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By:- Anunoy Majumder

BBA 4th sem

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MEANING Corporate : organized business

Social : every thing dealing withthe people

Responsibility : accountability between the two

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DEFINITION

Corporate Social Responsibility Is Operating A Business InA Manner Which Meets Or Excels The Ethical, Legal,

Commercial And Public Expectations That The Society Has

From The Business

The Obligation Of Businessmen To Pursue Those Policies,

To Make Those Decisions, Or To Follow Those Line OfAction Which Are Desirable In Terms Of Objectives And

Values Of Society

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ENCOMPASSES Social, economic, ethical and moral responsibility of

companies and managers

Compliance with legal and voluntary requirement forbusiness and professional practice

Challenges posed by needs of the economy and

socially disadvantages group

Management of corporate responsibility activities

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There Are Six Main Areas Of Social Responsibility-:

THE EMPLOYEES, PROVIDERS OF FINANCE,

CONSUMERS

COMMUNITY AND ENVIRONENT, GOVERNMENT

AND OTHER ORGANISATIONS OR GROUPS

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DIFFERENCE BETWEEN CHARITY

AND CSR

CHARITY

Means donating money,

goods, time or effort

For poor and needy

cause

It is selfless giving

toward any kind of social

need

CSR

It is how company align

their value to social cause

It can be people centric or

planet centric

It is not self less act,company derive long term

benefit from CSR

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TRIPLE BOTTOM LINE

APPROACH TO CSR Coined in 1997 by John Ellington It is based on the thought that business entities have

more to do than make profit for the owner of thecapital

People, Planet and Profit is used to describe the triple

bottom line

Profit is the bottom line shared by all commerce

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PEOPLE ISSUES

HealthSafety

Diversity

Ethnicity

Education and LiteracyPrevention of Child Labour

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PLANET ISSUES

Climate Change

Energy

WaterChemicals, toxics and heavy metals

Air pollution

Waste ManagementOzone layer depletion

Ocean and fisheries

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Need to Apply TBL ConceptoIncreased consumer sensitivity to corporatesocial behavior

oIncreased environmental regulation

oConcerns over global warming

oAwareness about and willingness for

respecting human rights

oMedia attention to social issues

oGrowing corporate participation in social up

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ACCORDING TO A SURVEY DONE IN THE US

o 79% want to work for a company heavily engaged in CSR

o 56% will refuse to work for a company who is not at all

committed to and engaged in CSR.

o Over 80% will switch brands if there is no CSR.

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