Annex II : EU EOM media monitoring

Between 27 October and 20 November, the end of the election campaign, the EU EOM carried out a

quantitative and qualitative analysis of selected television channels, radio stations and daily

newspapers, assessing the coverage they gave to the different political actors (candidates, political

parties and alliances.)

The monitoring sample included:

4 television channels:

private: Canal 5; HCH; UNE TV public: Televisión Nacional de Honduras (TNH)

2 private radio stations:

HNR Radio Globo

4 private nationwide daily newspapers:

El Heraldo La Prensa La Tribuna El País

The relevant programmes were anlysed (paid propaganda, news, debates, interview fora, live coverage)

in the time slots between 6pm and 12am on the television channels, and between 6am and 12pm for

the radio stations, as well as newspaper contents (news, advertisments).

The media monitoring measured how much coverage was given to candidates and political parties by

recording the length of broadcast time (in seconds) on radio and television, as well as the amount of

space (square centimetres) in newspapers. The tone of coverage was also recorded - positive, neutral or

negative – excluding paid propaganda from this calculation. As a public medium, Televisión Nacional de

Honduras (TNH), does not broadcast paid propaganda.

Share of paid propaganda for presidential candidates in the media (27/10 – 20/11)

Presidential candidates

Newspapers Television Radio Average

JOH 1 84% 45% 64% 64%

Luis Zelaya2 9% 18% 23% 17%

Salvador Nasralla3 6% 37% 3% 15%

Otros 1% 0% 10% 4%

Total 100% 100% 100% 100%

Share of editorial coverage4 of the presidential candidates in the media (27/10 – 20/11)

Presidential candidates

Newspapers Television Radio Average

JOH 54% 45% 34% 44%

Luis Zelaya 15% 5% 10% 10%

Salvador Nasralla 12% 33% 18% 21%

Otros 19% 17% 38% 25%

Total 100% 100% 100% 100%

Share of editorial coverage of Juan Orlando Hernández in the media : 33% on his role as President, 67% on his role as candidate.

Media type Coverage of JOH as President

Coverage of JOH as candidate

Newspapers 33% 67%

Television 35% 65%

Radio 32% 68%

Average 33% 67%

1 Juan Orlando Hernández (JOH), presidential candidate for Partido Nacional de Honduras (PNH). 2 Luis Zelaya, presidential candidate for the Partido Liberal de Honduras (PLH). 3 Salvador Nasralla, presidential candidate for the Alianza de Oposición (Libre, Pinu). 4 News programmes, debate, interview formats, live coverage.

PRESIDENTIAL CANDIDATES’ AND POLITICAL PARTIES’ PAID ELECTORAL PROPAGANDA

Base: 29.650 (square centimetres)

Base: 29.650 (square centimetres)

JOH84%

Luis Zelaya9%

Salvador Nasralla6%

Others1%

Presidential candidates' paid propaganda in newspapers

JOH

Luis Zelaya

Salvador Nasralla

Otros

0% 20% 40% 60% 80% 100%

El País

La Tribuna

La Prensa

El Heraldo

El País La Tribuna La Prensa El Heraldo

JOH 100% 78% 80% 82%

Luis Zelaya 0% 19% 4% 18%

Salvador Nasralla 0% 0% 16% 0%

Otros 0% 3% 0% 0%

Distribution of presidential candidates' paid propaganda in newspapers

Base: 74.271 (square centimetres)

Base: 74.271 (square centimetres)

PNH42%

PLH51%

Alianza de Oposición/Libre/

Pinu6%

Otros1%

Political parties' paid propaganda in newspapers

PNH

PLH

Alianza deOposición/Libre/Pinu

Otros

0% 20% 40% 60% 80% 100%

El País

La Tribuna

La Prensa

El Heraldo

El País La Tribuna La Prensa El Heraldo

PNH 35% 28% 44% 39%

PLH 0% 66% 40% 61%

Al. de Oposicion/Libre/Pinu 65% 2% 15% 0%

Otros 0% 4% 1% 0%

Distribution of political parties' paid propaganda in newspapers

Base: 23.181 (seconds)

Base: 23.181 (seconds)

JOH45%

Luis Zelaya18%

Salvador Nasralla 37%

Otros0%

Presidential candidates' paid propaganda on television

JOH

Luis Zelaya

Salvador Nasralla

Otros

0% 20% 40% 60% 80% 100%

UNE TV

HCH

Canal 5

UNE TV HCH Canal 5

JOH 0% 67% 67%

Luis Zelaya 0% 33% 23%

Salvador Nasralla 100% 0% 10%

Otros 0% 0% 0%

Distribution of presidential candidates' paid propaganda on television

Base: 63.218 (seconds)

