CHINA

© 2014 ALARICE INTERNATIONAL LIMITED. ALL RIGHTS RESERVED.

ALARICE INTERNATIONAL

COMPANY PROFILE

2. WHY ALARICE?

Ihave no current activities in Hong Kong & China and wish to establish a local presence.

IIare already established in Hong Kong and wish to expand to

Mainland China.

IIIare based in China and wish to develop growth strategies for their

current market.

1. WHO ARE YOU?

HONGKONG

CHINACHINA

HONGKONG

CHINA

HONGKONG

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CHINA BUSINESS CONSULTINGAlarice consults clients who wish to validate their business and market entry plans for China and Hong Kong. Through its in-house team and extensive industry network, Alarice also provides hands-on implementation support such as representative services, referral partner introduction and on-site business support.

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1 2CHINA BUSINESSCONSULTING

CHINAMARKETING

3. OUR SERVICES

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Alarice assisted one of Russia’s biggest banks to gather information on entering the Hong Kong market. Using local government sources, Invest HK, as well as consulting relevant industry insiders the research focused on breaking down the process and requirement of financial institution set up in Hong Kong. Above all, valuable structural recommendation were proposed, potential partners identified and contacted. With the information received, the client could make an educated decision on what kind of financial company to set up in Hong Kong and what is the best way to move forward.best way to move forward.

CASE STUDY

Alarice completed a detailed research for GEMS, a project management company, offering mining investment throughout Africa. The research explored Mozambique mining industry and follow-up presentation focused on attracting investors to Changara region. TheThe research framework included Country Overview, Mozambique Mining Industry, Foreign Investment Regulations and Changara Mining Site Characteristics.

CASE STUDY

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1.2 Activation

Either through its in-house team or its extensive industry network Alarice can support with:

Representative Services: Managing your China-entry project with our team of experts and native speakers.Sales Channels Set Up: Research and identification of potential sales and distribution channels as well as possible partners.InvestorInvestor presentation: Preparing teasers and information memorandums designed to impress your potential Hong Kong and Chinese Investors.Incorporation services: Opening of companies and accounts.Negotiation support: Translation and support services before, during and after your negotiations and business meetings.Translation services: Translation of documents into variety of languages.

1.1 Advisory

Market orientation. Alarice can help you answer questions such as:

How is my industry doing in China/Hong Kong?What are the channels of China market-entry for my business?What are the opportunities and threats for my product in China/Hong Kong?What type of incorporation shall I choose?How do I hire the best people for my venture?How do I hire the best people for my venture?What are some free business-support resources I can use in Hong Kong/China?

Research. Business and Competitive Intelligence to validate your assumptions and market

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2.1 Content Marketing

Chinese consumers prefer to buy from experts and are responsive to educational information about their field of interest. The brand owner’s have an opportunity to provide that education through content marketing. Content marketing is the process of creating and distributing relevant information about a product or service to attract, attain and engage a clearly defined target audience.

Alarice supports its clients by providing the following services:Alarice supports its clients by providing the following services:• Composing white papers and expert opinions for print or online media.• Writing and distributing press releases and industry articles.• Arranging media interviews. • Creating appealing infographics and video tutorials.

CASE STUDY Brewery Saint Andrews (BSA) is an Italian craft beer brand that was established in 2010 and already has a well-established presence in Italy. Their aim is to bring the new craft beer experience to Hong Kong through its subsidiary – BSA Asia.

Alarice has helped BSA Asia launch in Hong Kong. The services included composition of press release, arranging media interviews and managing the launch reception.

CHINA MARKETING63% of international companies operating in China acknowledge that they need to better adjust their product and marketing strategy to the Chinese market. (Forbest Insights: Marketing to the New Chinese Consumer, 2011) The Alarice team is experienced in planning and executing localization and promotional strategies that best reaches Chinese consumers.

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SEMPEL is a Russian seafood producer and distributor active in Japan and China.

Alarice is commissioned by SEMPEL on a retainer basis to represent their interests in Hong Kong and China. Among others, Alarice is handling administrative tasks, the development of local partnership development and set up.

CASE STUDY

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CASE STUDY Preciosa is the world’s leading cut crystal producer from the Czech Republic.

