Animation Industry - India

May 2009

2ANIMATION INDUSTRY – INDIA.PPT

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Executive Summary

�Drivers:

– Increasing domestic demand for animation

– India emerging as animation outsourcing

hub

– Increase in institutions providing

animation education

– Increase in character licensing business

Market

Drivers &

Challenges

Future Trends

Competition

�Market estimated worth USD XX mn in 2008; Expected to reach USD YY mn by 2012

�Annual growth rate of x% from 2008-12

� India is becoming a global outsourcing hub providing animation production services

�About X students undergoing training in animation technology across India

�Challenges:

– High set up and production cost

– Manpower shortage

– Protection of Intellectual property

� Increase in budgets and realizations for animation movies

�Use of animated content across sectors

� Indian animation movies are gaining international appeal especially the mythological characters

�Majority of the revenues for animation companies in India are from outsourced projects

� Indian animation companies are moving up the value chain by developing original content

�Some of the prominent animation studios in India are Company A, Company B, Company C

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•Market Overview

•Drivers & Challenges

•Future Trends

•Competition

•Key Developments

4ANIMATION INDUSTRY – INDIA.PPT

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India is becoming a hub for outsourced animation production

services as well as developing a robust domestic market

• Indian animation market is estimated to be USD XX

mn in 2008 and is expected to grow at an annual rate

of x% till 2012

• The sector is booming with overseas entertainment

giants like Walt Disney, Imax and Sony outsourcing

cartoon characters and special effects to India

• Future outlook for animation sector is bright as

Indian mythological characters gain international

appeal

Overview Market size & growth

Sources:

Market segments & share

0

500

1,000

1,500

E

2012

x%

USD mn

A

2008

B

2009

C

2010

D

2011

x%u%2008

x%w%v%

w%

u%

v%

2012

Education

Multimedia/ web design

Animation entertainment

Custom content development

CAGR

a%

x%Outsourced services

y%Domestic services

Animation revenues split - India

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Drivers & Challenges

Increase in character licensing

business

Drivers

Increasing domestic demand for

animation

India- animation outsourcing hub

Increase in institutions providing

animation education

Challenges

High set up production cost

Manpower shortage

Protection of intellectual property

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• Animation sector is poised to grow at a CAGR of x% in India during 2008 - 12

• With the growth of this industry, the production budgets and the average realizations for an

animation movie are expected to increase over this period

Investments and realizations in animated movies expected to

increase while applications will be seen in other sectors

Increase in budgets and realizations for animation movies

x y2008

x y2012

Lower range

Upper range

Source:

x2008

y2012

• Animated strips are being used to convey a medical related issue to the layman or to

disseminate important health issues to a large segment of people

• Institute ABC is in talks with the traffic department and automobile vendors to prepare

animation strips, informing a new driver of the various rules to be followed and offering driving

tips

Use of animated content across sectors

----

-----

Budget (USD mn) Realization (USD mn)

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Major players (1/3)

• Working on an animated film series Lord Krishna and the crime caper

Bombay Dogs

• ---

• ---

• Bangalore based animation firmCompany D

• Warner Brothers’ Histeria

• ---

• ---

• 2D animation studio based in

HyderabadCompany C

• Majorly work for American Studios

• ---

• ---

• 3D animation company based in

MumbaiCompany B

• “Veneta Cucine”, an Ad-Film done by company A won the Best

Animated Ad-Film of the year at FICCI Frames 2006

• ---

• ---

• Based in Pune

• --

Company A

Work portfolioOverviewCompany

Note: This list is not exhaustive

Source:

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