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BRYAN BARRIENTOSROBERTO BEHAR
ALEJANDRO DE LEMOSCYNTHIA GONZALEZ
MARCUS NIELSEN
Presented By:
The Mercury Group
Who are the dreamers?
•27% of the US population by 2020 aged 25-44
•84.6 in 2016 to 89.5 million people in 2020
•By 2020 Millennials will account for nearly $1.4 trillion in spending power.
The Mercury Group
Why do they dream differently?
•Tech-savvy and connected…24/7•Optimistic and hopeful • Independent and self-reliant •Lifestyle centered •Global and community-minded
The Mercury Group
•Create a tri-channel information system seamlessly integrating online shopping with augmented reality•Launch system with an iconic marketing campaign
Proposal
The Mercury Group
“Project Clarity”
•Tri-channel information system platform•Mobile application and website
•Augmented Reality•POS and E-Commerce•Ashley Furniture Experience
•Boost to e-commerce, in-store traffic, & CRM
The Mercury Group
Mobile Application
•79% of millennials said mobile devices introduced them to a new brand•Over half claimed shopping apps were easier to use than online sites.
The Mercury Group
Mobile Application
•Facilitate CRM goals•Data collection
•Drive online sales via incentives•88% of millennials would consider shopping online and picking up in store.
The Mercury Group
Customers and In-Store Experience
•A shopper with a retailer’s app will visit that brand’s store +1 time each month
• In-Store Experience
•Greet, discover, solve, close•“I’m on my way”
The Mercury Group
Power of Iconic Advertisement
Any woman could be Ashley…
Marketing
•Released alongside OMNI channel application •Percent of revenue marketing strategy
• First year, 10% of e-commerce revenue•Percent of expected revenue from integration of platform
•Lifestyle stories
The Mercury Group
Pro Forma Income Statement
Net Present Value
The Mercury Group
The Mercury Group
References
The Mercury Group
https://www.pwc.com/gx/en/retail-consumer/retail-consumer-publications/global-multi-channel-consumer-survey/assets/pdf/total-retail-2015.pdf
http://venturebeat.com/2015/07/31/attention-shoppers-shopping-with-a-store-app-means-youll-visit-more-and-stay-longer/
https://doublethedonation.com/why-corporate-social-responsibility-is-important/#corporateimportance
http://clients1.ibisworld.com/reports/us/industry/default.aspx?entid=6110
US Census Data