St. Geraldo Flausino Gomes, 78 - Bl - B – 7th floor Brooklin Novo - CEP 04575-060
São Paulo – SP – BrazilPhone.: 55 11 2147-0450 - Fax: 55 11 5506-7227
http://www.rayeb.com.br
Institutional Brochure
We’re a premier human capital consulting firm, and we stand out for the way we differentiate the services
rendered to our clients.
– We are among the top five globally international executive search firm specializing in recruiting services for top-level executives, with operations in 51 offices involving 350 partners.
– We believe that leadership capital is the main source for our clients to gain competitive advantage, whatever their business, their size, their culture, or their origin.
– We endeavor to develop longstanding relations with our clients, and all the professionals in our team are focused and dedicated to delivering highly personalized and differentiated services.
– The Ray & Berndtson São Paulo Office coordinates all the company’s business in Latin America, and presents human capital solutions that go much beyond the regular “executive selection”.
– We’re entrepreneurs, and above all, greatly motivated by the success of our clients.
Who we are
Winston Pegler – President and Founding Partner of Ray & Berndtson’s Brazilian office
Winston was born in Brazil and is of English descent. He has a graduate degree in Business Administration from the “Universidade Mackenzie” in São
Paulo and post graduate extension from the “FGV - Fundação Getulio Vargas”, also of São Paulo.
He has been performing in the area of executive search and professional services dedicated to human capital, since 1979, and is member of Ray &
Berndtson’s global administration board, representing the Latin American region.
His area of activities includes the following sectors:
• Professional businesses & services
• Education;
• Energy;
• Agri-business;
• Health care;
• Organizational restructuring;
• Assessment.
Previous to his professional career in the area of executive search, Winston has performed in positions ranging from management, to director and CEO,
in sectors related to professional services, consumer products and agri-business, at companies like Caterpillar, Ford, Manah, PWC and Impar, and he
contributes periodically, on human capital issues, with articles on this theme in newspapers, journals and magazines, such as Gazeta Mercantil, Você
S.A., Exame, Valor Econômico and others.
Our Team
Luiz Wever – Partner and Vice President of Ray & Berndtson’s Brazilian office
Luiz Wever is a German/Brazilian citizen, with graduate degree and postgraduate extension in Business Administration from the FGV - Fundação
Getulio Vargas and the Fundação Dom Cabral/Insead.
He has been performing in the area of executive search and consulting in human capital since 1987.
His area of activities includes the following sectors:
• Consumer products (durable and non-durable) & Services;
• Health care;
• Media & entertainment;
• Sports & leisure;
• Assessment;
• Organizational restructuring;
• Coaching.
Previous to his professional career in the area of human capital consulting, Luiz performed in manager and director positions in sectors that covered
durable and non-durable consumer goods, at companies like Whirlpool and Tec Toy. Furthermore, Luiz Wever has written four books with more than
40 case histories of careers and entrepreneurship that made success in Brazil, and he also contributes periodically with articles on human capital issues
in the specialized news media, including Gazeta Mercantil, Você S.A. and others.
Our Team
Ademar C. Couto – Partner- Director of Ray & Berndtson’s Brazilian office
Ademar was born in Brazil and has a graduate degree in Business Administration from the EAESP/FGV - Escola de Administração de Empresas da
Fundação Getúlio Vargas, and an MBA in Finance from the New York University (NY – USA).
He has been performing in the area of executive search and professional services dedicated to human capital since 2005.
His area of activities includes the following sectors:
• Financial services;
• Sports & leisure.
Previous to his professional career in the area of executive search, Ademar performed in manager and director positions in the financial services sector,
at companies like Societé Générale, Crédit Agricole, Chase Manhattan, Lloyd’s Bank (Multiplic) and FinancialCorp.
Our Team
Our Team
George Washington Mauro – Partner-Director of Ray & Berndtson’s Brazilian office
George was born in Brazil, and he has a graduate degree in Business Administration from the FMU, plus several extension courses, particularly related
to the retail trade.
He has been performing in the area of executive search and professional services related to human capital since 2004.
His area of activities includes the following sectors:
• Consumer goods (durable and non-durable) & services;
• Retail trade.
Previous to his professional career in the area of executive search, George performed in manager and director positions in the retail sector of
companies like the Grupo Pão de Açúcar, Carrefour, Grupo J. Macedo, Grupo Sendas, Bom Marché and Rede ABC Supermercados, and he
contributes periodically as lecturer at several seminars related to his area of specialization.
Roman Santini – Partner-Director of Ray & Berndtson’s Brazilian office
Roman was born in Argentina, he has a graduate degree in Business Administration from the UADE (Universidad Argentina de Negocios- Argentina),
having concluded an intensive program in Executive Coaching at the Columbia University in New York (USA).
He has been performing in the area of executive search and professional services dedicated to human capital since 2008.
His area of activities includes the following sectors:
• Non durable consumer products
•Health Care;
• Life-science (Pharmaceutical /Medical/ Diagnostics);
• Coaching;
• Assessment.
Previous to his professional career in the area of executive search, Roman performed as Regional Director for Human Resources in the sectors related
to Consumer and Life-science products at companies like Becton Dickinson, Mars and PepsiCo. Recently, he performed in this position for the Asia/
Pacific region, headquartered in Singapore and encompassing China, Korea, India, Southeast Asia and Australia/ New Zealand. Before this
assignment he exercised his capacity in the Eastern European region (Moscow), and was also responsible for the Latin American region, having lived
in Mexico, USA and Brazil.
