www.hellogas.com

T +81 3 5775 0825F +81 3 5775 0826

Asai Building 1-15-15 Nishi-AzabuMinato-Ku Tokyo 106-0031

GAS AS INTERFACE

2004_

GAS AS INTERFACE IS A MULTIFACETED PLATFORM THAT BRINGS THE CREATIVITY OF ARTISTS TOGETHER WITH THE NEEDS OF BUSINESS Utilising the power of creative resources to give form to ideas and thoughts that previously existed only as abstract notions. It is here new values and frameworks are developed, from which new spaces for expression, creative products and services are born to enrich lives.

A creative network built up over ten years, we have built strong connections with hundreds of ground breaking creative talents in Japan and overseas.

Our goal is to provide a platform that gives form to your vision.

VISION MADE FORM

PUBLICATIONSTHE ORIGIN OF THE BRAND AND A PIVOTAL ARENA FOR US TO SHOWCASE CREATIVE TALENT

WE HAVE PUBLISHED 29 VOLUMES, CELEBRATING THE WORK OF PASSIONATE, CUTTING EDGE CREATORS IN THE FIELDS OF ART, GRAPHIC DESIGN AND FASHION

THE SEARCH CONTINUES TO FIND NEW ARTISTS FROM AROUND THE GLOBE.

GASBOOK, a guide to creativity around the world, was born in 1996 as a medium for bringing new art and design ideas together from all corners of the globe, in many cases producing the first monographs for artists such as Mike Mills and Geoff Mcfetridge in a series of books that continues today. Initially rejecting traditional publishing formats, GASBOOK pioneered the use of T-shirts, DVDs and CD-ROMs as a medium for showcasing the best new creations from Japan and abroad, compiled in original packaging for each release. GAS as I/F creative products can be found in art and design stores and selected shops both in Japan and overseas. Date /

1996 - currentArtists /

Selected artists have included Marc Newson, M/M Paris, Tomato, Futura 2000The Designers Republic, Why Not Associates, Shynola and ACNE International

Publications

GASBOOK MULTI-PLATFORM PUBLISHING

GASBOOK MULTI-PLATFORM PUBLISHINGGROOVISIONS / BIG ACTIVE / GEOFF MCFETRIDGE / TOM HINGSTON STUDIO / TOMATO / ILLDOZER / UKAWA NAOHIRO / BLUE SOURCE / RYAN MCGINNESS / WORK IN PROGRESS / MIKE MILLS / ELISABETH ARKHIPOFF & LAURENT FETIS / JULIE VERHOEVEN / WARREN DU PREEZ & NICK THORNTON JONES / GENEVIÈVE GAUCKLER / MAROK / PERKS AND MINI / FERGADELIC / H5 / MADSAKI / JUN TAKAHASHISUSUMU MUKAI / WILL SWEENEY / SURFACE TO AIR / NAGI NODA / KUNTZEL + DEYGAS / HIDEKI INABA / YUICHI HIGASHIONNA / SHOHEI TAKASAKI / YOSHIROTTEN / KATSUYA KAMO

GAS AS I/F’S OWN MAGAZINE FOR GRAPHIC DESIGN, ART AND FASHION

ATMOSPHERE IS A SPACE TO SHOWCASE ARTISTS’ WORK AND A DIALOGUE ON VISUAL CULTURE. TOGETHER WITH GASBOOK, IT HAS ATTRACTED CREATIVE COMMUNITIES FROM AROUND THE WORLD, PROVIDING A RESOURCE FOR THE CREATIVE INDUSTRY.

Atmosphere is a creative information magazine published by GAS as I/F. The bilingual magazine introduces creative people, places, and media from inside and outside Japan, selected from Atmosphere’s own unique perspective. Previous subjects have included; Deanne Cheuk, Ryan McGinness, Experimental Jet Set, Mike Mills, Geoff Mcfetridge, Kitsune, Hideki Inaba, Big Active, Tomato, Me Company, Why Not Associates, Åbäke, Peter Saville, Carsten Nicolai, Julie Verhoeven, Mat Maitland, Rachel Thomas, Saturday and Genevieve Gauckler. Date /

2005 - 2007Creative /

Hideki Inaba, Madoka Iwabuchi, Hideki Saijo, Gift

Publications

ATMOSPHERE PUBLISHING

INTRODUCING STORYBOOKS FOR CHILDREN TO EXPRESS THEMSELVES THROUGHOUT THE ASIA PACIFIC REGION

SUPEREDITIONS IS A POWERFUL CATALYST FOR CHILDREN TO NURTURE THEIR OWN IMAGINATION AND CREATIVITY.