Alarice managed a retainer-based project, which includes the following services: Build and execute marketing strategies aiming to increase brand awareness within selected B2B industry segments in Greater ChinaStrategically counsel and audit industry exposure channelsMaintain social media accountsDevelop market reports and case studiesDevelop market reports and case studiesSource and manage public speaking opportunities and cross-promotions

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CASE STUDY Tokyo Riverside School is a family-owned Japanese language school with more than 25 years of history. In order to attract more Chinese students to apply, Alarice managed the company’s Chinese online social media accounts, namely Wechat, Douban and Baidu Tieba. This involves daily postings, conversation modeling, campaign running and link building.

2.3 Launch & Promotional Events

An event can be a distinctive opportunity to build relationships and deliver a direct and emotional message to customers, suppliers, partners or stakeholders. Whether for a company opening or a product launch, Alarice provides a full range of event management services, including:

• Event theme design•• Media coverage generation• On-site management

Once the business or product is launched, single campaigns can keep up the audience’s engagement. These individual campaigns include cross-branding, loyalty programs, theme promotions and experience transfer.

2.2 Online Social Media Marketing

With over 620,000,000 users, online social media (OSM) has become the most powerful marketing tool in China. It is important to realize that China has its own OSM platforms that have borrowed the best from its western counterparts, yet are tailored to Chinese needs.

Through online social media you can deliver your marketing message to: • Generate anticipation for a product launch.•• Build influence and credibility.• Develop engagement amongst your target group.• Collect direct customer feedback / experience

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CASE STUDY

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Vnesheconombank is the Bank for Development and Foreign Economic Affairs in the Russian Federation.

Alarice helped to organize a VIP reception with Hong Kong’s financial sector elite to celebrate the launch of their subsidiary – VEB Asia in Hong Kong. Alarice worked on: Event rundownGuest invitationSouvenirs sourcingOnsite managementOnsite managementInvitation and post-event cards

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CASE STUDY

MANA! is an organic slow food restaurant and Look Good Naked is a social fitness studio. Alarice acted for both companies in organizing and managing the first cross-promotional campaign of ‘Look Good Naked with MANA!’ The campaign consisted of a weight loss competition supplemented by sponsored healthy food and education on nutrition. Alarice’s contributions include:Campaign concept, budgeting and project plan Campaign concept, budgeting and project plan Definition of campaign targets and performance indicators Design and distribution of promotional materials Opening event managementContestant interviews Online campaign management on Facebook Video recording and editing

CASE STUDY

Galerie Les Noms is a Ukraine-based gallery with a unique and broad collection of classical & contemporary art pieces from Ukraine and Russia. They wanted to host a 10-day exhibition titled “Ukrainian Seasons of Modern Art in Hong Kong" which featured the unique works of leading Ukrainian artists as their entry strategy into the Hong Kong market.

Alarice organized the exhibition by providing the following services:Planning and execution of the 10 day festivalGuest invitationGuest invitationDesign of visuals and marketing materials On-site event managementPress release write-up & submission Interview arrangement with a widespread newspaperFacebook page managementCross-promotion with selected membership clubs

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4. TESTIMONIALS

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In the year 410 A.D. Rome was at the centre of the world and ruled over vast territory which stretched from north-western Europe to the Near East. The Germanic tribes wished for greater integration and equality within the Roman Empire. Ultimately, Rome’s unwillingness to accommodate the Barbarians’ needs led to the “Sack of Rome” by Alaric I. Before his turning against the Roman empire, Alaric I became known in history as the first Roman general of non-Roman origin and as an integrating figure who strove to reconcile the opposing Germanic and Roman peoples.

AlariceAlarice is the feminine version of the name Alaric, which also means “noble ruler”. Some aspects of this history are reflected in Alarice’s values and its desire to challenge the status quo, as well as to bring about change and improvement to its client businesses and the world alike. The Alarice International team itself consists of various nationalities and aims to build bridges for foreign companies wishing to enter the Chinese market.

5. NAME ORIGIN

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She takes an active part in organizing the Russian Business Club in Hong Kong.

Previously Olivia worked in the marketing department of a Russian petroleum company and was concurrently running her own export and import business.

Olivia graduated from Irkutsk State Linguistik University in Olivia graduated from Irkutsk State Linguistik University in Russia, specializing in Organizational Management and received an honors diploma in her qualification as manager.

