VincomRetail profile - Eng

Company Profile 2015 1Vincom RetailPB

Company Profile 2015 3Vincom Retail2

Namecard


Vietnam’s leading shopping mall developer!

VincomRetail

About us7

Vingroup - Vietnam’s leading private company

Vincom Retail - Vietnam’s leading shopping mall developer

Vision & Mission

Why us?

Location, location, location

World-class design

Professional operation and management team

Effective & creative Marketing campaigns

Destination of leading local and international brands

8

10

13

14

Our products23Product development strategy

Vincom Center: The trendsetter

Vincom Plaza: The symbol of new lifestyle

Vincom Mega Mall: The favourite destination for families

24

26

28

32

Human resource & Corporate culture35

Table of contents


Vincom Mega Mall Times City

Vincom Retail6


about us

Vincom Retail Joint Stock Company (a subsidiary of Vingroup), is a leading shopping mall developer in Vietnam, focuses on the middle to high-end market. We develop, manage and operate the largest and fastest-growing shopping mall portfolio in Vietnam. We are passionate about providing customers with outstanding shopping, entertainment & cuisines in the most modern and convenient locations, helping to setting the new trend for Vietnamese consumers.

Company Profile 2015 7


VingroupVietnam’s leading private company

Vingroup Joint Stock Company (“Vingroup” or the “Group”) is one of the largest listed companies by market capitalization in Vietnam. Vingroup focuses on long-term sustainable growth and dynamic development, and has the potential to achieve leadership at the regional and international levels.

Vingroup pioneers and leads consumer trends in all its businesses through offering quality products and introducing a modern life-style experience to Vietnamese consumers.

The Landmark 81 Tower


Vinhomes

90,485Total assets

BILLIONVND

64,338Market capitalization

BILLIONVND

27,724 Net revenue

BILLIONVND

27,285Total owners’ equity

BILLIONVND

5,410Profit before tax

BILLIONVND

17,000Employees

As of Dec 31st, 2014


Vincom Retail Vietnam’s leading shopping mall developer

Vincom Retail Joint Stock Company (“Vincom Retail” or “Vincom”) owns, develops, manages and operates the largest and most modern shopping mall portfolio in Vietnam.

Awards:

After over 10 years of operation, Vincom has become an iconic destination that redefines the shopping, entertainment, and dining experience for Vietnamese consumers in large urban areas as well as new markets.

“Best Retail Developer in Vietnam” by Euromoney(2012 & 2014)

“Best Developer in Vietnam” by South East Asia Property Awards(2014 & 2015)

“Best Retail Development in Vietnam” by Asia Pacific Property AwardsVincom Mega Mall Royal City (2014)Vincom Mega Mall Times City (2015)


1.7Total assets

BILLION

25Annual visitors

MILLION

300Investment from Warburg Pincus

MILLION

700Domestic and international

RETAIL PARTNERS

Over 10 yearsOperation and management of shopping malls nationwide

Vincom CenterBa TrieuFirst shopping mall in Vietnam

1,200 Employees

Vincom Mega Mall Times CityAs of Dec 31st, 2014

USD

USD


Vincom Mega Mall Royal City

Vincom Retail12


VisionVingroup aims to consolidate and extend its lead among private, multi-sector businesses in Vietnam and the region, and to establish its reputation as an international brand. Vingroup also aspires to build a brand that projects Vietnam’s national pride to the international community.

Vision & Mission

MissionMarket: Provide unique, creative, premium products and services of outstanding quality that meet international standards and exceed customer expectations while reflecting Vietnamese tastes, culture and pride.

Shareholders and Partners: Uphold a cooperative spirit of mutual development and to commit to becoming the “best business partner” of our partners and shareholders by creating sustainable value over the long-term.

Employees: Build a professional, creative, dynamic, and humane work environment, providing all employees opportunities for career advancement based on their skills and contributions.

Society: Demonstrate corporate social responsibility and national pride by harmonizing corporate benefits with community contributions.


Why us?

Vincom Center Pham Ngoc Thach, Hanoi

Vincom Retail14


Frontage on busy streets· Vincom Center Ba Trieu, Hanoi· Vincom Center Dong Khoi, HCMC· Vincom Center Nguyen Chi Thanh, Hanoi

Major city intersections· Vincom Plaza Ngo Quyen, Da Nang· Vincom Plaza Hung Vuong, Can Tho· Vincom Plaza Bien Hoa, Dong Nai

Densed population centers· Vincom Mega Mall Royal City· Vincom Mega Mall Times City· Vincom Mega Mall Thao Dien

Vincom understands the importance of “location” in retail industry, so one of our most critical development strategies is to choose prime locations in densly-populated areas to create a pool of potential customers with high

level of income and demand for shopping and leisure for daily life. Vincom’s projects are built in the most affluent and highly populated areas, offering attractive investment opportunities for retail partners joining the scheme.