Supereditions is a Parisian publishing house producing books that children can illustrate by themselves, nurturing their creativity and self-expression. Under licence, GAS as I/F publishes the Japanese editions of these books. With Supereditions we have initiated creative workshops aimed at enriching children’s lives and curated an exhibition working with artists Carolin Löbbert, Esther Kim, Jeffrey Brown, Matt Sewell, ten_do_ten, Karl Grandin, Damien Poulain, Hidehito Shinno and Deanne Cheuk. Date /

2011 - currentArtists /

Sandra Lanilis, Marie de Crécy

Publications

SUPEREDITIONS BOOKS

OUR BRANDSGAS AS I/F OWNS BRANDS FOR PUBLISHING, FASHION AND OTHER MERCHANDISE, ALL OF WHICH WORK AS A PLATFORM TO SHOWCASE TALENTED CREATIVES FROM AROUND THE WORLD

UNDER THE CONCEPT OF CREATING IN VARIOUS FORMS, WE CONCEIVED A NEW SPACE FOR ARTISTS WHO CONTINUALLY CHALLENGE CREATIVITY

A fashion brand produced by GAS as Interface, 20,000,000 fragments embodies the spirit and subtlety of Japanese craftsmanship combined with the utmost creativity, seeking to expand our sensibilities and adding value to the products we create by incorporating alternative creative perspectives. In each collection we offer homage to creators who continually challenge and push the boundaries of expression in their graphics, fashion, photographs, and other media. Date /

2006 - currentCreative /

Carsten Nicolai, Marcus James, Jonathan Zawada, ten_do_tenAhonen & Lamberg, Mote Sinabel, Martino Gamper, Progress

GAS Brands

20,000,000 FRAGMENTS FASHION

IN A LIFETIME, WE HAVE ENDLESS THOUGHTS, THINGS WE COULD DO, PEOPLE WE MEET, AND CLOTHES WE WEAR.

GAS Brands

20,000,000 FRAGMENTS FASHION

BY GASBOOK ALLOWS US TO DIRECTLY DELIVER NEW WORK BY ARTISTS AND DESIGNERS TO CONSUMERS. A SUCCESSFUL METHOD OF SHOWCASING ARTISTS WORK AND A UNIQUE DEVICE FOR PEOPLE TO DISCOVER WHAT’S NEW IN THE FIELD OF GRAPHIC ARTS

BY GASBOOK PROVIDES A CANVAS FOR INTERNATIONAL ARTISTS TO EXPRESS THEMSELVES COMMERCIALLY.

by GASBOOK is a platform from GAS as I/F, producing creative products that include T-shirts, iPhone cases, ceramic tableware and a wide selection of other items. We invite cutting edge artists, illustrators and designers from across the globe to express themselves, using commercial items as their canvas, each year releasing a new range of ideas into the market. Date /

2000 - currentArtists /

Deanne Cheuk, Yoshirotten, Ryan McGinness, Peter Saville, Carolin LöbbertJonathan Zawada, Experimental Jet Set, Karl Grandin, Shohei Takasaki and more

GAS Brands

BY GASBOOK CREATIVE MERCHANDISE

GAS Brands

BY GASBOOK CREATIVE MERCHANDISE

GAS AS I/F’S UNIQUE CREATIVE SPACE FOR EXHIBITIONS, PERFORMANCE, WORKSHOPS AND TALKS

A SPACE CREATED WITH THE INTENTION OF INSPIRING BOTH ARTIST AND AUDIENCE IN EQUAL MEASURE.

Calm & Punk Gallery is an alternative space by GAS as I/F with an aim to present new kinds of artists and emerging talents, while also serving as a meeting point for creative people. The gallery itself transforms with each exhibition and has been used for interactive art exhibitions, media, graphics, fashion, as well as photography, film shoots, workshops and film screenings. The aim is to support and represent artists who use new kinds of expression which offer people new experiences.

A distinct space where creation happens, separate from the outside world.Date /

2006 - CurrentArtists /

Carolin Löbbert, Enamel, Katsuki Tanaka, Neasden Control Centre, Nerhol, Shohei Takasaki Ryudai Takano, ten_do_ten, Yoshirotten, Yuuichi Higashionna, Ryo Matsuoka, Wataru Komachi

GAS Brands

CALM & PUNK GALLERY SPACE

Events

CALM & PUNK GALLERY SPACE

CREATIVE COORDINATION & PRODUCTIONGAS AS INTERFACE OFFER SERVICES TO MEET THE FULL RANGE OF CLIENTS NEEDS. PROVIDING CREATIVE CO-ORDINATION, FROM LOGO AND CORPORATE IDENTITY (CI), DESIGN AND DEVELOPMENT, TO SALES SUPPORT AND SALES PROMOTIONS. GAS AS INTERFACE ALSO PRODUCES CUTTING EDGE MEDIA, MERGING MUSIC, FILM AND DESIGN, AND CREATES DIGITAL CONTENT AND USER INTERFACES FOR THE WEB AND MOBILE TECHNOLOGY

Planning and DevelopmentCo-ordinating with Creative ArtistsContract NegotiationsProduction and DeliverySales SupportLicence ManagementMerchandisingCreative SolutionsPlatform Development

BY CO-ORDINATING THE INTERFACE BETWEEN CUTTING-EDGE TECHNOLOGY AND CREATIVITY WE WERE ABLE TO PRODUCE A BLEND OF FUTURISTIC DESIGN WITH FUNCTION

SEIKO SPECTRUM WAS THE FIRST WATCH TO INCORPORATE THE MICROCAPSULE ELECTRONIC INK TECHNOLOGY IN THE WORLD.

