80
4Emotions in a box 8 Guidelines 12 History
18Think Pack22 Materials 30 Home Entertainment32 Music34 Multimedia36 Cosmetics38 Corporate
42Multimedia in fair copy42 Authoring and pre-mastering47 Mastering and duplication
50Think tanks54 Patents
60The beauty of perfection
64Silver bullets
74You and us
contents
Emotionsin a box.
4
Your entire universe is in here.It is not easy task to fit the entire world in a box. But that is precisely a routine job for a leading company in the packaging business such as we are, a job that we carry out with never-ending enthusiasm. We have been putting our creations into ingenious and amazing boxes since 1968; they may have travelled round the world before being delivered into your hands, so that you can open them up to let out the original emotions.
Emotions in a box. Let them out.
An extraordinary job.We specialize in CD and DVD packaging, however we also possess the qualities and skills to mould any idea and transform any object into a cleverly devised package. The successful solutions – from standard to almost impossible ones – are those that better represent your products; they are all designed down to the smallest detail and made with top-quality materials.
5
Non-standard quality and speed, standard.Sometimes we have to work within tight deadlines, but even so the final outcome is by no means less valuable. A magical touch of our own that has resulted in the company winning a Grammy Award in 2001 and three Alex Awards in Los Angeles, in 2003, 2004 and 2005.
All for one and one for all.Whether you are dealing with Home Entertainment, Cosmetics, Fashion, Multimedia, Food & Drink, Publishing, or you want to simply advertise your brand through promotional materials, we will “dress up” your product according to your Customers’ wishes.
Our passion encased in our premises.
mission
Enhance the market image
and presence of our Customers’ products through innovative
and attractive packaging.
vision
Magically transform ideas into treasures
to discover and relish.
Our values.
1
To surpr ise the market and to always do your best, you need to unlock your i m a g i n a t i o n a n d attempt the impossible.It is only by dreaming of that which does not exist that you achieve excellent packaging, patents that will go down in history, international awards and – most importantly – our C u s t o m e r ’ s satisfaction.
2
Teamwork is our strength. At our company, through the integration of various departments and by following the packaging from the design phase to the final product; together with our Customers,f o c u s i n g o n their requests and respec t i ng the i r characteristics.
3
We aim to be a leader in our sector: first-class materials, unending passion, utmost committment.There is aptitude for leadership in our DNA, we keep our promises and we love completing each job in a successful manner.
710
crea
tivity
team
wor
k
qual
ity
a person’s worth
4
We prefer creating the future rather than waiting for it. If you want to stay one step ahead on the market, you need imagination as well as state-of-the-art t e c h n o l o g i c a l equipment and top-notch production systems. To provide our Customers with innovative materials a n d a m a z i n g solutions.
5en
trep
rene
uria
l spi
rit
Toughness, efficiency and responsibility are qualities that we nurture every day and that describe our entrepreneurial spirit. Our commitment is enthusiastic, and enhanced by the added value of our professional and human skills.
Our corporate culture is based on appreciation of human resources, respect fortheir physical and moral integrity and attention to their workplace. People are of infinite value for us.
6
effic
ienc
y
We live in symbiosis with our Customers’ needs and those of the market, while ensuring effective, speedy and accurate service and support.We are well aware of the fact that our Company would not exist without its Customers.
11
inno
vatio
n
History of our company.
Pozzoli is, as it has been for over 20
years, the heart and the soul of record
and music cassette packaging sector.
Creation of a compact disc
production department.
Pozzoli lithographic printing works is established
at Inzago (MI), specializing in the
printing of graphics supports for the sound recording
industry.
The production of art-intensive and
highly-effective packaging, our
company’s core business, begins.
19701968 1988 1990
12
The Inzago (MI) headquarters are
expanded and renovated.
Pozzoli France is set up in
Paris.
Pozzoli UK is founded in
London.
1998
Pozzoli Deutschlandis established in
Frankfurt.
