ARCHDIOCESE OF CHICAGO IDENTITY AND DESIGN …update.archchicago.org/Portals/6/Design...

January 1, 2017

ARCHDIOCESE OF CHICAGO IDENTITY AND DESIGN STANDARDS

January 17, 2017 8:47 AM

INTRODUCTIONThe Archdiocese of Chicago Graphic Standards were designed to increase visibility of the Archdiocese, to present the organization and its ministries and services in a straightforward, concise, compelling, and understandable manner; and to provide the guidance needed to create simple, consistent, visual presentations of the Archdiocese.

It is important that these guidelines are adhered to.

January 17, 2017 8:47 AM

CONTENT

Basic Elements

1.1 Logotype1.2 The Seal1.3 Type and Typography1.4 Signature System1.5 Signature System Exceptions1.6 Color1.7 Formats

Applications

Stationery

2.1 Letterheads and Second Sheets2.2 Business Cards2.3 Envelopes and Mailing Labels

Print Materials

3.1 Brochure Covers3.2 Brochure Interiors3.3 Brochure Backs3.4 Newspapers

Grids

4.1 8.5" x 11" (3-column)4.2 8.5" x 11" (4-column)4.3 11" x 8.5"4.4 5.5" x 8.5"4.5 8.5" x 5.5"4.6 # 10 brochure4.7 4" x 6" (card)4.7 6" x 4" (card)4.8 11" x 17"4.9 17" x 11"

Electronic Templates

5.1 PowerPoint5.2 Word Letterhead5.3 Fax5.4 Memorandum5.5 News Release 5.6 Basic Word Document/Report

Digital and Web

6.1 Email Signature6.2 Web Typography (to come)6.3 Web Colors (hex) (to come)6.4 Web and Mobile Formats (to come) 6.5 Email Blast or Newsletter

BASIC ELEMENTS

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January 17, 2017 8:47 AM

Coat of Arms (color) Coat of Arms (gray) Coat of Arms (black)

Our logotype is a unique combination of our name and Coat of Arms. Our logotype is the most important and the most visible element of our identity system and must be displayed consistently on everything we produce. Only one logotype represents our Archdiocese and no other logos or modifications are acceptable.Never try to recreate the Archdiocese’s logotype using type. The logotype is a fixed unit, and the height, width, and space proportions should never be altered.

Avoid placing the logotype too close to text or graphic elements. A comfortable, clear space should always be maintained around the logotype. The logotype is most always displayed horizontally. When horizontal space is limited, the stacked version of the logotype may be used.

LOGOTYPE

1.1BASIC ELEMENTS

Logotype (positive)

Logotype (reversed)

Stacked Logotype (limited use)

Full color (4-color process)

Full color reversed (4-color process)

Grayscale

Grayscale reversed

Grayscale reversed

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BASIC ELEMENTS

Overprinted or knocked out of background

Reversed (white) out of background

Ghosted Embossed Watermarked

1.2

The logotype is used for most identity applications; however, the seal may be used for more formal pieces (such as for awards and events). The seal should be considered an official stamp or decorative element, not as the primary identifier for the Archdiocese.The seal can be reproduced in any shade of gray, in black, or in white. It can also be engraved, embossed, used as a watermark, or ghosted in a background.

The seal should never be combined with the signature on any communication.

THE SEAL

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Alright Sans Light (for headlines and text)

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Alright Sans Light Italic (for emphasis in text)


Alright Sans Regular (for text only)


Alright Sans Regular Italic (for emphasis in text)


Alright Sans Bold (for titles, headlines and emphasis)

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789Alright Sans Bold Italic (for emphasis in text and headlines)


Chronicle Text G1 (for newspaper text only)


Chronicle Text Italic G1 (for emphasis in newspaper text only)


Chronicle Text Semibold G1 (newspaper body text only)


Chronicle Text Semibold Italic G1 (for emphasis in newspaper text only)


Arial Regular (for electronic communications)


Arial Italic (for emphasis in electronic communications)


Arial Bold (for electronic communications)


Arial Bold Italic (for emphasis in electronic communications)


There are three fonts used for all Archdiocese of Chicago communications—Alright Sans, Chronicle, and Arial.Alright Sans is used for most of our designed and printed communications and for online applications. Chronicle is used only for body text of the Archdiocese’s published newspapers: Chicago Catholic and Católico.

Arial is used for Microsoft® Office suite applications such as PowerPoint and Excel, in email, and for other electronic communications.

TYPE AND TYPOGRAPHY

1.3BASIC ELEMENTS

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BASIC ELEMENTS

Correct Incorrect

Examples

Type should always to be set flush left and ragged right. Never center or set text flush right.Titles and headlines may be in all capital letters or upper and lower case.Body copy should always be upper and lower case.