Seiko Spectrum was the first watch to incorporate the microcapsule e-ink (electronic ink) technology in the world. Gas as Interface was behind the creation of the display face, which was designed in collaboration with graphic designer Tota Hasegawa (TOMATO). By co-ordinating the interface between technology and creativity we were able to produce a blend of futuristic design and function. Seiko Spectrum was produced in a limited edition of 500 units. Date /

2007Client /

SeikoCreative /

Tota Hasegawa / Tomato

Creative Coordination & Production

SEIKO SPECTRUM WATCH

GAS AS I/F OFFERS A WIDE RANGE OF SERVICES FOR GOLDWIN, THE OWNER OF THE PATENT FOR NORTH FACE JAPAN AND SOUTH KOREA

IN AN EFFORT TO DEEPEN CONSCIOUSNESS OF THE NATURAL WORLD IN WHICH WE LIVE, WORK, AND PLAY, WE COMMISSIONED ARTISTS TO INSTALL AN EXHIBITION AND DISPLAYED LIMITED EDITION PRODUCTS FEATURING PRINTS OF THEIR WORK. THIS COLLABORATION WITH THE NORTH FACE AND NANAMICA WAS ENTITLED “ROOTS OF LIFE” AND RAN OVER 7 YEARS.

In February 2005, The North Face opened “Unlimited”, a high-end concept store in Tokyo’s Omote Sando Hills. Pursuing the high-level functionality that the outdoor brand is known for, they feature simple, standard lines of merchandise without any unnecessary design frills, using quality materials and flawless tailoring. GAS as Interface also collaborated with international creative agencies that complemented the brand image; Work in Progress, known for its subtle but functional designs, created the logo and Saturday worked on special packaging and communication materials. GAS as I/F also produces the art event, The North Face Earth Kids Project - 7 Nature Usagi and has provided original textile graphics by HINY, Ahonen & Lamberg and many others.

Date / 2004 - current

Client / The North Face

Creative / Roots of Life: Saturday, Surface to Air, DJ Prefuse 73

Unlimited: Work-in Progress, Saturday

Creative Coordination & Production

GOLDWIN NANAMICA / THE NORTH FACE

For over ten years GAS as I/F has provided creative planning for Uniqlo. The services range from artist co-ordination and cultural/art contextual direction for collections as well as series planning, licensing and project management. These collections have included; textile prints by Eley Kishimoto and Marcus James, licensing from the Director’s Bureau, David Lynch and record labels such as Domino and ECM along with collaborations with photographers and up-and-coming and established artists such as Peter Sutherland, Geoff Mcfetridge and Eric Elmes.

Other services for UNIQLO include: Creative coordination and direction Selection of judges for UT GP Planning for Uniqlo’s sister brand GU

GAS AS INTERFACE CREATES NEW PERSPECTIVES IN PLANNING AND DEVELOPMENT, WORKING CREATIVELY IN COLLABORATION WITH GLOBAL ARTISTS

FOR UT, UNIQLO’S RENOWNED T-SHIRT LINE, GAS AS I/F HAS PROVIDED OVER A 100 DESIGNS THROUGH OUR CREATIVE KNOWLEDGE AND LICENSE MANAGEMENT. THESE DESIGNS HAVE REACHED THE WORLD THROUGH UNIQLO’S GLOBAL NETWORK OF STORES.

Creative Coordination & Production

UNIQLO

Date / 2004 - current

Client / UNIQLOArtists /

Over 100 and growing

SELECTED SERIES HAVE INCLUDED: DAVID LYNCH / JIM JARMUSCH / THE DIRECTORS BUREAU / COLETTE / ELEY KISHIMOTO / ECM RECORDS / DOMINO RECORDS / MODULAR RECORDINGS / LODOWN MAGAZINE / GESTALTEN / IDEA MAGAZINE / TOKION MAGAZINE / IDN MAGAZINE / GRAFIK MAGAZINE / SPECTATOR / GASBOOK / LINOTYPE / T26 / JAPANESE FONT MAKERS / ALMOND SURF BOARD / WELLEN SURF BOARDS / BEAR SURF BOARDS / JAPANESE POP CULTURE / TEZUKA OSAMU

Creative Coordination & Production

UNIQLO

Left to Right Eric Elmes, Stefan Marx, Geoff Mcfetridge, Keiichi Tanaami, Rhythmic Textile, Domino Records, Creative Magazine, Computer Arts, David Lynch, Hideki Inaba, Jonas and Francois, Jim Jarmusch, Lee Basford, ECM, Los Logos, Domino Records, Katsuki Tanaka, Lodown Magazine, ten_do_ten, Aaron Rose, Peter Sutherland, T26, Trevor Jackson, Tezuka Osamu.

