Alvaro De Oliveira, President, European Network of Living Labs - from Policy to Methodology,...

Shanghai, 13th October 2010 1 The European Network of Living Labs-‐ from Policy to methodology Shanghai, 13th October 2010 1 The European Network of Living Labs-‐ from Policy to methodology

The European Network of Living Labs – from Policy to methodology

Álvaro de Oliveira

ENoLL President

Forum Virium Helsinki Session

Shanghai, 13th October 2010 2 The European Network of Living Labs-‐ from Policy to methodology 10/20/10 2

13th October 2010 2 The European Network of Living Labs-‐ from Policy to methodology

Overview

•  Living Labs. User driven innovaJon. CreaJng services with people.Methodologies.

•  The European Network of Living Labs (ENoLL) •  The European InnovaJon Policy •  Future Internet, Internet of things and Living Labs

convergence.

•  Living Labs and Smart CiJes projects

•  InternaJonal CollaboraJon. The case of Brazil •  Helsinki InnovaJon gateway. ENoLL proposal. •  Conclusions



Global Challenges of our Jme

•  Finding soluJons for energy sustainability. •  Finding soluJons for climate change. •  Managing demographic shiVs. •  PrevenJng and managing health and ageing problems.

•  Providing safe water supplies. •  Maintaining food security. •  OpJmizing mobility. •  ImplemenJng security.



Sustainable SoluJons

•  The scale of problems creates the need to harness the widest possible set of resources for problem solving involving diverse types of knowledge, resources parJcipaJon and collaboraJon.

•  SoluJons need to harness the moJvaJon of millions of individuals and their communiJes. SoluJons cannot be pushed down at people to force changing behavior.

•  New, distributed and highly parJcipatory systems in order to achieve user behavior transformaJon are required. New roles of companies and public sector are needed in the demand, user and ciJzen driven open RDI enabled by ICT.

•  Living Labs provide open eco-‐systems, engage and moJvate the RDI stakeholders, sJmulate collaboraJon, create lead markets and enable behavior transformaJon.



What is a Living Lab?

•  In the tradiJonal research environment scienJsts and researchers are engaged in the development of new technologies, products and services to meet perceived market needs which many Jmes don’t materialize or are not met by technology pushed soluJons.

•  Living Labs are a user-‐driven open innovaJon eco-‐system where the user (ciJzen, resident, worker, student, visitor, customer) lives, works, studies, plays and entertains. In this real living environment, the user co-‐creates, experiments and tests new ideas, products and services. User centric soluJons and social innovaJon processes lead to new forms of producJvity and compeJJveness.



Living Lab Eco-‐system

Living Lab

Enterprises

Public AdministraJon

UniverisJes and Research OrganizaJons

Funding and Financing

RDI Stakeholders(PPPP) Co-‐creaJon New Business Models Social InnovaJon Shared Leadrship

FacilitaJon Charisma Trust

EmoJon

User CommuniJes Real Virtual

Shanghai, 13th October 2010 7 The European Network of Living Labs-‐ from Policy to methodology

•  Discovering what users want and need. Discovering unexpressed needs. Efficient source of new ideas.

•  Users engagement – What moJvates them?

•  Test ideas, services, concepts, products. •  Earlier adopters.Speeding up acceptance.The users do the selling.

•  Growth , sustainability of user communiJes

What is to be gained from user-‐involvement?

Source: Form It


Co-‐creaJng Services with the Users

Source: Form It



Living Lab Methodologies

•  Increased collaboraJon between public authoriJes, research centers, businesses and user communiJes (PPPPs).

•  CreaJon and exploitaJon of new technologies, products, services and business models. Increased producJvity of RDI acJviJes.

•  Improved cooperaJon in InternaJonal networks. •  Facilitated internaJonal posiJoning and privileged access to the markets.

•  Facilitated development of human capital and increased sustainability culture.



