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Physical Surroundings Fixtures, décor & signagePlacing signsUniforms or similar attires for employees
Colour & LightingBackground music
Impact of Retail Unit Environment
Pleasure – DispleasureArousalDominance
Key Components of Retail
atmospherics 1.External atmospherics2.Internal atmospherics3.Store layout4.Visual merchandising
External Atmospherics Retail Store AtmosphereDisplay Windows
Marquee / Sign BoardsParking Facilities
Internal Atmospherics Retail Store Image
Music
Store Layout
GridFree form
Visual Merchandising
Product LineCustomer profileLevel of competition
Components of display Wall DisplaysBulk Dump DisplaysDisplay Products
Supplies & equipmentPromotional itemsLighting FixturesSignage
