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Page 1: &RORXUV - uploads-ssl.webflow.com

PrinciplesPrinciples

Colours

Typography

Iconography

Language

UI elements

Forecasts

Accessibility

Grids/Layouts

Reliable

Vela needs to communicate

reliability through consistency

and structure. Users are more

likely to think a product is reliable

when elements such as colours,

typography, icons and UI is

consistent across screens.

Convenient

Vela needs to be convenient to

use. By using simple designs and

an intuitive content organisation,

the user can quickly and

comfortable finish their goals

Beautiful

Vela needs to be beautiful to

water sport enthusiasts. It needs

to have a seamless design that

provides a pleasant experience

for the user when interacting with

the app. This means that the UI

elements needs to be up-to-date

with modern visual app

standards.

VELA’s main UX purpose is be a reliable, convenient and beautiful weather, wind and wave forecasting app specifically designed for water sport

enthusiasts such as sailors, surfers, divers and more. While the brand identity has not been defined, this style guide aims to define the UX identity.

This includes colours, typography, UI elements, icons and copy/language. Everything in this style guide is to ensure that VELA fulfils its UX purpose.

Colours

Reliable

For reliability colours should be

consistent. Primary colours

should be used 70% of the time.

Secondary colours should be

used 20% of the time. Accents

should be used minimally

Convienient

Colours should be used to group

and separate content to make it

convenient for users

Beautiful

Colours used are complementary.

There is a large palette for icons

and accents to give depth but

should be minimally used.

PrimaryWhite

#000000

Ivory

#FFFFF0

Whisper

#E6E6E6

SilverSilver

#C5C5C5#C5C5C5

AccentsAmber

#FFBF05

Tangerine Dark

#FFA710

Eclipse

#404040

SecondaryPattens Blue

#D1E7F8

Deep Sky Light

#00B1F1

Deep Sky Medium

#00A1ED

IconsVista Blue

#A0D1B9

Silver Tree

#5EC08F

Coral

#FF754C

Cinnabar

#E64A19

Orchid Medium

#BA68C8

Deep Lilac

#AB47BC

Echo Blue

#A0A8D3

Chetwode Blue

#5F6FC4

Carnation Pink

#F1A4C2

Brilliant Rose

#FF66A1

Whisper light

#E4E4E4

Heather

#BAC8CE

Periwinkle

#C5CAE9

Portage

#7E8CCF

Typography

Reliable

For typography to be reliable it

needs to be consistently used

Convenient

For typography to be convenient,

there needs to be clear

distinction between the purpose

of each font style

Beautiful

��ibaba Sans is a professional

but also pleasing to the eye. By

using different styles of ��ibaba

Sans we are adding depth and

visual dynamics to the screen

0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

��ibaba Sans Bold

0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

��ibaba Sans Medium

0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

��ibaba Sans Regular

0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

��ibaba Sans Light

For most important headings and large texts

For important headings, titles and CTAs

For titles, paragraphs and buttons

For unimportant content, buttons, tags

Iconography

Reliable

The icons are reliable because

they are easy to understand and

represent what they show.

Convenient

The icons make it convenient for

the user to find and categorize

relevant information

Beautiful

All the icon categories are

visually very different but all very

minimal and pleasing to the eye

Sports

The sports icon show a gender

neutral figure in action. The icons

show fun and adventure by using

a range of colour

Person

The gender neutral person is

drawn in a vibrant yellow with

curved edges

Shape

When displayed on a coloured

background the icon must be

layered on top of this shape.

There should be a shadow to

elevate the icon

Weather

The weather icons are used to

show the forecast of a location.

Their colours can be adjusted

and gradients can be removed or

added as long as it remains in

the colour palette. These are not

used in a forecast which is shown

in a table view

System

These icons are material-design

recommended. They are used for

navigation and actions. The icons

are displayed in black-grey scale

when they are inactive

Black and White

These icons are used only for the

table view of the forecast. They

are black and white as they are

used in an information heavy

screen

Active

When the icons are activated they

should change to this colour. For

example when the user is on the

home page, the icon should be

blue.

When a user favourites a location

a red heart icon should be

displayed

When the user sees a location on

the map a dark grey, filled-in

icon should be displayed

Informational

These icons are used to

categorize information about a

location. Due to the information

heavy screen which they will be

displayed on, they are kept black

and white.

Language

Reliable

Vela should use clear but water

sport specific language to show

that its content is reliable

Convenient

For convenience the language

should be simple. So it is easy for

the user to digest information

Beautiful

The language should be friendly

so that it adds to the pleasant

feeling the user gets from Vela

UI Elements

Reliable

UI elements must have a clear

purpose and intuitive interactivity

Convenient

UI elements should be used to

make the users life easier. UI

elements should be used with a

purpose

Beautiful

UI elements should be simple

and minimalistic. UI elements

should complement its

surrounding content

Tips Use Jargon if its related to water sports

Use personal pronouns to elicit a relationship with the user

Avoid using exclamation points which creates pressure for the user

Choose bullet points or short sentences over paragraphs

Choose symbols and/or icons over words where possible

Buttons

Size and colour can be adjusted

to fit the screen's aesthetic. Main

CTA button size can be adjusted

but should take up majority of

screen width

Tags

Size can be adjusted but should

remain in this colour

Input

Size and colour of input section

can be adjusted to fit the screen's

aesthetic

Next

To indicate progress

Crowd

Size and colour can be adjusted.

A gradient is used to add slight

depth

Button Button

Name

Main CTA

m/s020

Forecast

Reliable

Forecast views should be reliable

through the organization of their

content.

Convenient

Forecasts need to be displayed

so that it is easy for the user to

understand. Colour, grouping,

typography all needs to be

purposefully used

Beautiful

Colours need to complement

their information. Icons need to

be modern and pleasing. There

has to be a visual flow in the

forecast

Multiple day table

Daily table

Home screen

List view

Metrics grouped in categories;

air, water and wind.

Clear division between the days.

Categories elevated with

shadow.

Icons expandable to see their

meaning.

Current time indicated with

"Now".

Metrics change according to

sport chosen.

Accessibility

Reliable

For Vela to be reliable for all

types of users, accessibility needs

to be considered

Convenient

Features need to be convenient

for users who have accessibility

issues

Beautiful

The design needs to be beautiful

in all aspects; content, colour

and layout so that it caters to a

large number of users

Colours Text colour and background colour should have strong contrast (use Material Design tool)

Where possible, use visual cues to show action or feedback additionally to colour

Hierarchy Make sure each element is clearly distinguishable through element edges, shadows and

elevation

Establish hierarchy of content through clear size, placement, elevation and style of typography

Touch Ensure that touch targets are at least 44x44dp

Grids and Layouts

Reliable

For Vela to be reliable, it needs to

be responsive

Convenient

Content which can be accessed

on different screens is convenient

Beautiful

Content needs to remain

beautiful in different sizes

Mobile

Columns 12

Gutter width 6

Desktop

Columns 12

Gutter width 16

Inactive Active

8:00 10:00 12:00 14:00 16:00 18:006:00

Home has 3 background options

so far. The first is for a clear day,

the second is for night and the

third is for a cloudy/rainy day.

The icons here are displayed with

colour

This view is used in search,

browse, favourites and nearby

locations sections

Blobs

The purpose of these blobs are to

add unity between a screens and

to create a product identity. They

should be used sparingly and

should never interfere or take

away from the content of the

screen

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