FIAPAL Living Lab (1/2)

RENAULT Assembler

AUTOEUROPA, GM, PSA

AUTOEUROPA PSA, Others

OEMS

10 50 180 180

Non-‐existent Clubs of Suppliers

InnovaJon Networks

(LL Methodology)

FIAPAL Living Lab

500 Millions Euros

1.5 Billions Euros 5 Billions Euros

6 Billions Euros

1992 1995 2005 2010

AUTOEUROPA, GM, PSA

120

Added Value Networks

(LL Methodology)

4 Billions Euros

2000



FIAPAL Living Lab (2/2)

AutomoLve Living Lab Network

Reserach, Engineering, InnovaLon, Training

Technological Centers

InternaLonal Research OrganizaLons

MIT IPA Carnigie Mellon

Research OrganizaLons CEIIA Technological Centers

AssociaLons and Training

Palmela Industrial Park ATEC Other AssociaLons

M A R K E T

U S E R S

F I N A N C E

F U N D I N G

ALL-‐Net 1 ALL-‐Net N FIAPAL LL

OEM 1

S1 Sn-‐2 Sn Sn-‐1

OEM N



European Network of Living Labs (ENoLL)

(212)

1st Wave – 19

2nd Wave – 32

3rd Wave – 68

4th Wave – 93



The EU Presidencies and ENoLL

1st Wave Autumn 2006

Finish Presidency, Autumn 2006

Portuguese Presidency,

Autumn 2007

Slovenian Presidency, Spring 2008

French Presidency, Autumn 2008

Sweeden Presidency, Autumn 2009

Spanish Presidency, Spring 2010

Belgium Presidency,

Autumn 2010

Hungarian Presidency, Spring 2011

5th Wave Autumn 2010

4th Wave Autumn 2009

3rd Wave Autumn 2008

2nd Wave Autumn 2007




European RDI System

ENoLL

Pre-‐Commercial Procurement of InnovaLon

European InsLtute of Technology



A Digital Agenda for Europe The 7 pillars:   digital single market   openness & interoperability   online trust & security   Internet for all   ICT research & innovation   digital inclusion   digital public services

These challenges are as well key challenges for ciJes in becoming “smarter”

Source: DGINFSO Dr. Max Lemke



European RDI Policies

•  FP7 Programme

•  CIP Programme •  ThemaJc Domains (Energy, Health, Mobility, e-‐Government, etc)

•  Smart CiJes

•  Smart Regions

•  PPP Programmes •  Future Internet

•  Factory of the Future

•  Electric Car

•  Efficient Buildings

•  Regional and cross-‐border development.

•  Pre-‐Commercial Procurement of InnovaJon.

The European RDI policies foster partnerships for collaboraJve human-‐centric, user-‐driven open innovaJon methodologies as provided by

Living Lab eco-‐systems.



PreCo Pre-‐commercial procurement of InnovaJon

Supplier B

Supplier C

Supplier

Supplier A,B,C,D or X

Phase 1 Solution design

Phase 2 Prototype development

Phase 3 Pre-commercial small scale product/service development - Field Test

Pre-commercial Tender (WTO GPA & Procurement Directives not applicable)

Supplier A

Supplier

Supplier

Supplier

Supplier

Phase 0 Exploratory Research

Pre-commercial Procurement

Phase 4 Commercialisation Diffusion of product/service

Tender for commercial deployment (WTO GPA & Procurement Directives applicable)

Supplier


Living Lab Types

•  Local Living Labs •  Regional Living Labs •  NaJonal Networks •  Crossborder Living Labs •  ThemaJc domains of LivinLabs:Energy,Health andWellBeing,Environment,Biotechnologies, Agrifood, Mobillity,Smart ciJes,Smart factories,Security


Smart City: A System of Systems

Infrastructure –  TransportaJon, uJliJes, communicaJons, water management, energy,

etc. –  Improving quality, efficiency and sustainability

Business –  Smart government ajracJng and retaining companies and starJng

new ventures –  Planning, product and services regulaJons, openness to foreign trade

and investment, taxaJon, ease of starJng new businesses… –  CreaJng jobs and wealth