“Location, location, location”


Vincom Mega Mall Times City Lobby

Vincom Retail16


“World-class design”

Emergency exit, central air-conditioning, fresh air supply system

3.9Minimum ceiling height

m

3.5 - 18Main corridor width

m

1-3 parking basementsFor cars and motorbikes

Strategic partners for architecture and design, construction consultancy and property management.


With over 10 years’ experience in operation and management of shopping malls nationwide, Vincom Retail uses state-of-the-art technology in operation to offer professional environment to tenants.

Our Operation & Management Team and Customer Service Team, who deeply understand the Vietnamese culture and consumers, are enthusiastic and helpful supporters to fulfill operational requirements and propose useful business advices for tenants and shoppers.

“Professional operation and management team”

Vincom Retail18


With cultural activities and events across various segments such as fashion, technology, cuisine, leisure and entertainment, etc, Vincom has become an ideal rendezvous for daily life of millions of customers. At Vincom, the

customers have opportunities to enjoy a modern, dynamic and novel lifestyle. This key message underlining each of diversified and compelling marketing campaign to deliver the promise of Vincom to our customers.

“Effective & creative Marketing campaigns”

06 Marketing campaignsDesigned with inviting themes and vast array of creative activities. Six marketing campaigns each year are executed simultaneously across the shopping malls nationwide.

Holiday & seasonal themesOn the occasion of fun-filled festivals and holiday such as Tet Holiday, Children’s Day, Mid-Autumn Festival, Christmas, etc., Vincom shopping malls sparkle with ornate festive decorations.

Supporting activities for tenantsOur frequent demand stimulation and promotion activities have attracted a great number of potential customers to visit and shop at the malls.


More than 700 prestigious brands have chosen Vincom as their business partner. Vincom’s shopping malls meet the high expectations of domestic and international retailers, opening up opportunities for them to develop and enhance their brands in potential markets nationwide.

“Integration of 700 leading brands”

Food & BeverageAnchor Tenant

Supermarket

Department store

Entertainment

Electrical center

Vincom Retail20


Fashion, Beauty and Others


Vincom Plaza Ly Thai To, Bac Ninh

Vincom Retail22


ourproducts

Vincom plays critical role of a trendsetter in Vietnam, affirming investors’ prestige, professional property management with three sub-brands namely Vincom and Vincom Plaza and Vincom Mega Mall. In which, Vincom brand refer to shopping malls under 50,000 m2 in big cities, while Vincom Mega Mall brand refers to large-scale ‘all-in-one’ destination for fashion, food, entertainment and events.



Product development strategyBe the pioneer and leader in the market with the absolute competitive advantage as owner of prime locations in Vietnam. Vincome targets the middle and high-end market segments. We aim to deliver modern, convenient and world-class shopping experience, and set a new standard for shopping, dining and entertainment for Vietnamese consumers.

2004

1

27,103

Year

Total shopping malls

GFA (m2)

2009

1

42,489

2010

2

93,273

2012

3

131,333 482,913 513,690 759,604 1,000,000

(*)

2013

5

2014

6

2015

16

2016

30


YENBAI

ÐONGTHAP

PHUTHO

ANGIANG

HUE

QUANGNINH

HA NOI

HAIPHONG

CANTHO

TAYNINH

THÁIBÌNH

DANANG

GIALAI

HCMC

KIENGIANG

TIENGIANGVINH

LONG

HAUGIANG

BACLIEU

DAKLAK

TRAVINH

(*) 2016: 30 shopping malls in 19 big cities.



Vincom Center

Situated in prime locations of the most affluent and highly populated areas of Hanoi (1) and HCMC (2), Vincom Center is considered as a symbol of trendsetter, the first choice of intelligent customers who seek for an appropriate destination.