1.3.1

TYPE AND TYPOGRAPHY

HEADLINE HEREEt ipit esed et pro blaut maios eum, voloritas ut vollenimus assecerspist faccusdam nonseque quatemp oreptiatur. Pit omnisti oreperi tiniaerum repraec erspelenimo omnimi.

Is dolorem conse precti aut porem quodio. Itatur magnimus ut utet re et que nullabo rehenet od ut placepera dolupist aut vel ipid magnisi tatureh enimus earcia consediae poribus ciassun demporro volore solupta volestempore nihiliqui offic.

Ipis doluptatatet accatium eaquam quosant duscimi, se nos cupta si odi dollauda pre, quaspiducium et lab iurerovid que moleseque velique eaque enia dolectum hil etur.

HEADLINE HEREEt ipit esed et pro blaut maios eum, voloritas ut vollenimus assecerspist faccusdam nonseque

quatemp oreptiatur. Pit omnisti oreperi tiniaerum repraec erspelenimo omnimi.

Is dolorem conse precti aut porem quodio. Itatur magnimus ut utet re et que nullabo rehenet od

ut placepera dolupist aut vel ipid magnisi tatureh enimus earcia consediae poribus ciassun demporro

volore solupta volestempore nihiliqui offic.

Ipis doluptatatet accatium eaquam quosant duscimi, se nos cupta si odi dollauda pre, quaspiducium et lab iurerovid que moleseque velique eaque enia

dolectum hil etur.

FREQUENTLY ASKED QUESTIONS ABOUT DECLARATION OF NULLITY

And we all, with unveiled face, beholding the glory of the Lord, are being transformed into the same image from one degree of glory to another. For this comes from the Lord who is the Spirit.

2 Corinthians 3:18

UNVEILED

A PARENT’S GUIDE TO VOCATION OF PRIESTHOOD

Vocation Office Archbishop Quigley Center835 North Rush StreetChicago, IL 60611-2030

Rev. Francis M. BittermanVocations Director

Vocation Office Archbishop Quigley Center835 North Rush StreetChicago, IL 60611-2030tel 312.534.8298 fax [email protected] archchicago.org/vocations

January 17, 2017 8:47 AM

Standard signature size and spacing

All of the parts, services, and programs of the Archdiocese are unified under our single name and system of signatures with the exceptions of those on page 1.5.For most materials, the Archdiocese of Chicago logotype alone will be sufficient visual identity. The names of ministries, departments, offices, services, and programs should most often be identified in headings, subheads, text, and in address blocks (see the brochure and stationery sections).

However, in some cases, in order to explain or further clarify the major components of our organization, a system of signatures is used to identify our various ministries, departments, offices, services, and programs on signs, entries, websites, etc, or on communications that do not require an address block. These signatures always use an “informal” name below the Archdiocese logotype.Also see pages 1.4.1, 1.7, 2.1, 2.3, 3.1, and 3.3.

SIGNATURE SYSTEM

1.4BASIC ELEMENTS

Address block formats (with formal names)

Examples of standard signatures (with informal names)

Communications and Public Relations Stewardship and Development

Parish Life and Formation Marketing

Peace and Justice Business Operations

Young Adult Ministry Youth Ministry

Human Services Priests’ Retirement and Mutual Aid Association

Kolbe House Jail Ministry at Assumption

X

150%X75%X

Office for Catechesis & Youth Ministry3525 South Lake Park AvenueChicago, IL 60653-1402tel 312.534.3700 fax 312.534.3801formedcatholic.com

Department of Stewardship and Development835 North Rush StreetChicago, IL 60611-2030312.534.7935

Amate House/Young Adult Volunteer Program3600 South Seely AvenueChicago, IL 60609312.376.2445

XXX

75%X

Note: Informal organizational names exclude the terms “Office of…”, Office for…” “Office”, and “Department”.Using “Office of…”, Office for…”, “Office” and “Department” (such as “Office for Catechesis & Youth Ministry) as part of a name constitutes a “formal” organizational name which is used only within address blocks, or in directories, but not within titles or subtitles on brochure covers.

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BASIC ELEMENTS

Informal organizational names used within a title or headline

Formal organizational names used in address blocks

While all symbols and logotypes—except the Archdiocese Coat of Arms—have been eliminated for all of the parts and offices of the organization, “informal” organizational names can be displayed in type within titles or subtitles of brochures and signs.Informal organizational names exclude the terms “Office of…”, Office for…” “Office”, and “Department”.

Using “Office of…”, Office for…”, “Office” and “Department” (such as “Office for Catechesis & Youth Ministry) as part of a name constitutes a “formal” organizational name which is used only within address blocks, or in directories, but not within titles or subtitles on brochure covers.See also page 1.4 and 3.3.

SIGNATURE SYSTEM

1.4.1

Informal organizational names used as or within a subtitle

Informal organizational names can be included within a headline.