Human Capital –  Basic human services: educaJon, healthcare, public safety… –  Social, community and cultural services –  AjracJng and retaining talented people

Source: Gérald Santucci, European Commission


Smart Services for Smart CiJes

Source: Gérald Santucci, European Commission


Alfamicro Living Labs Projects

SAVE ENERGY

APOLLON

FIREBALL

PreCo

PERIPHÈRIA


PERIPHÈRIA Smart City Living Lab Arenas

Arena: an archetypal urban seong in which Living Lab stakeholders co-‐design sustainable new services and new ways of living: • Malmö – Smart Neighborhood: where media-‐based social interacJon occurs • Bremen – Smart Street: where new mobility behaviours develop • Athens – Smart Square: where civic decisions are taken • Genoa – Smart Museum and Park: where natural and cultural heritage feed quality of life • Palmela – Smart City Hall: where mobile e-‐government services are delivered. • Helsinki, Lisbon and Rio de Janeiro.


PERIPHÈRIA Smart CiJes Architecture

15/09/2010 Periphèria – Smart CiJes Porqolio Working Group

24

Smart City Real World (THINGS) Sensors Cameras

Intellig. Objects

Smart Devices

MulJm. Interact.

Ambient Intellig.

Security enabled Data Interoperability Plaqorm

Smart City Digital World (PLATFORMS) Gaming Services

LocaJon Services

3D, AR Services

Portal Services

Web 2.0 Services

Privacy preserving Human CollaboraJon Plaqorm

Smart City Social World (ARENAS) SMART

Neighbourhood SMART Street

SMART City Hall

SMART Museum Parks

SMART Square



SAVE ENERGY Living Lab Project

Goals:

•  Smart ICT Energy Efficiency model and plaqorm aiming at 20%

•  Serious Game focused on Energy Efficiency at Public Spaces

•  User behavior transformaJon. Living Lab methodology

•  Pilots commijed to extend results beyond project compleJon

•  European wide disseminaJon of results

•  Policy RecommendaJons to the EU Commission


Helsinki Pilot Co-‐creaJon

Users: Teachers, pupils

Technical Experts

Historical Data: Made Energy

Audits

Supporting Companies

EvaluaLon Ideas,

Proposals S A V E

E N E R G Y

AcLon Plan

Project Plan

Investment Plan

EvaluaLon

ImplementaLon of the Pilots and Game

Source SAVE ENERGY Techinical MeeJng Helsinki; Arne Gylling & Asko kippo


Social InformaJon Architecture


Living Lab Cross-‐border Benchmark



FIREBALL Living Labs, Future Internet and Smart CiJes Convergence

Open User

Driven Innovation

Environments

Future Internet Research

Experimental testbeds

and facilities

Innovation in Smart Cities

Open User

Driven Innovation Environmens (Living Labs)

Future Internet Research

Innovation in Smart Cities

Experimental testbeds

and facilities


•  Aalto University •  MIT Portugal

•  Fraunhofer InsJtute •  PUC (Univ.Cath.Rio J.) •  Nokia •  Siemens

•  FIAPAL(AutomoJveLL)

•  SAP

Alfamicro Projects Partnerships

•  ISA •  Y-‐Dreams

•  Process Vision •  EDP Brasil •  Rio de Janeiro •  INdT(Nokia InsJtute) •  NaJonal, Regional, Local Governments


Alfamicro Large Scale Pilot Projects

•  10.000 houses in São Paulo and 10.000 houses in Vitória (Brazil) – Smart Metering and Smart Grid large scale projects to increase market awareness, understand technologies and exisJng business models, and support policy recommendaJons.

•  50.000 homes in Portugal – (Pilot for Energy Efficiency). Strategic Research Center on Energy Efficiency in Portugal. MunicipaliJes of: Águeda, Cascais, Sintra and Palmela. •  10.000 houses in France –

Smart Metering Energy Efficiency pilot project. First phase has already started.