PROVIDING CREATIVE SOLUTIONS FOR THE TWO MOST ESTEEMED DEPARTMENT STORES IN JAPAN

FROM SEASONAL CAMPAIGNS TO LARGE SCALE MERCHANDISING, WE HAVE PROVIDED ISETAN-MITSUKOSHI MULTIFACETED SERVICES THROUGH OUR CAREFULLY SELECTED CREATIVE TALENT.

Mitsukoshi and Isetan are the two largest department stores in Japan, both with rich histories - Mitsukoshi over 300 years and Isetan 129 years. In 2007 the two merged, further strengthening their presence at the forefront of the Japanese retail scene.

Our services include visual merchandising, the planning and production of event specific brands, catalogue production, artist coordination for in-store workshops, together with online communication and e-commerce.

Date / 2007 - current

Client / Isetan

Creative /François Alary, Ahonen & Lamberg

ISETAN-MITSUKOSHI DEPARTMENT STORE

Creative Coordination & Production

PLANNING AND PRODUCTION OF AN INTERACTIVE MOBILE PHONE CAMPAIGN FOR A LEADING JAPANESE TELECOMMUNICATIONS COMPANY

YOU-ME-WHO? Is an installation with displays using the scanned images of visitors’ faces, enabling the visitors to be part of the exhibition instantly. The party featured DJ’s Kitsune, Trevor Jackson and a VJ set by Tomato.

KDDI DESIGNING STUDIO MOBILE MESSAGE PROJECT thumb TALKIN’ As mobile text messaging centres around the love between friends and family, collected messages of love from celebrities were made into wristbands and other merchandise. The public could also send in their own messages of love which were used to create the installation by Tomato using the large display thumb TALKIN’ HOO.

THUMB TALKIN’ WAS AN EDGY COLLABORATION BETWEEN TWO OF THE WORLD’S LEADING ARTISTS, TOMATO AND DJ KENTARO. THE PROJECT WAS DESIGNED TO ENCOURAGE FUN-FILLED, CREATIVE COMMUNICATIONS USING CELL PHONES WITH A GIANT MONITOR TO DISPLAY THE MESSAGES INSIDE THE EVENT SPACE.

The Japanese telecommunications operator KDDI opened its corporate communications facility KDDI Designing Studio in Harajuku in 2005. To promote the opening, GAS as I/F produced the interactive installation YOU-ME-WHO? and the thumb TALKIN’ campaign, both working with the renowned creative group, Tomato.

Date / 2005 - 2007

Client / KDDI

Creative / Tomato, DJ Kentaro, Kitsune, Trevor Jackson

Creative Coordination & Production

KDDI TOMATO

ADDING FUN ONTO EVERYDAY LIFE, GIVING CUSTOMERS OVER 100 CREDIT CARD DESIGN OPTIONS

EVERYDAY LIFE SHOULD BE CREATIVE. EVEN LITTLE THINGS LIKE A SIMPLE CREDIT CARD.

GAS as I/F won the pitch to update the existing design concept of EPOS CARD’s 100 designs. By collaborating with well known global and domestic artists and designers we created eleven sub categories to give the consumer more structure in what appears at first glance to be an unlimited range of design choices. Together with the overall concept we worked with EPOS to create the website, advertising and logo design as well as coordinating all of the artists and design selections.

Date / 2010 - current

Client /EPOS CardCreative /

Groovisions, Jonathan Zawada, Deanne Cheuk, Beci Orpin, Katsuki Tanaka, TAMMY, NICO, HI and others

Creative Coordination & Production

EPOS CREDIT CARD

CREATING A PLATFORM FOR PRODUCTS FEATURING ARTWORK INSPIRED BY THE WORK OF THE LATE TEZUKA OSAMU

BY COMMISSIONING ARTISTS TO CREATE NEW WORK INSPIRED BY TEZUKA OSAMU’S CREATIVE LEGACY, HIS MESSAGE AND ETHOS CAN BE PASSED ON TO THE NEXT GENERATION.

Tezuka Osamu By GASBOOK is a project by Gas as I/F and Tezuka Pro using work created by international artists, inspired by the work of the late Tezuka Osamu. Launched to coincide with the 80th anniversary of Tezuka’s birth, the project aims to pass on his work and messages to the next generation. Participating artists include Enlightenment, Tomato, Nagi Noda, Toshifumi Tanabu, Tomoki Kurokawa and Risa Fukui. The range of products have included UT T-shirts for Uniqlo, bags with Yoshida and collaborations with a selection of large retail stores. We also produced a book together with an exhibition at PARCO Shibuya.

