ANDREW GOODWIN'S THEORY

Taylor Swift: Bad Blood

Visuals relate to lyricsThis video is more concept and performance based. As the narrative shown doesn’t exactly match the lyrics, but it all builds up at the end where everything links together.

Nearly all of this video is being used to help amplify the song and its concept. This is used especially in the chorus, including a range of other performers as well as herself.

Genre Characteristics Multiple cuts in the video Most scenes include Taylor Swift, the lead

singer/performer. Lots of effects, bright lighting, lots of

different camera shots, contrasting light and dark colours.

Record label, motifsSlightly different portrayal of her, instead of her doing a typical love related song, she’s being shown as strong and empowered with a fierier beat and performance. This is still helping to amplify the song.

Voyeurism The video does objectify her slightly because of particular clothes she is/isn’t wearing, as well as having full make up. This shows that some of these shots are there to accentuate her looks.You could also see this video as empowering as it shows all the women being strong, and not exactly focusing on any part of their body. But this can also be damaging as people may just see women pitting themselves against each other

Intertextual referencesThis video has been shot to look like a film, and it included many other artists and performers, which promotes all of them and their music. Aside from that the only other reference I could see was to Tron when they are riding the bikes