Analytics

David Lee King | tscpl.org | davidleeking.com

for Social Media

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c

Whytracksocial mediaanalytics?

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customer

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customer

ROI

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customersuccess?

ROI

customer

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success?ROI

Visits

Activity Metrics

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March 2015:

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Facebook - 96 postsTwitter - 15 tweets Youtube - 1 video Pinterest - 70 pins

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182 total posts

Facebook - 96 postsTwitter - 15 tweets Youtube - 1 video Pinterest - 70 pins

March 2015:

why?flic.kr/p/dPPrVc

AudienceMetrics

Facebook - 13,031 Twitter - 5183 Youtube - 442 Pinterest - 1813

March 2015:

Facebook - 13,031 Twitter - 5183 Youtube - 442 Pinterest - 1813

March 2015:

Why?

EngagementMetrics

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Facebook

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engaged users

Facebook

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engaged users

Twitter

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Favorites, Retweets, Replies

Total Engagement

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18,465

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ReferralMetrics

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# of visitsto website

# of posts

# ofinteractions

# of posts

Why?

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ROI = Library goals

Smallgoals

growthengagement

postingcontent

Large Goals

Topeka & Kids

Connect withthe Freshmen

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So … What do youDO with all thesenumbers?

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tools

SumAllCyfeHootsuite Buffer

Simply MeasuredRiffle HubSpot

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