Date / 2007 - current

Client / Parco Museum, Circle K Sunkus, Cybergadget, Uniqlo and more

Creative / ENLIGHTENMENT, Nagi Noda, Tomato, Toshifumi Tanabu

Tomoki Kurokawa, Risa Fukui and others

Creative Coordination & Production

TEZUKA OSAMU BY GASBOOK

GLOBAL PAC-MAN COLLABORATION TO COINCIDE WITH THE 61ST ANNIVERSARY OF FRED PERRY

HERITAGE PATTERNS, GINGHAMS AND CHECKS ARE REWORKED TO LOOK LIKE MAZES TRANSPORTED FROM THE CLASSIC VIDEO GAME.

GAS as I/F tends to look at established ideas from a completely new perspective. Fred Perry SS 2013 introduces the unique view of the Japanese pixel designer ten_do_ten to the Namco Bandai arcade hero PAC-MAN, using the timeless Fred Perry polo shirt as a canvas. This collection consisted of five different colorful interpretations of the concept with the iconic PAC-MAN character eating his way around the Laurel Wreath logo. The collection kept the original arcade game colours, black base, primary red, yellow and white - it was an instant hit, selling out worldwide.

Date / 2013

Client / Fred Perry Creative /

ten_do_ten

Creative Coordination & Production

FRED PERRY PAC-MAN X TEN DO TEN

SEASONAL CHOCOLATE PACKAGING DESIGNS BY INTERNATIONAL ARTISTS, EXCLUSIVE FOR ISETAN MITSUKOSHI

LIMITED EDITION PACKAGING BY INTERNATIONAL ARTISTS THAT DISPLAY CREATIVITY BOTH INSIDE AND OUTSIDE THE BOX.

Yum Yum Art is a special seasonal collection by Goncharoff, a Kobe based chocolatier with over 90 years of history, exclusive to Isetan/Mitsukoshi. Gas as I/F regularly commission international artists to design the packaging for the chocolatier, with new sets of designs produced annually for occasions such as Valentine’s Day and as part of the summer and winter gift seasons in Japan.

Past artists have included Emily Forgot, Carolin Löbbert, Esther Kim, Mio Matsumoto and Chie Shiraishi.

Date / 2011 - current

Client / Isetan/Mitsukoshi

Creative / Emily Forgot, Carolin Löbbert, Esther Kim, Mio

Matsumoto, Chie Shiraishi and others

Creative Coordination & Production

YUM YUM ART CONFECTIONERY

WE CO-ORDINATE AND COLLABORATE ON PRODUCT DEVELOPMENT, REVOLVING AROUND SEASONAL CATALOGUES FOR ISETAN’S FLAGSHIP SHINJUKU STORE

SEIKO SPECTRUM WAS THE FIRST WATCH TO INCORPORATE THE MICROCAPSULE ELECTRONIC INK TECHNOLOGY IN THE WORLD.

GAS as I/F co-ordinate all levels of communication; commissioning stylists, photographers, art directors and print production for different departments including accessories, fashion and kids for Isetan’s prestigious Shinjuku store. Producing catalogues that embody their creativity and presence at the forefront of the Japanese retail scene.We also manage the scheduling between creative artists and corporate clients, ensuring that projects move forward smoothly, providing catalogue production for other clients including Takashimaya, Sogo/Seibu, Onitsuka Tiger and many more.

Date / 2006 - current

Client / Isetan

Creative / Various

CATALOGUES & LOOKBOOKS ISETAN

Creative Coordination & Production

EVENTSPLANNING AND PRODUCTION OF EVENTS AND EXHIBITIONS, FEATURING EXCITING ARTISTS WORKING IN VARIOUS GENRES, SUCH AS MUSIC, FASHION AND THE ARTS, BOTH IN JAPAN AND OVERSEAS

CREATING A NEW SPACE WHERE SOUND AND VISION COME TOGETHER

THIS PROJECT WAS A MULTIFACETED 64 DAY TOUR DE FORCE: A FUSION OF MUSIC AND IMAGERY AND A CELEBRATION OF MEDIA IN HARMONY, SWEEPING THROUGH 4 CITIES.

Sound x Vision stimulated our senses and perceptions by presenting the works of international artists together for the first time. Each work was produced by one sound and one visual artist, resulting in a space where art and society met through technology and creation. The three month experience was hosted by contemporary design spaces across Japan such as Sendai Mediatheque, YCAM, graf media gm and Laforet Museum.

Date / Sept-Dec 2004- 64 days

Client / GAS as Interface

Creative / Cornelius x Groovisions, Buffalo Daughter x Motohiko Odani, Jan Jelinek x Karl Kliem [Dienststelle/Meso], Funkstorung x Enlightenment, Pardon [Lodown], Snd, Rechenzentrum, Dextro, Alva Noto a.k.a Carsten Nicolai, Telcosystems and more

Events

SOUND X VISION EVENT

A NONCONFORMIST IN THE WORLD OF HAIR DESIGN WHO STANDS IN THE SPOTLIGHT OF THE JAPANESE AND INTERNATIONAL FASHION SCENE

“I THINK OF HIM AS AN ARTIST OR HEAD SCULPTOR. IT’S SO INSPIRING SEEING HIM WORK, CREATING BEAUTIFUL, MAGICAL PIECES.”