Base: 63.218 (seconds)

PNH28%

PLH15%

Alianza de Oposición/Libre/

Pinu56%

Otros1%

Political parties' paid propaganda on television

PNH

PLH

Alianza deOposición/Libre/Pinu

Otros

0% 20% 40% 60% 80% 100%

UNE TV

HCH

Canal 5

UNE TV HCH Canal 5

PNH 0% 58% 66%

PLH 6% 28% 27%

Al. de Oposicion/Libre/Pinu 94% 8% 7%

Otros 0% 6% 0%

Distribution of political parties' paid propaganda on television

Base: 11.783 (seconds)

Base: 11.783 (seconds)

JOH64%

Luis Zelaya23%

Salvador Nasralla3%

Otros10%

Presidential candidates' paid propaganda on the radio

JOH

Luis Zelaya

Salvador Nasralla

Otros

0% 20% 40% 60% 80% 100%

Radio Globo

HRN

Radio Globo HRN

JOH 0% 70%

Luis Zelaya 33% 22%

Salvador Nasralla 30% 0%

Otros 37% 8%

Distribution of presidential candidates' paid

propaganda on the radio.

Base: 63.251 (seconds)

Base: 63.251 (seconds)

PNH16%

PLH16%

Alianza de Oposición/Libre/

Pinu54%

Otros14%

Political parties' paid propaganda on the radio

0% 20% 40% 60% 80% 100%

Radio Globo

HRN

Radio Globo HRN

PNH 1% 54%

PLH 9% 33%

Al. de Oposición/Libre/Pinu 76% 0%

Otros 14% 13%

Distribution of political parties' paid propaganda on the radio

EDITORIAL COVERAGE OF THE PRESIDENTIAL CANDIDATES AND POLITICAL PARTIES

Base: 93.099 (centimetres squared)

Base: 93.099 (centimetres squared)

JOH54%

Luis Zelaya15%

Salvador Nasralla12%

Otros19%

Editorial coverage of the presidential candidates in the

newspapers

JOH

Luis Zelaya

Salvador Nasralla

Otros

39%53% 58%

76%17%

7%

25%

10%

15% 9%

10% 11%29% 31%

7% 3%

0%

20%

40%

60%

80%

100%

El Heraldo La Prensa La Tribuna El País

Presidential candidates' share of editorial coverage in

newspapers

JOH Luis Zelaya Salvador Nasralla Otros

Base: 26.561 (centimetres squared)

Base: 26.629 (centimetres squared)

70%

39%

64%

30%

43%

34%

0%

18%

2%

0% 20% 40% 60% 80% 100%

Luis Zelaya

Salvador Nasralla

JOH

Tone of editorial coverage of the presidential candidates in El Heraldo

Positivo Neutral Negativo

73%

43%

69%

27%

32%

30%

0%

25%

1%

Luis Zelaya

Salvador Nasralla

JOH

Tone of editorial coverage of the presidential candidates in La Prensa

Positivo Neutral Negativo

Base: 25.764 (centimetres squared)

Base: 14.276 (centimetres squared)

65%

17%

54%

33%

17%

40%

2%

66%

6%

0% 20% 40% 60% 80% 100%

Luis Zelaya

Salvador Nasralla

JOH

Tone of editorial coverage of the presidential candidates in La Tribuna

Positivo Neutral Negativo

65%

28%

68%

28%

27%

29%

7%

45%

3%

0% 20% 40% 60% 80% 100%

Luis Zelaya

Salvador Nasralla

JOH

Tone of editorial coverage of the presidential candidates in El País

Positivo Neutral Negativo

Base: 117.825 (seconds)

Base: 117.825 (seconds)

JOH45%

Luis Zelaya5%

Salvador Nasralla33%

Otros17%

Editorial coverage of presidential candidates on television

JOH

Luis Zelaya

Salvador Nasralla

Otros

90%

31%

77%

34%

6%

10%

5%

2%

3%

6%

16%

52%

1%

53%

2%

12%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

TNH Canal 5 HCH UNE TV

Distribution of editorial coverage of presidential candidates on television

JOH Luis Zelaya Salvador Nasralla Otros

Base: 16.053 (seconds)

Base: 25.743 (seconds)