1999 2006 2008
13
History of our works.
1999 Silent Hill Playstation
2000 The Wall Live 1980-1981Pink Floyd
2001 The Shrek Collection DVDThe Lord of the Rings DVDGreatest Hits Volume 2 MadonnaHarry Potter DVD
2005 Guero BeckAlex Award 2005
2006 La Vedovella Awardfor technologicalinnovation
2007 Help! Deluxe EditionThe BeatlesRome: The Complete CollectionDVDSpider-Man TrilogyDeluxe EditionDVDBusiness Award 2007
2002 Amnesiac RadioheadGrammy Award 2002Alla scoperta dell’oceanoCD-RomAlex Award 2003
2003 The Ultimate Matrix Collection DVD
2004 Songs About Jane Maroon 5Alex Award 2004
14
2009 Star Trek: Legends of the Final Frontier Collection DVDThis Is ItMichael JacksonTwilightDVD Blu-ray
2011 The Lord of the Rings: The Movie Trilogy DVDStar Wars: The Old RepublicVideogame for PCAchtung Baby Uber DeluxeU2IvyElisaEuropean Design Award 2011Watch the ThroneJay-Z & Kanye West
2010 Greatest Hits...So Far!!! PinkAssassin’s Creed Brotherhood Auditore EditionPlaystation 3L’intégrale Pierre EtaixBest DVD packaging in France 2010
15
Packaging
ThinkPack.
Our work, your work: in one pack.
From design to packaging. One single outstanding partner.Quality requires the highest care and skilful hands.We monitor the entire production process – from design to printing up to packaging – in order to ensure the highest quality and customization of the end product. Our knowledge of instruments, machinery and equipment and our desire to continue to amaze others have always been the main features of our work: to turn your ideas into unforgettable items.
Design, a powerful impulse.Thanks to our patents, long-standing experience and established know-how, our projects kick off with energy and creativity. A dedicated team is at your service to discuss all possible solutions down to the smallest detail and to turn even the most peculiar ideas into reality.
Pre-press: from idea to matrix, at the speed of the Web.We receive graphic files via Web or on digital media. In the pre-press department, the artwork is checked and processed in order to prepare offset and flexo matrixes and silk screens. The flow is fully electronic and computerized, as we use “computer-to-plate” systems for direct plate engraving.
18
Through printing, we set your emotions and give shape to colour. The printing process is carried out by latest-generation full-optional offset printers; change operations are fully automated, with speed of 15,000 sheets per hour. These printers can use up to 10 colours and are equipped with spectrophotometric control with flexo group for in-line printing and other ennobling processes. Multilines are dedicated to the productionof special high-grade packaging: UV printing for A-PET, leatherette and velvet, hot printing, special effects such as embossing and debossing.
Bookbindery and paper-converting. Whatever direction it takes, our papers are in order.Once printed, a sheet can go in two different directions: in the bookbindery department it becomes a hardbound or paperbacked book, while in the paper-conversion plant it becomes packaging. Paper is folded and cardboard is transformed to take on the forms you thought about to store and present your products.
Packaging. Care and attention, from start to finish.Thanks to an integrated and fully in-house process, the project quickly develops from file into printed sheets and discs, ready for the packaging phase. Standard products are assembled by high-performance machines to ensure a totally accurate and flawless result. Special projects are carried out by hand instead, in order to gurantee top quality and product uniqueness.
19
Qualityyou can touch.
Original materials: to each idea its own.
Creativity knows no bounds. Why set limits?The materials used for the packaging should enhance the underlying artwork. We have an endless range of solutions to turn even the most daring idea into a work of art that you can touch with your hands, ready to give the end-user a memorable buying experience and, sometimes, a collectable object. There is truly a large number of options, many of them interchangeable one with the other, for creating unique and totally personalized products. A short list? Metallic finishing, embossing, micro-engraving, screen-printing inks, lenticular effects, laser engraving, flocking, “rainbow” ribbons, glitter… and much more. Awaken your creativity: the sky’s the limit to your imagination.