Formal names and addresses should appear on the back side of brochures as part of the address block.

Informal organizational names can be used as or within a subtitle.

Informal organizational names can be included within titles as type only.

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Mercy Home

Because some parts of the Archdiocese are very separate organizations; have an audience or constituency that goes beyond the Archdiocese; and have their own individual marketing programs, they will be allowed to keep their current visual identities.

SIGNATURE SYSTEM EXCEPTIONS

1.5BASIC ELEMENTS

Misericordia

University of St. Mary of the Lake/Mundelein Seminary

Saint Joseph College Seminary at Loyola University Chicago

The Catholic Charities of the Archdiocese of Chicago

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Primary colors

The basic color palette consists of six colors. Additional coordinated color palettes can be selected by sampling photos used in a given project as shown on the example below.

COLOR

1.6BASIC ELEMENTS

Creating additional color palettes

RedPantone 200CCMYK 0 | 100 | 100| 0RGB 215 | 25 | 32HEX d71920

YellowPantone 7408C CMYK 2 | 18 | 92 | 0 RGB 250 | 205 | 49HEX facd31

BluePantone 7687CCMYK 100 | 86 | 15 | 3RGB 26 | 86 | 138 HEX: 1a428a

Gray 1Pantone Cool Gray 5C CMYK 0 | 0 | 0 | 35RGB 177 | 179 | 182HEX: b1b3b6

Gray 2Pantone Cool Gray 8C CMYK 0 | 0 | 0 | 60RGB 128 | 130 | 133HEX: 808285

BlackCMYK 0 | 0 | 0 | 100RGB 0 | 0 | 0HEX: 000000

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The Archdiocese of Chicago’s new visual style is timely yet timeless. It presents the Archdiocese in a more modern, contemporary way while referencing our rich heritage and our values. All of our branded materials should be elegantly simple, practical, and understandable. An underlying grid structure (see 4.1 through 4.9) and consistent typography (see 1.3) help to organize and unify our print and electronic communications while also allowing a degree of variety and individuality.

Only three typefonts are used for all Archdiocese of Chicago communications (see 1.3), and our typographic style is to align all information flush left and random right.Photography should be genuine, inviting, thoughtful, and fresh.The overall look should be simple and straightforward.All type should be set flush left and ragged right.

FORMATS

1.7BASIC ELEMENTS


STRATEGIC PLAN FOR CATHOLIC SCHOOLS2013–2016

Vocation Office Archbishop Quigley Center835 North Rush StreetChicago, IL 60611-2030tel 312.534.8298 fax 312.534.3057archchicago.org/vocations

Vocation Office Archbishop Quigley Center835 North Rush StreetChicago, IL 60611-2030

Rev. Francis M. BittermanVocations Director

Vocation Office Archbishop Quigley Center835 North Rush StreetChicago, IL 60611-2030tel 312.534.8298 fax [email protected] archchicago.org/vocations

And we all, with unveiled face, beholding the glory of the Lord, are being transformed into the same image from one degree of glory to another. For this comes from the Lord who is the Spirit.

2 Corinthians 3:18

UNVEILED


APPLICATIONS

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APPLICATIONS

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2.1

Standard letterhead with optional name(s), Office of the Archbishop letterhead and standard second sheet (shown at 75%)

Size : 8.5" x 11"Stock: Neenah Classic Crest, Avalanche White 24# writing, SmoothAddress block: Alright Sans Light 8/10.5 printed in blackNames: Alright Sans Bold 6.5/8.5 printed in blackTitles and emails: Alright Sans Light 6.5/8.5 printed in black (if more than one name is listed, they are separated by half-line space)

Logotype: 30 pts. high printed in full colorCardinal’s or Auxiliary Bishop’s Coat of Arms (optional): 7 picas 6 pts. high or same volume printed in full colorNote: Letterheads may also be printed in one color with halftones.

STATIONERY | Letterheads and Second Sheets

Office of the Diaconate816 South Marengo AvenueForest Park, IL 60130tel 708.366.8900 fax 708.366.8968archchicago.org/deacons

Deacon Richard F. Hudzik, D. Min.Vicar for [email protected] Deacon Dave BrencicAssociate Director of the [email protected]

Deacon Enrique AlonsoAssociate Director for the Hispanic Diaconate [email protected] Rev. Michael AhlstromVicar Emeritus for Deacons [email protected]

Office of the Archbishop835 North Rush StreetChicago, IL 60611-2030312.534.8230 fax 312.534.6379archchicago.org

6 picas

6 pi

cas 3

pts

.

36 p

ts.

30 p

ts.

13 picas 6 pts.

6 picas

6 pi

cas 3

pts

.

7 picas 6 pts.

36 p

ts.

30 p

ts.