Katsuya Kamo is a maverick hair and makeup designer celebrated by Junya Watanabe, Comme des Garçons, Chanel and Undercover to name a few of his collaborators. Katsuya Kamo’s 100 Headpieces exhibited a wide range of the artist’s work or the first time, also recreating Kamo’s atelier, displaying his personal work and cabinets of curiosities along with his own selection of Polaroid sketchbooks and footage from the catwalk.

The exhibition was accompanied by a special edition of GASBOOK - GASBOOK 29 KATSUYA KAMO: 100 HEADPIECES.

Date / November 2013

Production & Planning / LAPNET Inc., Gas as Interface Co.,Ltd.,

Venue / Laforet Museum Harajuku

Creative / Rikako Nagashima. Supported by Mod’s Hair

Events

Nicola Formichetti

KATSUYA KAMO 100 HEADPIECES

Events

KATSUYA KAMO 100 HEADPIECES

“THERE IS A BALANCE BETWEEN SENSITIVITY AND INSANITY THAT FULFILS ME. I’D LIKE TO SEE HIM CONTINUE BREAKING PEOPLE’S EXPECTATIONS.” Jun Takahashi / Undercover

CONCEPT STORES PROVIDING AN OPPORTUNITY FOR PEOPLE TO INTERACT WITH ART AND DESIGN IN A VARIETY OF WAYS

2013 PARCO×TATSUNOKO 4050 Anniversary Space, Shibuya Parco2012 TRAVELING GASSHOP Shibuya at Loft2011-2012 TRAVELING GASSHOP MEETS HELLY HANSEN at Koshigaya Lake Town Vivre Gene2010 TRAVELING GASSHOP at Kanazawa Forus2008 TRAVELING GASSHOP at Laforet Harajuku2006 TRAVELING GASSHOP SENDAI at Sendai Forus2006 TRAVELING GASSHOP SHIBUYA at Tokyu Picasso 3472003 TRAVELING GASSHOP HARAJUKU at Foret2002-2003 GASSHOP NAKAMEGURO

OTHER RELATED EVENTS

2013 THE LADY AND THE UNICORN Teaser Pop-Up Shop  at Isetan Shinjuku, Mitsukoshi Ginza, JR Osaka Mitsukoshi Isetan, JR Kyoto Isetan2009 TRAVELING GASSHOP AOYAMA at ABC Aoyama Book Center2007 TRAVELING GAS SHOP IN SYDNEY

In order to strengthen the impact of the diverse international creative culture already introduced by GASBOOK, we created the Traveling GAS Shop. A mobile retail concept providing access to GAS as Interface’s world of imagination. The shop also accommodates Hello GAS Gallery showcasing original artworks by some of our favourite artists.

Date / 2002 - current

Artists / Exhibitions by Banksy, Ryan McGuiness, Faile, Åbäke, Enamel, Ko Chihara

Events

TRAVELING GAS SHOP

PRODUCING CREATIVE WORKSHOPS FOR CHILDREN AS PART OF THE SUMMER HOLIDAY EVENTS AT ISETAN SHINJUKU

WORKING WITH CHILDREN HAS BEEN ONE OF GAS AS I/F’S MAIN FOCUSES FOR MANY YEARS. WE BELIEVE THAT CREATIVITY WILL ENRICH A CHILD’S LIFE, MAKING IT MORE FUN.

Gas as I/F organised a series of summer holiday workshops for children at Isetan Shinjuku. In 2010, HUG THE WORLD featured eco-themed workshops that included Yoga, toy windmill and snowdome making, along with drawing, fashion and graphic design.2012’s Oshigoto Wonderland and 2013’s Oshigoto Museum included workshops around the theme of work experience, where children could try jobs such as a florist, bag designer, jeweller, hairdresser, pharmacist and more.

Date / 2007 - current

Client / Isetan

Creative / Akko, Shohei Takasaki, 山本和久（Donny Grafiks）, Yoshikazu Yamagata, Setsuya

Kurotaki （黒瀧節也）, Ryo Matsuoka, Yusuke（堀井祐介）

Events

OSHIGOTO MUSEUM/OSHIGOTO WONDERLAND/HUG THE WORLD

BRANDINGONLY AFTER CAREFULLY LISTENING TO THE CLIENTS NEEDS AND GATHERING AN IN-DEPTH KNOWLEDGE OF THE BRAND ARE WE ABLE TO HIGHLIGHT ITS STRENGTHS THROUGH OUR SERVICES WHICH INCLUDE EVENT COORDINATION, CATALOGUE, PRODUCT AND WEBSITE PRODUCTION AND DESIGN

PROVIDING BRANDING AND PACKAGE DESIGN FOR THE CONFECTIONER METRO SEIKA’S CONCESSION AT ISETAN SHINJUKU

THE FIKA BRAND HAS BEEN EMBRACED BY THE JAPANESE MARKET’S LONG- STANDING APPETITE FOR SCANDINAVIAN LIFESTYLE & DESIGN, QUICKLY BECOMING A STAPLE AT ONE OF JAPAN’S MOST POPULAR FOOD HALLS.