ENoLL AcJviJes in Brazil

32

EU-‐Brazil LLs Conference, Campinas, SP, October 2010 (t.b.c.)

Digital Niterói, Niteroi, Rio de Janeiro, RJ, December 2008 Brazilian Living Labs:

1. LL awareness, Brazilian LL parJcipants on European Events (EU Lyon 08, Helsinki 08, EU Portugal 07, EU Slovenia 08, Brussels 08, etc)

2. Brazilian Living Labs and ENoLL

3. Emerging Living Labs 4. Brazilian Living Labs Network

Federal Government MeeJngs on Living Labs, Brasília, November 9th 2009

Workshop on Living Labs, Manaus, July 2008

Workshop on InnovaJon and Living Labs, Manaus, September 2009

Workshop on InnovaJon and Living Labs, Manaus, October 2008

Living Labs Energy Efficiency, Escelsa, Vitória, ES, December 2009

Espirito Santo Living Lab Workshop, Vitoria, ES, July 31th 2009

Espirito Santo Living Lab Workshop, Vitoria, ES, June 2009

Living Labs Workshop -‐ UFES, Vitória, ES, December 2009

Living Labs Workshop, Espírito Santo, ES, September 28th 2009.

Federal Government and EU Commission Workshop on Living Labs, Brasília, September 2008

InnovaJon and Living Labs Workshop, São Paulo, SP September 2008

Smart CiJes, São Paulo, SP, December 2009

Living Labs for InternaJonal CooperaJon. FIAM, Manaus, November 26th 2009

Living Labs Workshop, Belém, Pará, 30/Nov/2009

Workshop LLs, Vitoria, ES, April 24th 2009

InternaJonal Forum for Technology and InnovaJon, Vitoria, ES, November 2008

Energy Living Labs Workshop, EDP Inovação, São Paulo, SP, December 2009

INOV Conference, Manaus, November 4th , 5th 2010

Energy Living Labs Workshop, EDP Inovação, São Paulo, SP, July 15th 2010

INSME, Rio de Janeiro, May 10th -‐ 12th 2010

Rio Living Lab MeeJng, Rio de Janeiro, December 30th 2010

Rio Living Lab MeeJng, Rio de Janeiro, July 15th 2010


Brazilian Network of Living Labs

•  ExisLng Living Labs domains •  Sustainable Energy and Energy Efficiency •  Environment Technologies. Sustainability •  Biotechnology. Biodiversity •  Enviroment Technologies •  Natural Products TradiJonal PracJces •  Social InnovaJon. Inclusion •  Emerging Living Labs domain •  Internet of Things and Intelligent LogisJcs •  AutomoJve Industry •  Civil AeronauJcs Industry •  Agrifood. Healthy Food •  CreaJve IT Industries •  ThemaJc Tourism (Eco-‐acJviJes) •  Security

25th – 27th August 2010

33


Rio de Janeiro Well Being Living Lab Partners:

RJ State Government Olympic Commieee

Genesis InsLtute Porto Maravilha

Municipality Socio Design FUNDARPE QuickMind Milestone EduWeb PUC-‐Rio SEBRAE RioFilm Affero Globo FINEP SECRJ others Thematic

Tourism

Healthy Living, Sports

Smart CiJes, Urban Renewal

Social Inclusion,

e-Participation

Environment,

Sustainability

Arts, Design, Fashion

Digital Production, Publishing,

TV

Others

Culture, Entertainmen

t, Lifestyle

Rio de Janeiro

Well Being

Living Lab

Driven by Olympics Spirit


Amazonia Living Lab Partners:

AM State Government AmazonasTur

SUFRAMA EMBRAPA FAPEAM SEBRAE CIEAM FIEAM UFAM CETA INPA SECT INdT UEA

others

Digital Inclusion

Ecotourism

Sustainable Energy

Biodiversity (a)

Well Being Health

ICT Assisted Learning

Culture Preservation

(b)

Others

Sustainable Environment

Amazonia

Living Lab (c)

(a)  Includes the Living Labs: Biomedicines and Bio cosmeLcs.

