Social Media Analytics
Analyzing Tools Across Social Media
Page Insights
• Facebook Page Analytics provide comprehensive insights:
• A page admin can find out and use the following:
– Break up of page fans’ demographics & location
– Break up of our reach in terms of demographics & location
– Our total reach, unique users & their frequency (Organic & Viral)*
– People talking about our page (on our page, or in their own posts)
– Page views, unique visitors, external referrers
*Organic: Posts seen by page fans Viral: When friends/followers of page subscriber see posts.
Useful Insights
• Various tools available to provide account insights
• SocialBro, a chrome app on Chrome Web Store, is easy-to-use, useful tool
• Provides insights and statistics on:
– Time zones of our community
– What topics followers & friends are talking about
– Best time to tweet to reach maximum audience
• Tells us changes overtime in:
– Friends and followers
– Influence
– Audience
– Activity
Analyzing Pins
• Pinreach is a useful tool for Pinterest insights
• Sign in with company twitter account to find out:
– Popular pins and boards
– Number of followers, likes for each pin board
– Most popular pins
– Most influential followers
• Also identifies
– ‘trending’ pins
– users with highest reach
– Pins repinned by these, can get pins a very large audience
Quora
Quora
• A continually improving collection of questions and answers created, edited,
and organized by everyone who uses it.
• Your topic discussion page has the potential to become the best possible
resource for someone who wants to know about company/product/service.
• Delivers answers and content from people who have first-hand knowledge --
like real doctors, economists, technology experts, brand managers.
• Users have been on the rise. Dominated by technology influencers.
• By answering to questions accurately, create authority in community.
• No company accounts allowed. Recommended for senior management.
Appendix
Screenshots from Analytics
People Who Like Page: Demographics, Location
Reach
Organic: Posts by page seen by page fansViral: When someone interacts with your Page and that interaction is published in their feed and ultimately their friends/followers seeing it.
Chart shows no. of people seeing page content 1, 2 or more times.
People Are Talking About
Talking about this: Total number of unique people who created a story of any kind about your page or on your page.
SocialBro: Signing Up
Followers’ Interests
• Topics our followers are talking about:
• Bigger font signifies frequency
Our Community
Pin History
• Each pins popularity based on number of times repinned:
Quora Snapshots
