An Overview of Sales-Promotions

www.sales-promotions.com

What We Offer

Trade-in Promotions

Coupons

Loyalty Incentive Programs

Cashback Promotions

Sweepstakes & Competitions

Try Before You Buy

Premium Gift Promotions

Branded Prepaid Debit Cards

Satisfaction Guarantee & Warranty Programmes

E-Marketing Solutions

Tracking & Reporting

Point of Sale Material Social Media Promotions

ISO Certified Financially Regulated


Our Full Service Solution

Campaign Set-Up

Design of Promotional & Marketing Communication Materials (Micro-site, emails, e-zines, newsletters, etc)

24/7 Customer Service (Call Centre, Email)

Real time Reporting & Analysis (InSite Platform) which allows clients to evaluate promotions

Online Tracking System which allows customers to monitor the status of their claim 24/7

Inbuilt Validation Processes

Quality Control Checks

Global Funds Transfer Technology (In-House)

Google Analytics and SEO – can identify links and keywords that are most effective for driving traffic.

Our “Think Global but Act Local” approach allows for greater economies of scale, comparative reporting, and one point of contact for multiple activities


Our Clients include…


Canon Germany ‘Safari’ Sweepstake Promotion Autumn 2015 Objectives:• Drive sales of key Canon products • Collect valuable consumer data

Landing page features product details, prize details, FAQ section and T&Cs section


Kubota Cashback Promotion Summer 2015

Objectives:• Drive sales of key products• Collect valuable data on consumers

User chooses the relevant country flag and is directed to the respective claim form


XYZPrinting Cashback Campaign Winter 2015

Objectives:• Drive sales of 3D printers• Collect valuable data on consumers

User chooses the relevant country flag and is directed to the respective claim form


Harvey Norman ‘Back to School’ Cashback Promotion Summer 2015

Objectives:• Drive sales• Collect valuable data on consumers

Landing page which directs the user to the 2-step claim form


Olympus Cashback Bonus Promotion Winter 2015

Objectives:• Drive sales in a competitive market• Collect consumer data for targeted e-marketing campaigns

Landing page with country/language drop-down fields

Claim form


Canon Cashback/Credit Promotion Summer 2015Objectives:• Encourage customers to make multiple purchases • Drive sales

Landing page which directs to the claim form. The customer has the option to choose between cashback or credit depending on the product purchased


Fellowes Free Gift Promotion Spring 2015

Countries: Austria, Belgium, Switzerland, France, Germany, UK, Ireland, Luxembourg, Netherlands, Spain, Italy and Poland

Objectives:• Drive sales• Collect valuable data on consumers


TomTom Free Gift Promotion Winter 2015

Objectives:• Drive sales of TomTom Rider products• Collect valuable consumer data

User accesses the claim form via the landing page


Panasonic Try Before You Buy Promotion Summer 2015

Objectives:• Increase sales of camera and lens products• Collect valuable customer data

The multi-step form allows customers to choose the product, nearest retailer and preferred trial date


Netgear Arlo Try Before You Buy Campaign Winter 2015Objectives:• Drive sales of Arlo products• Increase brand presence

Interactive landing page which provides additional info about the offer and unique product features


The ‘Welcome’ page provides details about the competition, how it works and a link to the Terms and Conditions. Upon clicking on ‘Teilnehmen’ (Enter), the user can register their details, view the gallery page and place votes

Canon Austria ‘Unique Perspectives’ Photo Competition


Users can vote for their favourite photos on the ‘Gallery’ page. At the end of the competition, the winning entries are displayed on the competition link

Canon Austria ‘Unique Perspectives’ Photo Competition


Canon Netherlands Winter Campaign 2015


Canon Netherlands Winter Promotion 2015

E-Marketing Campaigns

• Targeted email campaigns are issued to existing consumers to announce the launch of the campaign

• Each email is tailored to ensure that the content is relevant

• Although the content of each email differs, the key promotional artwork is applied to maintain consistency • Links are provided to ‘Product Suggestion’ pages which provide consumers with additional info about each

product as a means of encouraging sales

• A link is featured to the main promotional site which provides more details about the campaign and allows the user to access the claim form

• Links are also featured to Canon social media sites to maximise engagement on social media platforms

• ‘Reminder’ emails are issued during the campaign to encourage engagement

• A ‘Final Reminder’ email is issued towards the end of the campaign as a last push to drive participation


Product Suggestion Pages• Links to each page are featured in the email templates and also accessible via the main promotional landing page.• Every page is themed for the purposes of highlighting the key features of each product and appealing to different audiences.• Each page features a clear ‘call to action’ button which directs the user to the promotional page.


Product Suggestion Pages


Online Cashback/Credit Calculator

• This allows users to easily calculate the cashback or credit value they can claim by registering a specific product.• Users simply select a product from the drop-down list to view the corresponding cashback/credit values.• Multiple products can be added to the list and the user can choose either ‘Cashback’ or ‘Credit’ to calculate the total values of

each option.• To submit a claim, the customer simply clicks on a ‘Register Now’ link at the bottom of the calculator. This will direct the user to

the relevant claim form.


Online Claim Form

• Engaging, easy to navigate and secure

• Key links and tooltips featured to assist the consumer in completing the form

• Clear ‘call to action’ button

Link to fillable and printable PDF claim form for consumers that prefer to submit a postal claim


Customer Online Tracking System (OTS)

• Upon submitting a claim, the user receives unique logins for the OTS. • It is a fully-branded platform that allows users to securely track the status of their claim/s in real time and

submit any outstanding details if requested.• In addition to monitoring the status of claims, the user can also use the portal to easily register additional

purchases; as each user account holds the customer’s personal and payment details, only product details are required.

OTS login page


• Upon logging in, the customer is directed to the OTS home page.• Here the customer can monitor the status of their claim/s, change login details, update their contact

and payment details, visit the FAQ section and register another product.

OTS Home Page


Thank You

Date post:	13-Apr-2017
Category:	Business
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An Overview of Sales-Promotions

Business