22
23
EmbossingTextures and pattern are created by applying pressure on the taut cardboard and by means of clichés. Execution is by register and includes an endless range of patterns, ideal for providing visual and tactile effects to the printed surface.
Hot ProcessingA quick and easy system for giving luminescent effects to artwork. Clichés are used in this case, and the lamination process is carried out by applying utterly truly precious finish, quickly and at little cost.
LenticularMorphing, 3D, stereoscopy, motion, depth. Lenticular technology can surprise in many ways, and it is perfectly suited to sectors like Home Entertainment, Music and Cosmetics, where product image must keep in step with the times.
MicroengravingA multitude of light refraction effects, generated by millions of microlines. The resulting webs are designed to be overprinted and are perfect for adding value to the graphic design. Lamination processes and metal laminates are perfectly suited to all sales sectors.
Artistic reliefExtreme personalization offered by this system, which is used to create relief effects. The cliché is engraved by the artistwho prepares the artwork:a special handmade finish that provides great value to the end product.
Laser ProcessingNo more limits set by punches and ejectors. Piercing paper and cardboard are now an entirely creative operation thanks to laser technology, which offers precision engraving and cutting for the production of any artwork pattern or design.
24
Register flocking Tactile sensations play a crucial role in packaging presentation. Thanks to this type of flocking, we can apply a fabric- or velvet-like surface on specific areas that feels soft and pleasant to the touch.
Rainbow ribbonsA rainbow of emotions and colours to provide brightness and shine to the packaging finish. The luminescent effect can be either transparent, without changing the artwork design or colours, or can be totally concealing.
Glitter screen printingIf your aim is to add brightness and “style” to your packaging, this is the ideal solution. A clear resin is applied that entraps millions of small sparkles directly on the surface, for a truly surprising glow effect.
LaminatedWorking alone is allright, but together is much better. Whether applied on soft taut cardboard or on the more rigid hardback, throught the lamination process (which can also consist in plastic-coating) a polypropylene, polyester or acetate film is applied to the pack surface, in order to embellish and protect it at the same time.
High Gloss screen printingThis type of screen-printing lends a relief effect and ensures a truly smart and prestige finishing, thanks to the semi-transparent resist. The right choice when elegance plays a leading role.
Countless customizationsthat make each
packaging unique and
unforgettable.
25
A wide range of solutions.
A wide range of solutions.
All the nuances
of our work.
Corporate
Cosmetics
Multimedia
Music
Home Entertainment
A high visual impact presentation. From the packaging.
30
For the entertainment world, we produce creative and variously-shaped packaging, containing any kind of gadgets and completed with elaborate and accurate finishing. Pozzoli expresses the extent of its printing and paper-industry know-how in the Home Video sector, introducing top-level tailor-made details. We specialize in “impossibile missions” but also have an eye to production and distribution dynamics.
Music paper gets into the groove you wish for. Since 1968.
Our love for music, widely demonstrated since our company was founded by the production of record sleeves, has made us well-known and highly appreciated worldwide.We design and develop complex packaging and have won international awards for inventiveness and design; our products have been appreciated by millions of music lovers. A guarantee of reliability and success, from those who can strike the right notes in terms of packaging.
32
All contents take their course.
We offer effective solutions for the multimedia publishing industry too. Our regular Customers include major brands of the international publishing industry, such as De Agostini, Il Sole24Ore, RCS, Mondadori and Le Figaro. Quick response to and satisfaction of your requests are basic requirements which we comply with enthusiastically, while taking special care in selecting top-quality materials and suitable solutions, without forgetting quality.
34
100110011110001110001100110000100101000011110001100100011101011100100111100110111001001100100010100101111001
Scent ofsuccess at first sight.