11 picas

6 picas

36 p

ts.

30 p

ts.

APPLICATIONS

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2.2

Standard business card

Archbishop’s business card (Cardinal’s Coat of Arms optional) Auxiliary Bishop’s business card (Bishop’s Coat of Arms optional)

Size : 3.5" x 2"Stock: Neenah Classic Crest, Avalanche White 100# cover, SmoothText: Alright Sans Light 7/9 printed in blackNames: Alright Sans Bold 7/9 printed in blackLogotype: 26 pts. high printed in full colorCardinal’s or Auxiliary Bishop’s Coat of Arms (optional): 50 pts. high or same volume printed in full color

The business card address block always positions 13 pts. from the bottom of the card. The position of the top line of the copy will vary according to the number of lines in the address block. There is a full-line space between the name and title, and the address block. If two phone numbers—or a phone number and a fax number—are listed on one line, there are three word spaces separating them.

STATIONERY | Business Cards

Standard business card with grayscale Coat of Arms

María R. García, M.A.P.S.Coordinator, Natural Family Planning (NFP)

Marriage and Family MinistriesCardinal Meyer Center 3525 South Lake Park AvenueChicago, IL 60653-1402tel 312.534.8273 (English) 312.534.5298 (español)[email protected] archchicago.org/familyministiries

María R. García, M.A.P.S.Coordinator, Natural Family Planning (NFP)

Marriage and Family MinistriesCardinal Meyer Center 3525 South Lake Park AvenueChicago, IL 60653-1402tel 312.534.8273 (English) 312.534.5298 (español)[email protected] archchicago.org/familyministiries

Cardinal Blase J. Cupich Archbishop

835 North Rush StreetChicago, IL 60611312.534.8230 fax 312.534.6379archchicago.org

Most Rev. Joseph N. Perry Auxiliary Bishop of Chicago Episcopal Vicar – Vicariate VI

Post Office Box 733South Holland, IL 60473708.339-2474 fax [email protected]

Deacon David BrencicAssociate Director

Office of the Diaconate 816 South Marengo AvenueForest Park, IL 60130tel 708.366.8900 fax [email protected] archchicago.org/deacons

18 pts.

18 pts.

18 pts.

18 pts.

18 pts.

13

pts.

13

pts.

13

pts. 13

pts.

13

pts.

11.5

p

ts.

11.5

p

ts.

11.5

p

ts.

11.5

p

ts.

11.5

p

ts.

26 p

ts.

26 p

ts.

26 p

ts.

26 p

ts.

50 pts.

50 pts.

26 p

ts.

alig

ned

alig

ned

APPLICATIONS

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2.3

Envelopes

Envelopes Stock: Neenah Classic Crest, Avalanche White 24# writing, Smooth; for larger envelopes use white kraft paper and affix labelsAddress block: Alright Sans Light 7.5/10 printed in blackLogotype: 28 pts. high printed in full colorImprinted address: Arial Regular 11/14

Mailing labelsStock: FASSON Crack’n Peel Multi-Print Digital 60# Premium Bright UncoatedAddress block: Alright Sans Light 7.5/10 printed in blackLogotype: 28 pts. high printed in full colorImprinted address: Arial Regular 11/14

STATIONERY | Envelopes and Labels

Envelopes

Marriage and Family MinistriesCardinal Meyer Center3525 South Lake Park AvenueChicago, IL 60653-1402

2 picas 6 pts.

4 pi

cas 4

.5 p

ts.

18 p

ts.

28 p

ts.

5.5" x 3.5" mailing label

Name O. Person1234 N Name StreetCity Name, IL 60000

Office of the Diaconate 816 South Marengo AvenueForest Park, IL 60130

2 picas 6 pts.

centered

4 pi

cas 4

.5 p

ts.

18 p

ts.

28 p

ts.

cent

ered


centered

cent

ered

Marriage and Family MinistriesCardinal Meyer Center3525 South Lake Park AvenueChicago, IL 60653-1402

2 picas 6 pts.

4 pi

cas 4

.5 p

ts.

18 p

ts.

28 p

ts.


centered

cent

ered

APPLICATIONS

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Brochure covers (examples shown at 75%)

3.1

A grid structure has been established for Archdiocese of Chicago that will allow graphic designers a wide range of visual solutions (see page 4.1 through 4.9). Cover imagery should be strong and simple. Larger titles and headings should generally be set in Alright Sans Light or Bold in all caps. Smaller headings or subheads can be set in Alright Sans Bold upper and lower case. The Archdiocese’s logotype should never reverse out on brochures. There should always be white space surrounding it.

Department, division, office, service, program, and ministry names can be included in the title or subtitle on the front of brochures and in the address block—but not below the Archdiocese logotype.All type should be set flush left and ragged right.Note: See page 3.3 for backs layouts and signature.