Our Team
Our Team
Luis Carlos Cornetta - Partner-Director of Ray & Berndtson’s Brazilian office
Luis was born in Brazil and has a graduate degree in Mechanical Engineering from the ‘Escola de Engenharia Industrial de São José dos Campos’
plus several specialization courses in Brazil and abroad.
He started in 2008 his career in the field of executive search and professional services involving human capital.
His area of activities includes the following sectors:
• Information & communication;
• Telecommunications;
• Durable consumer goods.
Previous to his professional career in the area of executive search, Luis performed in manager, director and CEO positions, in the sectors of non-
durable consumer goods and telecom, at companies like Kodak and Motorola. He also contributes periodically as lecturer at several seminars of his
specialization area.
Uwe Laux - Partner Director of Ray & Berndtson’s Brazilian office
Uwe was born in Germany and he has a graduate degree in Engineering from the University of Berlin.
He has been performing in the area of executive search and in professional services involving human capital since 1995.
His area of activities includes the following sectors:
• Energy;
• Industrial;
• Technology.
Previous to his professional career in the area of executive search, Uwe performed as executive in sectors that included consumer goods and mass
consumption at companies like Telefunken and Stahlgruber Otto Gruber GmbH & Co.
Our Team
Our Advisory Board
Álvaro Almeida Commercial Director – Revista Caras
André Godoy Freire President - Terex Corporation
André Müller Carioba Vice President Sr. - AGCO - LATAM
Antonio Cássio dos Santos President – Mapfre Vera Cruz Seguros e Previdência
Eduardo Centola President – Goldman Sachs LATAM
Fernando Ruiz de Almeida Prado Partner Sr. – Pinheiro Neto Advogados
Flávio Pestana CEO – Communications Division - Grupo Trafic/Jornal Bom Dia
Klaus H. Behrens Managing Director - Cerona
Council President – Hospital Oswaldo Cruz
Council President - Ray & Berndtson do Brasil
Council President - Henkel Ltda
Marcio Utsch President – Alpargatas
Norberto Sommerfeld Ex-Pres. of the Board Southern Cone – Elma Chips/Frito Lay
Council President Sol Brasil (Grupo Praias)
Patrice Etlin Director – Advent International
Paulo Giovanni Mix Comunicação Integrada
Pedro Passos Council President – Natura
Roberto Lima President – Vivo
Rolf-Dieter Acker President – Basf S/A
Walter Wieland Former CEO Mercosul – General Motors
The members of the Board are:
The objective of the Advisory Board of the São Paulo Office is to create conditions for the company to be recognized as “top of mind” in the field of Human Capital Strategy, and to contribute towards achieving the desired growth targets.
Identifying talents is our specialty, but our role is to assist the shareholders, the boards, the presidents, and the company leaders, in finding integrated solutions for their human capital needs, thereby enabling their corporate strategies. We always seek the best return for the client on investments made on “leadership”.
Therefore, our mission is to provide corporate solutions that demand one or more of the following actions:
- Search and select top-level professionals that are aligned to the culture of your company and well adjusted to the organization’s current needs.
- Review the competencies of the management team, the executive board, and the non-executive board, analyzing their correlation with corporate strategies.
- Review the internal decision-making processes that have impact on organizational strategies.
Our Business Model
Market Intelligence– Supporting our mission, we have a Market Intelligence area that is capable of conducting market studies
and diagnoses, in the areas where your company performs, as well as competitive positioning evaluations.
– Thence, and based on these analyses and the sequential competitive positioning, we are in a good position to discuss your actual human capital needs, taking into consideration the current moment and the company’s business strategies, as well as the performance of your competitors, and relating them to the ideal profile of the professional that could steer the company to reach desired objectives.
Management Assessment– For the top management and executive levels we apply our global methodology HAR-BCR (Human
Asset Review and Business Culture Review)
– The main characteristics of this methodology, includes: alignment to corporate strategies and objectives, in-house and market benchmarking, cross-validations, modular structure that allows customized solutions for very type of client.
– For Middle-Management we apply the ‘Simulated Assessment’ method, which is strongly influenced by the precepts used in the upper management levels.
Our Specialized Services
Organizational Strategies– Using our methodology ‘PhD – Process of Hierarchical Decision-Making’, we provide our
clients with the following benefits:
Obtain a clear view of the company’s organizational structure, and its flexibility to adjust to
strategic plans.
Obtain a clear view of the decision-making role of every executive in each structure, identifying
their contributions, gaps, and the possible overlap in responsibilities.
Provide support to the CEO and to the top management of the company, before initiating a
selection process.
Executive Search- Our differential is based on five pillars: cultural diversity, experience in diverse business
sectors, management experience, business experience, and business intelligence.
Our executive search processes follow strict quality measures, performed under the precepts of
the ISO 9002 standards, and supported by proprietary information technology.
Our Specialized Services
Middle Management and Specialized Technicians
• Ray & Berndtson also offers recruiting and selection services for
professionals in the middle management and specialized
technicians levels, through our independent sister-company
PRINCIPAL, who is specialized in this segment.
• PRINCIPAL’s proposition is to identify high potential
professionals that can constitute the future generation of
executives for the company.
• The methodology employed includes processes that can range
from simple searches in our on-line databank, reaching right up
to complete search and selection processes in timeframes not
exceeding four weeks.
Our Specialized Services