Within such a dynamic and innovative sector as the cosmetics sector it is paramount to match stylistic research and functionality, in order to guarantee high-end product presentations. Materials, shapes, processes and colours come into play alongside service aspects in order to differentiate and characterize the product they contain and to attract the interest of consumers. We develop and propose products made of ever-new materials, guaranteeing handiness and aesthetic performance. A painstaking search of elegance, always combined with quality, in order to give your products the brightest visibility.
36
Not only music and video. The quality of Pozzoli packaging is famous across many sectors: from fashion to cars, from cosmetics to food. The contacts with which the company meets daily are many and varied, each with specific needs, that the company satisfies thanks to the flexibility and quality of its structure and offers, and with the guarantee of top-range materials for outstanding realizations.
A renewed bargain pack for your corporate image.
38
CDs and DVDs
Multimedia.In fair copy.
We line up your data. Into strings of 0s and 1s.
Good music, since 1968.Our journey started from sheer passion for music – cut on vinyl records – by manufacturing sleeves that would host many international hits, year after year.After vinyl records came music cassettes and then CDs – which we were the first to burn in Italy – but the need to attract music lovers with inventive and stunning packaging has stayed the same.
Authoring.DVD surfing takes a definite direction.DVD authoring is the process of collecting,sorting out and arranging multimedia contents to present to end users. It includes preparing static or animated menus, burning soundtracks, subtitling and navigation settings.
Pre-mastering.Your copy is safe. Before going to press, you need to be sure that the data has been properly recorded and that compatibility with the users’ readers is guaranteed.We carry out rigorous encoding, proofing and formatting procedures for your projects, so that you can be absolutely certain to go to press problem-free.
42
Duplication, better than the master copy.
Mastering.The mother of the copying process.During the burning phase the Glass is recorded by laser. This is where the track of the bits containing all CD and DVD information is listed. At the end of the process, the electrical and optical characteristics of the matrixes are checked accurately, so that each piece of data is copied faithfully.
Duplication.Maximum precision, tens of thousands of times.The actual production of optical media takes place in the duplication department. Here the CD takes shape. The disk is duplicated through special pressing lines that churn out finished metallized and coated disks starting from granular polycarbonate. All lines are equipped with a control system that ensures maximum quality of each single pressed piece, to offer you a flawless product.
The best technology: a question of label.To print CD and DVD labels, we use the best equipment available on the market.Offset printing offers stunning definition and high resolution, and it easily adapts to the media.Silk-screen printing guarantees rich and brilliant colours.The combination of these two systems results in top quality labels, printed in up to six colours and using special paints, if required.
47
Research and Development
Think tanks.
Research and Development
Creativity and innovation, at your service.So that your products can enjoy maximum visibility, they have to stand out from the rest in terms of inventiveness, style and quality. One of our company’s showpiece is the Research and Development Department: a team of expert and qualified professionals who apply their inventions to new materials, ideas and special processes to search for ever-new solutions.Thanks to an advanced CAD-CAM system for prototype design (mock-up), and using production control instruments, we study and develop original and innovative paper products, thus meeting the most diversified needs.
Design, drawing and printing, in synergy.Your requests are always our top priority: the solutions we offer, in tune with our creative designers, are unique, sophisticatedand always alert to the personality of the work or product to be presented. If you need the graphic realization of the project, there is a special unit at your disposal for the designing and layout of your packaging, in compliance with your instructions.
New ideas become successful ideas.
50
Our graphic division. International quality.We specialize in CD, DVD and Blu-ray packaging, and we also work for the Corporate and Cosmetics industry, with special skills in customized product manufacturing, outfitting and final packaging, as well as in “fulfilment” operations. Technology, expertise and passion have allowed us to reach top operational standards, thanks to the professional skills of our internal team and state-of-the-art equipment.
51
Everyone is doing it our way. Our patents.