PRINT MATERIALS | Brochure Covers



PASTORAL MINISTER’S GUIDE FOR MARRIAGENorms and Procedures

2016

CHOOSING A CAREER IN THE ARCHDIOCESE OF CHICAGO CATHOLIC SCHOOLS

APPLICATIONS

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Brochure inside spreads (shown at 50%)

Brochure interiors should be built on the grid and should be structured and well organized. Layouts can be formal or informal; however, the use of the grid should be apparent. Body copy should be Alright Sans Regular.

Large titles and headings should be set in Alright Sans Light. Subheads, smaller section heads, and captions can be set in Alright Sans Bold.All type should be set flush left and rag right.

3.2

PRINT MATERIALS | Brochure Interiors

Brochure inside spreads (shown at 50%)

APPLICATIONS

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The logotype should be in the upper left corner of brochure backs. The logotype is generally 24 pts. high. Address blocks are generally set in Alright Sans Light 8/11.Also see page 1.4.

A Prayer for Vocations

Poribus eossitaqui volupta ssequod maxim haribus volo es eum et fugit pa nis expel et, que nulparibusam que et modit explibus es dolorendam et aut aspedic tem etur acia dolumquam fuga. Undel estium faceruntis aut est dolorporiam nobis dis dolupta erorro temporeriaes dolor repta cum nonsendus init, si adit earumendam aut labore parum, nem imilluptam voluptam quias dolorep eribuscitae aut omniatempori sum qui sendion sectur, consedigent atia nossi blaturioris simusanimet assitatem. Amen.

Vocation Office Archbishop Quigley CenterChicago, IL 60611-2030tel 312.534.8298archchicago.org/vocations

Brochure backs with signatures (examples shown at 75%)

3.3

PRINT MATERIALS | Brochure Backs

Metropolitan Tribunal 835 North Rush StreetChicago, IL 60611-2030tel 312.534.8280 fax 312.534.8317archchicago.org/tribunal

Copyright © 2016 by the Archdiocese of Chicago. All right reserved. These materials may not be reproduced by any means in whole or in part without prior permission. tm\0116

Canonical ServicesMetropolitan Tribunal 835 North Rush StreetChicago, IL 60611-2030tel 312.534.8280 fax 312.534.8317archchicago.org/tribunal

Follow grid

4 pi

cas

7 pt

s. 24 p

ts.

24 p

ts.

APPLICATIONS

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3.4

(Shown at 42.7%)

Chicago Catholic and Católico are the Archdiocese of Chicago’s major newspapers. Chicago Catholic is published on a bi-weekly basis, and Católico is a Spanish language newspaper published monthly.Special grids and layout instructions have been established for both publications. See the Director of Publications and Media for further information.

PRINT MATERIALS | Newspapers

APPLICATIONS

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3-column 8.5" x 11" grid

Proportional grids are used as the foundation for organizing information and graphics on print communications, Microsoft® Office documents, and electronic documents such as newsletters and email blasts.Grids are available for the most popular sizes of print communications and posters. Each grid is divided horizontally into 24 sections.

The grids are divided vertically into either three or four major columns.All measurements on the grids are in picas.For posters, grids can be proportionally enlarged.

GRIDS | 3-column 8.5" x 11"

4.1

5 1 1 513 13 13

5 picas 20 picas

2 pi

cas

9 pt

s.

APPLICATIONS

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4-column 8.5" x 11" grid

GRIDS | 4-column 8.5" x 11"

4.2

5 1 1 1 59.5 9.5 9.5 9.5

5 picas 20 picas

2 pi

cas

9 pt

s.

APPLICATIONS

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4.3

11" x 8.5" grid (shown at 75%)

GRIDS | 11" x 8.5"

6 1.33 1.33 1.33 612.5 12.5 12.5 12.5

6 picas 20 picas

2 pi

cas

1.5 p

ts.

APPLICATIONS

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GRIDS | 5.5" x 8.5"

5.5" x 8.5" brochure grid

4.4

3 1 1 1 36 6 6 6

3 picas 20 picas

2 pi

cas

1.5 p

ts.

APPLICATIONS

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GRIDS | 8.5" x 5.5"

8.5" x 5.5" brochure grid

4.5

5 1 1 1 59.5 9.5 9.5 9.5

5 picas 20 picas

2 pi

cas

APPLICATIONS

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4.6

GRIDS | #10 Brochure

# 10 brochure grid

2.5 1 1 1 2.53.5 3.5 3.5 3.5

2 picas 6 pts.

17 picas

2 pi

cas

1.5 p

ts.

APPLICATIONS

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GRIDS | 4" x 6" and 6" x 4"

4" x 6" card grid

4.7

6" x 4" card grid

2 1 1 1 24.25 4.25 4.25 4.25

3 111 36.75 6.756.756.75

2 picas

3 picas

14 picas 9 pts.

