Social Media Analytics

Analyzing Tools Across Social Media

Facebook

Page Insights

• Facebook Page Analytics provide comprehensive insights:

• A page admin can find out and use the following:

– Break up of page fans’ demographics & location

– Break up of our reach in terms of demographics & location

– Our total reach, unique users & their frequency (Organic & Viral)*

– People talking about our page (on our page, or in their own posts)

– Page views, unique visitors, external referrers

*Organic: Posts seen by page fans Viral: When friends/followers of page subscriber see posts.

Twitter

Useful Insights

• Various tools available to provide account insights

• SocialBro, a chrome app on Chrome Web Store, is easy-to-use, useful tool

• Provides insights and statistics on:

– Time zones of our community

– What topics followers & friends are talking about

– Best time to tweet to reach maximum audience

• Tells us changes overtime in:

– Friends and followers

– Influence

– Audience

– Activity

Pinterest

Analyzing Pins

• Pinreach is a useful tool for Pinterest insights

• Sign in with company twitter account to find out:

– Popular pins and boards

– Number of followers, likes for each pin board

– Most popular pins

– Most influential followers

• Also identifies

– ‘trending’ pins

– users with highest reach

– Pins repinned by these, can get pins a very large audience

Quora

Quora

• A continually improving collection of questions and answers created, edited,

and organized by everyone who uses it.

• Your topic discussion page has the potential to become the best possible

resource for someone who wants to know about company/product/service.

• Delivers answers and content from people who have first-hand knowledge --

like real doctors, economists, technology experts, brand managers.

• Users have been on the rise. Dominated by technology influencers.

• By answering to questions accurately, create authority in community.

• No company accounts allowed. Recommended for senior management.

Appendix

Screenshots from Analytics

People Who Like Page: Demographics, Location

Reach

Organic: Posts by page seen by page fansViral: When someone interacts with your Page and that interaction is published in their feed and ultimately their friends/followers seeing it.

Chart shows no. of people seeing page content 1, 2 or more times.

People Are Talking About

Talking about this: Total number of unique people who created a story of any kind about your page or on your page.

SocialBro: Signing Up

Followers’ Interests

• Topics our followers are talking about:

• Bigger font signifies frequency

Our Community

Pin History

• Each pins popularity based on number of times repinned:

Quora Snapshots