Olivia is the Business Development Manager at Alarice International. As a native Russian speaker she works closely with our Russian clients.

SheShe leads the representative services at Alarice and engages extensively on market study assignments. Her experience has led her so far to work on the compilation of an investor presentation for a Russian hotel group as well as an overview of micro financing in China. Olivia also worked on the validation of the business-model of a tea brand and conducted a research project on the packaged smoked-salmon market in Hong Kong. smoked-salmon market in Hong Kong.

Ashley is a China business expert with nine years of professional experience in the region. Her specialties involve Mainland China relations, Business Development, Marketing, PR and Communications. Her strengths include first-class communication, the ability to adapt to new environments and a relentless dedication to self-improvement. She is fluent in English, Russian, Mandarin Chinese and German.

StartingStarting 2006, Ashley worked as a project manager for a large marketing group in mainland China. This was followed by a posting as PR manager for DT Asia in Hong Kong. She then took up the role of corporate partnerships manager of the Hong Kong headquarters of TEC.

In 2011 Ashley established Alarice International Ltd. where she acts as managing director.

In addition, she has co-founded the Russian Business Club in Hong Kong (www.rusbc.com.hk) in 2013.

AshleyAshley is a member of Business Network International and a frequent speaker at the Business Exchange Club and HR Forum.

Ashley constantly shares her knowledge and experience in online articles and printed magazines on topics such as the China online social media, Sino-Russian business exchange, and Start-ups management, among others.

6. OUR TEAM

Mia is Alarice's Online Social Media specialist. She is responsible for managing our client’s China online social media accounts, content generation, as well as creative writing and editing.

She graduated from City University of Hong Kong with a Bachelor of Arts (Hons) in Media and Communications, where she was nominated for the Dean's list and received a scholarship for her studies. Mia was previously employed as a reporter at Changzhou Television Station and as a social media editor at China Daily Hong Kong.

Mason is the Marketing Executive of Alarice International. He manages key retainer accounts in Hong Kong and Mainland China and leads the planning and execution of new projects.

Mason graduated from The Hong Kong University of Science and Technology with a BSc in Biochemistry and a minor in Bioengineering, where he was nominated for the Dean's List. Mason was previously a graphic designer for the School of Science of HKUST, is well versed in Adobe Photoshop and has attended several online social media courses run by HKU SPACE and Paperclip.

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Vera is the Business Development Manager at Alarice International (Moscow). She is currently working on the expansion of our Russian partners network and the establishment of our Moscow representative office.

VeraVera previously worked at McKinsey & Co. as a research assistant and beforehand in the commercial department at ChemPartners. Vera graduated from the Higher School of Economics in Russia (with honors), specializing in International Economics and was employed as an analytical researcher upon graduation and teaches the undergraduate course of International Economics. During her studies she completed a year exchange program in the Beijing Language and Culture University, where she also worked part-time on the finance and marketing strategy of a start-up.

Elena is the Business Development Executive at Alarice International (Moscow).Together with Dariel and Vera she is exploring the expansion opportunities for Alarice in Russia and the establishment of Moscow representative office.

ElenaElena is graduating from Moscow High School of Economics in 2015, majoring in Oriental studies - Chinese region. For the past 4 years, she was constantly included in the top performing students' list and in 2012 has won a grant of Ministry of Education for one year exchange program in China, Zhengzhou University which she completed in 2013. Above all, Lena is a qualified Russian-Chinese interpreter with an experience in translating for major companies both in Russia and China.

Dariel is mainly focusing on corporate partnerships and market research in Russia. He is currently the company's Business Development Manager in Moscow. Dariel previously worked in the Financial Department of Coca-Cola HBC in Sofia, Bulgaria and later worked as an OPWC delegate at the Embassy of the Republic of Bulgaria in The Hague. Dariel graduated from the London School of Economics and Political Science (LSE) with an MSc in the field of Political Science and Political Economy. Previously, he completed his undergraduate studies Magna Cum Laude in International Relations at the European University.

Address: Unit C, 1/F, Thomson Commercial Building, 8 Thomson Road, Wan Chai, Hong KongTel: (+852) 3563 7723 / 3563 7725Email: enquiry@alarice.com.hkWebsite: www.alarice.com.hk

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