14 picas 9 pts.

1 pic

as

6 pt

s.1 p

icas

6

pts.

APPLICATIONS

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GRIDS | 4-column 11" x 17"

4.8

11" x 17" grid (shown at 70%)

6 1.33 1.33 1.33 612.5 12.5 12.5 12.5

6 picas 26 picas 4 pts.

4 pi

cas

3 pt

s.

APPLICATIONS

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GRIDS | 17" x 11"

17" x 11" grid (shown at 55%)

4.9

7.5 1.33 1.33 1.33 7.520.75 20.75 20.75 20.75

7 picas 6pts. 26 picas 4 pts.

2 pi

cas

9 pt

s.

Festival of ForgivenessFestiwal PrzebaczeniaFestival de PerdónFebruary 27, 28

Communications and Publicity PlanDepartment of Communications

Archdiocesan Social Media

• Twitter

• Archdiocesan, Archbishop Cupich, Catholic New World

• Facebook

• Archdiocesan, Archbishop Cupich, Catholic New World, Chicago Catolico

• YouTube Channel

• English Language Channel, Spanish Language Channel

10

Communications Tactics (cont.)

APPLICATIONS

January 17, 2017 8:47 AM

5.1

PowerPoint template (shown at 75% of actual size)

ELECTRONIC TEMPLATES | PowerPoint PowerPoint templates should be simple and uncluttered, with a dramatic or impactful photo on the title page. Title page images may need to be darkened in order for the title to reverse out clearly.Main title: 40/43 Arial Regular, anchored at 3.75" baselineSubtitle: 24/27 Arial RegularSmaller title page text: 18/21 Arial RegularSlide titles: 32/35 Arial Regular, anchored at baseline

Body text: 22/25 Arial Regular with 9 points space after paragraphBullets: First level has no bullet character. Subsequent levels use standard bullet character at 100% of text size, in blue (R=0 G=77 B=128). Hanging indent is .25".

0.75" 5"

0.5" 2.5"

1.5"

0.3

9"0

.62"

base

line

of ti

tles i

s on

vert

ical

ce

nter

line

(3.7

5" fr

om to

p)

.33"

.22"

1.5"

.33"

.95"

Parent AmbassadorLeveraging parent power to fuelyour enrollment management planOctober 20, 2015

Archdiocesan Broadcast

• Catholic Chicago Television Program

• Catholic Community of Faith Radio Program

• Una Comunidad Catolica de Fe Radio Program

• Television and Radio PSAs

Archdiocesan Print

• Catholic New World

• Chicago Catolico

Archdiocesan Electronic Media

• Websites

• Archdiocesan, Chicago Catolico, Catholic New World

• Catholic Chicago Blog

8

Communications Tactics

14

“Renew my Church” initiative—overall structure

Rebuild my Church

1. Parish configuration

2. Leadership development

3. Mission support strategy

Strategic initiatives—examples

4. Other(s) TBD

• Chair(s)• Advisory groups• Team (staff

and/or consultants)

• Chair(s)• Advisory groups• Team



• Steering Committee—chairs of each initiative

Focus of activities of this Steering Committee

Update on FY14 Results, FY15 School Improvement Strategy and Protocol RequirementsSchool Board11 Sept 2014

Phase 1 was launched Spring 2013 to support the 2013/2014 academic year. Phase 2 is currently addressing needs in the 2014/2015 school year.

$2MM initial investment in 2013 --renewed in 2014 with an additional commitment for 2015.

Pilot is targeted to new students entering K-8 as the primary goal; retention considered when necessary.

The Program is centrally administered through the Office of Catholic Schools.

Archdiocesan Electronic Media

• Websites

• Archdiocesan, Chicago Catolico, Catholic New World

• Catholic Chicago Blog

9

Caritas Scholars Program Pilot

15

“Renew my Church” initiative—overall structure

Rebuild my Church

1. Parish configuration

2. Leadership development

3. Mission support strategy

Strategic initiatives—examples

4. Other(s) TBD

• Chair(s)• Advisory groups• Team (staff

and/or consultants)




• Steering Committee—chairs of each initiative

Focus of activities of this Steering Committee

APPLICATIONS

January 17, 2017 8:47 AM

5.1.1

ELECTRONIC TEMPLATES | PowerPoint

PowerPoint template (additional examples)

Where possible, text should be justified left, ragged right. Avoid centering multiple lines of text, even within flow charts, boxes, and diagrams.