Fika is a concept confectionery shop by Metro Seika, exclusive to the Isetan Shinjuku store. The idea behind the shop is to combine traditional Nordic sweets with design. The brand name – Fika is used for coffee break throughout Scandinavia, GAS as I/F created all of the branding including naming, logo design, bags, as well as selecting and collaborating with artists to produce each design package.

Date / 2013 - current

Client / Metro Seika

Creative / Hanna Konola, Leena Kisonen, HINY

Every three months there is new packaging by different artists

Branding

FIKA CONFECTIONERY

Han

na K

onol

a

REBRANDING OF AN ESTABLISHED JAPANESE COMPANY FOR IMPROVED COMMUNICATION AND RECOGNITION IN OVERSEAS MARKETS

AFTER 60 YEARS OF LEADERSHIP IN THE JAPANESE SPORTS APPAREL MARKET, GOLWDWIN NEEDED TO REBUILD THEIR BAND IDENTITY. GAS AS I/F SUPPORTED THE ENTIRE PROCESS OF BRAND RENEWAL AND COMMUNICATION.

Goldwin has a rich history of more than 60 years as a leading brand in Japanese sports apparel. GAS as I/F provided full branding for the company, including the updating and refining of their original logo, tagline, web, annual reports and brand book.

Goldwin owns the patents of North Face and the licence of ellesse and Helly Hansen in Japan.Date /

2009 - currentClient / Goldwin

Creative / Asyl

Branding

GOLDWIN BRAND DEVELOPMENT

VISUAL MERCHANDISINGGAS AS INTERFACE PROVIDES DESIGN AND PRODUCTION FOR FASHION BRANDS AND DEPARTMENT STORE RETAIL SPACES AND WINDOW DISPLAYS

CREATING A TEMPORARY RETAIL SPACE FOR THE ANNIVERSARY COLLECTION BY SANYO X OOMARU SEISAKUSHO 2 AT RE-STYLE, ISETAN

OOMARU SEISAKUSHO 2’S INTRICATE PATTERN WORK, WHICH IS HIGHLY VALUED BY NEW YORK’S HIGH-END FASHION BRANDS, WAS BEAUTIFULLY PRESENTED IN THIS ICONIC TOKYO BOUTIQUE.

As part of Timeless Work, Sanyo’s 70th anniversary campaign, Creatures of the Wind created a capsule collection inspired by Sanyo’s archive from the 1960s. For a week-long pop-up feature of the collection at ReStyle, Shinjuku Isetan Department Store, GAS as I/F commissioned oomaru seisakusho 2 (who also create patterns and samples for Creatures of the Wind) to design the shop space, utilising patterns from the collection. Enlarged creations were made using Gabardine, an iconic fabric from Sanyo’s heritage in coats, to surround the shop space.

Date / 2013

Client / Sanyo

Creative / oomaru seisakusho 2, Noriko Fujioka

Visual Merchandising

ISETAN SANYO X OOMARU SEISAKUSHO 2 X CREATURES OF THE WIND

CREATIVE WORKSHOPS BY GAS AS I/F WERE POSITIVELY RECEIVED BY THE CUSTOMERS OF THIS EXCLUSIVE DEPARTMENT STORE’S UNIQUE THREE GENERATION DEMOGRAPHIC; GRANDMOTHERS, MOTHERS & CHILDREN.

AUTUMN CAMPAIGN DESIGN AND PLANNING FOR MITSUKOSHI DEPARTMENT STORES IN GINZA AND NIHONBASHI

We develop a number of frameworks in which artists and designers can find new venues of expression or further opportunities to take creative flight. For the autumn campaign of Mitsukoshi Ginza, we created visual merchandising featuring graphics by Japanese artist Minna. We also organized workshops in the Ginza and Nihonbashi Mitsukoshi stores. The feedback from these events was extremely positive as they successfully spanned three generations of participants, from grandmothers to mothers and their children.

Date / 2013

Client / Isetan-Mitsukoshi

Creative / MInna

Visual Merchandising

IRODORI SAI ANNUAL CAMPAIGN

COMMISSIONING ARTISTS TO CREATE ORIGINAL WORK FOR A CHARITY EVENT AT ISETAN 

THE CREATIVITY OF PARTICIPATING ARTISTS SUCCESSFULLY RAISED AWARENESS OF THESE ENDANGERED SPECIES, WHILE ALSO RAISING ¥700,000 AT A CHARITY AUCTION.

