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Align Content Marketing To Sales Funnel Stages To Sink The Competition

Date post:	17-Oct-2014
Category:	Marketing
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Even though content marketing has seen explosive growth since 2013 and many have adopted it as a key area of budget growth, some marketers still lack a solid strategy for effective content use in pipeline marketing. One key element to making the most of your budget is to align content marketing types to the appropriate stage of the sales funnel. For example, some content such as infographics align to the top of the funnel while sales sheets and installation guides align to the bottom.

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Photo by John-Morgan - Creative Commons Attribution License https://www.flickr.com/photos/24742305@N00 Created with Haiku Deck

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Page 1: Align Content Marketing To Sales Funnel Stages To Sink The Competition

Photo by John-Morgan - Creative Commons Attribution License https://www.flickr.com/photos/24742305@N00 Created with Haiku Deck

Page 2: Align Content Marketing To Sales Funnel Stages To Sink The Competition

Source: Google Trends for “content marketing”

Page 3: Align Content Marketing To Sales Funnel Stages To Sink The Competition

Source: MarketingProfs and Content Marketing Institute study, July and August 2013

Page 4: Align Content Marketing To Sales Funnel Stages To Sink The Competition

Source: MarketingProfs and Content Marketing Institute study, July and August 2013

Page 5: Align Content Marketing To Sales Funnel Stages To Sink The Competition

Photo by birger_hartung - Creative Commons Attribution License https://www.flickr.com/photos/107085684@N07 Created with Haiku Deck

Page 6: Align Content Marketing To Sales Funnel Stages To Sink The Competition

Photo by Julian Partridge - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/52285635@N08 Created with Haiku Deck

Page 7: Align Content Marketing To Sales Funnel Stages To Sink The Competition

Photo by Rakesh JV - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/59281136@N04 Created with Haiku Deck

Page 8: Align Content Marketing To Sales Funnel Stages To Sink The Competition

Photo by archer10 (Dennis) - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/22490717@N02 Created with Haiku Deck

Page 9: Align Content Marketing To Sales Funnel Stages To Sink The Competition

Page 10: Align Content Marketing To Sales Funnel Stages To Sink The Competition

Page 11: Align Content Marketing To Sales Funnel Stages To Sink The Competition

Page 12: Align Content Marketing To Sales Funnel Stages To Sink The Competition

Photo by John-Morgan - Creative Commons Attribution License https://www.flickr.com/photos/24742305@N00 Created with Haiku Deck

Page 13: Align Content Marketing To Sales Funnel Stages To Sink The Competition

Photo by eriwst - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/37977505@N00 Created with Haiku Deck

http://www.bizible.com/pipeline-marketing

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