APPLICATIONS

January 17, 2017 8:47 AM

ELECTRONIC TEMPLATES | Word Letterhead

Word letterhead template

Size : 8.5" x 11"Address block: Arial Regular 8/10.5 in blackNames (if used): Arial Bold 6.5/8.5 in blackTitles and emails (if used): Arial Regular 6.5/8.5 in Arial Bold (if more than one name is listed, they are separated by half-line space)Logotype: 30 pts. highBody text: Arial Regular 10/13 in black

5.2

Office of the Diaconate 816 South Marengo Avenue Forest Park, IL 60130 Tel 708.366.8900 fax 708.366.8968 archchicago.org/deacons

Deacon Richard F. Hudzik, D. Min. Vicar for Deacons [email protected]

Deacon Dave Brencic Associate Director of the Diaconate [email protected]

Deacon Enrique Alonso Associate Director for the Hispanic Diaconate [email protected]

Rev. Michael Ahlstrom Vicar Emeritus for Deacons [email protected]

March 1, 2016 Name O. Person Name of Parish 1234 Main Street Chicago, IL 60000

Dear Mr. Person:

Lit eatibus sam fugitinis solorio rerspe re que pore poremodit plaut quaero optaquiam haruptatis maios explitiume imincto consequatior sint facea con cone veruptiisit porum dolest as experum quae dolorepellor aut ratur rent que cus, tem harit asped explati orrovitempor a verferferum eum inctotatur?

Osam re sinverecum et ilignatur? Qui digenisquam et qui adigenis moluptas reprercient, quis etur, simus ut et accabore, volorest fugit expersp ernati tem digenimagnis dolupta estibea nossim re aut quam idunditam, cus ex et odis ilibus ut pro dolorest evernam, odis eicatistio. Nam ut aciumqui am quae siminulparum nist, exerum erspe prorum il erum aliquo intia doloritatur, sinctis sima quatiis inistruptas volut offic temoloriae mi, qui res si temporis dolorep .

Ita cupturero ea velignis quid mi, nos excesse cearum qui coremquiscim es volorecab int, et, occus, consequiam qui niet et et quasped enesera excearc ipsuntoria verchitatem hitis cusandam rerchitem delitatquas exerem qui autae velest od quos alia et occus ernam auditem haribus dolupta que doluptatem qui si bea doloresti ipis delliquas sit quuntor iatiatur sit officid essequodic te es aritiumque conseque desto quisquo consequatur.

Quis dolupist audae lacil maionsenis doluptio. Ita vercius eaquide storumquis dignatus entem earum digendam, od et faceario conecer umquam alistiur, vendaer ovitati aeritas eatur sequam dus et odiant am, nisitem sum ero excerchita cus velessit fugit molutem poriat.

Sincerely, Name O. Sender Title

1" 2.236"

2.54

2"

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APPLICATIONS

January 17, 2017 8:47 AM

5.3

Fax template

Size : 8.5" x 11"Address block: Arial Regular 8/10.5 in blackLogotype: 30 pts. high, grayscaleForm name: 21 pt. Alright Sans Light, all capsBody text: Arial Regular 10/13 in black

ELECTRONIC TEMPLATES | Fax

Office or Department Address City, State, ZIP Tel 312.000.0000 fax 312.000.0000 archchicago.org/department if needed

Name O. Person 000.000.0000

Name O. Sender 000.000.0000 000.000.0000

Subject of message

03.01.2016 3

000.000.0000



0.83" 0.83"4.67"

1.04"

0.55"0

.5"

0.5

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APPLICATIONS

January 17, 2017 8:47 AM

ELECTRONIC TEMPLATES | Memorandum

Memorandum template

Size : 8.5" x 11"Address block: Arial Regular 8/10.5 in blackLogotype: 30 pts. high, grayscaleForm name: 21 pt. Alright Sans Light, all capsBody text: Arial Regular 10/13 in black

5.4

Memorandum template

Office or Department Address City, State, ZIP Tel 312.000.0000 fax 312.000.0000 archchicago.org/department if needed

Name O. Person

Name O. Sender

Subject of message

03.01.2016



0.83" 0.83"4.67"

1.04"

0.55"0

.5"

APPLICATIONS

January 17, 2017 8:47 AM

News release template

Size : 8.5" x 11"Logotype: 30 pts. high, full colorForm name: 21 pt. Alright Sans Light, all capsHeading 1: Arial Bold 12/15 in 50% blackHeading 2: Arial Bold 10/13 in black, 6.5 pts after paragraphFirst paragraph: 10/13 Arial Regular with Bold dateline; 0.5 point paragraph border placed 13 points above

Main body text: 10/13 Arial Regular

ELECTRONIC TEMPLATES | News Release Template

5.5

Archdiocese of Chicago Partners with Mobile Care Chicago to Offer Free Oral Health Care Services to Catholic School Students Thousands of students will receive free dental exams, teeth sealants and restorative treatments

Chicago, IL (April 12, 2016) – The Archdiocese of Chicago has expanded its partnership with Mobile Care Chicago, a non-profit organization dedicated to delivering no-cost medical and preventive care to low-income children, to provide free, comprehensive oral health care to Archdiocese Catholic school students. This exciting collaboration will provide oral health care access to thousands of students, many of whom may not have had access to a dentist previously. This service will also help students remain in compliance with state requirements for dental exams in kindergarten, 2nd grade and 6th grade.

