1

TODAY

Pontos + Money

Mobile

Multiplus Challenge

2014

Novo Mercado (New Market) 1

100% tag along rights 2

Ordinary shares only 3

30% of independent board members

4

Special Committee Audit, Finance, Governance and Related Parties Committee

5

The custumers accumulate points buying products from our partners & flying with TAM and ONE WORD airline com-panies. They can convert the points in their loyalty programmes to Multiplus

The points are acumulated in the credit card. They can then choose to transfer the points to Multiplus or other loyalty programmes

The points can be redeemed for many products or services at coalition partners

The points are redeemed for an airline tickets More than 15 million airline tickets were redeemed during the last five years

9M14 3Q14

15%

56%

29%

14%

24% 24%

61%

1

´

Coalition TAM

Coalition represents more than 80% of points accumulated

2012

2013

9M14

2012

2013

9M14

2012

2013

9M14

2012

2013

9M14

Loyalty programs models

•

•

•

• METRICS

• RECURRING +

PROMOTIONAL

New clients

Cross – sell/upsell

Channel extension

Directioning sales

Increasing sales

Lead generation

Churn reduction

Tier

* Behavior on the last 24 months

* Considerded only members that

accumulates on the last 24 months + 21%

+ 21%

+ 103%

+ 69%

+ 59%

Partner

Aug 2014

Accessos to

The APP

04/ago | 05/ago | 06/ago | 07/ago | 08/ago | 09/ago | 10/ago | 11/ago

+ 3x

APP

Download

04/ago | 05/ago | 06/ago | 07/ago | 08/ago | 09/ago | 10/ago | 11/ago

+ 7x

Sources: websites of the biggest loyalty programs and statistics data of each country (updated in Jan/2014)

200

127

35

23

316

81

64

13

26

5

2

80

20

35

6,5%

20,5%

14,4%

7,3%

25,3%

24,2%

53,9%

Cartões Cia Aérea Varejo Farmácias Livrarias

2x/mês 3x/mês 4x/mês 1x/ano 2x/ano

E-commerce Mobile Loja Física Redes Sociais

-

Viagem internacional

Eletrônicos Viagem Nacional

Brinquedos Artigos

Esportivos

Cia Aérea Varejo

2x/mês

E-commerce Mobile

Viagem Internacional

Acabou de resgatar

uma passagem

Irá participar de uma corrida

- - Resgatou camiseta de times

Mobiliando casa nova

Resgatou TV

Estudante Tecnológico

(Earlier adopter)

Executivo Família Esportista

Acabou de resgatar uma

passagem

Esportista

Acima de 300k

Entre 100K e 300K

Entre 50K e 100k

Entre 20K e 50K

Abaixo de 20K

Entre 20K e 50K

E-commerce

International Travel

Just redeemed

a travel

Athlete

Airline Retail

2x/month

Mobile

Entre 20K e 50K

Participantes

B2C

2

•

•

•

•

•

•

•

•

•

•

•

•

•

2

Bring active members to the network

Invite your friends to join Multiplus Earn 100 points

Creat more accrual through engagement

Accrual on three different partners Earn 100 points

Encourage transaction in a specific a partner

Redeem with one partner Earn 100 points

Creat more accrual through engagement

Transfer your KM from Ipiranga to Multiplus

Earn 100 points

Assure understanding and

interaction with the network

Learn how the biggest loyalty network works

Earn 100 points

Install Multiplus mobile on your device Earn 100 points

13.4% 18.0%

*Including BRL 600 million capital reduction **Accrual basis

MULTIPLUS S.A.