Our imagination has gone a long way. We are used to walking down different paths, according to the various issues, thus we have conceived and distributed worldwide packaging-specific patents under license, that have become real benchmarks among insiders. For this reason, our products are not only innovative, but have often changed the rules of the sector too. This is the case of the Overpack® system, the first to introduce the simple and brilliant solution of housing two partially overlapped disks into a standard disk tray.The latest version of this patent by Pozzoli is the revolutionary Twin Tray, especially designed for the Home Entertainment sector: it contains 2 disks (DVD or Blu-ray), both visible and easily extractable.Issued under licence to Scanavo Denmark for their 2/One and 4/One Overlap® products, the Overlap® system has become a benchmark for the “Soft cases” too, the usual plastic boxes for DVDs.
54
Twin Blu-ray Tray patent number:EP 0 676 763 (AT, BE, CH, DE, DK, ES, FR, GR, IE, IT, LI, NL, SE)US 5743390Ornamental design:US 29/226,174 - EU 235,817
Twin Blu-ray Tray patent number: EP 1,962,288 - US 7,766,160
Twin Tray is such an innovative patent that it has revolutionized the world of Home Entertainment packaging. Its design makes maximum use of space while minimizing the overall dimensions. It is the ideal format for multiple DVDs
Twin Tray (for DVDs and Blu-rays)
and Blu-rays in a special edition, film sagas, telefilm series, monographic DVDs and especially accessorized reissues. Twin Tray is the smartest and handiest way to include all your disks in a single case.
56
Ecolbook patent number: EP 0,952,582 - US 6,109,432
Ecolbook with envelope The patented envelope allows perfect housing of a disk, in terms of hold and dimensions. The possibility of adding various envelopes is ideally suited to CD collections and special or limited editions. Thanks to this envelope, Ecolbook is the
same size as a Jewelbox and represents the ideal packaging for large-scale retail trade too, since it meets anti-shoplifting standards.
57
Quality and Environment
Thebeauty of perfection.
The brightest environmental solutions come from the work environment.Pozzoli has always adopted processes with minimum impact on the environment, both as regards the choice of materials and the definition of industrial processes. This is why we have set up a special d iv is ion dedicated to Qual i ty and Environment, in order to monitor production and ecological impact in terms of emissions and consumptions.
In pursuit of sustainable enterprise.
Commitment to cutting down on emissions. Considering the EKOLINE packaging line, the commitment for 2009-2010 has seen the Quality and Environment department involved in calculating the Carbon Footprint of products, in other words the greenhouse gas emissions measured in kg CO2 equivalents. Overall, the products of the EKOLINE range have a PCF ranging from 0.0691 kg CO2 eq. up to 0.9736 kg CO2 eq.A complete EKOLINE range produces a PCF of 5.7798 kg CO2 eq. with a significant reduction in environmental impact.
60
Looking at the future.To bring the future to present times. In 2012, the completion of an eco-friendly and low environmental impact journey requires an EPD certification (Environmental Product Declaration): the choice of vegetable-based inks, eco-environmentally compatible glues, biodegradable cellophanes and acetylcellulose plasticization will make our packaging as eco-friendly as never before.
A perfect job, guaranteed! Our certifications.In June 1999, the Company obtained the Quality Management System ISO 9001 certification, and in 2008 the Environmental Management System certification according to standard ISO 14001.The greater and greater awareness that market strategies can no longer disregard the environmental aspect led Pozzoli to obtain the FSC® certification (Forest Stewardship Council) in 2007, and the PEFC (Programme for the Endorsement of Forest Certification Scheme) certification in 2008. These certifications guarantee the sourcing of paper and cardboard from sustainably managed forests. In 2011, the Carbon Footprint index of EKOLINE products and the oragnization was calculated.The year 2012 will see the development of environmentally sustainable projects and the development of the third system certification BS OHSAS 18001:2007 on health and safety, which will join the two certifications already obtained by the company.
61
Awards
Silverbullets.