As part of Isetan’s charity campaign, Kiss the Earth, we commissioned 13 artists to create original work using recycled materials.The artworks were displayed and on sale in the store for a limited period of time, with all proceeds going to WWF Japan for their programmes to save the forests of the Amur Leopard in the Russian Far East, together with other Asian forests.

Date / 2011

Client / Isetan Shinjuku

Creative / Potto, Yoshie, Yoshikazu Yamagata,

Ayumi Iguchi, nuico and others

Visual Merchandising

19ANIMALS×13ARTISTS KISS THE EARTH

BRANDING AND PLANNING OF ISETAN AND MITSUKOSHI’S FIRST EVER JOINT PROMOTIONAL CAMPAIGN AFTER THEIR MERGER

THIS WAS THE FIRST JOINT CAMPAIGN THAT ISETAN AND MITSUKOSHI CREATED, 4 YEARS INTO THEIR MERGER. THE STRONG CREATIVE FEATURED ELEPHANTS, HISTORICALLY USED BY ISETAN AS AN ICON OF FAMILY AND MOTHERHOOD.

To celebrate the merger between Isetan and Mitsukoshi we co-ordinated a campaign communication plan featuring posters and workshops with German artist Carolin Löbbert.

The promotion also included small scale displays under the concept of memorable family portraits for Mother’s Day.Date /

2011Client /

Isetan-Mitsukoshi Artist /

Caroline Löbbert

Visual Merchandising

ISETAN-MITSUKOSHI MOTHER’S DAY

A-SIDE / AARON ROSE / ÅBÄKE / HOHEN LAMBERG / AIRSIDE / ALEX RICH / ANDREAS OCH FREDRIKA / ANDY MARTIN ANNA SEE / BECI ORPIN / BELINDA SUZETTE / BIG ACIVE / BLUE SOURCE / BUILD / CAROLIN LÖBBERT / CARSTEN NICOLAI CHIGO / CLAUDIO CASSANO / D-FUSE ORIGINAL / DAIJIRO OHARA / DAINIPPON TYPE ORGANIZATION / DAISUKE NAGAOKA / DAMIEN POULAIN / DANIEL EATOCK / DANNY SANGRA / DEANNE CHEUK / DEMO / DIY / ELISABETH + LAURENT / EMILY FORGOT / ENLIGHTMENT / ERIC ELMS / ESTHER KIM / EVENT 10 / FANTASISTA UTAMARO / FERGADELIC GENEVIEVE GAUCKLER / GEOFF MCFETRIDGE / GIA COPPOLA / GROOVISIONS / H5 / HI NY / HIDEHITO SHINO / HIDEKI INABA / HIRO-KA / HOMEWORK / HUDSON POWELL / HUNTER GATHERER / I-WANT DESIGN / ILLDOZER / JAMES GOGGIN / JANE FOSTER / JODY BARTON / JONAS & FRANCOIS / JONATHAN ZAWADA / JULIE VERHOEVEN / KAM TANG KARL GRANDIN / KATRIN WIENS / KENZO MINAMI / KIYOSHI KURODA / KUNTZEL+DEYGAS / KUROKAWA TOMOKIKYOTARO / LEE BASFORD / LEENA KISONEN / LIKE MINDED STUDIO / LIZZIE FINN / LUCA DE SANTIS / MARCUS JAMES MAROK / MAT MAITLAND / MATT FURIE / MATT PYKE / MATT SEWELL / MAYA WILD / MELODIE MCDANIEL / MIDORI KAWANO / MM PARIS / MOGOLLON / NA2ME / NAGI NODA / NEASDEN CONTROL CENTRE / NERHOL / PAM / PETER SUTHERLAND / PHUNK STUDIO / POMME CHANG / POWER GRAPHIXX / REALA / RICHARD HOGG / ROSTARR / ROTARI RUN WRAKE / RYO MATSUOKA / RYUTA IIDA / SAND GRAPHICS / SANNA ANNUKKA / SHOHEI TAKASAKI / SHYNOLA SKISM / SNG WORK / SOPHIE TOPORKOFF / STEFAN MARX / STEVIE GEE / STUDIO KANNA / SVB / TADAOMI SHIBUYA TANAKA KATSUKI / TEN_DO_TEN / TEPPEI MAKI / TGB DESIGN / THE DIRECTORS BUREAU / TINA FRANK / TOBY NEILAN TOM HINGSTON / TOMATO / TOMOKI KUROKAWA / TOSHIFUMI TANABU / UKAWA NAOHIRO / WARREN & NICKWATARU KOMACHI / WHY NOT ASSOCIATES / WORK IN PROGRESS / WRITTENAFTERWARDS / YES / YOSHIROTTEN! YOSUKE TORII / YU NAGABA / YUKO KANATANI / YUMIKO ARIMOTO / YUTANPO SHIRANE /

ARTISTSGAS AS I/F HAVE WORKED WITH MANY OF THE WORLDS LEADING CREATORS AND HELPED IN THE DISCOVERY OF NEW TALENT FROM ACROSS THE GLOBE