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#SMX #23B | @Portent | @SaraLingafelter
| Date post: | 15-Jul-2015 |
| Category: |
Marketing |
| Upload: | search-marketing-expo-smx |
| View: | 1,811 times |
| Download: | 3 times |
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
Business Goals
Metrics
Tactics
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
http://bit.ly/17i0vKg
http://bit.ly/17FuYz7
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
( Modified from a recap slide from Avinash Kaushik at Mozcon 2013 )
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
• New website visitorsNew customer
acquisition
• Track visitor loyalty & visitor recencyIncreased
customer retention
• Track share of voice / conversationGain against your
competition
• Survey!Brand awareness*
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
Creepy Cool
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
Even Cooler
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