“We are thrilled to be working with Mobile Care Chicago to provide this much needed service to our students,” said Dr. Jim Rigg, Superintendent of Catholic Schools. “The Catholic schools of the Archdiocese are committed to developing the whole child: spiritually, academically, socially and physically. Mobile Care Chicago’s services help us to fulfill this mission, particularly for our families in need."

For schools that choose to participate, parents and guardians will complete consent forms to enroll their child in the program. Once consent forms are submitted, Mobile Care will schedule between three and five school days to provide initial exams, cleanings and teeth sealants to all participating students. If further treatment is needed, such as cavity fillings, extractions or other intensive work, it will be done as a follow-up appointment aboard Mobile Care’s Dental Van.

As part of its services, Mobile Care dental staff members return to ensure all work was properly completed and that no other services are needed. Mobile Care also maintains a 24-hour hotline if parents want to schedule a visit between appointments. Seven Archdiocesan schools have already enrolled in the program this year. The goal is to enroll all Archdiocese schools with students in need by the end of next school year.

"Mobile Care Chicago's goal is to connect kids to high-quality dental and medical care before they fall through the cracks,” said Jonathan Weatherly, Mobile Care Chicago Board Chair. “Mobile clinics working with schools are the best way to find these kids whose parents work in occupations that don't allow for access to traditional clinics. We're very happy to be partnering with the Archdiocese on this important initiative, and we hope it will provide a model that can be replicated to provide a dental home for all children in Cook County, regardless of the parents' ability to pay."

The Archdiocese has worked with Mobile Care Chicago for nearly 15 years to provide no cost medical care through its mobile clinics to students of participating Catholic schools. Through the years, 98 percent of students who become patients of Mobile Care have seen a reduction in Emergency Department use, and more than 75 percent report reduced school absenteeism compared to the year before.

About Mobile Care Chicago Mobile Care Chicago is a non-profit organization dedicated to delivering no-cost medical and preventative care, education and support to low-income children and families within their native communities aboard mobile medical clinics. The organization currently works with over 100 service sites to serve 20,000 children per year.

6"

1.71"

0.83" 0.83"

0.55"0

.5"

0.7

5"

APPLICATIONS

January 17, 2017 8:47 AM

Basic Word document/report template

Size : 8.5" x 11"Logotype: 30 pts. highTitle: Arial Regular 21/24 in blackSubtitle: Arial Regular 21/24 in blackBody text: Arial Regular 10/13 in black, two columns

ELECTRONIC TEMPLATES | Basic Word Documents/Report

5.6

Main Title of Report Subtitle of report which may be longer than title











0.83" 0.75"

1.33"

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0.5

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DIGITAL AND WEB | Email Signature

APPLICATIONS 6.1

Email communications are an important extension of our brand and should represent the Archdiocese appropriately. The Arial Regular font is used for email signatures and text, and the standard size for the email signature text is 10 pt. While various Archdiocese of Chicago entity names may appear within the address block, the Archdiocese of Chicago logotype is the only graphic that may be displayed.

Actual size

Enlarged

Name O. PersonTitle of PersonArchdiocese of ChicagoDepartment NameStreet Number and NameCity, State ZIPtel 312.534.1234cell 312.534.1234fax 312.534.1234

Confidentiality statement text if needed.

Name O. PersonTitle of PersonArchdiocese of ChicagoDepartment NameStreet Number and NameCity, State ZIPtel 312.534.1234cell 312.534.1234fax 312.534.1234

Confidentiality statement text if needed.

all lower case, followed by two spaces; include numbers as needed/appropriate

type one return after text block, then insert image

logotype is recommended but not requiredlogotype will appear in HTML formatted email, but not in Plain Text or Rich Text

type one return after the logotype, then copy and paste confidentiality statement into your email signature

confidentiality statement is not required but may be used as necessary

January 17, 2017 8:47 AM

APPLICATIONS 6.5

Email marketing is an important extension of our communication program and should represent the Archdiocese appropriately. The communication is divided into two columns with equal side margins and an 18-pixel gutter. The logotype is one column wide.The title of the communication should be set in all caps Alright Sans Light, Alright Sans Bold or both fonts combined. The Arial Regular font is used for text while Arial Bold is used for headlines and emphasis.

The name of the author of the email blast or newsletter (department, office division, etc.) sits below the title between two rule lines.

DIGITAL AND WEB | Email Blast or Newsletter

Header construction

Example

² ⁄₃ XX

² ⁄₃ X

A B 18 pixels

B A

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