


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services

No comments 09

CHAPTER 6

FINDINGS

TABLE 10


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FINDINGS

As per my research on Value added services for Broadband customers

these are the following key findings.

S NO. FINDINGS

1. Search engines are used most often , followed by e Mailand social networking sites (Users n Non Users)n NonUsers)

2. 31% of users are unaware of VAS3. Only 26% of the aware users have ever used these

services4.

71% of the aware users have continued to use them5.

43% of Non Users are unaware of VAS6.

25% of Non users didnt find any need for VAS7.

Less unlimited plans8.

Obsolete anti Virus9.

Free sources available on net for movies, music liketorrents. Etc

10.Most customers are aware of Pc secure

SATIS-FACTION

LEVEL

AWARE UNAWARE USERS(TOTAL)

AWARE UNAWARE NONUSERS

(TOTAL)

SATISFIED 51 19 70 34 16 50DIS-SATISFIED

9 8 17 13 20 33


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TOTAL 60 27 87 47 36 83Apart from the findings the above table helps us to get the following key

points:

o 85% of the satisfied users are aware.

o 73% of the aware Users are satisfied.

o 68% of the satisfied Non users are aware.

o 72% of the aware Non users are satisfied.

Airtel has a win-win situation i.e. If the customers (Users or Non- Users)

are aware of VAS then majority would be satisfied with Airtel and if the

customers are satisfied of Airtel then most of them would be aware of

VAS.

TABLE 11


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CHAPTER 7

RECOMMENDATIONS


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RECOMMENDATIONS

The above findings from the data analysis lead to the following

recommendations .Each recommendation is given keeping in mind the

finding in order to help Airtel to cover its loopholes.

S No. FINDINGS RECOMMENDATION

1.31% of users are unaware of

VASAware the users regardingthe VAS subscribed to them

2.Only 26% of the aware usershave ever used these services

Regular reminders should besent

3.

43% of Non Users are unawareof VAS

Innovative Advertisementsand Promotional techniques

should be adopted.4.

25% of Non users didnt findany need for VAS

Provide trial versions to them, a need may arise

5.

Less unlimited plansIntroduce More unlimited

plans6.

Obsolete anti Virus Update the existing ones7. Free sources available on net

for movies, music like torrents.Etc

Lower the price and increasethe offerings

8.

Most customers are aware of Pcsecure

Take it to the next level bylaunching - Home and Office

Security i.e. Live view of

home and office through net


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CHAPTER 8

REFERENCES


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http://www.trai.gov.in/WriteReadData/PIRReport/Documents/Indicator%20Reports%2

0-%20Sep_2012.pdf

http://www.airtelbroadband.in/wps/wcm/connect/airtel.in/airtel.in/Home

http://www.kpmg.com/IN/en/IssuesAndInsights/ThoughtLeadership/Broadband-

Summit-12.pdf

http://www.rcom.co.in/Rcom/personal/internet/ValueAddedServ.html

http://mtnlmumbai.in/index.php/broadband/broadband-vas

http://www.bsnlteleservices.com/2012/10/bsnl-offers-value-added-services.html

http://www.hathway.com/hathway-broadband/home-broadband.php

http://www.youbroadband.in/yourspace/yourspace.php
http://www.trai.gov.in/WriteReadData/PIRReport/Documents/Indicator%20Reports%20-%20Sep_2012.pdfhttp://www.trai.gov.in/WriteReadData/PIRReport/Documents/Indicator%20Reports%20-%20Sep_2012.pdfhttp://www.airtelbroadband.in/wps/wcm/connect/airtel.in/airtel.in/Homehttp://www.kpmg.com/IN/en/IssuesAndInsights/ThoughtLeadership/Broadband-Summit-12.pdfhttp://www.kpmg.com/IN/en/IssuesAndInsights/ThoughtLeadership/Broadband-Summit-12.pdfhttp://www.rcom.co.in/Rcom/personal/internet/ValueAddedServ.htmlhttp://mtnlmumbai.in/index.php/broadband/broadband-vashttp://www.bsnlteleservices.com/2012/10/bsnl-offers-value-added-services.htmlhttp://www.hathway.com/hathway-broadband/home-broadband.phphttp://www.youbroadband.in/yourspace/yourspace.phphttp://www.youbroadband.in/yourspace/yourspace.phphttp://www.youbroadband.in/yourspace/yourspace.phphttp://www.hathway.com/hathway-broadband/home-broadband.phphttp://www.bsnlteleservices.com/2012/10/bsnl-offers-value-added-services.htmlhttp://mtnlmumbai.in/index.php/broadband/broadband-vashttp://www.rcom.co.in/Rcom/personal/internet/ValueAddedServ.htmlhttp://www.kpmg.com/IN/en/IssuesAndInsights/ThoughtLeadership/Broadband-Summit-12.pdfhttp://www.kpmg.com/IN/en/IssuesAndInsights/ThoughtLeadership/Broadband-Summit-12.pdfhttp://www.airtelbroadband.in/wps/wcm/connect/airtel.in/airtel.in/Homehttp://www.trai.gov.in/WriteReadData/PIRReport/Documents/Indicator%20Reports%20-%20Sep_2012.pdfhttp://www.trai.gov.in/WriteReadData/PIRReport/Documents/Indicator%20Reports%20-%20Sep_2012.pdf


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QUESTIONNAIRE (USERS)

Q1.Are you currently using internet connection at your home through desktop, wireline

or wifi connection?

Q2. Which company are you using for accessing internet?

Q3. Which site is used most oftenly?

Q4. Are you satisfied with the current internet service provider?

Q5. Internet service provider also offers additional services. Are you aware of any?

Q6. Internet Service Providers also provide additional services like . Are you

aware of these services?

PC SECURE

GOD

MOVIES

MUSIC

Q7. Have you ever used these services?

Q8. Which service are you currently using?

Q9. What is your overall satisfaction with the services subscribed?

HIGHLY DISSATISFIED

SOMEWHATDISSATISFIED

NEITHER SAT NORDISSAT

SOMEWHAT SATISFIED

HIGHLY SATISFIED


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Q10.Will you recommend these services to others?

NOT AT ALL

NOT VERY LIKELY

SOMEWHAT LIKELY

VERY LIKELY

EXTREMELY LIKELY

Q11.What are your expectations / any recommendation or suggestion regarding the

VAS/AIRTEL?

QUESTIONNAIRE ( NON-USERS)

Q1.Are you currently using internet connection at your home through desktop, wireline

or wifi connection?

Q2. Which company are you using for accessing internet?

Q3. Which site is used most oftenly?

Q4. Are you satisfied with the current internet service provider?

Q5. Internet service provider also offers additional services. Are you aware of any?

Q6. Internet Service Providers also provide additional services like . Are you

aware of these services?

PC SECURE

GOD

MOVIES

MUSIC

Q7. Will you consider them for future use?

NOT AT ALL

NOT VERY LIKELY

SOMEWHAT LIKELY

VERY LIKELY

EXTREMELY LIKELY


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Q8. If not considering then why not?

Q9. Any Expectation from service provider that would enable usage of these additional

service ?


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