The trendsetter

(1) Hanoi: The capital of Vietnam(2) HCMC (Ho Chi Minh City): The biggest city of Vietnam

Vincom Retail26


Vincom CenterBa Trieu HanoiAddress: No. 191, Ba Trieu St., Hai Ba Trung Dist., HanoiGFA: 36,000 m2

Grand opening: November 23rd, 2004

Address: No. 72 Le Thanh Tong St. & No. 45A Ly Tu Trong St., Dist.1, HCMCGFA: 50,000 m2

Grand opening: April 30th, 2010

Address: No. 54A Nguyen Chi Thanh St., Dong Da Dist., Hanoi GFA: 53,000 m2

Grand opening: November 20th, 2015

Vincom CenterDong KhoiHCMC

Vincom CenterNguyen Chi ThanhHanoi


As a place for “creating new lifestyle of shopping, cuisines and leisure” in dynamic cities, Vincom Plaza shopping malls have become symbol of new cities, inspiring and delivering new modern shopping culture and international experiences for local residents.

Vincom PlazaThe symbol of new lifestyle

Vincom Retail28


Vincom PlazaHa LongQuang NinhAddress: Cot Dong Ho, Ha Long, Quang Ninh GFA: 31,000 m2

Grand opening: October 19th, 2014

Vincom PlazaThu DucHCMCAddress: No. 216 Vo Van Ngan St., Thu Duc Dist., HCMC GFA: 37,000 m2

Grand opening: February 08th, 2015

Vincom PlazaLong BienHanoiAddress: Vinhomes Riverside Complex, Long Bien Dist., Hanoi GFA: 45,000 m2

Grand opening: December 24th, 2012


Vincom PlazaBien HoaDong NaiAddress: No. 1096 Pham Van Thuan St., Bien Hoa, Dong Nai GFA: 25,039 m2

Grand opening: August 28th, 2015

Vincom PlazaLe Thanh TongHai PhongAddress: No. 1, Le Thanh Tong St., Ngo Quyen Dist., Hai Phong GFA: 17,500 m2

Grand opening: October 01st, 2015

Vincom PlazaNgo QuyenDa NangAddress: No. 710A Ngo Quyen St., Son Tra Dist., Da Nang GFA: 31,800 m2

Grand opening: June 30th, 2015

Vincom PlazaHung VuongCan ThoAddress: No. 2, Hung Vuong St., Ninh Kieu Dist., Can Tho GFA: 14,500 m2

Grand opening: July 26th, 2015


Vincom Plaza



VincomMega Mall

Vincom Mega Mall focuses on middle-class customers within an urban complex. With hundreds of international brands, millions of products, entertainment areas, gourmet cuisine, Vincom Mega Mall delivers the next generation of mixed-use development for hundreds of families and the youth.

The favouritedestination for families

Vincom Retail32



Vincom Mega Mall Times City

Vincom Mega Mall Thao DienAddress: Maseri Thao Dien, Dist. 2, HCMC GFA: 61,250 m2


Address: No. 458 Minh Khai St., Hai Ba Trung Dist., Hanoi GFA: 90,000 m2


Address: No. 72A Nguyen Trai St., Thanh Xuan Dist., Hanoi GFA: 190,000 m2

Opening date: July 26th, 2013


Company Profile 2015 35Vincom Retail34 Vincom Retail34


Vingroup is striving for noble human ideals: “To create a better life for the Vietnamese people”, in which, firstly we create significantly better life for Vingroup’s people. Each Vingrouper will have a chance for working & development, attractive remuneration and the glory if we do our best. We have no alternative choice but to develop and gain successes with such a transparent, well-defined and humanitarian policy.

human resourcecorporate culture



It has been 10 years since the grand opening of Vincom Center Ba Trieu, the first modern shopping center in Vietnam; 10 years of our passion to create a modern and dynamic lifestyle for Vietnamese people.

With a desire to improve Vietnamese life quality, Vincom has become a familiar and favourite brand of Vietnamese

consumers; a top-of-mind symbol for shopping, cuisine and leisure, bringing joy, modern shopping culture and international experiences to everyone in Vietnam.

For customers, we are committed to deliver a future vision of shopping, dining and entertainment experiences.

For partners, we passionately

cooperate to provide true value and development to jointly lead the market.

For employees, we target ideal working environment & the pride of a leading enterprise in Vietnam retail industry. Together with Vincom, we will establish and improve retail market in Vietnam to create a better life for the Vietnamese people!

Message from BOM


“Soaring toward the sun”Vingroup’s song



VINCOM RETAIL

W: www.vincom.com.vnE: [email protected]

Updated October 2015

We consider it our mission to deliver a modern lifestyle and a better life to over 90 million Vietnamese people. Vincom always strives to fulfill its services and products day by day in a seamless way. The close-knit co-operation with the partners and domestic and international investors sets an important foundation for the development of Vietnam retail market regionally and globally, in which Vincom Retail plays a leading role!

Together with Vincom to develop an affluent Vietnam

Vincom Retail38


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VincomRetail profile - Eng

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