1.FormoreinformationonhowArkadinhelpssimplifyyourcommunications, visitwww.arkadin.comandblog.arkadin.com Sources: WainhouseResearch Frost&Sullivan -WainhouseResearch:"RichMediaMetricsWorldwideVideoConferencingEndUserSurvey2013"- OFSMBs 71%OFLARGEENTERPRISE 38% INTERNETVIDEOCALLINGSERVICES AREBEINGUSEDBY: -WainhouseResearch:"RichMediaMetricsWorldwideVideoConferencingEndUserSurvey2013"- attestingtothePOPULARITYANDMARKETPENETRATION,aswellaseaseofuseandlow costofwebconferencingservicesandtotheexcellentvideoqualitythatmanyservicesarenow abletoprovide. OFRESPONDENTS AREALREADY USINGA VIDEO-ENABLED WEBCONFERENCING SERVICE 2/3 -Frost&Sullivan"IdentifyingtheValueofVideoCollaboration"- isseenashaving thebiggestbangfor thebuckwhenitcomes toreducingtravelcosts anddeliveringaclearROICOMMUNICATIONS ENTERPRISE AMONGALL VIDEOCOMMUNICATIONS -Frost&Sullivan:"NorthAmericanVideoConferencingHostedandManagedServicesMarket"- Employee productivity Environmentalstewardship Costsavingsdue totravelreplacement Themaindriversfora WIDERVIDEOCONFERENCINGADOPTION includetherecognitionofvideoasakeyenablerofahigherlevelofenterprisecollaborationand INCREASE: -AlbertMehrabian:"NonverbalCommunication"- percentofamessage iscommunicated throughnon-verbalcues including GESTURES, POSTURE, AANDFACIAL EXPRESSIONS. Achangeisintheair!Anewgenerationofemployeesareredefiningtheneedforborderless,instantaneous informationsharing.Tokeepstride,enterprisesareseekingface-to-facecommunicationandincreased productivitythatcutcostlyandtime-consumingbusinesstravel.Butwhatistherealbusinessvalueofvideo conferencing? Growenterpriseproductivity,boostworkforceefficiency andenhancecollaboration. THEBUSINESS BENEFITSOF VIDEO CONFERENCING