Real Life Use-Cases forCapitalizing on Data & Services (and Smart Customer Engagement)

Matan Trogan,

Regional Product Management and Marketing, APAC

September 2015

LTE Asia 2015 Suntec Singapore Allot Communication

Engagement

2

Smart Engagement to Increase Your ARPU

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Propose the right service & Improve service uptake

Identify Subscribers’ Touch Triggers

4 * Allot Mobile Trends Reports H2/2015

And Use Them for Smart Customer Engagement

5 * Allot Mobile Trends Reports H2/2015

Touch Trigger – Competitor Sites

6 * Allot Mobile Trends Reports H2/2015

Churn Indicators with Competitor Sites

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Video Stalls

Speed Test

Competitor Sites

Churn Prevention – Actionable QoE Dashboards

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Churn Prevention – Improve QoE

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Video/Web optimization

Touch Trigger – Travel Sites

10 * Allot Mobile Trends Reports H2/2015

Actionable Insights and Contextual Marketing

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Actionable Insights and Contextual Marketing

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Actions – Targeted Advertisement And Promotions

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Roaming

Customer Engagement is Not So Easy …

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On-boarding subscribers – Smart Engagement

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HTTP browsing

User initiated HTTP Browsing

App HTTP traffic

Unique Value of Allot SmartEngage Onboarding

16

OS

UserAppApp App App

HTTP

Device Type

Accurate identification based on User, Browser, Protocol, OS and Device Type

Precise On-Boarding

Cost Effective

Zero Service Impact

Brand Safe

Touch Trigger – Risky Sites

17 * Allot Mobile Trends Reports H2/2015

Malware File Types

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30% of blocked malware

files are JavaScript files, making it the most commonly used attack vehicle.

20% of blocked malware

files are image files that most users would not suspect ( jpg, png, gif, ico).

* Based on Allot’s big data security analytics in mobile network operator

Android Devices Are Highly Exposed To Threats

19 * Based on Allot’s big data security analytics in mobile network operator

Threat Analysis by Demographics

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Target Profiling

?

* Based on Allot’s big data security analytics in mobile network operator

Network based Cyber Security (Services)

Security for ALL without installation Comply with Regulation

MobileCore Network

OperatorServices

Fixed Core Network

Internet

Allot Service Gateway

PCEF / TDF

NFV & SDN Ready

Online Charging Offline Charging PCRF

Always and seamlessly updated NEW REVENUE OPPORTUNITY !

1st priority – Safer Internet for our Children

22

Case Study: T1 Operator – Security As A Service

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The Challenge:

The Allot Solution:

The Benefits:

• Provide a simple, accessible and effective value added service to protect all users regardless of device from internet threats and harmful content

• Allot WebSafe Family as a fully integrated service in the Allot Service Gateway to deliver SECaaS to consumers, SMBs & Enterprises

• Differentiate CSP with security services that are accessible to all

• Generate new revenue streams from SECaaS

• Enhance brand image and customer loyalty with useful and desirable services

Case Study: Network Based Security solution

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• Blocks the malicious page

• informs about restricted access

• End user is notified

Virus

Worms

Trojans

Spyware

Adware

Rootkit

Keylogger

Phishing

Case Study: User experience and Multi Tenancy

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User Predefined Profile Configure Content App Download Manager

• Chose between predefined filtering profiles

• Create own profile and define content to be blocked

• Configure Apps which can be downloaded

• Quiet time configuration

Case Study: Real-Life Service Take Rate

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0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

Tier 1 Mobile Carrier Case StudyParental Control & Anti Malware

Actual Vs Forecast

Actual % Forecast %

500K Euro per month within 8 months !

2M Euro per month after 2 years !

Summary - Allot’s Unified Solution for Smart Engagement

Big Data Analytics – to know your subscribers, their needs and their experience.

Innovative VAS such as SECaaS to give your subscribers unique service that will protect their family and ensure them a safer internet.

Service Delivery – to propose them personalized service data plans –especially for them.

Smart Engagement capabilities to communicate the right message at the right time to the right customer.

Come meet us @ booth #39C

THANK

Find out how Allot can help YOUR business to become a leading Digital Lifestyle Provider

mtrogan@allot.com

U

www.allot.com

Come meet us @ booth #39C