© 2016 wsp international limited

THE HISTORY OF

SALES PROMOTIONS

1956Weshler Sales Promotion, or WSP for short, hits the ground running

with Pom Pom “Secret Seal” Bucks – a 13 week television promotion

featuring Buck Weaver and the Buckaroo 500 TV show. Customers

earned Secret Seal Bucks with every dollar spent, to be redeemed in

the custom rewards catalogue.

1966‘Wonders of the World’ viewfinders hit grocery stores across

North America! Customers received their free viewfinder with

purchase of the series 1 slides, driving them back every week to

collect the set!

1975The games boom! Cash King, Wild Bill

Bingo, Scratch It Rich & Million $ Match

are making winners at supermarkets

across North America.

1986Supermarket customers

from coast to coast get

rewarded for their

shopping with FREE

dinnerware, cookware and

cutlery.

Cades Cove, one of the

most popular dinnerware

programs, was executed in

thousands of stores in

North America and was our

best selling pattern of all

time!

1990Future WSP Team

Member, Mike

Campbell, makes his

game promotion

debut!

At the age of 8, Mike

was the face of the

Sunkist Magical

Mystery

Sweepstakes, his first

and last modeling job.

1992From Garfield to Super Mario,

WSP added wonder and delight

to kids cereals with reflective

stickers, colour changing bowls

and amazing giveaways for now

classic gaming systems like the

original Nintendo and the Sega

Genesis.

1994WSP creates the JELL-O egg mould

and 24 million units later become one

of the most successful promotional

products of all time!

Customers were able to receive an egg

mould for free with the purchase of 3

JELL-O jelly powders. The key to

success was that the egg moulds

increased consumption of JELL-O, as

families were able to create fun and

delicious treats to celebrate the Easter

season.

Remarkably, the egg moulds increased

Kraft’s market share by 6.2%

sustained!

2003Zig when others zag. WSP is Cruisin’ to Win with Irving Oil, a

promotion that set the standard for modern day game

promotions with millions of Instant Prizes, huge ‘wow’ Collect

prizes, and our very first online contest microsite.

2013WSP reaches an

exceptional milestone:

5 million online entries in

an 8 week promotion

across computers,

smartphones and tablets.

Massive participation

online has helped us build

our clients’ CRM

databases and social

media followers.

2016

In 2016 alone, WSP has managed over $29 million in prizes, generated over 17 million

online entries and produced over 3.2 million units of valued added promotional products.

We would like to thank our clients and our friends.

Without you, 60 Years would not have been

possible!