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APCO International Presentation

Date post:03-Dec-2014
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This presentation is about gaining credibility via social networking sites such as LinkedIn, Twitter and Facebook. It was given at the 2010 Women in Public Communication Leadership Conference, Orlando, Florida, April 21.
  • 1. Social Networking...Gaining Credibility with LinkedIn, Facebook &Twitter

2. Definition
Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
3. Six Degrees of Separation
The idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is at most six steps away from any other person on Earth.
4. Just A Few Of MANY!
5. Who is Online?
46% of American adult Internet users have a profile on an online social network site
61% of people with online profiles have annual household incomes of more than $50,000
45% of people with online profiles are college graduates
54% female, 46% male
28% use social networking to make new business or professional contacts and/or promote themselves or their work
~ Pew Internet & American Life Project Survey
6. Benefits For Job Seekers
80% of companies currently use or are planning to use social networking sites to find and attract candidates this year
66% of survey respondents reported they had successfully hired a candidate who was identified or introduced through an online social network
72% of respondents will invest more in recruiting through social networks
Source: Jobvite 2009 Social Recruitment Survey
440 HR and recruitment professionals completed the survey
65% have between 101 and 5,000 employees at their company
7. Why Use Social Networking?
8. Why?
Word of mouth
on steroids!!
9. Tips & Techniques

  • Be an expert

10. Be useful 11. Ask questionsand answer them 12. Quality vs. Quantity 13. Avoid too much TMI but a little is OK 14. Use caution when posting about sex, drugs, politics and religion 15. Build relationship before trying to sell 16. Tell people how to find you

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