89%

0%

82%

11%

27%

18%

0%

73%

0%

0% 20% 40% 60% 80% 100%

Luis Zelaya

Salvador Nasralla

JOH

Tone of editorial coverage of the presidential candidates on TNH

Positivo Neutral Negativo

66%

30%

70%

27%

62%

30%

7%

8%

0%

0% 20% 40% 60% 80% 100%

Luis Zelaya

Salvador Nasralla

JOH

Tone of editorial coverage of the presidential candidates on Canal 5

Positivo Neutral Negativo

Base: 12.252 (seconds)

Base: 68.993 (seconds)

21%

49%

80%

79%

38%

18%

0%

13%

2%

0% 20% 40% 60% 80% 100%

Luis Zelaya

Salvador Nasralla

JOH

Tone of editorial coverage of the presidential candidates on HCH

Tono HCH Positivo Tono HCH Neutral Tono HCH Negativo

28%

97%

1%

21%

3%

51%

99%

0% 20% 40% 60% 80% 100%

Luis Zelaya

Salvador Nasralla

JOH

Tone of editorial coverage of the presidential candidates on UNE TV

Positivo Neutral Negativo

Base: 345.772 (seconds)

Base: 345.772 (seconds)

JOH45%

Luis Zelaya5%

Salvador Nasralla33%

Otros17%

Distribution of editorial coverage of presidential candidates on television

JOH

Luis Zelaya

Salvador Nasralla

Otros

36%26%

53%

17%

22%

26%

8%

5%

6%11%

26%

73%

36% 37%

13%5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

TNH Canal 5 HCH UNE TV

Distribution of editorial coverage of presidential candidates on television

PNH PLH Al. de Oposición/Libre/Pinu Otros

Base: 54.265 (seconds)

Base: 54.265 (seconds)

JOH34%

Luis Zelaya10%

Salvador Nasralla

18%

Otros38%

Editorial coverage of presidential candidates on the radio

JOH

Luis Zelaya

Salvador Nasralla

Otros

90%

31%

6%

10%

3%

6%

1%

53%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

HRN Radio Globo

Distribution of editorial coverage of presidential candidates on the radio

JOH Luis Zelaya Salvador Nasralla Otros

Base: 32.869 (seconds)

Base: 21.070 (seconds)

38%

3%

48%

42%

45%

30%

20%

52%

22%

0% 20% 40% 60% 80% 100%

Luis Zelaya

Salvador Nasralla

JOH

Tone of editorial coverage of presidential candidates on HRN

Positivo Neutral Negativo

70%

35%

2%

23%

36%

16%

7%

29%

7%

0% 20% 40% 60% 80% 100%

Luis Zelaya

Salvador Nasralla

JOH

Tone of editorial coverage of presidential candidates on Radio Globo

Positivo Neutral Negativo

PRESIDENTIAL CANDIDATES’ DIRECT SPEECH IN THE MEDIA

Base: 14.463 (centimetres squared)

26%

38%

59%

75%20%

3%

28%

7%

8%

2%

5%12%

46%

57%

8% 6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

El Heraldo La Prensa La Tribuna El País

Distribution of presidential candidates' direct speech in newspapers

JOH Luis Zelaya Salvador Nasralla Otros

Base: 43.969 (seconds)

94%

40%

82%

3%

1%

13%

3%

1%

5%

14%

73%

5%

42%

2%

22%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

TNH Canal 5 HCH UNE TV

Distribution of presidential candidates' direct speech on television

JOH Luis Zelaya Salvador Nasralla Otros

Base: 28.018 (seconds)

22%

32%

6%

33%

7%

26%

65%

8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

HRN Radio Globo

Distribution of presidential candidates' direct speech on the radio

JOH Luis Zelaya Salvador Nasralla Otros

COVERAGE OF POLITICAL ACTORS BY GENDER IN THE MEDIA

Base: 14.463 (centimetres squared)

Base: 414.183 (seconds)

Hombres79%

Mujeres10%

Mujeres y hombres

11%

Representation of candidates and party members by gender in newspapers

Hombres77%

Mujeres14%

Mujeres y hombres

9%

Representation of candidates and party members by

gender on the television

Base: 204.954 (seconds)

USE OF LANGUAGES IN VOTER EDUCATION PROGRAMMES

Base: 2.911 (centimetres squared)

Hombres77%

Mujeres15%

Mujeres y hombres

8%

Representation of candidates and party members by

gender on the radio

Español100%

Otros idiomas (garifuna, lenca)

0%

Languages of TSE voter education programmes in

newspapers

Base: 4.997 (seconds)

Base: 1.911 (seconds)

Español63%

Otros idiomas (garifuna, lenca)

37%

Languages of TSE voter education programmes on television

Español97%

Otros idiomas (garifuna, lenca)

3%

Languages of TSE voter education programmes on the radio