Grammy Awards 2001:Best Recording Package
“Amnesiac” RadioheadThe packaging of Radiohead’s Amnesiac in special limited edition is really something out of the ordinary.Precisely for its innovative look and originality, the “Recording Academy” awarded it the “Grammy for the Best Packaging of 2001” on 27 February 2002 (during the Grammy Awards official ceremony held in Los Angeles). The Grammy Award is the most prestigious
prize in the international music industry. It is awarded on the strength of technical and artistic merits without considering the commercial success of the works.
64
Alex Awards 2005:Best CD Package, Alternative Design
“Guero” BeckKevin Reagan (a world-famous designer) and Beck himself designed the artwork for this original packaging, whose distinguishing feature is the Twin Tray, a small tray that contains two partially overlapped disks in the same product. The Twin Tray is a product patented by Pozzoli worldwide. The merits of the award consist in the Twin Tray special features and in the packaging: a 48-page
hardback book with hot-pressed pearl-coloured white wrap.The result is an extremely smart and impressive packaging.
65
The most prestigious Italian award for graphics acknowledges our company’s outstanding results in the field of technological innovation and research. In recognition of the ability to anticipate market trends with unique solutions, obtained through the management of sixteen different technological processes and the registration of global patents in the packaging sector for Music, Home
Entertainment, Cosmetics and Publishing. “Made in Italy” means high technology and designing potential.
La Vedovella 2006:Technological innovation
66
DVD Champions 2007:Business Award
“Spider-Man. Trilogie” The great entrepreneurial ability is inter-twined with talent and artistic expression. Pozzoli shows off its “superpowers” in making the special edition of Spider-Man and takes home the DVD Champions 2007 award in Munich for the Home Entertainment sector. The frame is based on a 5-leaf DVD Coverpak®, equipped with four Blu-ray Trays, but it is the special finish that attracts the greatest attention.
The masked superhero’s logo, printed on the packaging front, consists of a chrome relief carried out with Ecodomes technique, to provide a very high-impact tactile feeling. An award that celebrates the creative and innovative contribution of the Italian company, that always manages to amaze the home entertainment market.
67
“L’intégrale” Pierre EtaixThe lights in the house turn on: not only to show a wonderful comic film interpreted by Pierre Etaix, but also for light up the prize awarded to the best DVD box for the French Home Entertainment market, during the Grands Prix de la Vidéo et de la VOD. The French National Union of Video Editors has awarded the making of a spectacular and perfect packaging,
remarkable for its pure and sleek lines and top-quality materials.
Grands Prix de la Vidéo 2010:Best DVD Packaging
68
“Ivy” ElisaIvy, Elisa’s new musical project, wins the European Design 2011 award: 17 pieces, including three new songs, new arrangements of her hits, duets and covers in a new acoustic version that highlights their natural stylistic purity.Ivy includes a documentary DVD by the Icelandic film-maker Danny Carlson (Sigur Rós), in which Elisa retraces her career, the realization of this project
and it aim. Concept and design focus on the use of matter and materials (handpainted papers, natural ink watercolours) with slight photographic touch-ups.
European Design Award 2011
69
Customers
Youand us.
The best support for your
business.
All the assistance you need,
all-inclusive.
74
Our job does not end with the delivery of the last packaging.Your needs will be fully met both during the entire production process and after the materials are delivered. Our steadfast commitment is being of service, at all times.
75
ITALYPozzoli S.p.A.
Via G. Di Vittorio, 1120065 Inzago (MI)
Ph. +39 02 954341Fax +39 02 95434240 [email protected]
GREAT BRITAIN Pozzoli Ltd
36 Gowan AvenueLondon, NSW6 6RF
Ph./Fax +44 (0)20 7384 [email protected]
GERMANYPozzoli Deutschland GmbH
Zeilweg 44D-60439 Frankfurt am Main
Ph. +49 (0)69 58604032Fax +49 (0)69 58604033
FRANCEPozzoli France Sarl
253 Rue Saint Honoré75001 Paris
Ph. +33 01 44 55 01 29Fax +33 01 44 55 01 22
