PrinciplesPrinciples
Colours
Typography
Iconography
Language
UI elements
Forecasts
Accessibility
Grids/Layouts
Reliable
Vela needs to communicate
reliability through consistency
and structure. Users are more
likely to think a product is reliable
when elements such as colours,
typography, icons and UI is
consistent across screens.
Convenient
Vela needs to be convenient to
use. By using simple designs and
an intuitive content organisation,
the user can quickly and
comfortable finish their goals
Beautiful
Vela needs to be beautiful to
water sport enthusiasts. It needs
to have a seamless design that
provides a pleasant experience
for the user when interacting with
the app. This means that the UI
elements needs to be up-to-date
with modern visual app
standards.
VELA’s main UX purpose is be a reliable, convenient and beautiful weather, wind and wave forecasting app specifically designed for water sport
enthusiasts such as sailors, surfers, divers and more. While the brand identity has not been defined, this style guide aims to define the UX identity.
This includes colours, typography, UI elements, icons and copy/language. Everything in this style guide is to ensure that VELA fulfils its UX purpose.
Colours
Reliable
For reliability colours should be
consistent. Primary colours
should be used 70% of the time.
Secondary colours should be
used 20% of the time. Accents
should be used minimally
Convienient
Colours should be used to group
and separate content to make it
convenient for users
Beautiful
Colours used are complementary.
There is a large palette for icons
and accents to give depth but
should be minimally used.
PrimaryWhite
#000000
Ivory
#FFFFF0
Whisper
#E6E6E6
SilverSilver
#C5C5C5#C5C5C5
AccentsAmber
#FFBF05
Tangerine Dark
#FFA710
Eclipse
#404040
SecondaryPattens Blue
#D1E7F8
Deep Sky Light
#00B1F1
Deep Sky Medium
#00A1ED
IconsVista Blue
#A0D1B9
Silver Tree
#5EC08F
Coral
#FF754C
Cinnabar
#E64A19
Orchid Medium
#BA68C8
Deep Lilac
#AB47BC
Echo Blue
#A0A8D3
Chetwode Blue
#5F6FC4
Carnation Pink
#F1A4C2
Brilliant Rose
#FF66A1
Whisper light
#E4E4E4
Heather
#BAC8CE
Periwinkle
#C5CAE9
Portage
#7E8CCF
Typography
Reliable
For typography to be reliable it
needs to be consistently used
Convenient
For typography to be convenient,
there needs to be clear
distinction between the purpose
of each font style
Beautiful
��ibaba Sans is a professional
but also pleasing to the eye. By
using different styles of ��ibaba
Sans we are adding depth and
visual dynamics to the screen
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For most important headings and large texts
For important headings, titles and CTAs
For titles, paragraphs and buttons
For unimportant content, buttons, tags
Iconography
Reliable
The icons are reliable because
they are easy to understand and
represent what they show.
Convenient
The icons make it convenient for
the user to find and categorize
relevant information
Beautiful
All the icon categories are
visually very different but all very
minimal and pleasing to the eye
Sports
The sports icon show a gender
neutral figure in action. The icons
show fun and adventure by using
a range of colour
Person
The gender neutral person is
drawn in a vibrant yellow with
curved edges
Shape
When displayed on a coloured
background the icon must be
layered on top of this shape.
There should be a shadow to
elevate the icon
Weather
The weather icons are used to
show the forecast of a location.
Their colours can be adjusted
and gradients can be removed or
added as long as it remains in
the colour palette. These are not
used in a forecast which is shown
in a table view
System
These icons are material-design
recommended. They are used for
navigation and actions. The icons
are displayed in black-grey scale
when they are inactive
Black and White
These icons are used only for the
table view of the forecast. They
are black and white as they are
used in an information heavy
screen
Active
When the icons are activated they
should change to this colour. For
example when the user is on the
home page, the icon should be
blue.
When a user favourites a location
a red heart icon should be
displayed
When the user sees a location on
the map a dark grey, filled-in
icon should be displayed
Informational
These icons are used to
categorize information about a
location. Due to the information
heavy screen which they will be
displayed on, they are kept black
and white.
Language
Reliable
Vela should use clear but water
sport specific language to show
that its content is reliable
Convenient
For convenience the language
should be simple. So it is easy for
the user to digest information
Beautiful
The language should be friendly
so that it adds to the pleasant
feeling the user gets from Vela
UI Elements
Reliable
UI elements must have a clear
purpose and intuitive interactivity
Convenient
UI elements should be used to
make the users life easier. UI
elements should be used with a
purpose
Beautiful
UI elements should be simple
and minimalistic. UI elements
should complement its
surrounding content
Tips Use Jargon if its related to water sports
Use personal pronouns to elicit a relationship with the user
Avoid using exclamation points which creates pressure for the user
Choose bullet points or short sentences over paragraphs
Choose symbols and/or icons over words where possible
Buttons
Size and colour can be adjusted
to fit the screen's aesthetic. Main
CTA button size can be adjusted
but should take up majority of
screen width
Tags
Size can be adjusted but should
remain in this colour
Input
Size and colour of input section
can be adjusted to fit the screen's
aesthetic
Next
To indicate progress
Crowd
Size and colour can be adjusted.
A gradient is used to add slight
depth
Button Button
Name
Main CTA
m/s020
Forecast
Reliable
Forecast views should be reliable
through the organization of their
content.
Convenient
Forecasts need to be displayed
so that it is easy for the user to
understand. Colour, grouping,
typography all needs to be
purposefully used
Beautiful
Colours need to complement
their information. Icons need to
be modern and pleasing. There
has to be a visual flow in the
forecast
Multiple day table
Daily table
Home screen
List view
Metrics grouped in categories;
air, water and wind.
Clear division between the days.
Categories elevated with
shadow.
Icons expandable to see their
meaning.
Current time indicated with
"Now".
Metrics change according to
sport chosen.
Accessibility
Reliable
For Vela to be reliable for all
types of users, accessibility needs
to be considered
Convenient
Features need to be convenient
for users who have accessibility
issues
Beautiful
The design needs to be beautiful
in all aspects; content, colour
and layout so that it caters to a
large number of users
Colours Text colour and background colour should have strong contrast (use Material Design tool)
Where possible, use visual cues to show action or feedback additionally to colour
Hierarchy Make sure each element is clearly distinguishable through element edges, shadows and
elevation
Establish hierarchy of content through clear size, placement, elevation and style of typography
Touch Ensure that touch targets are at least 44x44dp
Grids and Layouts
Reliable
For Vela to be reliable, it needs to
be responsive
Convenient
Content which can be accessed
on different screens is convenient
Beautiful
Content needs to remain
beautiful in different sizes
Mobile
Columns 12
Gutter width 6
Desktop
Columns 12
Gutter width 16
Inactive Active
8:00 10:00 12:00 14:00 16:00 18:006:00
Home has 3 background options
so far. The first is for a clear day,
the second is for night and the
third is for a cloudy/rainy day.
The icons here are displayed with
colour
This view is used in search,
browse, favourites and nearby
locations sections
Blobs
The purpose of these blobs are to
add unity between a screens and
to create a product identity. They
should be used sparingly and
should never interfere or take
away from the content of the
screen
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