(a)  Includes tradiLonal culture, handcrais, entrepneurship, micro businesses, etc.

(b)  CommuniLes CoordinaLon CooperaLon.

Driven by Nature InnovaLon


Conclusions (1/2)

•  Bringing users early into the crea1ve process, accessing the Collec1ve Intelligence

•  Bridging the innova1on gap between technology development and the uptake of new products and services

•  Allowing for early assessment of the socio-‐economic implica1ons of new technological solu1ons

Living Labs are User Driven Open Innova1on PlaDorms where stakeholders have formed a Public-‐Private-‐People-‐Partnership (PPPP) of firms, public agencies, universi1es, ins1tutes and users all collabora1ng for crea1ng, prototyping, and valida1ng new service-‐products and societal infrastructures in real-‐life contexts. Such contexts are ci1es, villages and rural areas as well as industrial plants.”

A Living Lab empowers users to drive research, development and innovation for ICT based services addressing major socio-economic issues (energy and environment; well being, e-health and inclusion; media and creativity; logistics and manufacturing regional development…)


Conclusions (2/2)

•  Living Labs are a pillar of the European InnovaJon System. The Policy is supported by the European Commission and EU Presidencies and is in line with the Europe 2020 Strategy and the Europe Digital Agenda.

•  EvoluJon and social changes. Sustainable Urban Well Being trends are emerging driven by the direct parJcipaJons of the ciJziens and applicaJons of Future Internet Technologies (Smart CiLes).

•  Regions and territories are increasingly becoming dynamic Living Enviroments requiring the capacity to develop enable and adapt to fast technological, societal and cultural changes. Living Lab collaboraJon methodologies can be the answer to adress these challenges in the context of Smart Regions.



•  Well established and top ranking InnovaJon System.Pro-‐acJve openess for collaboraJon.Public services trust.Open data.

•  Founding member of the European Network of Living Labs (Helsinki Manifesto – 2007 and 1st Wave of Living Labs iniJaJve.Large and well established LL Network)

•  Living Lab higher educaJon, research and policy. A hub for InnovaJon partnerships

•  On the leading edge of European Smart CiJes (The Helsinki FIREBALLSmart City showcase).Launching of the Network of Smart CiJes on the 18th of November 2010,led by Helsinki.

•  World Design Capital 2012.

•  A gateway to the European market driven by reputaJon, InnovaJon and business excellence.

Helsinki as the gateway for Finland -‐ China InnovaJon



•  Take advantage of ENoLL sharing of open experience and collaboraJon.FAO,INSME,EBN cooperaJon agreements.

•  Recreate in China the successful LL experience of Brazil.Take the leading role in Shangai.3 chinese LLs:Tianjin-‐China LL,MC-‐Mobile life Club of China,LLCM-‐LL of China MCC

•  Establish Europe-‐Brazil-‐China LL partnerships.Finland and Portugal. •  Renewable energy,Environment,Health and Well Being,Social

InnovaJon are among the strategic sectors of Shanghai InnovaJon driven growth model –Mayor Han Zheng -‐10th Nov 2010 at IBLAC .

•  EU-‐China LL Conference to foster LL iniJaJve in China •  5th Call for ENoLL membership to be launched on the 16th of

December 2010 by the EU Belgian Presidence in Ghent.Results to be publicly announced on the 18th of May 2011 by the EU Hungarian Presidency in Budapest.

•  More informaJon 5th Call: www.openlivinglabs.eu

ENoLL Proposal


Thank You

Álvaro de Oliveira [email protected]

[email protected]

Phone: +351 21 486 67 84 Mobile: +351 91 666 66 66

Skype: alvaroduarteoliveira Adresses: ENoLL Office Pleinlaan N 9B 1050 Brussels

BELGIUM Alfamicro

Alameda da Guia, 192-‐A 2750-‐368 Cascais PORTUGAL

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